Blarney Stone Acquires Northern Broadcast

Jerry and Sheryl Coyne
Jerry and Sheryl Coyne

Blarney Stone Broadcasting, Inc. and Northern Broadcast, Inc. have entered into a purchase agreement that will enable Blarney Stone to significantly increase reach and coverage throughout Northern Michigan.

Founded in 2012 by Jerry and Sheryl Coyne, residents of Gaylord, Blarney Stone Broadcasting owns and operates WQON (FM), licensed to Grayling; WGRY (FM), licensed to Roscommon and WMQU (AM), licensed to Grayling.

Northern Broadcast has agreed to sell assets including WKLT (FM), licensed to Kalkaska; WKLZ (FM), licensed to Petoskey; WFCX (FM), licensed to Leland; WFDX (FM), licensed to Atlanta; WSRT (FM), licensed to Gaylord and WSRJ (FM), licensed to Honor. The agreement also includes FM translator station W263CD, licensed to Boyne City; FM translator station W252DA, licensed to Petoskey and all broadcast assets of Northern Broadcast, including its six dominant transmitting towers.

“We are thrilled beyond words for the opportunity to expand our coverage throughout Northern Michigan with the acquisition of these heritage properties,” said Sheryl Coyne, President and Co-Owner of Blarney Stone Broadcasting. “It has always been our commitment and privilege to improve the lives of our listeners and the communities we serve by offering engaging music, sports and entertainment content with an emphasis on support for the local communities. We now look forward to expanding that commitment to all of Northern Michigan from Traverse City to Alpena and Saint Ignace to Clare.”

“We are proud of our contribution to economic growth in the region including the creation of jobs by adding 12 full-time and 16 part-time employees since opening our doors in October 2012. We are committed to hiring home-grown talent with a focus on local programming.” said Coyne. “Through the support of our incredible sponsors, we’ve been able to spend our dollars locally and provide a platform and voice for local issues. We look forward to expanding our contribution to the social, economic and educational development of all the communities in Northern Michigan.”

Traverse City-Petoskey-Cadillac is the 160th largest radio market in the country with a Metro 12+ Population of 297,300 according to Nielsen Media Research. The region is a destination to more than one million visitors each year.

In a separate move, Baraga Broadcasting will purchase WSRT (FM), licensed to Gaylord, from Blarney Stone. (see separate article here).

All transactions scheduled to close pending approval from the Federal Communications Commission.

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