E.W. Scripps’ WXYZ-TV (Detroit) held its 40th annual Brightest and Best celebration at its studios on May 11. The celebration recognizes the academic achievements of local graduating high school seniors.
Each year, the station invites more than 200 honorees and their families to attend. This year’s celebration included a Twitter scavenger hunt. Students also had the opportunity to mingle with WXYZ reporters and anchors and snap photos.
On April 22, staff at Entercom Communications Detroit banded together to clean up the wetlands across the street from the offices and road side near their offices on 11 Mile Road in Southfield, which houses WWJ-AM, WYCD-FM, WOMC-FM, WDZH-FM and WXYT-AM/FM.
30 volunteers worked the Earth Day 2019 event and filled more than a dozen bags full of trash, including a gift shop Mylar balloon on a stick that said ‘Merry Christmas,’ a cell phone, a fully inflated beach ball and numerous pizza boxes.
The station reports that staff volunteers, who ranged from on-air hosts to sales people and promotions staff, program directors and digital producers were hot, their arms scratched and their sneakers muddy. But no one complained. Spirits were high.
Across the company’s more than 200 radio stations, staff cleaned up parks, planted trees, worked at urban farms, picked up cigarette butts, scoured beaches and more. At more than 50 Earth Day events, Entercom engaged more than 3,000 volunteers.
CEO David Field got his hands dirty, too, joining the team in Philly.
Field Tweeted that he was “excited to be joining over 3,000 members of the Entercom team today working on Earth Day volunteer projects in all of our markets. Proud of our team and our longstanding commitment to the environment and making a meaningful difference to the planet & our communities.”
Earth Day 2019 took place April 22; and Nexstar Broadcasting’s WLNS-TV (Lansing) honored the day by helping viewers discard unwanted electronic equipment and devices through recycling outside the station’s studios.
With the help of 1-800-Got-Junk, WLNS-TV viewers filled five truckloads of electronics, all destined for recycling. The collection drive ran from 8:00 a.m. to 4:00 p.m. and those who dropped off old electronics were traded with a 6″ Blue Spruce Tree seedling to plant, courtest of The Frandor Shopping Center.
On April 3, WWTV/WWUP-TV (Cadillac) and WTCM-FM (Traverse City) teamed up to present TC JOBfest, “the largest employee recruiting event ever held in Northern Michigan.” The event was free for job-seekers and open to the public. The media partnership offered the ability to advertise widely on both television and radio, reaching Up North audiences eager to apply for a diverse range of skilled positions. The event was open from 11 a.m. to 7 p.m. and was held at the Park Place Hotel and Conference Center.
Over 600 job-seekers from around the Traverse City area visited to meet local employers currently hiring for hundreds of positions, in fields ranging from construction and manufacturing to the military and the medical field.
A total of 30 area businesses were represented at this first-ever JOBfest event in Traverse City, all of which are looking to fill skilled positions with local workers.
During the event, candidates were able to connect with hiring employers and learn about employee benefits, healthcare packages, and workplace culture. There was even an open conference room at JOBfest for employers to use for interviewing exceptional applicants on-site. Northwest Michigan Works! was also present helping prospective employees write cover letters and update their resumes on the spot.
WXYZ/WMYD and the Bob Scripps Community Fund of the Scripps Howard Foundation have kicked off the year with grants to some of the Detroit area’s most worthy not-for-profits. Over the past few weeks, TV-7/20 VP & General Manager Mike Murri and Public Affairs Director Chuck Stokes have met with and handed out checks to seven Michigan organizations doing outstanding work supporting the educational, economic and social needs of this region.
In Detroit, the recipients were LA SED (Latin Americans for Social & Economic Development); Black Family Development (specializing in family counseling); Build Institute (which helps people turn their business ideas into reality) and Detroit PAL (leaders in building character in young people). In Dearborn, a grant was awarded to LAHC (Leaders Advancing and Helping Communities), which is devoted to empowering low-income families.
Over in Pontiac, the family services of Lighthouse of Oakland County, a beacon of hope for 45 years, were recognized. And in Lansing, the Historical Society of Michigan (HSM), the state’s oldest cultural organization (established in 1828), which holds its largest historical conference each year in Macomb County’s Sterling Heights, was applauded.
Last week, Cumulus Media’s WJR-AM (Detroit) held the Annual Bed and Bread Club Radiothon to benefit the Salvation Army Eastern Michigan Division. And, this year the event raised a record $1,501,751!
This year, the Radiothon was a 24-hour event, beginning at 8 p.m. on February 21 and all day long on Friday, February 22. In addition to regular WJR personalities, every year longtime Detroit radio veteran Dick Purtan comes out of retirement to participate in the broadcast, this year with two 2-hour shifts on Friday.
“At WJR, we’ve seen the impact of our listener’s donations and how they are helping so many right here in our community,” said Steve Finateri, market manager of News/Talk 760 WJR. “Our entire team of producers, radio hosts and behind-the-scenes staff are proud to partner with The Salvation Army for the ninth consecutive year.”
In a Facebook post, Purtan wrote, “Congratulations to everyone who participated in the 32nd Annual Salvation Army Radiothon yesterday! Together, we raised $1,501,751 for the Bed & Bread Program – money that will go right to the streets to feed and shelter almost 4000 Metro-Detroiters each and every day of the year! From the bottom of my heart… Thank you!”
Annually, the Bed & Bread program serves 18,720 gallons of soup; 102,000 loaves of bread; 143,000 pounds of deli meat; 182,000 hot dogs; and 520,000 pieces of fruit and snacks. The Salvation Army’s Bed & Bread trucks travel 180 miles, making 57 stops every day of the year within the city of Detroit.
A record amount of money was raised in the 22nd Annual (and final) “Walk Across Branch County,” hosted by WTVB-AM (Coldwater) Morning Host Ken Delaney. The walk, held February 21, collected almost $4,000 locally during the 17 mile walk. Combined with a two for one match from the Consumers Energy Foundation, almost $12,000 will be donated to Community Action of South Central Michigan for emergency heating assistance in Branch County.
The station aired Delaney’s walk live, which included stops to pick up donations from various businesses and organizations around Coldwater.
This year over 20 volunteers representing the Coldwater Noon Rotary, Early Bird Exchange Club, Coldwater Township Sunrise Rotary, Tibbits Opera Foundation, Branch County Sheriff’s Department and others joined Delaney to walk the one mile stretch from the Four Corners Park downtown to the McDonald’s restaurant in Coldwater, escorted by the Coldwater Police and Fire Departments.
Cumulus Media’s WIOG-FM (Saginaw) teamed up with Covenant Kids for the WIOG Covenant Kids Radiothon February 14-15, raising over $42,000 for the cause. The special two day Radiothon was held 6 a.m. to 6 p.m. each day.
During the broadcast, the station shared stories of some amazing Covenant Kids and their Families. Covenant Healthcare serves babies and children from more than 20 countries across Michigan.
The station is also offered incentives for various levels of donations.
Midwest Communication’s WNWN-FM (Battle Creek/Kalamazoo)(WIN 98.5) held their 2019 St. Jude “Country Cares For Kids” Radiothon February 14-15, raising a total of $70,140.00, contributed by station listeners. This exceeds last year’s total of $67,010.00.
Afternoon personality “Wild” Bill Lewis said, “Our listeners are simply the best. We ask, and they always deliver, especially when it comes to a child battling cancer. They know their monthly donation is going to an amazing place, and they know their donation is helping to save a child’s life and help put an end to childhood cancer.”
On February 8, Entercom’s WWJ-AM (Detroit) held its 16th Annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund. This year’s goal was to raise $1.5 million in emergency energy assistance funding. And, that goal was achieved!
Aside from one-time contributions, the station also encouraged listeners to become a Winter Survival Radiothon Hero for Heat by making a pledge of $20 per month.
THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. Over 92 cents of every single dollar raised by THAW goes directly to those in need, and THAW’s utility partners match every dollar that THAW raises so that $1 becomes $2 in energy assistance.
In addition to the Radiothon, an online auction was held for THAW through February 8. Last year, THAW assisted nearly 18,000 Michigan families thanks in part to the WWJ Winter Survival Radiothon for THAW.