Category Archives: Connecting to Local Communities

WZZM 13 Wins Second TEGNA Community Empowerment Award

WZZM_700WZZM-TV, the TEGNA owned ABC affiliate in Grand Rapids, won the parent company’s Community Empowerment Award for the second year in a row. The award showcases the initiatives and work that stations do to help their respective communities.

“It has been the highlight of my career to be able to make a meaningful difference in people’s lives and work hand-in-hand with my colleagues to improve our community,” said Program and Community Director Catherine Behrendt. “This award is recognition of that work and I’m proud of our team for having received it.”

WZZM 13’s sustained commitment and willingness to go one step further was evident in the examples they submitted.

New Heights: Restoring a City was an hour-long documentary that examined the history, the challenges, and the work being done to restore a more hopeful future for the city of Muskegon Heights. It also inspired others to do more, and with the help of TEGNA grants, launched an effort to bring back the much-loved Muskegon Heights High Step Marching Band.  See the full special here.

Water for Flint was an effort that collected tens of thousands of gallons of donated bottled drinking water for the people of Flint, whose own water was tainted with lead.

LOVE>hate (Love Is Greater Than Hate) was launched after the Pulse Nightclub shooting in Orlando. At a time of great tragedy, how might people be reminded that the world is filled with many, many good people? A series of stories and on-air messages reminded people that love has a much greater impact on the world. WZZM 13 also hosted a Dance for Unity in downtown Grand Rapids to give people a chance to come together.

13 Friends for Life turned twenty this year. The breast cancer awareness campaign is credited by a number of women for having saved their lives. They saw the message, got a mammogram, discovered cancer, and were successfully treated – all because of 13 Friends for Life.

And, finally, Toys for Tots served thousands of children and their families during the holiday season—making sure all those kids had presents under the tree at Christmas.

TEGNA honored the winners and finalists during its annual Employee Awards ceremony at corporate headquarters in McLean, VA.

“Our employees are living our purpose by empowering those they serve. It is always an honor to come together and celebrate their many achievements,” said Gracia Martore, president and CEO, TEGNA. “Today’s award winners helped TEGNA reach new heights over the past year and their continued dedication and hard work is vital to our success. I congratulate all of our winners and finalists on their outstanding performance.”

WZZM 13 was also a finalist in the Diversity & Inclusion Category.

Liggett Communications Launches #SharePortHuron Campaign

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Liggett Communications dedicates over $250,000 in advertising to Tourism in Michigan’s Thumb Area with Radio Station Social Media Campaign called #SharePortHuron

Local Port Huron area radio stations WSAQ-FM (Q Country 107.1), 96.9 WBTI-FM, News/Talk 1380 WPHM-AM, Rock 105.5 WHLS-AM/FM in partnership with the Bluewater Area Convention and Visitors Bureau (bluewater.org) are announcing the most aggressive tourism campaign ever launched in the greater Port Huron area.

A truly unique program called #shareporthuron began April 3, featuring no less than $250,000 in advertising time dedicated to generating interest, excitement and tourist traffic to the Port Huron and greater Thumb area.

“We decided to make our citizens and visitors to our area our primary marketing team by asking them to share their favorite pictures and videos with three specially designed social media pages and a custom website developed by us at www.shareporthuron.com,” explains Radiofirst, Liggett Communications, General Manager Scott Shigley. “Then each Friday throughout the months of June, July, and August we will be giving away $1,000 in cash every week to the person who provides the picture or video that has the most combined “likes” across our #shareporthuron social media platforms.”

“With hundreds of millions of dollars being invested in our community we felt like it was our obligation to create a fun and exciting way to showcase all the incredible things to see and do in our communities. And, with the promotional partnership of the Bluewater Convention and Visitors Bureau and other community partners we were able to put #shareporthuron together and we couldn’t be more excited. The citizens of Port Huron and surrounding area are rightfully proud of our growth and this gives them a perfect outlet to share that enthusiasm…and having a chance to win $1,000 serves as a huge incentive to push our message out as far as possible.”

Jackson Radio Works Receives Chamber Award

Jamie McKibben
Jamie McKibbin

On March 23, Jackson Radio Works (WKHM-AM/FM, WIBM-AM) was the recipient of an appreciation award from the Brooklyn-Irish Hills Chamber of Commerce, honoring the company for 20 years of service (“hyper local content that matters”) to the community.

WKHM-FM is licensed to Brooklyn.  Accepting the award was  General ManagerJamie McKibbin, who tells the MAB that the staff at Jackson Radio Works is pretty excited about the honor.

March 29 Vietnam Veterans Day

On Tuesday, March 28, Senator Mike Kowall (R-White Lake) and Senator Margaret O’Brien (R-Portage) introduced a resolution that the members of the Michigan Senate proclaim March 29, 2017, as “Vietnam Veterans Day.”

The resolution encourages all citizens of the state of Michigan to honor our Vietnam Veterans. Read the complete resolution below.

In conjunction with the proclamation, Sen. Kowall’s office released this video, highlight the 50th Anniversary Pin Ceremonies that have been held around the state to formally welcome Veterans home.


Resolution:

Senator O’Brien and Senator Kowall offered the following resolution:

A resolution commemorating March 29, 2017, as “Vietnam Veterans Day”.  Whereas “Vietnam Veterans Day commemorates the sacrifices of Vietnam Veterans and their families; and

Whereas, The Vietnam War was fought in Vietnam from 1961 to 1975, and involved North Vietnam and the Viet Cong in conflict with the United States Armed Forces and South Vietnam; and

Whereas, The United States became involved by serving in an advisory role to the South Vietnamese in 1961; and

Whereas, In 1965, United States Armed Forces ground combat units arrived in Vietnam and by the end of that year there were 80,000 United States troops in Vietnam with a peak of approximately 500,000 troops in 1969. Michigan residents joined with the rest of the nation, serving our country and our state with honor in Vietnam; and

Whereas, On January 27, 1973, the Treaty of Paris was signed, which required the release of all United States prisoners-of-war held in North Vietnam and the withdrawal of all United States Armed Forces from South Vietnam; by March 29, 1973, the United States Armed Forces completed the withdrawal of combat troops from Vietnam; and

Whereas, More than 58,000 members of the United States Armed Forces lost their lives in Vietnam and more than 300,000 members of the Armed Forces were wounded. More than 2,650 Michigan residents lost their lives in the Vietnam War; and

Whereas, It was not until 1982, that the Vietnam Veterans Memorial was dedicated in Washington, D.C. to commemorate those members of the United States Armed Forces who died or were declared missing-in-action in Vietnam; and

Whereas, Members of the United States Armed Forces who served bravely and faithfully for the United States during the Vietnam War were caught upon their return home in the crossfire of public debate about the involvement of the United States in the Vietnam War; and
Whereas, March 29th marks the anniversary of the day that combat and combat support units withdrew completely from South Vietnam; and

Whereas, The members of the Michigan Senate support the establishment of a “Vietnam Veterans Day” as an appropriate way to honor those members of the United States Armed Forces who served in Vietnam during the Vietnam War and the 242,562 Vietnam veterans living in Michigan; now, therefore, be it
Resolved by the Senate, That the members of the Michigan Senate proclaim March 29, 2017, as “Vietnam Veterans Day”; and be it further  Resolved, That all citizens of the state of Michigan are encouraged to honor our Vietnam Veterans.

I Vaccinate Campaign Underway!

logoOn March 20, a press conference was held in downtown Lansing to announce the kickoff of the I Vaccinate Campaign, a project adopted by the MAB Board of Directors.  The campaign is designed to increase immunizations in the state as Michigan has the 4th highest rate of vaccination waivers in the nation.

In a letter to broadcasters, MAB President/CEO Karole White wrote: “Our members have joined together on other issues in the past to eradicate unnecessary risks to our children’s health. We need your help to educate parents, caregivers and grandparents about the risks of not vaccinating children.  We ask all stations in Michigan to help reach the goal of immunizing all Michigan children by covering this issue in your news products, placing the interview clips on your website, sharing or tweeting on Twitter and creating Facebook posts.”

Public Service announcements for both radio and TV, as well as talking points and other materials are available for download on the MAB website here.

White spoke at the press conference about the broadcaster’s role in both the campaign and overall service to their communities:

MAB Board Adopts I-Vaccinate as Statewide Community Service Campaign

logoMichigan has one of the highest vaccine-waiver rates in kindergartners in the country, three times the national average, according to the CDC. The number of kindergartners getting vaccine waivers is growing. In five years it’s increased 23%

There is a great deal of false information out there about immunizations and the MDHHS has turned to the MAB, as they have with other tragic health issues and is asking members to help by shedding light on the subject.

Next week, broadcasters will receive a participation packet on how your station may get involved. Join in the fight to prevent childhood diseases. Answer the call of your state and your community.

WIOG Raises Over $50k for Children’s Miracle Network

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(L-R) WIOG’s Nate, April (of Nate & April in the Morning) and Bob Moore.

On February 9 and 10, Cumulus Media’s WIOG-FM (Saginaw) held The WIOG Cares for Kids Radiothon, live from Hurley Children’s Hospital in Flint from 6 a.m. to 6 p.m. each day.  All in all, $56,756 was raised during the 2-day event.

The live broadcast, hosted by WIOG’s Nate and Rachel in the Morning, featured stories and interviews with area miracle families and kids.

$32,500 for St. Jude’s at WYTZ/Benton Harbor!

Y975_700Last week, Midwest Family Broadcasting’s WYTZ-FM (975YCountry Benton Harbor) raised $32,500 in its annual Country Cares Radiothon for St. Jude Children’s Research Hospital.

The two-day radiothon wrapped up on Friday Night (2/17) with a brand new record, and  station staff thanked all of its partners in hope who contributed money to help.

The station supplemented it on-air fundraising with Facebook Live video.

WNWN Raises $65k for St. Jude’s

WNWN_judeOn February 2-3, Midwest Communication’s WNWN-FM (Win98.5 Battle Creek) raised $65,110 for St. Jude Children’s Research Hospital during the station’s annual Radiothon.

Listeners were encouraged to call in and become a “Partner In Hope” for St. Jude kids, donating $20 a month.  In addition, the station aired stories of patients of the hospital throughout the 2-day event.

WIOG Announces 2017 “Cares for Kids” Radiothon

WIOG_350On February 9 and 10, Cumulus Media’s WIOG-FM (Saginaw) will present The WIOG Cares for Kids Radiothon, live from Hurley Children’s Hospital in Flint from 6 a.m. to 6 p.m. each day.

WIOG’s Nate and Rachel in the Morning will host two days of stories and interviews with our miracle families and kids. They’ll be asking for listener donations to help support the Children’s Miracle Network.