Come to the 2018 Broadcasting Career Builder Conference to get a behind the scenes look into broadcast stations. You’ll also have the chance to network with professionals, find out the best resume techniques, and participate in a career fair.
Online registration closes Friday, November 9. Tickets may be available at the door. Don’t miss out! Reserve your spot today!
Discover more about the “A Look Behind the Scenes” session offerings below:
Sales, Marketing and Production are all integral parts of local radio and television stations. Take a deep dive into the inner-workings of major local broadcasters to learn about all the functions that join forces to make a station tick. Demonstrate your news writing skills and write your own marketing plan and learn why the people who work in sales and marketing at stations are a major reason everyone gets a pay check.
Marketing Solution Case Study – 9:45 AM
Mentor: Jay Morris, Marketing Consultant, Midwest Communications, Inc.
This session will take students through the brainstorm process to show them how different station departments such as programming, editorial, sales and more all contribute to creating solutions for clients using a multi-media approach. In this case-study type session the marketing objective will be provided-it will be up to you to think of creative ways to achieve your goal and make the client happy!
News Anchor Workshop – 11:00 AM
Mentor: Sheri Jones, News Anchor, WLNS-TV (Lansing)
The key to success in the news world is to be able to write something that makes the reader, viewer or listener want more. Content, and how content is written and presented, can make the difference. This workshop will allow you to demonstrate your news writing skills and give you the opportunity to present your story.