Big Names Will Offer Big Sales and Promotions Insights at the #MABshow

Get sold on this exciting line-up of sales and promotions all-stars who will be on hand at the 2019 Great Lakes Media Show on March 5 and 6 at the Lansing Center in downtown Lansing. Register now to attend Michigan’s premier broadcast industry event. 

WardsAuto Senior Editor Steve Finlay will offer participants an “Automotive Outlook.” He has worked at WardsAuto for 21 years, initially covering auto production and sales. Before that, he spent 25 years at the Royal Oak Daily Tribune

Chief Brandwidth Strategist Kipper McGee will help discuss how “Programmers are from Mars, Sales People are from Venus.”  The author of “Brandwidth: How Big Broadcasting Is Missing the Mediamorphosis” has led successful re-launches and/or turnarounds of media brands in highly competitive markets including Chicago, St. Louis, San Diego, Milwaukee and others.

Ray Tejeda serves as Vice President Sales, Market Events & Brand Partnerships at iHeart Media and works with 150 markets on brand partnerships at events and experiential market properties. He is responsible for collaborating with the national sales teams & individual markets to drive sponsorship revenue across thousands of local events.

Paul Weyland will share I Know Something You Don’t Know-About Selling Local Direct.” The  Weyland Communication Strategies President is an international speaker, humorist, marketing, branding and sales strategist, consultant, trainer, author and university lecturer.

And Jack Zavoral will have attendees “Leading the Conversation Framework for Local Digital Sales.” The Director of Member Development for Local Media Association has worked in dozens of markets with hundreds of merchants on their digital marketing strategies. He led the digital sales teams at the local broadcast and newspaper properties owned by Quincy Broadcasting and  at MyWeather, LLC.

Learn more about this great #MABshow presenters and others at GreatLakesMediaShow.com.

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