The Longtime Lansing market radio personality and present Managing Editor and Host of WKAR-FM’s (East Lansing) “Current State” program was the spotlight of a recent article in Greater Lansing Business Monthly. In the article, Bashore discusses his career, the changes he has observed in the radio industry over the years, and his current program at WKAR.
Bashore started his career in 1971 doing campus radio at Michigan State University, later went to WWCK-FM in Flint, WILS-AM in Lansing, WEEI-FM in Boston, and back to Lansing at WFMK-FM for 19 years. He joined WKAR in 2007.
Read the Greater Lansing Business Monthly article here.
Last week, the Michigan House Committee on Communications and Technology, heard testimony on House Bill 5442 – the Public Threat Alert. The bill requires that Michigan State Police (MSP) establish and maintain a public threat alert plan to rapidly disseminate useful information to radio, television, and through wireless emergency alerts (WEA). The bill states that the public threat alert plan shall be activated only in accordance with the policies created by the MSP. HB 5442 contains no mandates for broadcasters, and voting on the bill is is expected next week.
Governor Rick Snyder (R) recently announced several changes in his Executive Office. This includes:
Mike Zimmer, now the director of the Department of Licensing and Regulatory Affairs, into the post of cabinet director; and Licensing and Regulatory Affairs (LARA) Chief Deputy Director Shelly
Edgerton to LARA director.
Elizabeth Clement, currently Snyder’s deputy chief of staff and cabinet secretary, will become chief legal counsel, succeeding Jim Redford, who will serve as the interim director of the Michigan Veterans Affairs Agency. Beth Emmitt, who has been Snyder’s director of scheduling since he took office, was promoted to deputy chief of staff.
“Improving the culture of state government to ensure we are continuing to put people first is as important in my office as it is across all departments,” Snyder said in a statement. “The people I’m appointing to these new roles understand that our state faces many challenges right now but that in Michigan we don’t shy away from problems – we tackle them head on to make things better for everyone.”
A current MAB PEP Campaign airing for The Michigan Veterans Affairs Agency (MVVA) was recently honored with a Pinnacle Award for its “One call. One stop. One agency. 24/7 veteran resources” campaign. The campaign invites those who have served to connect with MVAA and the benefits they’ve earned.
The agency was recognized in the public service campaign category, receiving the top honor from the Central Michigan chapter of the Public Relations Society of America during the 2016 PACE Awards celebration, held April 14.
The statewide advertising campaign featured four veterans’ transition from active duty, getting ready for a job interview, exercising with a service dog, and enjoying retirement. The campaign serves to notify Michigan’s 660,000 veterans that the agency is with them every step of the way.
Media partners Edge Partnerships and Such Video worked with MVAA to research, plan, and execute the concept, which included statewide television advertisements, billboards, radio, and digital ads.
The campaign was boosted via the Michigan Association of Broadcaster’s Public Education Partnership (PEP) program, as well as the Non-Commercial Sustaining Announcement (NCSA) program beginning in November 2015 and will continue through October of this year. The program helps non-profit organizations and government agencies bring attention to their issues, services, and programs by utilizing the airtime from 386 member radio and television stations to connect services with communities.
Here is the award-winning spot that aired statewide:
The 2016 PACE Awards recognized mid-Michigan’s best public relations and communications tactics and campaigns during the 2015 calendar year. The annual ceremony honors public relations practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.
MVAA was honored with the Pinnacle Award for best public service campaign, recognizing programs that advance public understanding of a societal issue, problem or concern.
On April 23, Lenawee Broadcasting’s WLEN-FM (Adrian) will host and air an all-day radio auction for the Adrian Breakfast Lions Club. Lions Club members will be auctioning off merchandise and services donated by businesses, individuals, and organizations. The merchandise and services will be described on-the-air and listeners will bid by telephone. Every business that donates will have its name mentioned along with the item.
In the past 19 years, the auction has raised over $211,000 to help citizens needing assistance in our community. They have provided over $120,000 in vision care, $22,000 in scholarships and classroom supplies for the visually impaired, $20,000 for supporting youth projects, and $19,000 for the Leader Dog program of Michigan.
WBFH-FM, the longtime radio station run out of Bloomfield Hills High School, is celebrating 40 years on the air this year. The station, better known to listeners as “The Biff,” celebrated its anniversary with a dedication ceremony for its new studio at the new Bloomfield Hills High School this past Saturday, April 16.
WBFH general manager and electronic media teacher Pete Bowers, who has been with the station since it started in 1976, told G&G Newspapers that he has seen it undergo many changes over the years, from playing records and cassettes to using hard drives and computers to play music.
Over the years, the station has been nationally recognized, most recently earning 21 awards from the 76th annual International Radio and Webcasting Conference, including four first-place awards, and was a finalist for Best High School Radio Station.
The Biff has been honored five times over the last eight years with the High School Radio Station of the Year Award from the MAB Foundation Student Broadcast Awards. In addition, its student staff has won numerous awards over the years.
Among the alumni of the station are Detroit television personalities JoAnne Purtan and Heather Catallo, as well as Jake Neher, former Michigan Public Radio Network reporter who is now with WDET-FM (Detroit).
Last week President Obama signed the Integrated Public Alert and Warning System (IPAWS) Modernization Act of 2015 into law. The new law integrates multiple communication systems like EAS and wireless alerts, promotes local and regional public and private partnerships, and provides redundant alert mechanisms to reach the largest number of people during an emergency.
The law does the following:
• Instructs FEMA to establish or adopt protocols and standards for IPAWS.
• Establishes a training program for Federal, State and local officials in the use of the CAP-enabled EAS system.
• Conducts a national test not less than once every three years.
• Conducts public education to inform citizens of the functions of the alerting system.
• Establishes an IPAWS subcommittee under the National Advisory Council.
Good Shepherd Catholic Radio – A Brief History By: Doug Shumard, Good Shepherd Catholic Radio
In 1997 there were five Catholic Radio stations in the United States. That number increased to 94 stations in 2005, and to 167 stations on 2010.
Catholic Radio in the Jackson-Lansing area began with a meeting of 16 Jackson residents in the spring of 2010. At that time, the name Jackson-Lansing Catholic Radio was chosen, knowing that sometime in the very near future a fully-Catholic name would be chosen. By that summer, board members began meeting with the Bishop of the Lansing Diocese, Earl Boyea, as well as many of the local pastors to review their intentions.
Programming began in the fall of 2010, with a two-hour broadcast every Saturday afternoon, preceding the Notre Dame football pre-game show on WLCM-AM, 1390, a Christian broadcast station broadcasting from Charlotte. We are grateful to the staff and management of WLCM for that very successful and warm partnership.
In the fall of 2010, a 7-member advisory board was created, in addition to the then-current four-member Board of Directors.
In January of 2012, the Board of Directors finalized a letter of intent as an affiliate of EWTN Radio (Eternal Word Television Network – Birmingham AL) as well as an agreement with Ave Maria Radio (Ann Arbor) for additional programming.
Upon returning from the 2012 EWTN Catholic Radio Conference in Birmingham, AL, serious negotiations with Spring Arbor University began for stations that would serve both Lansing and Jackson.
Later that year, in 2012, an agreement was reached for the purchase of WJKN 1510 AM, and translator 93.3 FM, which provides full-time 24/7 broadcasting.
In February of 2014, the Federal Communications Commission granted a permit to Good Shepherd Catholic Radio to begin construction of a Jackson broadcast facility and by April, the AM and FM licenses were granted.
At this point, we had been blessed with a suitable building to use for offices and a studio, however, absolutely no broadcast equipment of ANY kind, not a microphone, not a paperclip. Fundraising and purchasing became a full-time effort.
Broadcasting began on September 12, 2014 from studios in the St, Joseph Convent, located at 704 N. East Avenue in Jackson.
Online streaming of the GSCR signal began internationally on October 31, 2014.
A mobile app was created on December 11, 2014.
Regular broadcast of the Sunday Outreach Mass began at noon and again at 7 p.m. on December 14, 2015. In addition, our radio broadcast was requested by the Diocese of Lansing, who provides us with the audio portion of a videotape which is recorded in Lansing each Saturday evening.
As of April 28, 2016, Jackson-Lansing/Good Shepherd Catholic Radio will celebrate its sixth year as a radio apostolate and its 19th month of broadcasting.
GSCR is currently among more than 360 Catholic Radio stations in the U.S., along with an additional 60 translators.
Fourteen (14) Catholic Radio stations are currently broadcasting in Michigan, operated by four broadcasters, Baraga, Holy Family, Ave Maria and Good Shepherd.
On April 4, The National Association of Broadcasters Education Foundation (NABEF) announced the winners of the 2016 Celebration of Service to America Awards, recognizing outstanding community service by local broadcasters. Winners will be honored at the Celebration of Service to America dinner, held Tuesday, June 21 at the Andrew W. Mellon Auditorium in Washington, D.C.
“Local broadcasters are an essential part of the fabric of their communities,” said NABEF President Marcellus Alexander. “The NAB Education Foundation proudly salutes the recipients of this years’ Service to America Awards for their unwavering commitment to making a positive local impact.”
Among the winners nationwide, CBS Radio’s WXYT-FM (Detroit) will receive the Service to Children Award (for radio). These awards spotlight television and radio stations for outstanding programs, campaigns and public service announcements produced for the benefit of children.
Since 2012, WXYT’s Student Heart Check program has helped raise money and awareness for student athletes at risk of hypertrophic cardiomyopathy – an acute life threatening heart condition. The vital program saves lives every year, conducting quarterly student heart screenings at local high schools where physicians participate for free and students from across the state are invited to attend. In 2015, more than 1,600 students received screenings, resulting in 234 students being advised to stop playing sports immediately. Two students were diagnosed with the condition. Produced in partnership with Beaumont Hospital and the Children’s Miracle Network, WXYT led and supported the program with multiple public service announcements, valued at $1.1 million. The informative PSAs requested $10 donations from listeners to help the program reach its ultimate goal of purchasing a mobile cardiac unit. In 2015, the campaign raised a respectable $30,000 in donations and additional sponsor outreach.