Speaker line-up announced for Next-Gen TV Summit

With the first group of U.S. stations now “on-air” with ATSC 3.0 and with Spectrum Repack planning well underway, local station General Managers and Engineering personnel need to know how the upcoming transition to Next-Generation ATSC 3.0 TV transmission will affect their advertising offerings and engineering plans. Broadcaster Associations throughout the Midwest are pooling resources to present this event targeted to local stations who need to get ready for the transition to Internet Protocol-enabled broadcast TV.

Location: Marriott Columbus Northwest in Columbus, Ohio. Hotel sleeping room rate = $143/night. Click here to register now!

Wednesday, June 27

3:00 p.m.
“Start at the Beginning with ATSC 3.0: An Overview of
Television’s Next Big Leap”
— Rich Chernock, Triveni Digital (Past Chair, ATSC Technology Group 3)
— Skip Pizzi, Vice President, Technology Education & Outreach,
National Association of Broadcasters

5:15 p.m.
Bus transportation begins to evening reception in Hilliard, OH (10-minute bus ride) at the Early Television Museum, sponsored by LG Electronics. Bus service back to the hotel continues until 7:30 p.m..

Thursday, June 28

8:30 a.m.
Welcome

8:35 a.m.
Cleveland Test Station Update: Starting Place for ATSC 3.0 Broadcasts
— Lynn Claudy, Sr. VP of Technology, National Association of Broadcasters

“Deployment Details: An ATSC 3.0 Plan for General Managers and Engineers”
Panel Discussion
• Moderator Myra Moore, Digital Tech Consulting
• Joseph Seccia, GatesAir
• Jeff Andrew, Osborn Engineering
• Greg Martin, Rohde & Schwarz USA, Inc.
• Lisa Hobbs, Ericsson Media Solutions

“Building New Revenue with NextGen TV and SFN Deployment”
— Jerald Fritz, Executive VP, OneMedia

“Monetizing ATSC 3.0 with Personalized Advertising and Viewership Data from Next-Gen TV”
Panel Discussion
• Moderator Glen Dickson, TVNewsCheck.com
• Marc Hand, Public Media Venture Group
• Brad Seitter, TVB
• Jason Patton, Verance

12 p.m.
Luncheon

“Better Television: First Market Phoenix, Arizona”
— Ray Thurber, Vice President of Engineering, The E.W. Scripps Company

“Alert & Aware with AWARN Emergency Alerting”
— John Lawson, AWARN Alliance

“The Consumer’s Appetite for New Technology”
— Stephen Baker, NPD Group

“All Eyes on the Viewer & the Evolution of Television”
— Tim Hanlon, The Vertere Group

4:15 p.m.
Conclusions & Dismissal

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