On May 4, WPBN/WTOM-TV (Traverse City), along with Northern Michigan Regional entity and UpNorthLive.com, presented Finding a Solution, a Prescription Drug Abuse Town Hall Meeting at the Dennos Museum Center’s Milliken Auditorium in Traverse City.
The discussion focused on prevention and included use and misuse of prescription opiates, and the rising trend of illicit opiate use and overdoses.
WPBN/WTOM-TV News Anchors Marc Schollett and Kristen Lowe moderated the discussion and WGTU/WGTQ-TV (Traverse City) News Anchor Jamie Innis provided updates throughout the meeting on UpNorthLive’s Facebook and Twitter feeds.
On April 23, Lenawee Broadcasting’s WLEN-FM (Adrian) will host and air an all-day radio auction for the Adrian Breakfast Lions Club. Lions Club members will be auctioning off merchandise and services donated by businesses, individuals, and organizations. The merchandise and services will be described on-the-air and listeners will bid by telephone. Every business that donates will have its name mentioned along with the item.
In the past 19 years, the auction has raised over $211,000 to help citizens needing assistance in our community. They have provided over $120,000 in vision care, $22,000 in scholarships and classroom supplies for the visually impaired, $20,000 for supporting youth projects, and $19,000 for the Leader Dog program of Michigan.
On April 4, The National Association of Broadcasters Education Foundation (NABEF) announced the winners of the 2016 Celebration of Service to America Awards, recognizing outstanding community service by local broadcasters. Winners will be honored at the Celebration of Service to America dinner, held Tuesday, June 21 at the Andrew W. Mellon Auditorium in Washington, D.C.
“Local broadcasters are an essential part of the fabric of their communities,” said NABEF President Marcellus Alexander. “The NAB Education Foundation proudly salutes the recipients of this years’ Service to America Awards for their unwavering commitment to making a positive local impact.”
Among the winners nationwide, CBS Radio’s WXYT-FM (Detroit) will receive the Service to Children Award (for radio). These awards spotlight television and radio stations for outstanding programs, campaigns and public service announcements produced for the benefit of children.
Since 2012, WXYT’s Student Heart Check program has helped raise money and awareness for student athletes at risk of hypertrophic cardiomyopathy – an acute life threatening heart condition. The vital program saves lives every year, conducting quarterly student heart screenings at local high schools where physicians participate for free and students from across the state are invited to attend. In 2015, more than 1,600 students received screenings, resulting in 234 students being advised to stop playing sports immediately. Two students were diagnosed with the condition. Produced in partnership with Beaumont Hospital and the Children’s Miracle Network, WXYT led and supported the program with multiple public service announcements, valued at $1.1 million. The informative PSAs requested $10 donations from listeners to help the program reach its ultimate goal of purchasing a mobile cardiac unit. In 2015, the campaign raised a respectable $30,000 in donations and additional sponsor outreach.
WZZM-TV (Grand Rapids) has been awarded the Community Empowerment Award from its parent company, TEGNA Inc., during the annual TEGNA Employee Awards ceremony at TEGNA corporate headquarters in McLean, VA.
“We had a tremendous year with excellent work being done every day across our company,” said Gracia Martore, president and CEO, TEGNA. “It is always an honor to celebrate the creative, innovative and inspiring work that better serves our customers, clients and communities. Today’s award winners set the bar very high and I congratulate them for their outstanding performance and dedication to our company.”
“The team at WZZM really focuses on community empowerment and 2015 provided some wonderful opportunities to demonstrate that commitment,” said Catherine Behrendt, Programming and Community Director. “We have a couple of long-term projects we do every year, but we also make it a point to listen to our community and respond when the situation warrants. Ours is a strong example of collaboration, advocacy, passion and pride in a community we love.”
On March 22, WDIV-TV’s “Help Me Hank” consumer unit hosted a phone bank offering viewers free tax advice.
The Michigan Association of CPAs (MICPA) provided a team of experts to answer viewer questions.
According to the station, the MICPA has been around since 1901. It has more than 17,500 members and is considered the leading statewide professional organization dedicated to promoting the value of the CPA profession. Each member meets strict statutory and regulatory requirements. They embrace the highest standards of professional and ethical performance.
Last Tuesday (3/15), people from across Michigan opened up their hearts and wallets to help the children affected by the water crisis in Flint.
WDIV-TV (Detroit) and four other television stations across Michigan, WEYI-TV (Flint), WILX-TV (Lansing), WOOD-TV (Grand Rapids) and WWTV/WWUP-TV (Northern Michigan), joined for the day-long telethon: Flint Water Crisis: For Our Families.
With a matching donation from Detroit Pistons’ owner Tom Gores, a grand total of $1,133,964 was raised during the telethon.
All proceeds will go to the Flint Child Health and Development Fund to help with things like education, nutrition and medical intervention.
MAB President and CEO Karole White pitched in to answer phones during the event.
On February 12, CBS Radio’s WWJ-AM Detroit raised $1.5 million in the 13th annual “Winter Survival Radiothon” for The Heat and Warmth Fund (THAW) . The money was raised over a 14-hour period. THAW provides emergency energy assistance to families in financial crisis due to job loss or serious illness.
THAW’s utility partners match every dollar raised.
Since 2004, WWJ’s Winter Survival Radiothon has raised more than $12 million in cash and utility match for THAW. Photo credit: Marisa Fusinski/WWJ
On March 11, 2016, Cumulus Media’s Flint radio stations (WDZZ-FM, WFBE-FM, WWCK-AM/FM and WTRX-AM) teamed up with their sister stations in Huntsville, Alabama to hold a community bottled water giveaway in Flint.
The stations made available a semi truck full of cases of water to all Flint residents, while supplies lasted.
On Tuesday, March 15, five Michigan television stations will come together to host “Flint Water Crisis: For Our Families,” a telethon that will air from 6 a.m. to 8 p.m. to raise funds for the Community Foundation of Greater Flint’s Child Health and Development Fund.
The telethon will be hosted by WDIV-TV (Detroit). It will air on WEYI-TV (Flint), WOOD-TV (Grand Rapids), WILX-TV (Lansing) and WWTV/WWUP-TV in northern Michigan.
WDIV-TV General Manager Marla Drutz told the Detroit Free Press that the idea came up during a station staff meeting:
“As we became more and more involved in our coverage of Flint, it became more and more important that it had to be more than coverage that we’d be involved in. Every TV station we called….didn’t wait even five seconds to say yes.”
The telethon will be hosted at Art Van Furniture in Flint.
According to a recent press release, Blarney Stone Broadcasting has extended their Detroit Tigers affiliate agreement through the 2020 season.
WUPY-FM (Ontonagon) will be celebrating the start of the Tigers’ new season this spring with two “Opening Day” parties.
The first will be on Tuesday, April 5, when the Tigers begin their season on the road against the Florida Marlins. [WUPY on-air personality] JC will be broadcasting live from The Firehouse in St. Helen [Michigan], and listeners can win a pair of tickets to an upcoming Tigers game, plus Q100 T-shirts in our Tiger Trivia contest.
The game will air on Y101.1, starting with the pregame show at 6:45 p.m. First pitch is at 7:10 p.m.
The Q100.3 party is on again when the Tigers head north for their home opener on April 8 against the New York Yankees. This time, JC will be broadcasting life from Fred’s of Roscommon from 11 a.m.-2 p.m. Listeners can register to win more great prizes and Q100.1 T-shirts.
Pregame starts at 12:40 p.m., with the first pitch at 1:08 p.m. Hear all the action on Y101.