On December 29, after promising station listeners that they would shave their heads if a goal of raising $15,000 from listeners for the Salvation Army was met, WCSR-AM/FM (Hillsdale) air personalities Bob Flynn and Juli Morgan did what they dubbed “Bob and Juli Go Britney 2007,” a reference to Britney Spears’ highly publicized buzz cut.
The station spent a day of Salvation Army bell ringing on December 15 and raised a total of $18,091.10 in just six hours. With additional corporate sponsorship the grand total raised was just shy of $24,000.
The station live-streamed the shaving event on Facebook. Morgan donated her 12-plus inches of blonde hair to Children with Hair Loss, a non-profit organization. Flynn acknowledged on the station’s Facebook page that his hair would likely become bird nest building material!
Midwest Family Broadcasting’s WIRX-FM, Rock 107 in Benton Harbor, has chipped in to help promote mental health in southwest Michigan.
On December 20, Rock 107 Morning Host Brock Havens stopped by MI Journey in Benton Harbor to drop off a check for $2,400 to help run MI JOURNEY programs for those in Southwest Michigan who are struggling with mental illness.
“It’s going to help with our recovery programming because one thing that’s unique about MI JOURNEY is that all staff have been there, have had serious mental illness and have gotten better,” said MI JOURNEY Executive Director Anna-Magdalena Christianson. “So we know what it’s like to be there, what it’s like to get better, and we’re kind of like guides.”
WIRX raised the money for MI Journey with its 3 Day Ride and Bike Bash this year.
Metro Detroiters came together over the Thanksgiving holiday to help those in need throughout Metro Detroit. The WXYZ-TV (Detroit) “Together We Can” effort collected more than 16,800 pounds of nonperishable food items to battle hunger in our community.
WXYZ partnered with Art Van Furniture and the Detroit Lions to collect packaged and canned goods for Gleaners Community Food Bank of Southeastern Michigan. Gleaners will distribute the food to more than 500 soup kitchens, shelters and pantries in Wayne, Oakland, Livingston and Monroe counties.
“One in six people in Michigan struggle with hunger, so it’s more important than ever that we help those in need throughout our community, especially during the holiday season,” said Mike Murri, WXYZ and WMYD vice president and general manager.
This was the ninth annual “Together We Can” effort. The event ran from October 24 through November 17.
On November 10, WLEN Radio (Adrian) hosted the 12th Annual “Thank a Vet” day. This day is in celebration of Veterans Day and is an event to raise funds and awareness for homeless and other veterans in need in Lenawee County.
$32,218.20 was raised in 12 hours for the “Veterans Dire Needs Fund” distributed through Housing Help of Lenawee. WLEN staff, local veterans’ organizations and area business people stood curbside and collected funds to support local veterans; these funds are distributed throughout the year to local veterans for assistance with rent, mortgage payments to avoid foreclosure, utility bills, rental facilities to store possessions when they are displaced, transportation stipends and for things as simple as a pair of boots to secure employment. Again, this year TLC Community Credit Union joined WLEN with a matching funds program, matching donations to the Happy Hundred Club by 50%, which raised an additional $8,000.00 from TLC.
To date, more than $150,000 has been raised in this event and distributed to local veterans in Lenawee County.
Alpha Media’s WSGW-AM/FM (Saginaw) raised $49,380 on December 13 for the City Rescue Mission with its 12th Annual “Sharing Hope” Radiothon. This exceeded the event’s goal of $45,000!
From 5:30 a.m. through 6:00 p.m., stations asked listeners to prayerfully consider making a $30 gift which is enough to provide for a night of hope and care for a person in need of food, shelter, and clothing. The donations helps provide a warm bed in a clean and safe environment for homeless men, women and children. It also helps with three meals, laundry, clothing and counseling, all in a caring place.
City Rescue Mission is dependent on the gifts of compassionate supporters to provide care for the homeless and hungry.
Cumulus Media’s WDVD-FM (Detroit) held its 11th annual ‘WDVD Cares for Kids’ Radiothon last Friday (12/1) at Beaumont Children’s Hospital in Royal Oak, raising more than $95,000 for sick and injured kids in Southeastern Michigan.
“It’s both an emotional and fulfilling day,” said WDVD morning host Blaine Fowler. “We meet so many families throughout the day that have benefited from what this Radiothon does. Through unthinkable injury or disease, these people have shown the courage, dedication, and resilience to overcome just about anything. I’m a firm believer that tough times don’t last, and that tough people do. With the help of our listeners and the generosity of our community, we are pleased to empower these inspiring families to survive and succeed.”
Donation opportunities continue through this Friday, December 8. More information is on the station’s website here.
Eagle Radio’s WCUP-FM and WGLI-FM (L’Anse/Hancock) partnered with WLUC-TV (Marquette) in the Western UP for the station’s annual Canathon fundraiser.
“We have been doing this, it seems like forever, it is one of the great things we can partner up with our people up in Marquette. We couldn’t ask for a better promotion that actually reaches out and touches people,” said Ed Janisse, Eagle Radio general manager.
The Canathon is a community-wide effort.
“We’ve done a lot of promoting it. We want more people to bring cans in. The more the better. The more the merrier. I think they responded pretty positively. The more we promoted the more people brought in, so it shows that they are paying attention and that they are interested in helping out the community,” said Emilie Jacques. a Calumet-Laurium-Keweenaw high school senior.
More than two tons of food were gathered from east Houghton and Keweenaw counties. It was delivered directly to CLK Council of Churches Food Pantry located at St. Paul the Apostle Catholic Church in Calumet.
“It is always great to give back to the community. The Campioni’s, every chance they get they are working towards giving back to the community,” said Chelly Bykkonen, assistant manager at Pat’s Foods Calumet.
Jackson Radio Work’s WKHM-FM (K-105.3) and WKHM-AM (NewsTalk 970AM/101.5FM) hosted their annual joint toy drive to benefit the local chapter of Toys for Tots from 6 – 10 a.m. on Friday, December 1.
Toys for Tots is an organization run by the U.S. Marine Corps which distributes toys to families who cannot afford them for the holiday season.
The Toy Drive took place at a local Jackson Walmart. Scott Clow & Mallory Sullivan broadcast the K-105.3 Morning Show live on location at Walmart, just outside the entrance, braving the cold to accept drive-up and walk-up donations from listeners.
Also broadcasting live was Greg O’Connor of NewsTalk 970AM/101.5FM hosting his daily local news show “AM Jackson” from inside Walmart.
Donors had the option to bring new toys, check/cash, or shop inside for toys to donate and receive 10 percent off their purchase. By 9:45 a.m., the station reached the goal of $10,000, surpassing last year’s amount of $8,000 raised.
Two Men and a Truck filled a moving truck with all the toys donated and purchased Friday morning and delivered them to Toys for Tots headquarters at the Salvation Army. All donations will be distributed to families in Jackson.
Beasley Media Group’s WMGC-FM (Detroit) has kicked off The 105.1 Bounce’s Bikes for Kids Holiday Collection.
The Bounce’s BIGG & Foolish with Shay in the Morning know that when you ask most kids in the Motor City what they would like for Christmas, the answer is clear… a new bike! The station will ask listeners to donate new bikes, as well as cash donations, in an effort to help bring a smile to the faces of needy children in the
The collections will be held on December 1, 8 and 15. The final collection and distribution day will take place on December 16, 2017. “There is nothing like the generosity and big hearts of the people of the Detroit Metro Area,” said Bounce 105.1 Morning Personality BIGG. That has inspired us to weave our way into it. Giving a bicycle to kids in need for the holidays is a way we would love to do it!”
“We are so proud that Bigg, Foolish, Shay Shay and the team came up with this idea,” said station Program Director Al Payne. “It’s an amazing testament to their care and passion for the community we serve. The entire Bounce staff will enjoy riding along and supporting them on this incredible holiday journey!”
WHMI-FM (Howell) just wrapped up a fundraising partnership between the station and the Gleaners Community Food Bank, which exceeded all expectations in terms of generosity.
Bridget Brown, the Director of Donor Relations for Gleaners Community Food Bank of Southeastern Michigan says that an unofficial final tally of money received during WHMI’s 12 Days of Gleaners indicates members of the Livingston County community donated $43,313 during the twelve-day period that ended the day before Thanksgiving. With Ford Motor Company matching all donations dollar for dollar, plus a $7,500 grant from Sunrise Rotary, Brown says a total of $94,126 was raised for the project to provide every family in need with a full holiday meal. That far surpasses the $20,000 goal that Gleaners said would be needed to provide a meal to the roughly 1,000 families in the area that needed assistance putting a holiday meal on the table. With Gleaner’s organizational buying power, a full meal is possible from just a $20 donation.
The additional dollars will be used to continue the Gleaners mission of helping to provide food for area families in need through the Shared Harvest Pantry in Genoa Township, which is set up like a store, allowing clients to shop for what they need as if they were making a trip to the supermarket. You can find further details about Gleaners through the link below.