Category Archives: Connecting to Local Communities

WLEN Raises More Than $32K for Veterans

(L-R) Kathy Williams, Marketing Specialist for WLEN; Elizabeth Salerno, Executive Director, Housing Help of Lenawee; Charles Noe, Board President of Housing Help of Lenawee; Julie Koehn President & General Manager of Lenawee Broadcasting Company/WLEN; Randy Smith, President & CEO of TLC Community Credit Union.

On November 10, WLEN Radio (Adrian) hosted the 12th Annual “Thank a Vet” day. This day is in celebration of Veterans Day and is an event to raise funds and awareness for homeless and other veterans in need in Lenawee County.

$32,218.20 was raised in 12 hours for the “Veterans Dire Needs Fund” distributed through Housing Help of Lenawee. WLEN staff, local veterans’ organizations and area business people stood curbside and collected funds to support local veterans; these funds are distributed throughout the year to local veterans for assistance with rent, mortgage payments to avoid foreclosure, utility bills, rental facilities to store possessions when they are displaced, transportation stipends and for things as simple as a pair of boots to secure employment. Again, this year TLC Community Credit Union joined WLEN with a matching funds program, matching donations to the Happy Hundred Club by 50%, which raised an additional $8,000.00 from TLC.

To date, more than $150,000 has been raised in this event and distributed to local veterans in Lenawee County.

WSGW Raises Nearly $50K for Rescue Mission

Dan Streeter of Rescue Ministries unveils the grand total raised. Photo credit: Dave Maurer

Alpha Media’s WSGW-AM/FM (Saginaw) raised $49,380 on December 13 for the City Rescue Mission with its 12th Annual “Sharing Hope” Radiothon.  This exceeded the event’s goal of $45,000!

From 5:30 a.m. through 6:00 p.m., stations asked listeners to prayerfully consider making a $30 gift which is enough to provide for a night of hope and care for a person in need of food, shelter, and clothing. The donations helps provide a warm bed in a clean and safe environment for homeless men, women and children. It also helps with three meals, laundry, clothing and counseling, all in a caring place.

City Rescue Mission is dependent on the gifts of compassionate supporters to provide care for the homeless and hungry.

WDVD Raises Over $95K in ‘Cares For Kids’ Radiothon

Cumulus Media’s WDVD-FM (Detroit) held its 11th annual ‘WDVD Cares for Kids’ Radiothon last Friday (12/1) at Beaumont Children’s Hospital in Royal Oak, raising more than $95,000 for sick and injured kids in Southeastern Michigan.

“It’s both an emotional and fulfilling day,” said WDVD morning host Blaine Fowler.  “We meet so many families throughout the day that have benefited from what this Radiothon does. Through unthinkable injury or disease, these people have shown the courage, dedication, and resilience to overcome just about anything. I’m a firm believer that tough times don’t last, and that tough people do. With the help of our listeners and the generosity of our community, we are pleased to empower these inspiring families to survive and succeed.”

Donation opportunities continue through this Friday, December 8. More information is on the station’s website here.

WCUP, WGLI, WLUC Team Up for Canathon

Photo credit: WLUC-TV

Eagle Radio’s WCUP-FM and WGLI-FM (L’Anse/Hancock) partnered with WLUC-TV (Marquette) in the Western UP for the station’s annual Canathon fundraiser.

“We have been doing this, it seems like forever, it is one of the great things we can partner up with our people up in Marquette. We couldn’t ask for a better promotion that actually reaches out and touches people,” said Ed Janisse, Eagle Radio general manager.

The Canathon is a community-wide effort.

“We’ve done a lot of promoting it. We want more people to bring cans in. The more the better. The more the merrier. I think they responded pretty positively. The more we promoted the more people brought in, so it shows that they are paying attention and that they are interested in helping out the community,” said Emilie Jacques. a Calumet-Laurium-Keweenaw high school senior.

More than two tons of food were gathered from east Houghton and Keweenaw counties. It was delivered directly to CLK Council of Churches Food Pantry located at St. Paul the Apostle Catholic Church in Calumet.

“It is always great to give back to the community. The Campioni’s, every chance they get they are working towards giving back to the community,” said Chelly Bykkonen, assistant manager at Pat’s Foods Calumet.


WKHM raises over $10,000 for local Toys for Tots

Jackson Radio Work’s WKHM-FM (K-105.3) and WKHM-AM (NewsTalk 970AM/101.5FM) hosted their annual joint toy drive to benefit the local chapter of Toys for Tots from 6 – 10 a.m. on Friday, December 1.

Toys for Tots is an organization run by the U.S. Marine Corps which distributes toys to families who cannot afford them for the holiday season.

The Toy Drive took place at a local Jackson Walmart. Scott Clow & Mallory Sullivan broadcast the K-105.3 Morning Show live on location at Walmart, just outside the entrance, braving the cold to accept drive-up and walk-up donations from listeners.

Also broadcasting live was Greg O’Connor of NewsTalk 970AM/101.5FM hosting his daily local news show “AM Jackson” from inside Walmart.

Donors had the option to bring new toys, check/cash, or shop inside for toys to donate and receive 10 percent off their purchase. By 9:45 a.m., the station reached the goal of $10,000, surpassing last year’s amount of $8,000 raised.

Two Men and a Truck filled a moving truck with all the toys donated and purchased Friday morning and delivered them to Toys for Tots headquarters at the Salvation Army. All donations will be distributed to families in Jackson.

WMGC Presents Bikes For Kids

Beasley Media Group’s WMGC-FM (Detroit) has kicked off The 105.1 Bounce’s Bikes for Kids Holiday Collection.

The Bounce’s BIGG & Foolish with Shay in the Morning know that when you ask most kids in the Motor City what they would like for Christmas, the answer is clear… a new bike! The station will ask listeners to donate new bikes, as well as cash donations, in an effort to help bring a smile to the faces of needy children in the

The collections will be held on December 1, 8 and 15. The final collection and distribution day will take place on December 16, 2017.  “There is nothing like the generosity and big hearts of the people of the Detroit Metro Area,” said Bounce 105.1 Morning Personality BIGG. That has inspired us to weave our way into it. Giving a bicycle to kids in need for the holidays is a way we would love to do it!”

“We are so proud that Bigg, Foolish, Shay Shay and the team came up with this idea,” said station Program Director Al Payne. “It’s an amazing testament to their care and passion for the community we serve. The entire Bounce staff will enjoy riding along and supporting them on this incredible holiday journey!”

WHMI Raises Over $43,000 for Food Bank

WHMI-FM (Howell) just wrapped up a fundraising partnership between the station and the Gleaners Community Food Bank, which exceeded all expectations in terms of generosity.

Bridget Brown, the Director of Donor Relations for Gleaners Community Food Bank of Southeastern Michigan says that an unofficial final tally of money received during WHMI’s 12 Days of Gleaners indicates members of the Livingston County community donated $43,313 during the twelve-day period that ended the day before Thanksgiving. With Ford Motor Company matching all donations dollar for dollar, plus a $7,500 grant from Sunrise Rotary, Brown says a total of $94,126 was raised for the project to provide every family in need with a full holiday meal. That far surpasses the $20,000 goal that Gleaners said would be needed to provide a meal to the roughly 1,000 families in the area that needed assistance putting a holiday meal on the table. With Gleaner’s organizational buying power, a full meal is possible from just a $20 donation.

The additional dollars will be used to continue the Gleaners mission of helping to provide food for area families in need through the Shared Harvest Pantry in Genoa Township, which is set up like a store, allowing clients to shop for what they need as if they were making a trip to the supermarket. You can find further details about Gleaners through the link below.

WION Sends ‘Treasures for Troops’

WION Radio (Ionia) hosted its fourth annual “Treasures for Troops” campaign November 13-20 with help from The Muir Village Market, The Lowell Area Chamber of Commerce, and Young Chevrolet-GMC.

This year’s drive met it’s new goal of sending 200 large “Flat Rate” boxes  to deployed soldiers! WION’s listeners contributed items at drop off locations throughout their community for the Blue Star Mothers Chapter 188 to prepare, package and mail “Boxes of Love” to servicemen and women.

Each box carries a variety of items including food, clothing, games, utility items and personal care items.  The Blue Star Mothers have a “trademark” way of packing their boxes, such as using small candies like packing peanuts to make sure no space is wasted between items. The boxes of love that were sent out with WION’s Treasures for Troops also contained lots of personalized Christmas and other  cards that were decorated at elementary schools, boy scouts, girls scouts,  listeners, and volunteers assisting on packing day.

Beasley Presents 3rd Annual People Helping People Event

Beasley Media Group, Inc., a subsidiary of Beasley Broadcast GroupInc. has announced that its WCSX-FM (Detroit) is presenting The 3rd Annual People Helping People campaign in an effort to assist families in Metro Detroit who are facing challenges during the holidays.

Happening now, through December 15, 2017, listeners are being asked to nominate families in need on the air and at WCSX-FM’s Big Jim’s House Morning Show hosts will share requests they receive on behalf of needy families and connect them with the appropriate donors, whether it’s an individual or a business. In addition, anyone interested in making a donation can also visit to see a complete list of requests on behalf of needy families.

“There’s never been a more important time to show compassion for each other than now,” said Big Jim from WCSX’s Big Jim’s House. “People Helping People is more than a way to help. It’s an idea that should be held in our hearts year round.”

This year’s program is presented by Mother Waddles Car Donation Program and Greektown Casino.

WJLB-FM Holds Annual Coats For Kids Fundraiser

On November 4, iHeartMedia’s WJLB-FM (Detroit) held the 34th Annual Coats for Kids fundraiser to benefit the Salvation Army of Eastern Michigan.

SVP/Programming Tony Travatto said, “iHeartMedia Detroit is committed to the community in which it broadcasts, bringing the community together in one place to collect coats and raise money for those that need a little extra help this holiday season.”

The event featured a live broadcast from 10 a.m. to 6 p.m.  WJLB on-air personalities hosted the event and there were free fun activities such as ice skating, face painting, photo booth and games.

The event was held at Adams Butzel Recreation Complex in the city.