On February 10, CBS Radio’s WWJ-AM (Detroit) held its 14th annual Winter Survival Radiothon for THAW (The Heat and Warmth Fund), raising more than $1.45 million to help thousands of families in southeastern Michigan who cannot afford to heat their homes or keep their lights on this winter.
The one-day event had the station broadcasting live from 5 a.m. to 7 p.m. and featured live interviews with families that THAW has helped during previous years, on-air check presentations from sponsors, on-site reporting and more. Volunteers took phone pledges as well as bids on auction items to raise money for the fund.
In addition, listeners were invited to join the “WWJ THAW 360 Club” by making a one-time donation of $360 or $30 a month for one year. Those joining the 360 Club received a limited edition Winter Survival Radiothon tumbler.
THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. 91 percent of every dollar that THAW spends goes directly to help those in need and THAW’s utility partners match every dollar that THAW raises, so that $1 becomes $2 in energy assistance.