Are You Doing the Same Thing the Same Old Way? Break Out!

Debbie-Kenyon-2014_500
Debbie Kenyon

By: Debbie Kenyon, MAB Chairman and Senior VP/Market Manager, CBS Radio Detroit

Break out of the old mold!  Be sure you register for the Great Lakes Broadcasting Conference and Expo (GLBC) March 7-8 in Lansing.

As I mentioned in the personal email I sent last week, few of us get to attend national conferences anymore.  GLBC is a moderately priced local event with a national reputation drawing some of the top speakers from around the nation on subjects of importance to our industry. You also get to see new equipment and speak with suppliers one on one.

“Reframe Your Perspective” with new, first time speakers at GLBC. Pick up new tips on doing business better. The broadcasting business has changed. Have you changed your approach? Albert Einstein said “Insanity is doing the same thing over and over and expecting different results.” Attend GLBC and pick up some new ideas that you can put to work right away at your station.

The two-day conference offers special tracts for the different positions at your stations, Engineering, Sales, Production, Journalism and more. The keynote speaker is Phll Gwoke from BridgeWorks. Phil will discuss the challenges of and offer answers to managing a multi-generational work force and how to entice millennials to enter the broadcasting industry and then how to manage them once they join your team. Smart Broadcasters want to know the latest in business techniques!

Be in the know by attending GLBC.  Send your staff…and don’t forget to stay for the Legislative Reception.  Lawmakers want to meet you.

Plan to register your staff today.  Early Bird rate has been extended through this Friday, February 24.

Even if your company can’t pay for your registration, pay the moderate registration fee on your own. It may be the best personal investment you make in your career.

Have questions contact the MAB at 800.968.7622.

More information visit http://bit.ly/GLBConference

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