On April 3, WWTV/WWUP-TV (Cadillac) and WTCM-FM (Traverse City) teamed up to present TC JOBfest, “the largest employee recruiting event ever held in Northern Michigan.” The event was free for job-seekers and open to the public. The media partnership offered the ability to advertise widely on both television and radio, reaching Up North audiences eager to apply for a diverse range of skilled positions. The event was open from 11 a.m. to 7 p.m. and was held at the Park Place Hotel and Conference Center.
Over 600 job-seekers from around the Traverse City area visited to meet local employers currently hiring for hundreds of positions, in fields ranging from construction and manufacturing to the military and the medical field.
A total of 30 area businesses were represented at this first-ever JOBfest event in Traverse City, all of which are looking to fill skilled positions with local workers.
During the event, candidates were able to connect with hiring employers and learn about employee benefits, healthcare packages, and workplace culture. There was even an open conference room at JOBfest for employers to use for interviewing exceptional applicants on-site. Northwest Michigan Works! was also present helping prospective employees write cover letters and update their resumes on the spot.
Beasley Media Group, LLC; a subsidiary of Beasley Broadcast Group, Inc. announces J. Steele has been named as the new afternoon drive personality at WMGC-FM (Detroit), 105.1 The BOUNCE. He will begin his new position on April 22.
Steele most recently served as the program director and afternoon drive host at WAMO-FM in Pittsburgh.
“We are very impressed with J’s experience in this format and his strong desire to entertain the listeners in Detroit,” said 105.1 The BOUNCE Program Director John Candelaria. “His passion and skill sets are a perfect fit. The BOUNCE is fortunate to have J. on board. I am excited to hear his high energy interactive show and see him earn the community’s respect.”
“When we heard J.’s demo, he jumped to the top of our list,” said Vice President and Market Manager Mac Edwards. “After having the opportunity to meet him and discover his impressive skill set as both a person and personality, there was no denying J. Steele was the right talent at the right time to help us write the next chapter of success for 105.1 The BOUNCE.”
“This is the job I dreamed about as a little kid,” said Steele. “I am beyond excited to light up the airwaves in the Motor City for this incredible radio station. I am very grateful to John Candelaria and Mac Edwards for this opportunity to make Detroit BOUNCE!”
Former WXYZ-TV (Detroit) reporter Mary Conway and WWJ-AM (Detroit) reporter Vickie Thomas and former “Off the Record” panelist Kathy Barks Hoffman were among seven news professionals inducted into the Michigan Journalism Hall of Fame during a special ceremony at Michigan State University in East Lansing on April 14.
Mary Conway spent 29 years at WXYZ reporting on local and national stories including Nelson Mandela’s visit to Detroit, the bankruptcies of General Motors and Chrysler and the elevation of Cardinal Adam Maida in Rome. During her career, she covered every U.S. president from Gerald Ford to Barack Obama. She graduated from the University of Wisconsin-Madison and worked as a reporter at WIFR in Rockford, Illinois, before joining WZZM in Grand Rapids as an anchor and reporter. Three years later she joined WXYZ and became the station’s primary automotive reporter – one of only a few women in a male-dominated field. Conway developed her passion for cars at an early age, learning from her father, who ran a gas station not far from where she grew up in Janesville, Wisconsin. Her passion and knowledge of the industry led her to become one of the top automotive reporters in the city and the country.
“We are so proud of Mary Conway and this well-deserved honor,” said Mike Murri, WXYZ and WMYD vice president and general manager. “Mary was an incredible reporter whose work earned her the trust of top automotive executives and praise from both her colleagues and viewers.”
Vickie Thomas is the City Beat Reporter for WWJ Newsradio 950. She attended Michigan State University and graduated cum laude from Wayne State University. Since joining WWJ Newsradio 950 in 1991, she has earned from the Detroit Press Foundation, the Michigan Association of Broadcasters, the Michigan Associated Press and the National Association of Black Journalists. She also has received the national “Gabriel Award” from UNDA-USA for the WWJ Black History Month Series “The African-American Church: The Heart and Soul of Metro Detroit’s Black Community”. Thomas is a member of the National Association of Black Journalists, and started a scholarship and internship program for college students interested in the field of broadcast news, while serving as vice president of the local chapter. She also sits on the boards of the Midwest Aids Prevention Project (MAPP) and CASA Maria Family Services.
“For more than 25 years, Vickie Thomas has been informing our listeners on major stories that impact our community in and around Detroit,” Entercom Detroit SVP/Market Manager Debbie Kenyon said. “Vickie is an incredible journalist who isn’t afraid to pose tough questions to city leaders and other officials to report a fair and accurate story. She is well deserving of this honor and we are extremely proud to have Vickie inducted into the Michigan Journalism Hall of Fame.”
Kathy Barks Hoffman currently is Vice President with PR firm Martin Waymire. She was formerly the head of AP’s Lansing Bureau and was a reporter for The Detroit News and Lansing State Journal. She also spent many years as a panelist on public television’s “Off the Record” public affairs program. Before joining Martin Waymire, Kathy was a director in the Public Affairs Practice of Lambert, Edwards and Associates in Lansing.
In a Twitter post, Hoffman said, “I’m so honored to have been accepted this year, and to be among so many other great journalists who will be inducted this year.”
Other 2019 Michigan Journalism Hall of Fame inductees included former Lansing State Journal reporter/columnist John Schneider, former Automotive News Publisher/Editor Peter Brown, former Detroit Free Press photographer Mary Schroeder and the late Detroit Free Press restaurant critic Sylvia Rector.
On April 15, the Norway City Council recognized retired broadcast journalist Aaron Harper for his programming and community involvement with a resolution of appreciation.
Harper was the first employee and news director at WJNR-FM (Iron Mountain) and well known as “The First Voice of WJNR.” Harper retired in January from WHTO-FM/WJNR-FM/WOBE-FM.
According to an article in the Iron Mountain Daily News, Norway City Manager Ray Anderson congratulated Harper on his “well-deserved” retirement, saying the community will miss hearing his voice in the news. Mayor Candy Brew added, “He did a fine job for many years. I hope he has a great retirement.”
Also planned is an Aaron Harper Day celebration on Sunday, April 28, at the Dickinson County Fairgrounds in Norway.
When you need to recruit candidates for an open position, Broadcast Compliance Services lets you determine precisely where your job postings go on a local, regional or national level. Then you can easily monitor, document and report your EEO efforts. The BCS system even helps you complete the FCC’s electronic filing form.
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Wendy Hart is Vice President of Operations for Spartan Sports Network, Inc., the state of Michigan’s largest and most listened to sports network. Hart helped found the Network in the early 1990s and is responsible for day-to-day operations and corporate strategy, strategic direction and branding. She oversees the development and implementation of digital media platforms and sports broadcast operations. She also co-owns WGHN-AM/FM (Grand Haven) and is a member of the Michigan Broadcasting Hall of Fame. A graduate of Illinois State University with a B.A. in Mass Communications, Hart resides with her family in Haslett.
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.
By: Seth Resler Jacobs Media Strategies
From time to time, Fred Jacobs pops into my office and asks me to take a quick look at a radio station’s website to see what I think. When I’m doing a five-minute diagnosis of a website, here’s what I look for:
1. Is it built in WordPress?
I always start by pulling up the station’s website and taking a look under the hood. In my Google Chrome browser, I go to View > Developer > View Source. This allows me to see the HTML code for the website. I search the page for “wp-.” If the site is built in WordPress, there will be multiple instances of “wp-.”
2. Does it have Google Analytics installed?
While I’m poking around the HTML, I also search the page for “ua-.” If I come across some code that looks like this…
<!– Global site tag (gtag.js) – Google Analytics –>
<script async src=”https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXX-X”></script>
window.dataLayer = window.dataLayer || ;
gtag(‘js’, new Date());
3. Do they publish original content on a regular basis?
Next, is the radio station creating original content on a regular basis? Sometimes, the homepage will have a blog or news section on it; sometimes, I’ll have to search through the main menu to find it. If I find a blog or news section, I check to see whether they are creating original content on a local level or simply importing it from a national service. I also check to see how often new posts are published. And I take a quick look to see how good the content is: Are the headlines well written? Is there just an embedded video or audio file with no text description?
4. Is it obvious where this radio station is and what they play?
One of the best ways to see how good your station’s website performs is to run a usability test on it. At this point, I’ve run usability tests on enough radio station websites that I know some common issues to look out for.
One common issue is that the website does not make it clear where the radio station is, what type of programming the station airs, or even that it’s a radio station at all. When somebody tunes in to your station on the radio, of course they know what city it’s in — they’re in the same city!
5. Is the language in the menu clear?
Another common issue that shows up in website usability tests is vague or confusing language in the main menu. For example, some stations will use the term “On Air” when they should use “DJs” (after all, aren’t the commercials and the music also “on air”?). Others will have a link for “Concerts” and another link for “Events” (aren’t concerts also events?).
6. Are there clear calls to action?
The most important question you can ask when it comes to your radio station’s digital strategy is this: “When people come to our website, what do we want them to do?” I can usually tell if a station has asked this question just by looking at the site. Sometimes, they will be driving me to clear call to action, such as a big red “Listen Now” button or an email newsletter registration form.
Unfortunately, most radio station websites don’t steer me towards a few clear actions. Instead, they are cluttered with too much content, too many links, and too many choices. This is a sign that even if a radio station’s website is good at attracting visitors, it’s not very good at converting them. The station needs to set clear website goals.
By asking these questions, I can usually get a good sense of how a radio station’s website is performing. Yes, I always want to spend more time diving deeper into analytics before making a complete diagnosis, but this will do in a pinch.
For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.
The Federal Communications Commission will vote next month on new draft regulations that would govern FM translator interference. According to a report in RBR, the FCC Chairman Ajit Pai says the proposed rules will streamline remediation procedures, more clearly outline requirements for listener complaints and better facilitate channel changes for translators.
State Representative Jon Hoadley (D-60) announced he is running for the 6th Congressional House District in Michigan which is currently held by Congressman Fred Upton (R-6). Upton held this seat since 1986.
Traditionally, Michigan’s 6th Congressional is a Republican seat; however, Upton’s 2018 win was very close: 50.2 percentage compared to 45.7 percent of the vote for the Democratic challenger.
Hoadley currently serves as the minority vice chair of the House Appropriations Committee. He is in his third term in the House, so he cannot seek re-election for the 60th House District in 2020.
WXYZ-TV (Detroit) 7 Action News marked the 100th capture of “Detroit’s Most Wanted” fugitives with a daylong event and luncheon on Thursday to honor the law enforcement agencies across Metro Detroit that are working to keep the community safe.
Since the “Detroit’s Most Wanted” series began on 7 Action News nearly four years ago, 21 killers and dozens of dangerous criminals have been taken off the streets. 7 Action News reporter Ann Marie LaFlamme has worked with law enforcement agents to profile the criminals and to use tips from WXYZ viewers to help law enforcement locate and arrest fugitives. 7 Action News will feature reports on-air and on wxyz.com throughout the day profiling the lives that have been changed through “Detroit’s Most Wanted.”
“We want to thank our law enforcement agencies for their hard work and dedication,” said Mike Murri, WXYZ and WMYD vice president and general manager. “This partnership has allowed us to share a commitment to make our neighborhoods safer and our communities stronger. The project has changed lives, prevented additional crimes and provided justice for victims. At WXYZ, we’re proud to be part of this important effort.”
The luncheon honored U.S. Marshal Mark Jankowski, Chief Deputy U.S. Marshal Joseph Abdullah, Assistant Chief Deputy U.S. Marshal Aaron Garcia, Detroit Police Chief James Craig, the Detroit Fugitive Apprehension Team (DFAT) and law enforcement members from agencies across Metro Detroit.