Traffic Director Spotlight: Julia Little

Nominate a Traffic Director you know!  Email Dan Kelley at

Julia-Little-275Julia Little is Traffic Director at Big Rapids Radio Network in Big Rapids and stations WBRN-AM, WYBR-FM and WWBR-FM.

Julia has been in traffic for 36 years and with her present company for 8 years.

Q1: What is your favorite comfort food?
Julia:  Mashed potatoes.

Q2: Which Superhero would you be, and why?
Julia:  Supergirl….so I could fly.

Q3: When I’m not working, I’d rather be …
Julia:  On the beach!

Q4: If I had the chance, I’d really like to have lunch with…
Julia:  Cher.

Q5: What’s the best advice you have ever received?
 When one door closes another opens.

Q6: Tell us something about yourself that very few people know.
I wear blue contacts.

MAB Member Digital Census Available

The Michigan Association of Broadcasters (MAB) is making available to its members the Michigan Digital Media Census for Broadcasters.   The study presents an in-depth look at the current use and footprint of digital media for all our broadcast stations.

Over the course of the survey, which included data collected through the online survey and collected over the phone, 81 surveys were filled out. These 81 surveys included 155 radio and television stations from every market across the state of Michigan, resulting in a 51% response rate.

The survey is available for download by members here.  (member password required)

Study: Broadcasters Have $33.98 Billion Impact on Michigan’s Economy

Impact_350The MAB, in partnership with the National Association of Broadcasters (NAB), is proud to present the latest study regarding the impact of local broadcasting on Michigan’s economy.

Woods & Poole Economics reports that Michigan broadcasters, with 332 commercial radio stations, 42 commercial television stations and 20 low-power/class A television stations, are responsible for 73,940 jobs that depend on local radio and television.  The economic impact on Michigan is nearly $34 billion.

Scroll to page 30 for the Michigan-specific information of the Woods & Poole report here.

300x250_michiganMichigan broadcasters annually make $53,360,686 in charitable contributions, provide $81,636,827 in disaster relief, and donate $195,349,264 in air-time each year.  Additionally, each Michigan broadcaster, on average, airs 178 public service announcements each week.  All-in-all, that’s a total public service contribution of $330,346,777 annually!

Read more about the public service efforts of Michigan broadcasters here.

Broadcasters are encouraged to use this information when talking to their lawmakers locally, statewide and in Washington.

The MAB thanks the National Association of Broadcasters for their assistance in compiling this information.  Please feel to contact MAB Government Relations Manager Elena Palombo with any questons:

Let’s Go To The Ballpark! PAC Fundraiser August 29

Please join the Michigan Association of Broadcasters Political Action Committee (MABPAC)
for the Detroit Tigers v. Chicago White Sox baseball game and fundraiser on Monday, August 29, prior to the 2016 MAB Summer Advocacy Conference.

Guests will enjoy the game and picnic-style dinner and drinks in one of the private party suites located by third base.

What: Tigers vs. White Sox
When: Monday, August 29 – Suite opens at 6 p.m.; Game time is 7:10 p.m.
Where: Comerica Park, Detroit
Cost: $250/person

Reserve your spot by clicking HERE.

Space is limited and is available on first come, first served basis. Reserve your tickets today!

NOTE: In compliance with the Michigan Campaign Finance law, only personal checks/payments can be accepted. No corporate checks, please.

Questions? Contact Elena Palombo at or 517-484-7444.

Thank you and we look forward to seeing you at the game!

MAB Files with the FCC to Drop Paper Letter Requirement

The Michigan Association of Broadcasers has joined other state broadcast associations in a FCC filling to support a proposal that commercial radio and television operators should no longer be required to keep hard copies of letters and emails from listeners and viewers in public files housed at the station. In the past, the FCC cited privacy concerns for requiring such communication be kept out of the online database, but, it now believes the legacy requirement does little to ensure broadcasters are serving the public interest.

State broadcast associations argue in the filing that eliminating the hard copy requirements will reduce the regulatory burdens on commercial broadcasters. And, that the use of social media platforms make stations “immediately and publicly responsible for their programming decisions,” thereby making a requirement to keep letters and email printouts “anachronistic, antiquated and fundamentally meaningless.” The state associations also say that eliminating the requirement will incentivize stations outside the top 50 markets, with fewer that five employees, to voluntarily make the jump to posting their public inspection online ahead of the March 2018 deadline.

MAB Provides Campaign Committee Information

MAB is pleased to provide to our members, contact information to candidate campaign committees, for the lawmakers running in the 2016 election, including state and federal races. This information is posted on the MAB’s members only section and requires a log-in.

If you have further questions, please contact MAB Government Relations Manager Elena Palombo at Information has been compiled by the MAB lobby firm Kelley-Cawthorne.

Please click HERE for the 2016 candidate campaign committee information.

State Lawmaker Wants OMA Filers to Recover Legal Costs

capitol3Under the legislation introduced by State Representative Martin Howrylak (R-41), citizens who win an Open Meetings Act (OMA) case against a public body can recover court costs and legal fees. House Bill 5778 states that persons who who take a public body to court in a civil OMA case can recover court costs and legal fees. “Public bodies have a responsibility to operate transparently and when we fail to do so, citizens should not be forced to foot the legal bill for exposing an injustice,” Howrylak said in a statement.

Engineering Spotlight: Robert Johns

Nominate an engineer you know!  Email Dan Kelley at

RobertJohns_275Robert Johns is a Contract Engineer at the facilities of the School of Broadcast and Cinematic Arts at Central Michigan University WMHW-FM HD1 and HD2 and Moore Hall Television (MHTV) PEG channel 34 on campus, 189 in Mt. Pleasant and outside communities.

Robert was nominated for the Engineering Spotlight by Dr. Peter Orlik, Director, CMU Broadcast & Cinematic Arts, who comments “Robert’s position is a bit unconventional, but I think it indicates the level of expertise and commitment we all look for in engineers. After many years at Dow, Robert set up his own engineering consulting firm. Since 2010, he has worked as contract engineer for the School of Broadcast & Cinematic Arts here at CMU. In this capacity, he is responsible for the facilities of two FM radio stations, a cable television station, an audio recording studio that services its own record label, two television studios and a multitude of labs and production suites. This is clearly a wide and unusual span of responsibilities and is critical to the operations of the School of BCA, its 340 undergraduates, 60 graduate students and 17 faculty. I think this is the type of dynamic engineering that deserves recognition.

Q: Please share with us a brief engineering resume.
Not a “typical” broadcast engineer, I spent almost all of my career in industrial video. I attended Delta College Broadcasting, WUCM-TV 19 and was a student employee. Started at the “new” Gerity Cablevision system (now Charter) headend operations in Bay City. Then on to Dow Chemical Corporate Communications internal studios for 35+ years as a freelancer, then employee, then contractor; built 3 video production facilities, built a 4.5m Andrew uplink dish and ran an 80-site BTV satellite network with downlinks from Van Nuys, CA to Athens, Greece. Began working at CMU’s School of Broadcast and Cinematic Arts as a contract engineer in 2010. I’ve seen 1” and 2” B&W Ampex, SONY 1” color, ¾” U-Matic and BVU, BetaCam and DVcam, and now SD card.

Someday, I’m going to really retire. It’s been a great ride.

Q: How did you get started in broadcast engineering?
Robert:  “Being in the right place at the right time,” and having great mentors. At Delta they couldn’t keep me out of Master Control and I asked a lot of questions. Cliff Saladine, Chief Engineer, was very patient and we spent a lot of time together in MCR. Gerity Cablevision asked Delta Broadcasting if they knew someone who could assist them in headend operations. I was Stage Managing an industrial show for Dow Chemical at the Midland Center for the Arts when Dow was looking for someone for their new industrial video production facility. I built the Dow facility with Pete Petroski, and renovated it years later with John Israel. At Central Michigan BCA, I work with support from Wayne Henderson, Pat Hanlon, Mark Brown and others at WCMU PBS.

Q: Tell us something about yourself that very few people know…
Robert:  I asked for a Swiffer WetJet for my birthday.  I thought it would come in handy cleaning up spills on my new ceramic tile floor in front of my newly remodeled basement bar.

Q: What is the best advice you’ve ever received?
Robert:  A good friend said “Why don’t you ask Sue out on a date?”… Our first date was October 6, I proposed December 10 and were married the following July 11. That was 35 years ago!

Important: EAS National Test, Registration & Reporting Deadlines

eas-logo_300The Federal Communications Commission (FCC) has issued a public notice outlining the upcoming nationwide test of the Emergency Alert System (EAS), as well as mandatory registration and reporting deadlines for each EAS Participant.

The national test is scheduled for 2:20 p.m. Eastern Daylight Time on September 28, 2016.  (A secondary test date is October 5, 2016, “if neccessary”).  EAS Participants must be prepared to take part in a test on both the primary and alternate test dates.  All EAS Participants are required to participate in this nationwide test.

This test will use the National Periodic Test (NPT) code, the location code for “All of United States.” FIPS number: 000000; and will be issued via FEMA Open IPAWS.

The results of the nationwide EAS test will be captured and analyzed using the new EAS Test Reporting System (ETRS).

Important Dates

1) All EAS Participants are reminded that they are required to register with ETRS and must complete the filing of ETRS Form One on or before August 26, 2016.

2) EAS Participants shall file the “day of test” information sought by ETRS Form Two before 11:59 p.m. Eastern Daylight Time on September 28, 2016.  This is the same day as the national test.

3) EAS Participants shall file the detailed post-test data sought by ETRS Form Three on or before November 14, 2016.

The FCC’s ETRS page is here.  (added 8/16/16:  The Broadcasters Desktop Reference website has a resource for broadcasters “Meet the ETRS.”  Visit that site here.)

The FCC public notice also encourages EAS Participants to take steps to prepare for the test.   The public notice is available here.

Editorial: Examples of Radio Stations Using Facebook Live

Seth Resler
Seth Resler

By: Seth Resler
Jacobs Media Strategies

Is your radio station looking to start using Facebook Live, Facebook’s new video streaming feature? I recently hosted a webinar explaining how.

Watch the webinar here.

I’ve compiled some examples of how different radio stations across the country are using Facebook Live to give you some inspiration.


The Shan Man on KUPD, Phoenix
Shannon Hernandez, the Night Jock on KUPD in Phoenix, Arizona, gives away clues to help listeners find the hidden keg with $2,000 as part of the station’s “Big Red Easter Keg Hunt.”

I’ve got your #EasterKegHunt ANSWERS HERE!

Help me HELP you for tomorrow’s hunt!

Posted by The Shan Man on Thursday, March 24, 2016


Shannon also uses Facebook Live to make concert announcements:

SILVER ALERT EXPIRED: Ozzy Osbourne Found with SlipknotDid you hear the big concert news today with Slipknot and Ozzy Osbourne / Black Sabbath? Looks like California is going to be the big destination for Ozzfest and Knotfest. Jump into the live feed and find out the details.

Posted by The Shan Man on Thursday, May 12, 2016


Shannon has an online course for people who want to learn more about Facebook Live.


Diesel on 93.3 The Planet, Greenville
Diesel, the Night Jock on 93.3 The Planet in Greenville, South Carolina, used Facebook Live for this in-studio stunt with pool noodles.

Pool noodle face slap 2

Posted by 93.3 The Planet Rocks on Friday, July 22, 2016


Diesel often uses Facebook Live to delve into on-air topics of conversations online.

P1 Bro Code – @DieselOnTheRadio

Posted by 93.3 The Planet Rocks on Thursday, July 14, 2016


Cantore & Woods on FM 94/9, San Diego

Cantore and Woods, the morning show on FM 94/9 in San Diego, used Facebook Live to show off some classic dance movies as part of a ticket giveaway.

Woods nails the classic 80’s concert dance…

Posted by FM 94/9 on Wednesday, July 27, 2016


Steve Woods learned to skateboard in the radio station parking lot for National Skateboarding Day.

It’s National Go Skateboarding Day! Can Woodsie pull it off w/out embarrassing himself? – Cantore + Woods

Posted by FM 94/9 on Tuesday, June 21, 2016



Spezzano & Sandy’s on The Buzz, Rochester
Spezzano and Sandy, the co-hosts of The Morning Buzz on 98.9 The Buzz in Rochester, frequently mount their phone up high in the studio and broadcast long stretches of their show on Facebook.

Posted by 98.9 The Buzz on Tuesday, June 28, 2016


When her partner Scott was on vacation, leaving Sandy to host the show solo, she used Facebook Live as a way to entertain listeners.

Posted by 98.9 The Buzz on Friday, July 8, 2016


For more assistance on digital or social media, contact MAB Member Services at or 1-800-968-7622.

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.