By: Seth Resler
Jacobs Media Strategies
Is your radio station looking to start using Facebook Live, Facebook’s new video streaming feature? I recently hosted a webinar explaining how.
I’ve compiled some examples of how different radio stations across the country are using Facebook Live to give you some inspiration.
The Shan Man on KUPD, Phoenix
Shannon Hernandez, the Night Jock on KUPD in Phoenix, Arizona, gives away clues to help listeners find the hidden keg with $2,000 as part of the station’s “Big Red Easter Keg Hunt.”
I’ve got your #EasterKegHunt ANSWERS HERE!
Help me HELP you for tomorrow’s hunt!
Posted by The Shan Man on Thursday, March 24, 2016
Shannon also uses Facebook Live to make concert announcements:
SILVER ALERT EXPIRED: Ozzy Osbourne Found with SlipknotDid you hear the big concert news today with Slipknot and Ozzy Osbourne / Black Sabbath? Looks like California is going to be the big destination for Ozzfest and Knotfest. Jump into the live feed and find out the details.
Posted by The Shan Man on Thursday, May 12, 2016
Diesel on 93.3 The Planet, Greenville
Diesel, the Night Jock on 93.3 The Planet in Greenville, South Carolina, used Facebook Live for this in-studio stunt with pool noodles.
Pool noodle face slap 2
Posted by 93.3 The Planet Rocks on Friday, July 22, 2016
Diesel often uses Facebook Live to delve into on-air topics of conversations online.
P1 Bro Code – @DieselOnTheRadio
Posted by 93.3 The Planet Rocks on Thursday, July 14, 2016
Cantore & Woods on FM 94/9, San Diego
Cantore and Woods, the morning show on FM 94/9 in San Diego, used Facebook Live to show off some classic dance movies as part of a ticket giveaway.
Woods nails the classic 80’s concert dance…
Posted by FM 94/9 on Wednesday, July 27, 2016
Steve Woods learned to skateboard in the radio station parking lot for National Skateboarding Day.
It’s National Go Skateboarding Day! Can Woodsie pull it off w/out embarrassing himself? – Cantore + Woods
Posted by FM 94/9 on Tuesday, June 21, 2016
Spezzano & Sandy’s on The Buzz, Rochester
Spezzano and Sandy, the co-hosts of The Morning Buzz on 98.9 The Buzz in Rochester, frequently mount their phone up high in the studio and broadcast long stretches of their show on Facebook.
Posted by 98.9 The Buzz on Tuesday, June 28, 2016
When her partner Scott was on vacation, leaving Sandy to host the show solo, she used Facebook Live as a way to entertain listeners.
Posted by 98.9 The Buzz on Friday, July 8, 2016
For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.
Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.