All posts by Kevin Robinson

The Robinson Report – Legend

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“I won’t be a rock star – I will be a legend.” – Freddie Mercury

Tom Petty – Dead.

The news swept the music industry and shocked the world.

Not a Bucket List concert for me – but I still have a bright red disc of “Change of Heart.

Legend is fleeting – and mortal.

You can learn much by associating with legend, if you identify them.

Like Bill Drake.

Bill Drake was a large figure – in stature and legacy.

Click HERE if the name stumps you.

Bill was considered one of the fathers of music radio as we know it. His talent stable was legend – Boss Jocks on Boss Radio.

Bill held school on music nuisances with names like Diddy Bop, Chin Boogie and his detest of “story songs.” From his “corner office” in a San Fernando Valley strip mall, the tall Texan, who paid cash for everything while living in a motel, passed somewhat quietly nearly nine years ago.

I’m a better programmer because of those 3 p.m. “sessions” in The Valley.

Also, I’m reminded of a few legends I’ve had the honor to call – colleagues.

Dick Biondi, John Records Landecker, Clark Weber, Bob Hale, George Johns, Glenn Beck, Bob Dearborn, Guy Phillips among many others.

I am the broadcaster I am today in large part because of these associations.

Which leads me to this.

There are living legends – today – from which YOU can learn.

These top-of-gamers are insightful, engaging and accessible.

Fred Jacobs – who invented many things, among them Classic Rock – shares ideas weekly (if not MORE often).

Tracy Johnson – offers webinars on talent development – FREE!

Lori Lewis – radio’s digital Gold-Standard – shares what she’s learned – and applicable in all businesses.

Dick Taylor – now spreading his genius in academia – writes a transparent and brutally honest blog – which you can read – FOR FREE!

Roy Williams – “The Wizard of Ads” – will add YOU to his Monday Morning Memo – FREE!

Seth Godin – has been blogging before it was a thing as his stuff transfers not only to media but all creative (and business) – also FREE!

Connect then learn from the talent above and who you consider genius while they are still  accessible.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report: The 2.5 Million Dollar Day

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“The will to win is nothing without the will to prepare to win” -General George Patton

July 5, 2008.

The Williams sisters had three short hours for both their emotions and muscles to recover.

Previously that morning, Venus dispatched Serena in short order for her fifth Wimbledon Singles Title.

Later that same day, the sisters would also take the Women’s Doubles Title.

During their win, NBC’s John McEnroe remarked that with a Williams’ triumph, collectively the girls would walk away with a 2.5 million dollar day.

The money was right.

Wrong to assume their paycheck involved – just this one day.

That day – THAT day had years behind it.

Invisible is the sprout of their journey – the thousands of balls pounded on the Compton public tennis courts or the years of adjustments to refine their game.

Just as Brooks Koepka stunned the golfing world this Father’s Day, tying a US Open record while raking in a record $2.1 million day.

THAT day – arrived only after hundreds of range and weight room hours while pounding the field on The European Challenge Tour.

Rush Limbaugh, Howard Stern, Ryan Seacrest – all have landed record contracts.

From the will to prepare for their big paycheck.

Preparation.

It’s a discipline that still evades media – on all sides of the building.

Run an off-air ‘scrimmage’ with a new player before exposing them to air.

Practice.

Seller in front of a BIG pitch – practice that presentation before the client meeting.

Practice.

The often-used quote from General George Patton – eludes media.

Practice.  Practice. Practice.

Those Williams Sisters?

They grabbed their sixth Wimbledon title last year.

YOUR ‘million-dollar-day’ awaits – after in putting the preparation to arrive there.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report – The True Threat

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

In February, you may have read THIS article on “The True Threat.”

No longer is it simply morning TV – or any other screen.

Nor is “The True Threat” far from The Connected Dashboard, Podcasting or Second Screening.

Nope.

“The True Threat” is: Us.

Marketing blogger Seth Godin refers to this as Optimize vs. Maximize.

Although it goes against the current, Social Media is a focus grinder.

All of THAT – Facebook, Twitter, Instagram, Snap Chat (shiny new toys) – has taken focus off The Mother Ship.

If it weren’t for The Mother Ship, none of THAT would matter.

Optimizing – or Maximizing.

Optimizing time – for The Mother Ship.

Hyper-targeted content – time discipline – effective appointment scheduling.

When a brand stumbles, it’s usuallya  lack of focus.

Log your time this week – if you are focusing MORE on non-Mother Ship issues – you will lose.

THIS – points out parallels of other brands’ self-inflicted wounds:

Traditional media has rendered The Mother Ship – rudderless.

“Technology – is NOT the REAL disruptor.”

Focusing on the icing (digital) and not the cake (brand) for your customer.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report: Let’s Eat An Egg

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch

Innovation is a lonely place.

Usually an ‘ah-a’ moment experienced alone.

Experimentation carries risks – most aren’t prepared for negative results.

Discovery is easy – as results are handed to you.

These are funny – and messy things.

Recently – when developing a new hybrid format with a trusted partner, we asked:

“This is so obvious – why aren’t more people doing this?”

Simple.

There was no research – or previous lab reports when the first person said:

“Let’s Eat an Egg”

This comical observation came from my broadcast partner who also said:

“Somebody had to be the first person to say – Let’s JUMP out of an airplane”!

As we developed this new hybrid, memory popped of the Roadmaster format our group developed in 2006.

At that time, there were no ‘egg eater’ or ‘plane jumpers’ – for that hybrid.

Today – they are prolific.

Innovations are quickly followed by doubters.

Chirping away – ‘If it doesn’t work, then what’.

Or – ‘Where has this ever worked’.

Innovation is essential to growth

Insight, experience – and upcoming patience – will be the order of the day.

Take sixty seconds – click here – and hear what Legend Neil Young says about chance.

Anyone else hungry – for eggs?

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report – It’s Not JUST Radio

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“Social Media is not about the exploitation of technology but service to the community” – Simon Mainwaring

As with – Radio.

Perhaps it was the long hallway of empty studios – with whirling servers in solid control.

Or Sports Illustrated’s Rick Reilly’s decades-old tirade about the high theater of American’s pastimes in his It’s Not Just Sports tirade.

Regardless, more than halfway through 2017 and less than 150 sleeps until Christmas – a reminder that It’s Not JUST Radio.

It DOES heavy the heart see Group Heads applaud voice-tracking dozens of markets – into unmanned radio stations.

Or walls of market-specific voice-tracking pits.

We can still connect listeners – with true emotion.

Even with pre-recorded tracks. Just put effort into it.

Going beyond the automated control rooms, vacated transmitter sites (nearly every action dictated by programmed computers), there remains high radio theatre all over America.

For those with actual live talent in their studios, you have the ability to connect with a story – now.

There is an unselfish child who is showing unreal courage, in face of terrible medical odds, resting at St. Jude’s.

Will you connect your listeners with a family in dire need this upcoming holiday season (Yes – someone will be playing Christmas music in 90 days.)?

Perhaps you know the story behind Boston’s debut album. Still amazed.

The feeling of witnessing listeners of non-commercial radio, rising to meet a critical need sends chills down the spine.

At my first radio post, a coverage map hung on the studio wall.

Glaring at it, I would imagine the potential connection with Listeners in the southern half of The Hoosier State.

And I still imagine.

Because It’s Not Just Radio.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report: No Small Parts

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

If you’re in the small club to see the TOP of the Statue of Liberty, you’ll find immaculate detail that rivals all other parts of Lady Liberty.

So, why is this a – thing?

In September 1875, there were no flying machines.

Yet French sculptor Frédéric Auguste Bartholdi put as much time and detail into a place that he knew would never be viewed by the public – as all other small parts of his budding figure.

Audio products are the same.

The often cast-aside “small parts” are the things that take a brand from good – to great!

How a brand is “processed” – makes a difference.

Although many don’t even consider it a “part.”

Every piece of imaging – every song – each break has individual nuances.

How they blend together is an art – often lost on those who have only created sound by machine.

Jingle packages used to have cuts that had clear transitions between differing tempos and keys.

Not simply “spots” – as many are produced today.

That’s why, when commenting on the details of “scoring” an audio brand at a recent conference, the words hit me below the belt.

“I don’t think the listener notices, you know, things like that,” she said.

Whoa.

True story –after installing a new automation system at a station, it began to crash with regularity.

The engineers discovered the talent was “moving” too many parts between elements.

To create a superior sound – scored to perfection.

After hearing that story, a well-respected group head noted “That’s why you’re #1”.

When mastering sonics the greats know there are no small parts.

You hear it – your thought bubble, when you do, is something like:

“I wouldn’t have done it that way…”

Listen to your small parts. How are they playing together?

Don’t hear the difference in the small parts – the atmospherics?

I know a guy.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report: The Road and The Race

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“Winning has nothing to do with racing. Most days don’t have races anyway. Winning is about struggle and effort and optimism, and never, ever, ever giving up.” ― Amby Burfoot, Runner’s Guide to the Meaning of Life

In Appleton, Wisconsin a long haul driver loads his Peterbilt with summer sweet corn for a cross-country run. Needs to arrive before the harvest turns.

In Iowa, Iowa Corn 300 winner Helio Castroneves and his crew sweat through a red-flag rain delay, waiting for the track to dry. Adjustments to the conditions are needed.

Boise, Idaho. A family piles into their mini-van, headed south on I-84 for a weekend in Ogden, Utah. They stop by the Wapi Lava Fields – just because.

It’s been 10 years since middle-aged men convened at the 2007 NAB Radio Show proclaiming radio will be ‘re-branded’ by the year 2020.

That year in Austin, NAB figureheads read the press, drank the Kool-Aid and were convinced the radio image was broken.

Many of those same NAB’ers will return to Austin this September with reflection that they were far from the mark.

Radio trends – are strong.

Broadcast media – especially radio – has survived the road and the race, regardless of the speed bumps.

Television, 45 records, cassettes, CD’s, Mtv, satellite radio, Napster, iPhone.

All reported as radio – killers.

Every one of our roads (stations) is unique.

And the race (strategic battle) is market specific.

There IS no cookie cutter.

Radio re-invention is occurring at many levels – with great success.

When guys in suits tell you that a race worked in Reno – or Raleigh, tell them that your road is different.

It’s – market unique.

Totally exclusive.

Enjoy the ride.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report: Brand – or – Bland

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“There’s a trend in marketing today to make brands ‘fully integrated’ and ‘seamless.’ In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep and attractive, a brand must have incongruent characteristics that make it interesting.  Just like a person.” – Roy H. Williams

You feel it in the minute you step into a place – any place.

Vibe.

That – feeling.

Target is different than Wal-Mart – and WAY different than K-Mart.

The file from previous visits burnt into your brain nearly pre-determines your experience.

The gate experience at Disney is far different than – say – Six Flags.

You get that instant gut feeling about how YOUR experience is going to turn out.

Word-Smith genius Roy Williams wrote about it 10 years ago – in THIS article.

YOUR brand is no different to your customer.

It’s more than aural consumption.

You can be a robust brand while pre-recorded (Ask for examples)!

During Customer Face Time, how does your customer consume their experience?

In your brick and mortar lobby – are there self-serving plaques (resembling a mortgage company) on the wall?

Or – items reflecting the entertainment of your brand?

How is your customer greeted?

When was the last time a staffer took 10 minutes to spontaneously offer a quick tour of your facility?

Vibe also extends to street presence.

When a customer approaches you on-site, how do you present?

Some – even today – cocoon on-site, insulating them from the customer.

In a measured every vote counts.

Imagine if Donald Trump wanted the Presidency – but didn’t meet any voters.

Enhancing every experience for your customer insures the BRAND won’t be – Bland.

 

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report – In Your Words

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

Passion is a funny and fleeting thing; and, at times, void of common sense.

Colleague and Radio Genius Fred Jacobs recently reflected on radio as a career.

Job satisfaction and Careercast’s list of the 10 Worst Jobs in 2017.

Read Fred’s take on why the survey missed the mark – HERE.

Read the original Careercast’s article – HERE.

It jogged my memory – from a Robinson Report – written nearly 10 years ago.

Clearly, passion is – at times – viewed as a blind liability.

But – gauging by the passionate responses of a decade ago – radio clearly brings a load of satisfaction.

The response was – well, YOU read those responses:

“As a 25-year veteran (and survivor) of radio, the number one reason has always been our unique ability to reach out and make a difference in our community, through fundraisers, service projects, and local involvement in so many aspects.” -Alan Clepper – KOFM (Still there!):

“Lunch with Warren Zevon – getting mail from Chris Isaak – relating LOCALLY, even when tracking.” -Sybil McGuire – WRVA (Now 105.9 Sunny FM):

“Radio is ubiquitous – give me a disaster of some kind that takes out electricity and leaves us with batteries. Radio wins.” -Rich Strong – KTNI-FM/KONN-FM (Now Anchor – USA Networks):

“In this day and age, message (content) is the new “local”, and distribution (on various platforms) is crucial. Radio is a very important part of the delivery puzzle.” -Haz Montana – Univision Radio (Still there!):

“We all sound alike. In my baby years in the business, even in small town stations there always seemed to be at least one person that stood out due to their passion for on air work. We recently hired a local guy to do mornings for one of our stations. Although he has never been in this business, he approaches each air shift with joy and enthusiasm.” -Ken Hollingsworth – WBKN/WMJU (Still there!).

“Radio is the one career where you can actually affect the lives (in a positive manner) of the community you live in.” -Tom Sheldon – KSTR (Now at KMOZ).

“Local is the most powerful word in our radio stations and in our mission statement. We can still touch people every day with meaningful content. Our business is not run by management – it’s run by the talent that responds to the listener.” -John A. Wharff, III – Jawco, Inc. (Still there!).

“The chance to be a public servant. It’s the phone calls where a listener says that my being on the air is a friendly connection.” -Mandee Montana – KKUS 104.1 FM (Now Mix 93.1).

“Radio gives you the ability and opportunity to MAKE a difference in the lives of your listeners and communities. Only local radio can raise money, food, and clothing for listeners that lost their homes to a fire.” -Rich Summers – Citadel Broadcasting (Now Townsquare Media).

“Radio is still a business of creativity that can reward someone with writing and performing skills.” -Randy Raley – Great Plains Broadcasting (Now CBS Radio).

“No matter the format, the reason you must desire a career in radio is the chance everyday to keep someone company.” -Susie Martin – WATZ-WRGZ (Still there – semi-retired!).

“To be one of the approximately 30,000 on-air people in this industry, speaking to 300 MILLION, is quite an honor.” -Jay Philpott – WARH (Now Cumulus – Atlanta – but headed NORTH).

“Radio is still a career to embrace because no other medium replicate radio’s localism (and) our ability to achieve an intimate, on-to-one connection in an increasingly disconnected society.” -John Spencer – LaSalle County Broadcasting (Still there!).

“They can’t ship your job overseas, at least while interviewing interesting people and develop a savvy and informed ear.” -Todd Berryman – 92.3 WTTS (Still there!).

“An outlet for creativity unlike no other – and Chicks, Man! (plus, I never have to buy another t-shirt!)” -Ron Ron – Regent Broadcasting(Now Sirius/XM).

Your passion – from a 2017 perspective?

We’ll compile a list of new fulfilling, passion lines here in a few weeks. Send yours – about WHY you still love the business – to kevin@robinsonmedia.fm.

Beat the drum and shout it from the top of the Internet!

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report: Talent – Coach

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

Around the hoop, it’s easy to grab coaching comparisons.

Would Duke’s basketball coach Mike Krzyzewski be as successful today if Bob Knight hadn’t mentored him first as a player at Army and then an assistant with Indiana?

Nearly all of us have, or had, one.

They carry names like teacher – mentor – tutor – big brother.

Talent – Coach.

There’s good reason ‘talent’ precedes ‘coach’.

Without talent first, there is no – coach.

Talent trumps coach – every time.

Also note that the term COACH is not Talent Critic, Talent Manager or Talent Dissector.

The term COACH shows up in my Webster Dictionary as:

‘One who instructs or trains, especially one who instructs players in the fundamentals of a competitive sport and directs team strategy.’

Clearly, coaching can vastly improve talent.

Some of the best coaches were mediocre performers.

Ever see Bob Knight play basketball?  It’s not pretty.

At Robinson | Media, we coach:

  1. Strategic alignment
  2. Tactical atmospherics
  3. Hands-on programmer and talent training

If you’ve elected not to be our partner, enlist someone who can help you grow.

Manager, seller, engineer.

Production whiz or air talent.

Better yet – become a mentor or tutor today.

Share one thing you’ve learned with someone else on your staff.

Yes, even though it’s a beaten cliché, pay it forward.

Who knows – without Clifton ‘Pop’ Herring, the Chicago Bulls might have six fewer championships.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.