Bill Emkow has been named the new digital director for WXYZ/WMYD-TV (Detroit). Emkow is an innovative media executive with 19 years of experience growing audience engagement on multiple platforms.
Most recently, Emkow was the senior content strategist at the Detroit Free Press, where he created original social media content that generated revenue, including “Talkin’ Lions,” a weekly multimedia show on Facebook Live.
Emkow was also with MLive Media Group, developing and executing programming that increased digital audiences. From 2008 to 2016, MLive.com was the most popular local site in Michigan according to comScore. At MLive, Emkow worked as the director of sports, director of state news and editor-in-chief of MLive.com.
“Bill is a seasoned journalist and a creative thinker who brings tremendous experience in news and social media to the role of digital director,” said Mike Murri, vice president and general manager of WXYZ and WMYD. “We’re looking forward to having Bill on our team as we work to expand our digital footprint and engage viewers on all platforms.”
“I’m thrilled to join the talented team at WXYZ as digital director,” said Emkow. “I see a world of opportunity at Channel 7, and I have new ideas that I’m looking forward to putting into action as we develop new approaches to digital storytelling in metro Detroit and expand audience engagement.”
Emkow graduated from Michigan State University with a degree in journalism. He’s a history buff and a big fan of Detroit sports teams, especially the Tigers and the Lions.
Emkow started at WXYZ/WMYD on January 23.