Category Archives: Connecting to Local Communities

WILX-TV Anchors Compete Ringing Salvation Army Bells

Left: WILX-TV anchors David Andrews and Ann Emmerich. Right: Anchors Mallory Anderson and Barrett Tryon

On December 14, Gray Television’s WILX-TV (Lansing) News Anchors David Andrews and Ann Emmerich, along with Mallory Anderson and Barrett Tryon, rang the bells for the Salvation Army Kettle Drive.  Andrews and Emmerich will be hosting on Salvation Army kettle, with Anderson and Tryon a second, and it was a friendly round of competition between the two teams.

In a two hour period, the team of Anderson and Tryon raised $164.56, but that was topped by Andrews and Emmerich, who brought in a whopping $997.24.  The donations were matched by an anonymous donor, bringing the total close to $2500.00.

WTCM Takes Honors In Red Kettle Challenge

Left: Team Z93. Right: Team WTCM

Midwestern Broadcasting’s WTCM-FM and WJZQ-FM (Traverse City) held some friendly competition on December 14.  WTCM’s Mike & Christal in the Morning, along with Joel Franck, have challenged Ron & Rehmer of sister station WJZQ (Z93) to see which radio station can raise the most money for the Salvation Army.

Who took home the bragging rights?  WTCM!  Z93 raised $407.74 during the 2-hour event. WTCM raised a whopping $2199.86!  Between the two stations, $2,607.60 was donated to the Salvation Army, providing 2600 Meals or Heat for 32 families/homes for a month or 86 days of camp for kids!

Saginaw Station Cluster Exceeds Goal To Help Homeless

(L-R) Radiothon Coordinator Bill Hobson and Rescue Ministries CEO Dan Streeter showing off the grand total!

Alpha Media’s five stations in Saginaw, Michigan raised $46,242 for homeless shelters during a 12-hour Radiothon on December 19, exceeding their goal of $45,000.

Dan Streeter, CEO for Rescue Ministries of Mid Michigan, said the money will provide 1,541 nights of shelter and care for homeless individuals. The average cost of providing housing, food and care is $30 a day at Good Samaritan Rescue Mission in Bay City and City Rescue Mission in Saginaw.

On the night preceding the Radiothon the two shelters housed 263 people including men, women and children, far exceeding their average 180 person daily count.

Santa was even recruited to answer telephones!

Alpha Saginaw Operations Manager Dave Maurer recalled one emotional moment in the final hour when the stations were making strong appeals to exceed the goal when a volunteer in the phone room was moved to tears when a single listener contributed $1,500 after the caller heard accounts on the air from residents currently staying at the shelters and from those who had moved on and turned their lives around.

In the 13 years the Saginaw cluster has been doing the Radiothons, more than a half million dollars have been raised to house the homeless.

Homelessness is a year-round problem and the Saginaw cluster also does a two week long Summer Match campaign to raise money for the Rescue Missions.

The stations include WSGW-AM&FM, 94.5 the Moose, Mix 106.3 and KISS 107.1FM.

WYCD Raises Over $651K For St. Jude Children’s Hospital

(L-R) WYCD’s Tim Roberts, Holly Hutton and Rob Stone

On December 6 and 7, Entercom’s WYCD-FM (Detroit), with the help of their incredible listeners, raised $651,900 for St. Jude Children’s Hospital during its 2018 Country Cares Radiothon.

The event was held at Art Van Furniture in Canton, Mich.  This is the 18th year the station has held the Radiothon for St. Jude.

WLNS Holds 11th Annual Day of Giving

WLNS Anchor Lauren Thompson.

On December 6, Nexstar Broadcasting’s WLNS-TV (Lansing) held it’s the 11th annual Day of Giving, collecting non-perishable items like cereal and canned soup.

All donations went to help those who are struggling in our community.  WLNS crew members accepted donations throughout the day at the station’s Lansing studios as well as Consumers Energy Headquarters in Jackson.

The effort this year ending up with more than 3,000 pounds of food donated along with cash donations.  One local business, Auto-Owners Insurance, made a $5,000 cash contribution to the cause.

WKHM Raises Over $10K For Local Toys For Tots

Left photo: K-105.3’s Jenny Lewis with just one of many carts full of toys donated. Right photo: Sue and Bruce Goldsen, Jackson Radio Works Owners, with Shannon Skarritt of The  Salvation Army


Jackson Radio Works’ K-105.3 (WKHM-FM) and NewsTalk 970AM/101.5FM (WKHM-AM)
hosted their annual joint toy drive to benefit their local chapter of Toys for Tots on Thursday, December 6th from 6 – 10a.m. Toys for Tots is an organization run by the United States Marine Corps which distributes toys to families who cannot afford them for the holiday season.

The Toy Drive took place at Walmart, 1700 W. Michigan Ave. Scott Clow & Jenny Lewis broadcast the K-105.3 Morning Show live on location at Walmart, just outside the entrance, braving the cold to accept drive-up and walk-up donations from listeners.  Also broadcasting live was Greg O’Connor of NewsTalk 970AM/101.5FM hosting his daily local news show “AM Jackson” from inside Walmart.

Donors had the option to bring new toys, check/cash, or shop inside for toys to donate and receive 10% off their purchase. Jackson Radio Works Promotions Director Ashley Smith explains, “As monetary donations come in, we can then take them and shop directly on site for specific needs as far as toy types and age groups, with the guidance of the Toys for Tots coordinators.” This wasn’t the only way to donate, though. “Many people also opted to come inside and shop for toys to donate on their own behalf. There is a great selection. It’s fun!” said Smith.

As we were ringing up the last of the toys at just after 10am, we were able to announce that the total was over $10,000 in purchases and donations made in just that 4-hour period.

Two Men and a Truck filled a moving truck with all the toys donated and purchased Thursday morning and delivered them to Toys for Tots headquarters at the Salvation Army. All donations will be distributed to families right here in Jackson before Christmas.

In addition, the Salvation Army was on site accepting turkeys and hams for holiday meals. Jackson Radio Works Owners  Bruce and Sue Goldsen donated a shopping cart full of turkeys to the cause.

Townsquare’s WITL Presents Toys-A-Thon

Photo from 2017’s WITL Toy-A-Thon….the bus was stuffed!

This Sunday, December 9, Townsquare Media’s WITL-FM (Lansing) will hold its annual Toy-A-Thon for Toys For Tots  9 a.m. to 3 p.m. at the WITL studios, 3420 Pine Tree Road in Lansing. The station is asking listeners who are able to donate, to bring a new, unwrapped toy or toys to the studio so they can “stuff the bus” and make sure that Mid Michigan children have something to open on Christmas morning.

There will be refreshments to enjoy; donuts courtesy of Bake N’ Cakes; along with tours of the studios where you can hear your favorite classic Country and Christmas music. In addition, The U.S. Marines will be on hand to say thank you for your donations!

The station is also taking donations before Sunday’s event at their studios, plus at two U.S. Marines Corps recruiting centers as well as 13 Capital Area District Library locations.

Warm Hearts, Warm Homes Returns to WCMU

WCMU Public Radio has launched its fifth annual Warm Hearts, Warm Homes campaign to fuel home-heating assistance across central and northern Michigan.

An important collaboration continues with Consumers Energy, Isabella Bank and WCMU Public Radio listeners. Through this season of giving, WCMU listeners will support their community two-fold with access to quality public radio programming, while triggering home-heating assistance through the matching funds from Consumers Energy and Isabella Bank. Matching funds will be distributed back to the listener’s community through their local Michigan Community Action agency.

“As winter weather settles in across Michigan, the generosity and compassion of WCMU Public Radio listeners, combined with the financial support of Consumers Energy and Isabella Bank, will allow us to address a critical need facing the people living in the communities we serve,” said Ken Kolbe, general manager of WCMU Public Media.

“It’s sobering to think of having to choose between turning up the thermostat, and paying a car or medical bill. Any one of us could find ourselves in need of assistance through a series of unfortunate events. WCMU listeners should be proud to know that decision has been eased for thousands of families through the first four years of Warm Hearts, Warm Homes,” Rick Westover, radio director for WCMU Public Media, said.

Giving Tuesday (12/3) made for a great kickoff to the with over $25,000 in listener donations to WCMU Public Radio, matched by Consumers Energy and Isabella Bank that day. Matching funds make their way back to those in need of heating assistance through the Michigan Community Action agency. Nearly $40,000 in matching funds remain.

“Michigan Community Action deeply appreciates the commitment by Consumers Energy and Isabella Bank to help families and seniors stay safe and warm in their homes this winter,” Kate White, Michigan Community Action’s executive director, said. “The Warm Hearts, Warm Homes Campaign has been a wonderful and effective community collaboration.”

Warm Hearts, Warm Homes has provided over $200,000 in matching funds to assist with winter heating bills in its first four years, and is on track this year to crest a quarter of a million dollars in matching support for some of the most vulnerable members of our communities. WCMU Public Radio received the 2017 Community Service Award from MCA for the December 2016 campaign.

For more information, see the station’s Warm Hearts, Warm Homes webpage here.

WDVD’s Blaine Fowler Morning Show Hosts Radiothon For Detroit Dog Rescue


On November 16, WDVD-FM (Detroit) and its Blaine Fowler Morning Show hosted a 13-hour radiothon to raise money for Detroit Dog Rescue, a no-kill shelter and adoption center for abandoned, abused or orphaned dogs.  The event was held on the Orchard Mall in West Bloomfield Township from 6 a.m. to 7 p.m.

An online auction offered extravagances such as Taylor Swift VIP concert memorabilia, a Detroit Lion Barry Sanders autographed football, a Mitch Albom autographed book collection and a performance by Blaine Fowler’s band BFE for a listener party.

The WDVD team and listeners raised over $63,000 for Detroit Dog Rescue!

WSGW Collects Food For Families

Above: Food collected at the November 17 Eddy Band Christmas Concert at the Temple Theatre.

Newsradio 790 WSGW-AM (Saginaw) has concluded its annual Food For Families Campaign. The station worked with 20 sponsor locations to collect food over four weeks this fall to benefit the Salvation Army Chapters in Saginaw, Bay and Midland Counties. The final event in the campaign was November 17 at the Eddy Band Christmas Concert held at the Temple Theater in Riverfront Saginaw. Many of those attending the concert brought food donations and filled a dozen grocery carts that night alone.

The Food For Families Campaign was started by the station 23 years ago. WSGW Operations Manager and Program Director Dave Maurer says in addition to the tons of food collected over the years, employees of William Kibbe and Associates have taken up collections each year just before Christmas and have given the Food For Families Campaign a total of $80,000 to benefit the Salvation Army.

The MAB would also like to congratulate Dave Maurer, who just celebrated 40 years with WSGW!