Associate Member Highlight: The Yaffe Group

By: Mike McClure, Creative Director at The Yaffe Group

The Yaffe Group

Our founder, Fred Yaffe, helped Little Caesar’s come up with the “Pizza Pizza” concept.

Over half of our staff has been here for more than 10 years, and the majority of them have been here for more than 20 years.

Tired of seeing the best advertising prospects coming from MSU, Fred founded the Yaffe Center for Persuasive Communication in the Ross Business School to give his alma matter, the University of Michigan, a way to create marketing professionals of equal or better caliber.

Originally thought of as one of the area’s “Jewish Agencies,” The Yaffe Group has worked with four different Catholic Church related clients in recent years.

We were once number 264 on Inc Magazine’s 500 fastest growing companies of the year list.

We wrote and produced a short film called “The Date” that won a gold award in the comedy category at the Houston Film Festival.

We have worked with a lot of celebrities over the years, including Ray Charles, Terry Bradshaw, the Four Tops, Jerry Rice, Barry Sanders, Billy Barty, and more.

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