Tuesday, May 3, 2016
10:00 – 11:00am Back to the Basics: Part 1 Presented by Speed Marriott, P1 Learning
We have become practitioners of the apologetic approach to selling. For example:
I’m sorry that…
I didn’t meet your C.P.P. Goals…
I didn’t fulfill your value-added request…
That my ratings are down…
That my rates are up…
I am sorry?
Often times we are forced to resort to this remorseful attitude because we are going into the sales process unarmed. This is not a session designed to break new ground. This program is dedicated to giving you the tools necessary to be brilliant at the basics.
In this session we will take on the monumental task of rediscovering the sales cycle:
Setting The Appointment
Writing & Conducting The Needs Analysis
Identifying The Assignment
Crafting & Delivering The Presentation/Ask For The Order/Answering Objections
Implementation/Service & Renewal
The sales cycle is a recipe with six (6) ingredients, and you will love the results! This session is designed for sellers and managers of all experience levels.
11:30am – 12:30pm Back to the Basics: Part 2
Presented by Speed Marriott, P1 Learning
Register on-site for GLBC if you haven’t registered in advance!
2:30 – 3:30pm 2020 Vision: Part 1 Presented by Speed Marriott, P1 Learning
“We cannot predict the future, but we can invent it.” – Anonymous
We’re going to do a little time travel. We’re going to fast forward to the year 2020. Sounds like a long way away, but let’s face it, it’s only four years from today. We will challenge your sales team to think about the future needs of their customer and your management team to think about the future of the sales team that they will be managing.
We will begin our journey to the future with a brief trip to the past. The year is 2012, and our world is changing. We’ll use this trip to our recent past as a baseline for what to expect as we travel to the future.
Now that we’ve examined the past, it’s time to head into the future. Our destination is to fast-forward to the year 2020. Home of a U.S. Presidential election year and the Tokyo Summer Olympics. Four years from today.
As an industry we devote a substantial amount of time and effort attempting to project future sales, but little time thinking about the factors that impact that future. In 2020 Vision we invite you to take a forward look at the broadcast industry…
In addition, we will take an in-depth look at the various dynamics that will affect that future. Including:
Our Competitive Environment
Our Customer Evolution
Our Changing Workforce. Baby Boomers, Gen X, The Millennial, Gen Z & Introducing Generation Alpha
Our Great Unknown
It’s time to fire up the flux capacitor and get on the road for 2020 Vision. Remember, objects in the mirror are much closer then they may seem.
4:00 – 5:00pm 2020 Vision: Part 2 Presented by Speed Marriott, P1 Learning
Register on-site for GLBC if you haven’t registered in advance!
Day two of Engineering Sessions at GLBC begin at 8 a.m.
Tuesday, May 3, 2016 8:00 – 11:00am SBE Exam for CNBT and CBNE
Registration for the SBE Exams closed on April 1.
10:00 – 10:30am New Technologies and Design Concepts in Radio Automation (Not Your Dad’s Automation System) Presented by Don Backus, Broadcast Electronics
Many current radio automation systems trace their roots back to the mid and early 1990’s and have maintained features, implementations, and designs that date back 15, 20, or even 25 years ago. As radio’s needs have changed over that time, so has the technology available to radio automation manufacturers. This session will look at modern automation technologies and how they can benefit radio broadcasters of all market sizes. From AoIP to powerful database structures to flexible operation and redundancy configurations to simple yet powerful user interfaces, today’s (and tomorrow’s) radio automation technologies offer much to streamline workflows, save and generate revenue and improve on air sound while improving the ability to be as ‘live and local’ as possible.
10:30 – 11:00am Evolution of Solid State FM Transmitters Presented by Don Backus, Broadcast Electronics
It wasn’t too long ago that solid state FM transmitters became widely available, eliminating the need for costly tubes, but at a higher initial cost. As time as gone by, several generations of solid state transmitters have produced higher efficiencies and decreased costs, but generally at lower power levels. Now there are several higher power solid state options in much more compact form factors with new technologies designed to improve efficiency, reliability and serviceability in the field. This session will look at some of the new tech in FM transmitters and discuss the benefits to radio stations.
10:00 – 11:00am Working with the Future of Video Data Today Presented by Jon Rutherford, Sr. Solution Architect at Key Code Media & Matt Linstad, Quantum
Join us for an open discussion/presentation on the current and future technologies for working with your growing video data content. We will look at the best-in-class options while helping to identify the areas that could be phased in over time due to budget limitations. Having a full understanding of the critical components needed to have a successful and scalable solution will help you plan better for your current needs and prepare for the future.
11:30am – 12:30pm ATSC 3.0 The Future of Broadcast Television Presented by Rich Chernock, Chairman of the ATSC Technology Group on ATSC 3.0 & Chief Science Officer, Triveni Digital, Inc.
Work is nearing completion on a next generation broadcast digital television system, known as ATSC 3.0. ATSC 3.0 provides a flexible and more efficient physical layer, mobility, UHD images, new solutions for audio, incorporation of new user technologies such as second screen, and hybrid use of broadcast and broadband delivery for services.
This presentation will provide a high-level view of the fundamental architecture of the next-generation broadcast system, how an ATSC 3.0 TV station will be different from today’s ATSC 1.0 station, and what new opportunities ATSC 3.0 will bring to broadcasters.
11:30am – 12:30pm Trade Secrets of a Guy with a Network Analyzer Presented by Jeremy Ruck, Jeremy Ruck & Associates, Inc.
The network analyzer is the most important piece of test gear in the arsenal of the RF engineer. In this presentation we will look at the theory behind the device, examine some operational techniques, and consider some real world cases.
Register on-site for GLBC if you haven’t registered in advance!
12:30 – 2:00pm Exhibit Hall Walk-Around Lunch
2:30 – 3:00pm The State of IP for Television Broadcast, Production and Distribution Presented by Robert Erickson, Grass Valley, A Belden Brand
This session is an overview of current and future IP technologies used in broadcast environments. The presentation will include the compelling reasons for the migration from baseband to IP for real time video transport and the challenges that broadcasters will face in making this migration. Erickson will also discuss the current state of standards in the IP broadcast facility, detailing out the main competing standards for the compression and transport of broadcast video and audio. The discussion will also focus on ways to leverage current IT technologies, such as system virtualization and distributed routing architectures will conclude the presentation.
2:30 – 3:00pm IP Codec Redundancy Presented by Jacob Daniluck, Tieline the Codec Company
As ISDN & POTS are becoming more expensive to install it may be time to start planning on switching your old POTS/ISDN Codecs. It time to start thinking about an IP Audio Codec which includes some of the following: IP Network Redundancy and/or Alternate Transport Type Redundancy. Exploring these types of technology can help reduce expenses while maintaining audio quality between studios, transmitters, and remotes.
3:00 – 3:30pm LTE Interference from FM Stations Presented by Jeff Welton, Nautel
As the LTE rollout continues nationwide, complaints of interference to LTE stations from licensed FM broadcasters are becoming almost commonplace. This session will discuss the reason for the interference, the legalities of the situation and provides some ideas to help resolve existing interference issues or reduce the possibility of future issues. Practical solutions are heavily based on the real life experience of Michigan engineer Walker Sisson, who was involved first hand in an LTE interference complaint.
3:00 – 3:30pm Spectrum Auction: Legal Update for Engineers
The spectrum auction will bring about headaches for both management and engineers. Get the latest legal lowdown on the engineering aspects of the auction and repacking.
4:00 – 5:00pm
EAS State Update 2016 Presented by Don Bouffard, Engineering Specialist, Emergency Management and Homeland Security- Michigan State Police & Gary Blievernicht, Michigan EAS Chairman
Join MSP and others for the update on the latest EAS developments, requirements and tests.
Register on-site for GLBC if you haven’t registered in advance.
The Great Lakes Broadcasting Conference (GLBC) Engineering Sessions kick off on Monday morning:
Monday, May 2, 2016
10:00am – 4:00pm Advanced IP Networking & CBNE Study Topics Presented by Wayne Pecena, Society of Broadcast Engineers
Advanced IP Networking for Broadcast Engineers and CBNE Study Topics is an intensive instructor-led full-day tutorial. It is assumed that attendees will have a basic understanding of IP Networking fundamentals. This course will focus on a deeper understanding and application of the principal fundamentals in a real-world IP networking environment. Emphasis will be placed upon designing an IPv4 Addressing plan, IP Subnetting, Ethernet Switching, VLAN implementation, IP Routing, and Network Security practices. Additional topics will include an overview of related content often found on the Society of Broadcast Engineers CBNE examination including a practical case study exercise designed to help prepare for CBNE exam essay question(s). This tutorial should not be considered as a certification exam preparation class. The goal of this tutorial is to provide a practical understanding of IP network design principals and provide a useful review of likely certification exam content. Read more here. Register on-site for GLBC if you haven’t registered in advance. Registration opens Monday Morning at 9 a.m. on the main concourse.
4:00 – 5:00pm
Michigan Emergency Manager Association & Broadcast Engineers State Meeting
5:00 – 6:00pm
Exhibit Hall Preview Reception
6:00 – 8:00pm
Beer and Bull Welcome Reception – Waterfront Bar (at Lansing City Market). Sponsored by Spartan Sports Network and Greater Lansing Convention & Visitors Bureau.
Register on-site for GLBC if you haven’t registered in advance. Registration opens Monday Morning at 9 a.m. on the main concourse.
The National Association of Broadcasters (NAB), Consumer Technology Association, America’s Public Television Stations and the Advanced Warning and Response Network filed a joint petition with the Federal Communication Commission (FCC) to authorize use of the ATSC 3.0 broadcasting standard on voluntary basis. The groups say the ATSC 3.0 standard will enable stations to broadcast 4K, reach smartphones and other mobile devices and offer new IP-based services.
“This is an exciting time for the broadcast industry. Next-Gen TV will provide broadcasters with the voluntary option of offering a higher-quality viewing experience, an IP-based infrastructure and greater interactivity with viewers,” said NAB President and CEO Gordon Smith.
According to the Broadcast Law Blog, the FCC released a ‘declaratory ruling’ in which the agency states that a TV station’s pre-auction expenses can be reimbursed if that station has to be repacked after the incentive auction. The ruling is designed to expedite the post-transition repacking process. The FCC noted that the reimbursement can only go to the stations that are actually repacked. If a station is instead bought out entirely, or, if it is left on its current channel, these pre-auction preparatory actions will not be reimbursed.
Over 40 Michigan legislators and staff have already RSVPd to attend the MAB Legislative Reception on May 3 at the Lansing Center. They are coming to see you – their constituents! Please make certain that someone from your station is represented at the Legislative Reception at 5:30pm on Tuesday, May 3 at the Lansing Center. Michigan lawmakers affect our industry when it comes to the issues of taxes, FOIA, public notice reform and drone usage regulations. Don’t miss this chance to connect with your legislators! You can help by personally calling your legislator and inviting them to join you! List of lawmakers and their contact information can be found here.
We look forward to seeing you at the MAB Legislative Reception!
We’re pleased to begin a new spotlight series featuring the hardworking engineers at our stations. To nominate an engineer for a spotlight, please email Alisha Clack at email@example.com.
Michael Kernen Michael Kernen is Chief Engineer for Greater Media in Detroit and oversees radio stations WCSX-FM, WRIF-FM, and WMGC-FM. He started at WRIF 28 years ago, the last 23 under Greater Media’s ownership after they acquired the station.
Brief Engineering Resume: Michael: My love for music lead to an interest in radio. My uncle is Dick Kernen (V.P. Specs Howard School of Media Arts) and I would frequently get up a 5am on Sunday mornings to go with him to help with his Sunday morning live radio talk show. My cousin Bob Kernen (V.P. and C.O.O. at Jacobs Media) and I would screen the phone calls and a few times I even ran the board. Radio hooked me and with my uncle’s connections I got an old Gates console from a WXYZ-AM junk trailer and Bob and I used it to build an “FM control room” in my parent’s basement when we were 14.
I took all 6 semesters of electronics at Dearborn High School, as well as every media class and computer class offered and uncle Dick convinced me to attend the then Specs Howard School of Broadcast Arts where I took everything they offered at the time – TV/Radio & Broadcast Electronics. I worked as an electrician during that time.
My first real broadcasting job was at WHYT and WJR doing whatever they’d let me do –programming board-op, promotions assistant, engineering assistant, running ballgames, and running Paul Harvey. I took a full-time job at Ron Rose Productions for about a year and then moved to WRIF where I’ve been since 1988.
Q: How did you get started in broadcast engineering? Michael: The part-time job at WHYT and WJR as an engineering assistant.
Tell us something about yourself that very few people know… Michael:I have a titanium plate in my head!
What is the best advice you’ve ever received? Michael:From my uncle Dick “quit driving around in a van with ladders on the roof! Call Hal Buttermore!” (Then CE of WHYT)
The Detroit Lions are staying right at home on the airwaves of WQON-FM (Grayling) (Q100.3) after Blarney Stone Broadcasting signed a three-year affiliate agreement with the National Football League club flagship station, WJR-AM (Detroit).
“We know from experience that some of the most passionate and knowledgeable Lions fans live right here in Central and Northern Michigan,” said Sheryl Coyne, Blarney Stone Broadcasting, President/CEO. “The Lions are on the rise in the NFL after many significant changes from the front office to the players on the field, and we’re proud to be able to continue broadcasting their games for our growing listening audience.”
The deal includes broadcast rights to all 16 regular season games, plus four pre-season games, and all post-season games, including the Super Bowl.
The Lions last fall signed a five-year agreement with Cumulus Media, making WJR-AM (Detroit) their flagship station for Lions football.
WKAR Radio and Television, along with the College of Communication Arts and Sciences at Michigan State University, have put together a series of stories focusing on the people of Flint affected by the water Crisis.
“Faces of Flint” debuted on radio and television this week. Radio featured daily segments on “Current State with Mark Bashore” and TV featured documentary video shorts aired daily immediately following “PBS NewsHour.” All “Faces of Flint” stories are available online at wkar.org.
Among the people we meet in “Faces of Flint” are Pastor Jeffrey Hawkins, at Prince of Peace Missionary Baptist Church, who uses his spirituality to craft sermons centered around the Flint water crisis; second graders at St. John Vianney Catholic School, sharing stories on how their life has changed; volunteers at the Hispanic Technology and Community Center, providing food, water, and testing kits to undocumented immigrants; the MacIntyre family, who aren’t ready to give up on their hometown yet; and hip-hop artist Mama Sol, who uses her music to bring attention to and give voice to Flint residents struggling in the midst of the continuing water crisis.
The reporting and production team of “Faces of Flint” is made of top journalism and media students and recent graduates working alongside WKAR Network professionals. The team is headed up by MSU faculty Associate Professor Geri Alumit Zeldes, WKAR Television Producer Nicole Zaremba and WKAR Radio Producer April Van Buren.
Work of the student journalists was funded in part by ComArtSci, School of Journalism, Knight Center for Environmental Journalism, MSU Office of Outreach and Engagement and MSU Alumni Association. Funding is being sought to support production and marketing of “Faces of Flint,” and to extend the series
as a weekly feature beyond April 15.
WYTZ-FM (Benton Harbor), known to listeners as 97.5 Y-Country, has announced that Michael Ray will headline the station’s annual Summer Jam concert on Saturday, August 6. The concert will take place at the Shadowland Pavilion on St. Joseph’s Silver Beach.
Tickets went on sale April 8.
Michael Ray formed a band and began playing a constant grind of shows all around Southern Florida in 2006. Soon, Ray was headlining the Orlando House of Blues and selling out shows all over Florida. In 2010, his independently released debut caught the ear of veteran music industry manager Tony Conway, who began helping Ray take his career to a national audience. In 2012, Ray appeared on the CW talent competition The Next, where he was mentored by Big & Rich’s John Rich. After the show, Ray signed a publishing deal with Warner/Chappell Music and in 2014 released the single “Kiss You in the Morning.” His full-length major-label debut followed in 2015 on Warner Music Nashville, making it to number four on the country albums chart. Right now his second single “Real Men Love Jesus” is climbing the charts!
The 97.5 Y-Country Summer Jam is presented by Your Neighborhood Michigan Ford Dealers and sponsored in part by Honor Credit Union, Southwest Michigan Association of Realtors, Bud Distributing in Dowagiac, Honor Credit Union, Adent’s Landscape Supply, Medic 1 Ambulance, Best Way Disposal, Krenek Van & RV Center and Linear Electric.