Changes at Midwest/Kalamazoo

Jay Morris
Jay Morris

AllAccess reports that longtime Midwest Communications Kalamazoo Brand Manager Jay Morris has left the company for a marketing manager position outside of radio.  Morris’ last day with the company was October 21.

Morris programmed WKZO-AM, WZOX-FM and WQLR-AM for the company and served as co-host of WKZO’s morning show.

Morning show co-host Jim McKinney will continue hosting solo and will take over as Brand Manager of WQLR and Assistant Program Director for WKZO.   Anthony Pollreisz will begin anchoring the news on WKZO’s morning show.

Steve Mills, the Kalamazoo cluster’s Director of Operations and Programming will add Brand Manager duties for WZOX and WKZO.  Mills joined the company in early August of this year.

From Television News to the ATF reports that WXYZ-TV (Detroit) reporter Ronnie Dahl has joined the U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives as its spokesperson working out of the Detroit office.

October 14 was Dahl’s last day at WXYZ-TV, where she’s worked since February 2013.  Dahl has also worked at WJBK-TV (Detroit), WUPW-TV (Toledo, OH) and WSYM-TV (Lansing). adds that Dahl wrote on her Facebook page: “I will be working out of the Detroit field office, so I will still be around!  Just helping Detroit in a different way.”

Register NOW for Chris Lytle’s Next Broadcast Sales Webinar!


How to “Talk Advertising” With Your Prospects and Customers Now

When:  Wednesday, November 16, 2016 at 1 p.m. EST

Grab your “seat” and bring your whole sales team. Invite your copywriters and production people, too.

Register HERE

Chris Lytle

Here’s why this program is important:  Everybody has an opinion about advertising. But, people who sell broadcast advertising need a philosophy of advertising.

Not just an opinion.

Face it.  Most of your salespeople don’t have degrees in advertising or marketing.

That’s troublesome.

This Webinar bridges that learning gap quickly. It’s a fast-paced, highly-detailed session.

Here are a few of the takeaways:

  • Why salespeople need to “talk advertising” and not just rates and ratings.
  • Two of the best advertising “zingers” to share right away.
  • What you say when a client says, “Nobody mentioned my ad.”
  • How to get consumers to mention their ads.
  • Five uplifting concepts to share with your customers.
  • What you need to learn from these seven “old school” advertising masters.

Chris Lytle is a best-selling author and well-travelled professional speaker.

His promise to you is a bold one: His programs contain more usable information per minute than any other learning event.

Save the date. Let him prove it.

More Lawsuits for Unauthorized Use of Photos – Even on Social Media Sites

David Oxenford - ColorBy: David Oxenford, Wilkinson Barker Knauer, LLP

In recent weeks, we have continued to see copyright lawsuits against broadcasters filed by photographers who allege that their photos have been used without permission. This spate of lawsuits has not been confined to filings against broadcast companies – even the Donald Trump campaign has reportedly been sued recently for his son’s tweet of a picture of a bowl of Skittles in his now-famous tweet comparing Syrian refugees to the candy treats. We have written about this issue before (see for instance our posts here and here), but what makes these issues worth writing about again is that several of the recent suits involve not just the unauthorized use of a photograph on a station’s website, but the use of photos in social media posts including tweets on Twitter and posts on Facebook. Is this really an issue?

It certainly is a concern, especially for commercial businesses. As we have written before, just because someone posts a picture on the Internet, even on a social media or photo sharing site, does not give others the right to exploit that photo, especially on a digital site of a commercial business. Posting on a social media site may give the social media site owner the right to exploit posted content consistent with their terms of use, but the person who created the content does not give up their underlying copyright in any creative work to third parties. The Skittles suit represents an instance of a photographer using copyright law to enforce these rights, apparently as he did not agree with the political sentiment expressed by the tweet in which the photo was used. But not too long ago, there was significant publicity about a lawsuit, now reportedly settled, about a New Jersey newspaper suing a cable news network because one of its personalities used a well-known 9-11 photo from the paper as the profile picture on that personality’s Facebook page – without first securing permission. But, isn’t that what these social media sites are for – sharing content?

Yes – content can be shared, but it is usually content to which the person sharing it owns the rights (e.g. vacation photos) or arguably material that is used with some degree of commentary or criticism where a fair use defense is possible (see our post here on fair use). Generally, merely posting a link to another site (which may pull in a picture used on that other site as part of the display of the link) has been seen as permissible, but note that in Europe that may be changing especially on sites that post links to other’s sites as part of a business venture, such as a search site. Even here in the US, there have been cases where there has been a problem because one site posted too much of the content from another site in connection with the posting of the link to that site, as if you post all of the important points of someone else’s article on your site, it may eliminate the need for the viewer to click on the link to go to the other site where the content creator can get credit (with advertisers or others) for the viewer’s visit to their site. Given these sensitivities, it is clear that taking a picture and posting it on a business social media feed without permission is likely to raise the hackles of a copyright owner who discovers it – as it uses their creative work for no compensation whatsoever.

So what do you do? Take your own photos and use them on your sites and in your social media is one easy answer – and many broadcasters, including radio broadcasters, have tasked their employees with taking photos of station and community events that can build up a library of images for the station to use. Plus, there are many stock photo services where, for a reasonable monthly subscription fee, you can get the rights to a whole catalog of photographs to use on your business sites. A few dollars now to subscribe to one of these services can save lots of headache (and even more dollars) later on.

David Oxenford is MAB’s Washington Legal Counsel and provides members with answers to their legal questions with the MAB Legal Hotline.  Access information here. (Members only access).

There are no additional costs for the call; the advice is free as part of your membership.

MAB Board Profile: Stephen A. Marks

View More: News Briefs is pleased to bring you profiles of your MAB Board of Directors.

This week’s profile is Stephen A. Marks.   Stephen is 100% shareholder, President/CEO of Thunder Bay Broadcasting Corporation, which owns WBKB-TV (Alpena); Lake Superior Community Broadcasting, which operates WBUP-TV (Ishpeming/Marquette) and WBKP-TV (Calumet); Houghton Community Broadcasting, which operates WOLV-FM, WHKB-FM, and WCCY-AM (Houghton); and Iron River Community Broadcasting Corporation, which operates WFER-AM and WIKB-FM (Iron River).  He also owns a number of other television and radio stations throughout the country.

Stephen started his broadcasting career at the age of 17 as a copy writer at WINX Radio in Rockville, Maryland. While there, he was able to learn enough to pass the FCC 3rd class with number 9 endorsement license test. His early career was spent in radio holding positions from marketing to management. That included working with Mutual Broadcasting Systems (MBS) in Affiliate Programming and Syndication, after graduating in 1973 from American University in Washington D.C. In 1983 he acquired 51% of Thunder Bay Broadcasting Corporation in Alpena.

Stephen has been on the MAB Board since 2013.  Prior to that, he was deeply involved with the MAB Foundation, serving on its board from 2008 through 2013, remaining an honorary board member today.  In addition, the Stephen A. Marks Foundation funds two student scholarships at the President’s Endowment Level in the MABF Founders Club.

Traffic Director Spotlight: Sarah Rousseau (Houghton Community Broadcasting, Houghton)

Nominate a Traffic Director you know!  Email Denise Weston at [email protected].

sarah-houghton_275Sarah Rousseau is Traffic Director at Houghton Community Broadcasting in Houghton, including stations WOLV-FM, WHKB-FM and WCCY-AM.

Sarah has been in traffic for over 5 years.

Q1: What is your favorite comfort food?
Sarah: Grilled cheese and tomato soup..

Q2: Which Superhero would you be, and why?
Sarah:  Storm from X-men. Who wouldn’t want to control the weather?

Q3: When I’m not working, I’d rather be …
Sarah:  Spending time with my family.

Q4: If I had the chance, I’d really like to have lunch with…
Sarah: Michelle Obama.

Q5: What’s the best advice you have ever received?
Don’t try to multitask. You do everything slower and then end up with several unfinished tasks instead of one completed one.

Q6: Tell us something about yourself that very few people know.
I love to sing, but not in front of people.

Associate Member Highlight: HOMTV’s Internship Program Celebrates 35 Years!

homtv-internship-photoBy: Brandie Yates
HOMTV Internship Coordinator and 2007 HOMTV Alum

They say everything gets better with age and the HOMTV Internship Program is no exception. In 1981, interns began working at the station making 2016 the 35th year of the program. HOMTV’s Internship Program is like no other, providing hands-on training and experience to those wishing to begin their careers in the television and communications industry. Since the first HOMTV intern, approximately 1,000 interns have successfully completed the Internship Program and over 500 have moved on to work in the field of journalism, television production, film production and the communications industry both nationally and internationally, creating a strong HOMTV Alumni Network.

homtv-internship-photo-2_300“HOMTV was the first real step in my broadcasting career, the internship not only gave me the basic tools to shoot, write, edit and present, it also helped me develop my style as a broadcaster and gave me great friends and an incredible network along the way. Without HOMTV I don’t think I would’ve made it to Vegas so early in my career,” said 2014 HOMTV Alum Miguel Martinez-Valle, Reporter and MMJ for FOX5 Local Las Vegas KVVU-TV.

“At HOMTV I learned many of the behind the scenes and on-camera skills that helped launch me as a producer for national television shows and film,” said 1994 HOMTV Alum Jennifer Hutchins, Segment Producer at CBS / Dr. Phil Show and Co-Founder at Indie Film Seminars.

“As a graduate of one of the top 5 universities in the country for communications, it would be understandable to point to my degree from Michigan State University as a contributor for my professional successes. Although MSU certainly did its part to prepare me for a career in communications, I actually owe more to the internship program at HOMTV. Not only did I receive “real-world” training, I also made connections that to this day have served me as I’ve advanced in my career. In the nearly 30 years since my graduation from MSU, I have never come across another program that so thoroughly prepares individuals for the workforce in broadcast, journalism, public relations and marketing,” said 1986 HOMTV Alum Amy (Guild) McGraw, Vice President of Marketing at Tropical Financial Credit Union.

Each year interns continue to be a valuable asset to the Meridian Township community, volunteering around 14,000 hours serving as production crew and on-air talent for nearly 90 official Township meetings and over 600 HOMTV programs, as well as producing more than 1,000 stories and PSA’s.

This year, HOMTV is celebrating this significant milestone and looks forward to continuing the HOMTV Internship Program as an established and exemplary hands-on training program to retain and foster talent for the professional television and communications industry.

Paperless Billing for MAB Membership Dues!

The MAB is pleased to announce that we have added a new, paperless billing process through Freshbooks to add convenience and flexibility for our members.

In the past two months, you may have noticed an invoice from Freshbooks, for your MAB dues, in your email inbox. This allows you to instantly and securely pay your membership fee through PayPal or with your credit card. You can access your invoice and payment options from any computer and even your cell phone! Additionally, you can print the invoice and mail your payments to the MAB.

We’re happy to offer this easy, digital way to pay your dues! Please contact Denise Weston at 800.968.7622, or Sara Siegmann at [email protected] with any questions or concerns.

WKAR Receives National Award

(L-R) WKAR’s Director of Broadcasting Susi Elkins and NETA President Skip Hinton.

WKAR Public Media (East Lansing)
recently received an award in the Promotion category from the National Educational Telecommunications Association (NETA) for the station’s 2015 Fall Sizzle Reel. The Award was presented during the NETA conference in Baltimore on September 19.

Watch the award-winning spot here.

Learn more about the NETA awards here.

The National Educational Telecommunications Association (NETA) is a professional association that serves public television licensees and educational entities in all 50 states, the U.S. Virgin Islands and Puerto Rico.

Scholarship Winner Spotlight: Joshua Scramlin

scramlin_300Your contributions to the MABF help students to realize their dreams! Here, one recent scholarship winner shares his experiences and goals for the future. Learn more about the MABF Scholarship program here and help to support these scholarship programs by donating here.

Joshua Scramlin is the proud recipient of the Peter B. Orlik Broadcasting Scholarship and is continuing his educational journey at Central Michigan University. Read on to learn more about Joshua and why he loves broadcasting!

Current school and expected year of graduation:
Central Michigan University, class of 2018

Name of scholarship you received and year it was received:
The Dr. Peter Orlik Broadcasting Scholarship, received in Spring 2016

Brief resume and educational background:
I am currently a junior at CMU. As program director at college station WMHW, I helmed a format change from rock to hip-hop, which was met with open arms and an immensely positive response from the surrounding population. I have worked for both iHeartMedia Detroit and CBS Radio Detroit. While working for CBS I was able to become an on-air personality at WYCD at the age of 19, which I am very proud of. WYCD is one of the premiere country stations in the U.S., so to be a part of that before the age of 20 is indescribable.

Check out Joshua’s LinkedIn profile here.

What made you want to pursue broadcasting as a career?
Detroit is an incredible radio city. There is so much incredible talent and content in that market. I grew up listening to it and knew that I wanted to be a part of the fun and give people the same feeling that radio gave me. It is your job to make people’s lives easier or better. I would love to be the person responsible for making millions of people’s days better.

What is your favorite class you have taken in school so far and why?
BCA 510, it’s a media law class that examines why the industry is the way that it is. I love the business side and legal side of the industry, so to learn about the precedents set is wonderful.

How has the MAB Foundation helped you in your educational journey?
I pay for my education solely off of scholarships and my own money. Receiving The Dr. Peter Orlik Broadcasting Scholarship made my life much easier as I continue to put myself through higher education with my own funds. I am very serious about a career in radio and the MABF recognized that and basically said “We like what you’re doing, so here’s a little help to keep doing it.” That gave me a feeling of purpose and made me feel as though the MABF cared.

More about Joshua:
My overall life goal is to be a PD in a top twenty market. I am very confident in being able to do so thanks to CMU’s BCA program and getting experience at companies such as CBS and iHeart. Without the help of others, I can’t say I’d be as confident as I am.