Traffic Director Spotlight: Melissa Bosovich (Townsquare Media, Grand Rapids)

Nominate a Traffic Director you know!  Email Jamie White at

melissatraffic_275Melissa Bosovich is Traffic Director at the Townsquare Media stations in Grand Rapids, including WGRD-FM, WLHT-FM, WFGR-FM, WTRV-FM and WNWZ-AM.

Melissa has been in traffic for 23 years.

Q1: What is your favorite comfort food?
Melissa: Brownies.

Q2: Which Superhero would you be, and why?
Melissa:  Storm, because I would be able to stop the madness with my mind and having eyes that glow while I do it would be too cool.  She also has the best hair.

Q3: When I’m not working, I’d rather be …
Melissa:  Poolside with family and friends enjoying life and bonding.

Q4: If I had the chance, I’d really like to have lunch with…
Melissa: I never leave my desk!

Q5: What’s the best advice you have ever received?
Keep God at my center and everything else will fall in place. Make sure I spend quality time with my family, do not put work in front of them. Time flies in a blink of an eye, they will move on.

Q6: Tell us something about yourself that very few people know.
Can’t think of anything, at least that I want to share.

FREE Career Education Training Solutions for MAB Members

p1learningdark_400Do you have a new hire and your first thought is, “Training, again?!”

Does a glance at your calendar make you wish you could clone yourself? Well, we can’t do that…yet. But, we CAN help to lighten your load.

Valued members of the Michigan Association of Broadcasters have FREE access to P1 Learning’s online video training courses which are easily accessible anywhere, anytime, on a phone, tablet, or computer.

P1 Learning offers fun and simplified online training. No more mind numbing content or heavy manuals. Course topics include:

• Entry Sales
• Pro Sales
• Management
• Leadership
• On-Air
• Customer Service
• Human Resources
• Administration
• Safety & more

Did you know that 41% of employees who receive poor training will leave their post within a year? That’s why it’s key to have training delivered in a fun, short and compelling manner that teaches repeatable skills and behaviors to generate maximum results!

“P1 Learning has really created an up-to-date training module that has helped our company immensely. Anytime we can use a proven program that provides clear direction for the user, and a time saver for the manager, it’s a win-win! And that’s exactly what P1 Learning delivers.” -Patricia, Sales Manager, Traverse City-Petoskey-Cadillac, MI.

For more information click HERE.

To register your station for MAB’s free training, contact Katey McGukin-Woolam at 816.456.8603 or by email at

Contract Extension for NAB’s Smith

gordonsmith_300Inside Radio reports (10/7) that National Association of Broadcasters (NAB) President/CEO Gordon Smith has extended his current employment contract through the end of 2019.

In an exclusive interview with the publication, Smith stated “We’re going to do this until the end of 2019 and then I’m done.  At that point I will have been here for ten years and I think that’s enough. I think it’s smart for any organization to reshuffle its deck of cards every decade.”

Smith, 64, a lawyer by trade, is a former two-term United States Senator from the state of Oregon. He has led the NAB since November 2009.

NAB Asks FCC To Act on Nexstar/Media General Merger

Nexstar_300Broadcasting and Cable reports (10/5/16) that the National Association of Broadcasters (NAB) has asked the FCC to act on the pending Nexstar/Media General merger, rather than wait until the current spectrum auction is finished.

On September 19, the MAB reported that the FCC has declined to approve any TV station transactions during the spectrum incentive auction involving stations potentially implicated in that auction.  Media General had indicated it would be participating in the auction and FCC action on the transfer could provide more specific information about the auction, which is potentially in violation of the FCC’s rule against public disclosures.

The FCC deadline for filing transactions involving auction-eligible stations was back in January and the auction could conceivably extend into January of 2017, though it could also wrap up by next month if the FCC does not have to go to a third stage.

Nexstar currently owns one television station in Michigan, WJMN-TV (Marquette). Media General owns WOOD-TV/WOTV-TV/WXSP-CD (Grand Rapids) and WLNS-TV (Lansing). In addition, it has a joint sales and shared services agreement with WLAJ-TV (Lansing).

Midwest Family Flips WHFB-FM to Top 40

live999_300Midwest Family Broadcasting announced that it has flipped WHFB-FM (Benton Harbor/South Bend) to a new top 40 music format, effective at noon on October 11.

RadioInsight covered the debut of the new format here.

The company will change the station call letters to WQLQ-FM and be known on the air as “Live 99.9.”

As part of the format change, a new live morning show,
“Brooke & Jubal” will air from 5 to 9am, with an all music format to follow.  A live DJ, Shady Live, takes over from 6 to 11pm.

“This is the first true format change we’ve done with any of our stations since we first started working with WHFB in 1999.” “That’s over 17 years!” said Jim Roberts, General Manager of the Midwest Family South Bend stations. “We’re extremely excited about this new, young station and encourage people to tune in.”

Murrow Awards Presented to Michigan Stations

Murrow_logo_2016_300On October 10, the Radio Television Digital News Association (RTDNA) honored news operations nationwide with the 2016 Edward R. Murrow Awards.  Seven Michigan radio and television stations were recipents of 15 2016 Murrow Awards.

Among the national winners were two Michigan broadcasters (by category/award):

Large Market Radio – News Documentary
Not Safe to Drink
Michigan Radio
Ann Arbor

Large Market Television – Reporting: Sports
Big Ann
Grand Rapids

The (regional) Region 7 Awards (by category/award):

Large Market Radio – Continuing Coverage
Lead in Flint Water
Michigan Radio
Ann Arbor

Large Market Radio – Investigative Reporting
Sexual Assault Investigations at MSU: A Broken System; and the Efforts to Fix It
Michigan Radio
Ann Arbor

Large Market Radio – News Documentary
Not Safe To Drink
Michigan Radio
Ann Arbor

Large Market Radio – Reporting: Sports
The Community Finally Got What People Have Been Asking For All Season: A Home Football Game
Michigan Radio
Ann Arbor

Small Market Television – Newscast
Funeral For A Fallen Firefighter

Small Market Television – Continuing Coverage
Flint Water Emergency

Small Market Television – News Series
Friends For Life: Men’s Health

Small Market Television – Website

Large Market Television – Breaking News
Portland Tornado
Grand Rapids

Large Market Television – Continuing Coverage
It’s A Hard Thing To Watch A Man Die

Large Market Television – Investigative Reporting
Delayed Firefighter Death Benefit
Grand Rapids

Large Market Television – Reporting: Sports
Big Ann
Grand Rapids

Large Market Television – Writing
Brent Ashcroft
Grand Rapids

A complete list of winners is available here.

The award presenters for the gala included Lester Holt, anchor of “NBC Nightly News with Lester Holt” and “Dateline NBC,” ABC News “Nightline” co-anchor Byron Pitts, ABC News Radio correspondent Aaron Katersky, CBSN anchor Elaine Quijano, RTDNA Chairman Vincent Duffy, and NPR Senior Vice President of News / Editorial Director Michael Oreskes.

FCC Updates Foreign Ownership Compliance Rules

At the FCC’s open meeting on September 29, the agency adopted new policies for computing foreign ownership of broadcast companies. The Commission’s Report and Order on this subject deals with how companies assess compliance with the rules, which limit foreign ownership to 20% of a broadcast licensee and 25% of a holding company, unless there is a finding by the FCC that the public interest is not harmed by a greater foreign ownership interest.

Under the new rules, rather than assuming that there was a compliance issue because a company cannot prove that its foreign ownership was less than 25%, the FCC will now conclude that there is an issue only where a company, based on knowledge either that it has or should have, actually knows that there it has a foreign ownership compliance problem.

Tell us what you think about the FCC action and easing up on the calculation of foreign ownership with your comments below.

FCC Announces Phased TV Repack Plan

According to a report in RBR-TVBR, the FCC released a public notice announcing that the agency’s Media Bureau is developing a plan for a “phased” post-incentive auction repacking transition schedule. The Media Bureau is tasked with the creation of construction deadlines within the 39-month post-broadcast incentive auction transition period for TV stations assigned new channels in the repacking process.

The proposal calls for stations to be assigned to “a limited number of transition phases.” The phases will all begin at the same time, but will have sequential end dates.

The key highlights of the phased transition include:

    • A station cannot cause more than 2% new interference to another station during the transition.
    • There will be no more than 10 transition phases. The phase completion date will be the date listed in each station’s construction permit as its construction deadline and will be the last day that a station may operate on its pre-auction channel. This approach takes into account international obligations and an agreement to undertake in a joint repacking with Canada.
    • All stations within a DMA will be assigned to no more than two different transition phases.
    • The difference in the number of stations in the largest transition phase and the smallest transition phase will be no more than 30 stations.
    • No phase can have more than 125 linked-stations.

Comments on the Public Notice are due October 31. Reply comments are due November 15.

Exhibitors: Connect with Broadcasters in the Mitten State at GLBC 2017!


GLBC’s dates have returned to March! Exhibitors can reserve their space now to meet potential clients and showcase all of their new products and services!

Show Date
Wednesday, March 8, 2017
8 a.m. – 5 p.m.
The Lansing Center, Lansing, MI

Senior executives involved in key decision making and purchasing make up the majority of the GLBC attendees. This is your chance to showcase your new and exciting products to these vital potential customers in your target market! Whether you sell to broadcasters, audio or video producers, cable, churches, educators or corporate trainers, all are invited to the FREE exhibit hall at GLBC.


  • Centrally located in Lansing, MI
    This popular conference and expo is only a few hours’ drive for most of your current and potential Great Lakes media customers; meaning more qualified leads and more potential customers.
  • You win by choosing GLBC!
    Attending an established conference like the GLBC will keep your company and products top of mind when buying decisions are made.
  • Not all the action is on the Exhibit floor
    This all-inclusive show offers many networking opportunities for one-to-one interaction with decision makers. Our famous “Beer and Bull” opening reception, breakfast and breaks in the exhibit hall are all included.

Find more information and register HERE.

If you have any questions, please contact Rachel Krause at the MAB, or 517.484.7444.

Save The Date: GLBC 2017!

glbc17March 7-8, 2017
The Lansing Center
Lansing, MI

GLBC’s dates have moved back to March! The Great Lakes Broadcasting Conference & EXPO is the Midwest’s premier educational and networking event for radio, television and media professionals.

GLBC features national caliber speakers and trainers, a free exhibit hall that showcases the latest in products, services and technology and awards presentations including the Michigan Student Broadcast Awards and the professional Broadcast Excellence Awards.

Stay tuned for more information on GLBC 2017 speakers and educational sessions!