2017 Michigan Student Broadcast Awards Entry System Opens Friday

Help them to enter the 2017 Michigan Student Broadcast Awards!17-hsc-header_700

By now your students should be hard at work on completing their entries for the 2017 Michigan Student Broadcast Awards! The Michigan Student Broadcast Awards are a great way for your students to get their work in front of the professional broadcasters who serve as our judges.  Plus, the entries and awards always serve as great additions to students’ resumes and portfolios.

Important Dates

Friday, November 4, 2016
Online entry system opens
Check the awards website here for the link to the online entry portal.

Friday, December 16, 2016
Contest Entry Deadline
All entries must be submitted via the online entry system.

Wednesday, March 8, 2017
Student Broadcast Awards Presentation & Luncheon
Lansing Center, Lansing MI

For questions, please contact Alisha Clack at the MABF:  clack@michmab.com or 517.484.7444.

Network and Meet Eager Students at the BCBC Career Fair!

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What is BCBC?

bcbc-102416The Broadcasting Career Builder Conference (BCBC) offers informational sessions and excellent networking opportunities that students will not find anywhere else; with hands-on training that will leave them with practical skills they can put to work immediately.

Friday, November 18
Eagle Eye Golf Club & Conference Center, Bath, MI (map)
8 a.m. – 4 p.m.
Career Fair 12:00 p.m. -1:30 p.m.
The Career Fair at BCBC is a fundraising effort of the MABF to meet our mission of educating Michigan’s youth and helping our members reach out to a diverse group individuals interested in broadcasting. Find your next best employee or intern at BCBC! There’s still time to participate in the BCBC Career Fair on November 18.

By participating in these fall career fairs…

  • YOU can meet with young, enthusiastic students.
  • YOU can earn necessary EEO credits for your station.
  • YOU can promote your station to a young, hip market.
  • YOU can gather different views, ideas and opinions from a young key demographic.
  • YOU can hire the best of the best for internships and entry-level jobs.
  • YOU can make a student’s dream come true!

Cost per booth is $275
Contact Rachel, krause@michmab.com for details.

“The HOMTV Internship Program is a very specific program for those who are looking for hands-on training to help jump start their careers in the television and communications industry. When we attend a MABF career fair, we know we will recruit the right people with a passion for broadcast.”

-Brandie Yates
Internship Coordinator, Producer, Host
HOMTV, Meridian Township

Go to www.mybcbc.com to register and view the full BCBC schedule.  Space is limited, so sign-up to reserve your spot now!

Questions on registering?  Contact Alisha or Rachel at mabf@michmab.com.

Can Your Radio Station Generate Revenue with a Membership Website?

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

As commercial radio broadcasters, we think of advertising dollars first and foremost when it comes to revenue. Even as radio stations grow their digital revenue streams, the majority of “digital revenue” comes from digital advertising. In fact, there are other potential sources of online revenue that radio stations ought to consider.

In public radio, stations are increasingly exploring the idea of replacing pledge drives, where they ask for one-time annual donations, with a sustaining subscription model: asking listeners to make a small, recurring donation. The latter model mimics what many people are already doing with services like Netflix, Hulu, satellite radio, or even cable and internet providers. In our latest Public Radio Techsurvey, 50% of all public radio station donors are now sustaining members. Moreover, younger members are more likely to opt for this model.

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Is there a way commercial radio stations can take advantage of the “sustaining membership” model?

Yes.

Radio stations can create membership websites which, for a small monthly fee, allow listeners to log in and access premium features or content. There are considerations here because radio has always been a totally free medium. But as consumers become accustomed to paying more for VIP access or so-called “gold” memberships that provide extra perks, this type of model could become plausible if stations provided true value.

What could commercial stations offer to members? There’s a long list of possibilities:

  • An archive of past interviews
  • An archive of past podcast episodes
  • Exclusive contests
  • Special concert discounts
  • Advance concert ticket sales
  • Station merchandise

From a technical perspective, membership websites are more work to maintain, but there are a number of existing tools, such as Wishlist Member, aMember, or MemberPress, which are making this easier.

Best of all, because membership revenue is recurring, it is easy to forecast and anticipate issues. Perhaps it’s time for radio to borrow and adapt a digital idea from public radio.

All of these models can be easily and inexpensively researched by tapping into station email databases to ascertain their viability. If you’d like to explore this path for your station and/or a personality show, contact us.

 

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

Spectacular!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

The year – 1883.

Under construction – The Statue of Liberty –with detailed supervision by designer Frédéric Auguste Bartholdi.

As metal workers banged out sheets of Lady Liberty, the curve on TOP of her crown received the same detail – as her feet.

This is significant as commercial flight – was decades away.

Bartholdi wanted every inch to be spectacular – even if no eyes would see much of the top.

Spectacular happened when Top 40 radio was – a baby.

Don Steele.

The Real Don Steele was one of the original Boss Jocks on the legendary KHJ-AM/Los Angeles.

He could be spectacular in 8 seconds – and treated every break as an audition for the next show.

Self-help – from Tom Peters.

Being Spectacular requires minute-by-minute excellence.

Sculpting – entertainment – personal improvement.

Everyone has the same 168 hours a week.

The same 1,448 minutes in a day.

The same 3,900 heart beats in an hour.

During our time, why endorse mediocre now – or ever?


Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

Three Last Minute Political Issues for Consideration by Broadcasters

David Oxenford - ColorBy: David Oxenford, Wilkinson Barker Knauer, LLP
www.broadcastlawblog.com

We’re down to the last week before the election, but broadcasters can’t let up quite yet, as the last week is almost always the busiest for political advertising. Candidates, PACs and other groups try to get the last word before the voters go to the polls. Here are three issues that broadcasters should be considering in these last days before the election:

  1. Weekend Access. The FCC has said that if a station has, in the year prior to the election, made its employees available to a commercial advertiser for new orders or changes in copy, they need to make employees available for those activities to political candidates. Even if the station completely shuts down on the weekend and no salesman ever signs a deal with an advertiser during a Saturday golf outing and no weekend employee ever agrees to change the copy on a big advertiser’s spots, the station may still need to make employees available during the last weekend before the election to allow candidates to exercise equal opportunity rights, which brings us to number 2.
  2. Practice Inventory Management. In these last days before the election, there will be many demands on the commercial inventory of many stations and stations will need to be careful in managing that inventory. Remember, all candidates have the right to buy equal time to the time bought by opposing candidates in the last 7 days. While candidates cannot sit on their equal opportunity rights until the last minute, equal opportunity buys placed in the first part of next week probably need to be accepted. Plus, you may be getting demands from candidates for new time and requests from PACs and other political advertisers, so be sure that you have practiced wise inventory management so that there is room for all of the spots that you are obligated to run. Be particularly careful about selling a new schedule this coming week to a candidate, as the opposing candidate will need to be able to get his or her equal opportunities before Election Day – even if it means signing contracts and adding spots to the traffic system over the weekend – even if you have never in the last year been open on the weekend for a commercial advertiser.
  3. Be Prepared for Take-Down Demands. In the last days before the election, the ads are no doubt going to get nasty, and some may trigger take-down notices from candidates who are being attacked in the ads. Remember, if the attack ad is run by a candidate’s authorized campaign committee, you can’t censor the ad based on its content. That means you are legally forbidden to pull the ad even if it lies about the opponent. But, ads bought by PACs and other non-candidate groups can be refused based on their content. So you need to carefully evaluate the claims made by the party demanding that the spot be pulled, as if the claims made in the spot are in fact false and defamatory, the station could have liability for continuing to run the non-candidate attack ads after receiving notice demanding that they be taken down. We wrote more about this subject here.

Soon it will all be over and your station will be back to simply dealing with its normal commercial advertisers. But, for the next few days, be prepared for the onslaught of political issues, and have your communications lawyer’s phone number on speed dial!

David Oxenford is MAB’s Washington Legal Counsel and provides members with answers to their legal questions with the MAB Legal Hotline.  Access information here. (Members only access).

There are no additional costs for the call; the advice is free as part of your membership.

FREE Chris Lytle Sales Webinar for MAB Members

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“You don’t motivate salespeople to be successful. You get them to be successful so they become motivated.” -Chris Lytle

Further develop your successful sales team by having them attend the Instant Sales Training Webinar:  How to “Talk Advertising” With Your Prospects and Customers Now.

When:  Wednesday, November 16, 2016 at 1 p.m. EST

Invite your copywriters and production people, too.

Register HERE

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Chris Lytle

Here’s why this program is important:  Everybody has an opinion about advertising. But, people who sell broadcast advertising need a philosophy of advertising.

Not just an opinion.

Face it.  Most of your salespeople don’t have degrees in advertising or marketing.

That’s troublesome.

This Webinar bridges that learning gap quickly. It’s a fast-paced, highly-detailed session.

Here are a few of the takeaways:

  • Why salespeople need to “talk advertising” and not just rates and ratings.
  • Two of the best advertising “zingers” to share right away.
  • What you say when a client says, “Nobody mentioned my ad.”
  • How to get consumers to mention their ads.
  • Five uplifting concepts to share with your customers.
  • What you need to learn from these seven “old school” advertising masters.

Chris Lytle is a best-selling author and well-travelled professional speaker.

His promise to you is a bold one: His programs contain more usable information per minute than any other learning event.

Save the date. Let him prove it.

Matt Hanlon Joins Entercom

Entercom has announced the appointment of Matt Hanlon as Vice-President/Market Manager for its new acquisition in Charlotte, N.C. Hanlon, a longtime Michigan broadcaster, has over 20 years of experience in marketing and sales operations with a background in the media and broadcasting industry.

Previously, Hanlon served as president of Citadel Broadcasting, based in Grand Rapids, managing the Midwest region of 85 radio stations across 14 markets. At Citadel, he launched a sports network and a news network creating new revenue in Michigan and maximized both ratings and sales across local, regional, national and non-spot.

Hanlon began his career in broadcasting as a media buyer for Backer & Spielvogel, Vice President of Stations at Katz Media Group and Vice-President, Director of Sales at AMFM.

“We are super excited to welcome Matt to Entercom and to the Charlotte team,” said Weezie Kramer, Chief Operating Officer, Entercom. “Matt has terrific experience in news, talk, sports, syndication, working with big personalities and making a difference in the community, all of which make him a great fit for Charlotte and these iconic brands.”

Entercom recently announced the acquisition of four radio stations in Charlotte, North Carolina, including The Fan (WFNZ-AM), The Link (WLNK-FM) and news/talk leader WBT AM/FM.

Former Michigan Programmer Chris Reynolds Passes

chrisreynolds_275The MAB is sad to announce the passing of radio programmer/air talent Chris Reynolds (Steed), who passed away early this past Sunday morning (10/30) in Lubbock, Texas.

Reynolds had recently joined Townsquare Media in Lubbock as Operations Manager for the company’s 6-station cluster.

He is best known in Michigan for his two tenures at WFMK-FM (Lansing), serving as air talent/music director from 1984-1987 and back again as program director/air talent from 2001 to 2008.

Over the course of his career, Reynolds also worked in Michigan, programming and/or on-air at WNIC-FM (Detroit), WGER-FM (Saginaw), WMJT-FM (Saginaw), WTWR-FM (Monroe-Toledo) and WJIM-FM (Lansing).

Outside of Michigan, Reynolds programmed stations in Corpus Christi and San Antonio, Texas; Springfield, Illinois, Huntington, West Virginia and Duncan, Oklahoma.

Reynolds also attended both  Henry Ford College and Specs Howard School of Media Arts.

As of this date, no services have been announced.

Buzz Knight Joins Beasley

buzzknight_275Beasley Media Group, Inc., a subsidiary of Beasley Broadcast Group, Inc., has named Buzz Knight as Vice President of Programming, following the completion of Beasley Broadcast Group’s previously announced acquisition of all of the outstanding stock of Greater Media, Inc.

Beasley closed on Greater Media November 1.

Buzz has served as Senior Vice President, Program Development for Greater Media, where he has been responsible for overseeing content and brand strategies for the company. He started his career with Greater Media in 2002.

Buzz currently serves on industry audience measurement advisory boards, including: The Nielsen Audio Advisory Council, The National Association of Broadcasting Committee on Local Radio Audience Measurement (COLRAM) and the Council for Research Excellence (CRE) where he serves as chairman of the Audio Committee.

Buzz will replace Justin Chase, who has been elevated to Executive Vice President of Programming for Beasley Media Group.

“I’ve long admired the great leadership of Justin Chase in his role with Beasley and I look forward to being a part of the Beasley team,” said Buzz. “I am honored to follow Justin into this position and I’m incredibly excited to begin a new chapter with Beasley Broadcast Group as the company expands their portfolio of stations with the Greater Media acquisition.”

“Buzz has been in the leadership role at some of the Country’s most successful and respected brands in radio and I’m delighted that Beasley will have the benefit of his experience and talent,” said EVP of Programming Justin Chase. “I’ve had the pleasure of getting to know Buzz well over the last couple years, as we serve together on several industry related committees and initiatives and I found him to be incredibly strategic and well suited for the Beasley company culture.”

Beasley Appoints New Detroit VP/Market Manager

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Mac Edwards

Beasley Media Group, Inc. has promoted Mac Edwards (McTindal) to VP/Market Manager at Beasley’s newly acquired Detroit, Michigan cluster.  

As of November 1, Edwards is managing the former Greater Media-Detroit stations, including WRIF-FM, WMGC-FM and WCSX-FM.  Edwards formerly served as VP/Market Manager for Beasley’s stations in Fayetteville, NC.

Edwards replaces Steve Chessare, who served as Market Manager of the stations under Greater Media’s ownership.

“After 25 years of dedicated service to Beasley’s Fayetteville market, Mac will bring his wealth of experience to our new Detroit cluster,” noted Brian E. Beasley EVP/Chief Operating Officer at Beasley Media Group. “Mac has worked with Beasley in positions from Program Director to Air Personality, to Operations Manager and he has served as Fayetteville’s award-winning Market Manager since 2007. We’re moving forward on our path to success in Detroit, as Mac takes the helm of these iconic stations.”

“It’s my absolute privilege to work with these three outstanding radio stations in the Motor City,” commented Edwards. “I am eager to lead the transition of the tremendous talent within the Detroit cluster into the Beasley family of stations. We share a deep commitment to the community and clients we serve every day and I know we will benefit from the previous success we’ve collectively achieved.”