On February 2-3, Midwest Communication’s WNWN-FM (Win98.5 Battle Creek) raised $65,110 for St. Jude Children’s Research Hospital during the station’s annual Radiothon.
Listeners were encouraged to call in and become a “Partner In Hope” for St. Jude kids, donating $20 a month. In addition, the station aired stories of patients of the hospital throughout the 2-day event.
On February 9 and 10, Cumulus Media’s WIOG-FM (Saginaw) will present The WIOG Cares for Kids Radiothon,live from Hurley Children’s Hospital in Flint from 6 a.m. to 6 p.m. each day.
WIOG’s Nate and Rachel in the Morning will host two days of stories and interviews with our miracle families and kids. They’ll be asking for listener donations to help support the Children’s Miracle Network.
On Thursday, February 2, CBS Radio’s WOMC-FM (Detroit) will be hosting a day-long radiothon to benefit Gleaners Community Food Bank in Detroit.
The station will be broadcasting live from the food bank from 6 a.m. to 7 p.m. and soliciting donations from listeners who then may become “Hunger Heros.”
All donors who pledge to make an annual commitment of $20/month or a one-time gift of $240 or more will become a “Hunger Hero” and receive an official 2017 104.3 WOMC Children’s Hunger Radiothon insulated tote bag compliments of your Michigan Dairy Farm Families. Each “Hunger Hero” helps provide 120 meals each month!
On January 26, WXMI-TV/FOX 17 (Grand Rapids) and Consumers Energy presented the third annual Pay It Forward Awards Gala. This invitation-only lunch event was held at Frederik Meijer Gardens & Sculpture Park. Its purpose was to honor the 2016 recipients of the Consumers Energy Pay It Forward Person of the Month Award and announce the recipient of the Consumers Energy Pay It Forward Person of the Year Award. In addition, seven new Pay It Forward Person of the Year categories were introduced and awarded at the event.
WXMI-TV began its Pay It Forward initiative in November 2010. The goal was to highlight West Michigan citizens who give of their time, talent and treasure while expecting nothing in return. The initiative received so much positive feedback that the station decided to make it an ongoing campaign. Since then they’ve aired at least one story per week, highlighting people and organizations in West Michigan who pay it forward and make West Michigan a better place.
Award recipients were nominated by the public, the honorees recognized at the event included:
Consumers Energy Pay It Forward Person of the Year: Lisa Cober from Grand Haven
Pay It Forward Firefighter of the Year presented by FOX 17: Chief Alan Styles
Pay It Forward Police Officer of the Year presented by AmeriGas: Tino Reyes Jr.
Pay It Forward Charity of the Year presented by Kentwood Community Church: The Diaper Depot of Ascension Lutheran Church
Pay It Forward Healthcare Professional of the Year presented by Samaritas Senior Living: Julie Gortsema
Pay It Forward Teacher of the Year presented by Courtesy Chrysler Dodge Jeep Ram: Renne Wyman
Pay It Forward Veteran of the Year presented by Tom Stehouwer Auto Sales: Paul Potter
Pay It Forward Business of the Year presented by Howard Law Group: Gracie’s Bookstore
“Pay It Forward is a very rewarding segment for us to produce,” Said FOX 17 News Director Brooks Blanton. “It’s important to highlight the many great people here in our community. West Michigan is fortunate to have so many giving people and we’re happy to use the voice we have to share these incredible stories and give selfless people the attention they truly deserve.”
The event was emceed by FOX 17’s Christian Frank and Janice Allen and included remarks from Dr. Donald M. Maine, Chancellor Emeritus, Davenport University and Brooks Blanton, News Director FOX 17.
Alpha Media, Saginaw is proud to announce that WSGW-AM/FM raised $53,250 with their radiothon held on December 21. Money donated will go towards 1,775 nights of hope and care at the Rescue Ministries of Mid-Michigan. Rescue Ministries has homeless shelters in both Saginaw and Bay City, and, combined they house over 200 people per night including men, women and children.
Alpha Media, Saginaw Operations Manager and WSGW Program Director, Dave Maurer commented on the announcement,” This was our eleventh year for our radiothon and the highest we had ever raised before was $42,000. We thought the $45,000 goal might be a bit ambitious, but went ahead. We were blown away when our audience contributed $53,250! Homelessness is a never-ending issue and this money will certainly be put to good use, providing a hand up to those having a difficult time.”
On December 8 and 9, CBS Radio’s WYCD-FM (Detroit) held its 16th Annual “99.5 WYCD Country Cares for St. Jude Kids Radiothon,” raising $551,272!
The radiothon was held at Art Van Furniture in Warren.
Several donations were dedicated to WYCD ‘s Linda Lee, who was diagnosed with stage four lung cancer in late summer. Lee called in during the radiothon, urging listeners to pledge $20 per month to St. Jude.
MacDonald Broadcasting’s WKCQ-FM (Saginaw) is helping area families in need celebrate Christmas this year with “98 KCQ Dreamakers.” WKCQ’s Jim Kramer and the Q Morning Crew are airing stories of ten Saginaw families, once each day, and asking listeners to call in and help those families in need with donation of a specific gift or gift card.
The families that were chosen were researched and submitted by non-profit, church and service organizations in Saginaw, Bay, Midland, Genesee County and the Thumb Area.
Co-sponsoring the Dreamakers project is Wildfire Credit Union.
More information is available on the station’s website here.
WION-AM/FM Radio (Ionia) and its many partners hosted the 3rd annual “Treasures for Troops” campaign, November 28-December 2, setting a new record and sending “more packages than ever” to deployed service personnel before Christmas.
Through drop-off locations in Ionia County and five daily broadcasts originating from locations around the Ionia area, WION co-owner Jim Carlyle reports that this year’s drive exceeded expectations! At the end of the event, WION listeners had contributed enough items for event partner Blue Star Mothers #188 to prepare, package and mail 181 large priority-mail boxes to servicemen and women via the Ionia Post Office.
Blue Star Mothers #188 is a local chapter of a nationwide organization of mothers, stepmothers, grandmothers, foster mothers and female legal guardians who have children serving in the military, guard or reserves, or children who are veterans. Blue Star Mothers pack these care packages (“Boxes of Love”) throughout the year to support their military sons and daughters. Each time they pack and send, an average of 20-30 boxes are mailed.
Items included, though seemingly ordinary to civilians, are often hard to come by for deployed soldiers. Each box carries a variety of items including food, clothing, games, utility items and personal care items. Meanwhile, each Mom has a “trademark” way of packing their boxes, like using small candies like packing peanuts to make sure no space is wasted between items. The boxes of love that were sent out with WION’s “Treasures for Troops” also contained Christmas cards that were decorated at elementary schools and by boy scouts, girls scouts, listeners and volunteers assisting on packing day.
The station had a 2016 GMC truck to help transport donations, provided by sponsor Young Automotive Group of Ionia.
With this success, Carlyle notes that once again, it’s proven that small-town radio makes a huge difference!
For more information contact: Jim Carlyle, Owner/Manager WION Radio at 616-527-9466 or email@example.com.
CBS Radio’s WWJ-AM (Detroit) has teamed up with the Detroit Police Department, XFINITY and Faygo to present “Sergeant Santa,” an effort to collect toys for children who never have the chance to really experience holiday cheer.
The station is encouraging listeners to drop off a new, unwrapped toy or make a monetary donation for the cause. Donations may be made at any Detroit Police Department Precinct or the Midtown Detroit, Troy or Plymouth XFINITY Stores by Comcast, through December 12.
“WWJ is very happy to continue our partnership with the Detroit Police Department for Sergeant Santa,” said CBS Radio/Detroit SVP/Market Manager Debbie Kenyon. “WWJ looks forward to helping bring holiday cheer to Detroit children each year.”
Toys will be distributed on December 15 by Detroit Police Chief James Craig (aka “Chief Kringle”), WWJ Midday Host Jackie Paige and others.
On November 17, Cumulus Media’s WDVD-FM (Detroit) held a day-long radiothon to benefit all Beaumont Hospital’s Children patients through Children’s Miracle Network Hospitals.
The hospital provides advanced care for thousands of children from Southeast Michigan and beyond.
WDVD’s Blain Fowler, from the Blaine Fowler Morning Show, along with the entire station airstaff broadcast live from 6 a.m. to 7 p.m.
The event raised $100,000, benefiting 140,000 children. Margaret Cooney Casey, Chief Development Officer for Beaumont Health said, “This year’s 96.3 WDVD Cares for Kids Radiothon was a great success as listeners from our radio partner reached out to help the families in our community that rely on Beaumont Children’s for programs and services. Not only were we fortunate to have both patient families talk about the great care they received, but a number of major donors joined us as well to talk about why them made significant investments in programs impacting the metro Detroit community.”