Trott Not Seeking Re-election In 2018

Congressman Dave Trott (R-11) has announced that he will not seek re-election in 2018.

Trott said he had not planned to serve long in Congress when first elected and had decided two terms was enough.

“When I initially ran for Congress, I expressed my desire to serve as a citizen legislator in Washington,” he said in a statement. “Representing the Eleventh District has been an honor, but I have decided not to seek reelection in 2018. This was not an easy decision, but after careful consideration, I have decided that the best course for me is to spend more time with my family and return to the private sector.”

Trott is not resigning the seat and said he plans to continue working through the end of his term.

The Robinson Report – The True Threat

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

In February, you may have read THIS article on “The True Threat.”

No longer is it simply morning TV – or any other screen.

Nor is “The True Threat” far from The Connected Dashboard, Podcasting or Second Screening.


“The True Threat” is: Us.

Marketing blogger Seth Godin refers to this as Optimize vs. Maximize.

Although it goes against the current, Social Media is a focus grinder.

All of THAT – Facebook, Twitter, Instagram, Snap Chat (shiny new toys) – has taken focus off The Mother Ship.

If it weren’t for The Mother Ship, none of THAT would matter.

Optimizing – or Maximizing.

Optimizing time – for The Mother Ship.

Hyper-targeted content – time discipline – effective appointment scheduling.

When a brand stumbles, it’s usuallya  lack of focus.

Log your time this week – if you are focusing MORE on non-Mother Ship issues – you will lose.

THIS – points out parallels of other brands’ self-inflicted wounds:

Traditional media has rendered The Mother Ship – rudderless.

“Technology – is NOT the REAL disruptor.”

Focusing on the icing (digital) and not the cake (brand) for your customer.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or

TCT Helping Hurricane Victims

TCT President and Founder Garth Coonce loading a truck with viewer donations.

TCT Michigan Television stations, including WTLJ-TV (Allendale), WAQP-TV (Saginaw) and WDWO-TV (Detroit) are participating with other TCT stations across the nation as part of the Helping Hand Outreach Program to help victims of Hurricane Harvey and Hurricane Irma.

The stations are collecting supplies of water, non-perishable food items, diapers, undergarments, cleaning supplies, personal hygiene items and more for distribution in Texas, Louisiana, Florida and other areas affected by the recent hurricanes.

Viewers can drop off items at the local studios of each station.  The company reports that it already has made one delivery trip made possible by the program.

Here’s a complete list of items being collected:

Recordkeeping Rules for Third-Party Fundraising by Noncommercial Broadcasters to be Effective November 13, 2017

David Oxenford - ColorBy: David Oxenford, Wilkinson Barker Knauer LLP,

In July, we wrote about the effective date of the FCC’s new rules allowing non-CPB noncommercial stations to interrupt their normal programming to raise funds for third-party charitable and non-profit organizations (we wrote here about the decision itself), for up to 1% of their total airtime. In July, we noted that the new rules on the recordkeeping requirements about these fundraising efforts had not yet gone into effect, as they needed to be approved by the Office of Management and Budget under the Paperwork Reduction Act. The Federal Register has announced that this approval has been received and the paperwork rules will go into effect on November 13.

The new rules require on-air disclosures at the beginning and end of any fundraising appeal where the station tells its audience that the money is going to a third-party, not to the station. That announcement must be made at least hourly for longer fund-raising appeals. In addition, the station must maintain in its public file the following information:

  • the date, time, and duration of the fundraiser;
  • the type of fundraising activity;
  • the name of the non-profit organization benefitted by the fundraiser;
  • a brief description of the specific cause or project, if any, supported by the fundraiser; and
  • to the extent that the station participated in tallying or receiving any funds for the non-profit group, an approximation of the total funds raised

David Oxenford is MAB’s Washington Legal Counsel and provides members with answers to their legal questions with the MAB Legal Hotline.  Access information here. (Members only access).

There are no additional costs for the call; the advice is free as part of your membership.

NAB Offers Station Repack Resources

Whether your station is going off the air or moving to a new frequency because of the recent spectrum incentive auction, your viewers need to prepare for these upcoming changes. To that end, the National Association of Broadcasters has developed tools for stations in English and Spanish to use to explain to viewers the changes that are coming.

These tools are based on research conducted by NAB to determine the best messaging to convey to over-the-air viewers how they will be impacted and what they must do to stay connected to their favorite local stations.

  • Click Here for Station Tools
  • Click Here for Station Tools in Spanish

The tools for stations include a checklist of activities to keep you on track, talking points, sample scripts and crawls and even automated phone messaging. The NAB will add more tools in the coming months, including customizable spots for stations to use as well as a video to help viewers understand how to rescan their TV sets.

Stations are urged you to use these tools and coordinate with other stations in your market to send a clear, consistent message and minimize viewer confusion.

As new tools become available, the NAB will alert stations. In the meantime, don’t hesitate to contact the NAB at

NAB Creates #WeAreBroadcasters Web Ads

The National Association of Broadcasters has created a series of website banner ads to promote its #WeAreBroadcasters effort to educate and remind policymakers, listeners and viewers of the important and unique role broadcasters play in every local community and how they are innovating to better serve listeners and viewers.

The ads are available for stations to download at along with print ads, videos, social media infographics and more. For each website advertisement used, click throughs should be sent to



Michael Patrick Shiels Releases New Book

“Michigan’s Big Show” host Michael Patrick Shiels, has just co-authored a new book with Ken Raynor, head professional at Cape Arundel Golf Club in Kennebunkport, Maine.

I Call Him “Mr. President”: Stories of Golf, Fishing and LIfe with my Friend George H. W. Bush was released in hardcover on September 5. The book tells the story of how President George H. W. Bush befriended Raynor during his annual summer sabbatical to seaside Kennebunkport, Maine. Raynor’s personal relationship with Bush led him to experience everything from fishing trips to the wilds of Newfoundland to countless outings on the golf course, including Bush’s last as commander-in-chief.

In the book, Raynor reflects on the life lessons he gained from a friendship born outdoors that has continued to develop over decades, during golf outings that have ranged from Maine to Augusta National to the White House putting green, international fishing trips, retreats at Camp David, flying in Marine One and many other unforgettable experiences.

It is likely that Raynor played more rounds with a POTUS than any other PGA professional in history.

Media Sandbox, WKAR Awarded $500K from MSUFCU

A collective $500,000 has been awarded to the Media Sandbox and WKAR from the Michigan State University Federal Credit Union  to support and engage the mid-Michigan and Spartan communities and provide new learning opportunities.

“Funding from MSUFCU offers students in the Media Sandbox new opportunities for experiential learning,” said Prabu David said, dean of MSU’s College of Communication Arts & Sciences’ (ComArtSci).  “Street Teams will help nonprofit organizations communicate their services and needs to the people they serve.”

WKAR, already well-known for its strong schedule of early childhood educational programming, has also received $250,000 from MSUFCU over a 5-year period. With these funds, WKAR will lead children’s media research and content creation, and continue offering experiential learning opportunities for ComArtSci students.

“This is a transformative gift for WKAR, allowing us to advance our educational efforts in support of schools, parents, caregivers and children in our community,” said Susi Elkins, general manager and director of broadcasting for WKAR. “We are grateful to MSUFCU for their commitment to education and their belief in our ability to make a difference with their support.”

“No other college or unit on campus has access to the community like WKAR,” said Julie Sochay, WKAR content and community engagement manager. “With four TV stations, two radio stations, a website and digital streaming, WKAR is part of what makes Michigan’s Capital Region a vibrant community.”

Consistently a leader in academics and media, the station often employs ComArtSci students for help behind the scenes with their news, radio and television programs. The station works with up to 60 students each year.

“The funding from MSUFCU will allow WKAR to expand this opportunity to even more ComArtSci students,” Sochay said.

In addition, the funds will allow WKAR to continue engaging the local community with its original programming.

“WKAR has a long history of community engagement based on a strong schedule of early childhood educational programs,” Sochay said . “The MSUFCU gift will allow WKAR to grow our new WKAR Family educational platform, to offer more programming, content and a focus backed by academic research and real world applications.”

McConnell Adams Named Brand Manager at Townsquare Lansing

McConnell Adams

Townsquare Media has announced that KGOT (Anchorage, AK) afternoon personality McConnell Adams has been named Brand Manager of WJIM-FM and WFMK-FM (Lansing).

A Michigan native, Adams heads back to the state after 10 years in Alaska. Prior to his current position, he was Program Director at KFAT-FM (Anchorage) and KWLF-FM (Fairbanks).  Adams was raised in Detroit and once worked at WDRQ-FM.

“I have to thank Operations Manager Chris Tyler and Townsquare Regional Operations Manager Tom Cook for this wonderful opportunity,” Adams told All Access.

He is set to begin his new position on September 28.

How to Reduce the Bounce Rate on Your Station’s Website

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

A website “bounce” happens when somebody comes to your station’s site and then leaves without navigating to another page on your site. Like radio tune-outs, bounces can happen for any number of reasons: people may have gotten what they needed from the webpage, they may not like what they see on the page or there may be an external factor that has nothing to do with the site. For example, they may have been viewing your site on their phone when they arrived at their bus stop, so they left.

Like radio tune-outs, the fewer bounces your website has, the better. You can track your bounce rate (the number of single page view visits divided by the total number of visits) in Google Analytics. As a rule of thumb, you should aim for a bounce rate of less than 50%. Lower is always better.

Here are six ways to reduce the bounce rate on your radio station’s website:

1. Include inline links to related content.

When people are reading one piece of content on your website, encourage them to visit related content. While many websites do this by including links to related content at the end of a blogpost, inserting them directly into the body of the post can improve your bounce rate even more. Politico does this very effectively:

2. Make sure your social media posts accurately reflect your content.

When people click a link to your content on social media, they have expectations about what they are going to see. If you violate those expectations, they will leave.

For example, if I see a post about Metallica’s upcoming tour in my Facebook feed, but clicking on the link takes me to a gluten-free cheesecake recipe, I am going to bounce. This is an extreme example, but sometimes we accidentally give people the wrong impression when we post to social media.

For example, if the blogpost was about all of the concert tours happening this summer, but didn’t mention Metallica until the seventh paragraph, people may be confused if the Facebook post implies that the content is all about Metallica.

Make sure that your content — especially the headline — is clearly related to the social media post used to share it.

3. Optimize content for search engines.

Likewise, when people click on links in the results in search engines like Google, they have expectations about what they will see. Be sure to optimize your blogpost correctly. Start by including keywords in the title, the URL and the body of your text. For example, if your blogpost is about Kanye West, include Kanye’s name in the post’s title. Avoid titles that are too vague.

4. Conduct a website usability test.

If your website is not easy to use, people will leave. Run a Website Usability Test to see how people interact with your site. In this test, you sit people down in front of your website and ask them to perform certain tasks while thinking out loud.

For example, you might ask them to enter a contest they heard about on the radio, find more information on the morning show or sign up for the station’s email list. This test will show you what people have trouble doing when they come to your website. Making changes based on the results can have a positive impact on your website’s bounce rate.

5. Optimize your site for mobile devices.

When you look at your Google Analytics, pay attention to the bounce rate across different types of devices: desktops, tablets and mobile. The bounce rate will almost always be higher on mobile devices because we are less likely to leisurely browse on our smartphones, but if it’s dramatically higher this could be a cause for concern.

If your website is not designed to look good on smartphone browsers (you’ve seen those sites — the ones that you have to pinch and zoom in on to read on a phone), then you’re probably driving visitors away. It’s also a good idea to run a usability test on the mobile version of your website in addition to the desktop version to make sure that it is just as easy to use.

6. Increase readability.

Another good way to decrease your website’s bounce rate is to make your content more readable. For many sites, this means reducing the grade level of the content by removing big vocabulary words and shortening sentences.

With radio station websites, however, it is often helpful to raise the grade level of the content. Make sure that the blog uses complete sentences that are grammatically correct. Avoid emoticons, excessive use of exclamation points and all caps. You can measure the grade level of a blogpost with this tool.

7. Tune up your site’s speed.

If it takes too long for your webpage to load, people will bail out. If you find that your site takes a long time to load and you have a high bounce rate, there could be a correlation. There are a number of ways to boost your site speed, from using a CDN to reducing plugins to cleaning up code; your webmaster can investigate these.

Do you know what the bounce rate is on your radio station’s website? If not, find out and decide whether or not it’s an issue that you need to address.

For more assistance on digital or social media, contact MAB Member Services at or 1-800-968-7622.