Category Archives: Connecting to Local Communities

MAB Board Adopts I-Vaccinate as Statewide Community Service Campaign

logoMichigan has one of the highest vaccine-waiver rates in kindergartners in the country, three times the national average, according to the CDC. The number of kindergartners getting vaccine waivers is growing. In five years it’s increased 23%

There is a great deal of false information out there about immunizations and the MDHHS has turned to the MAB, as they have with other tragic health issues and is asking members to help by shedding light on the subject.

Next week, broadcasters will receive a participation packet on how your station may get involved. Join in the fight to prevent childhood diseases. Answer the call of your state and your community.

WIOG Raises Over $50k for Children’s Miracle Network

(L-R) WIOG’s Nate, April (of Nate & April in the Morning) and Bob Moore.

On February 9 and 10, Cumulus Media’s WIOG-FM (Saginaw) held The WIOG Cares for Kids Radiothon, live from Hurley Children’s Hospital in Flint from 6 a.m. to 6 p.m. each day.  All in all, $56,756 was raised during the 2-day event.

The live broadcast, hosted by WIOG’s Nate and Rachel in the Morning, featured stories and interviews with area miracle families and kids.

$32,500 for St. Jude’s at WYTZ/Benton Harbor!

Y975_700Last week, Midwest Family Broadcasting’s WYTZ-FM (975YCountry Benton Harbor) raised $32,500 in its annual Country Cares Radiothon for St. Jude Children’s Research Hospital.

The two-day radiothon wrapped up on Friday Night (2/17) with a brand new record, and  station staff thanked all of its partners in hope who contributed money to help.

The station supplemented it on-air fundraising with Facebook Live video.

WNWN Raises $65k for St. Jude’s

WNWN_judeOn February 2-3, Midwest Communication’s WNWN-FM (Win98.5 Battle Creek) raised $65,110 for St. Jude Children’s Research Hospital during the station’s annual Radiothon.

Listeners were encouraged to call in and become a “Partner In Hope” for St. Jude kids, donating $20 a month.  In addition, the station aired stories of patients of the hospital throughout the 2-day event.

WIOG Announces 2017 “Cares for Kids” Radiothon

WIOG_350On February 9 and 10, Cumulus Media’s WIOG-FM (Saginaw) will present The WIOG Cares for Kids Radiothon, live from Hurley Children’s Hospital in Flint from 6 a.m. to 6 p.m. each day.

WIOG’s Nate and Rachel in the Morning will host two days of stories and interviews with our miracle families and kids. They’ll be asking for listener donations to help support the Children’s Miracle Network.

WOMC-FM to hold Radiothon

WOMC_300On Thursday, February 2, CBS Radio’s WOMC-FM (Detroit) will be hosting a day-long radiothon to benefit Gleaners Community Food Bank in Detroit.

The station will be broadcasting live from the food bank from 6 a.m. to 7 p.m. and soliciting donations from listeners who then may become “Hunger Heros.”

All donors who pledge to make an annual commitment of $20/month or a one-time gift of $240 or more will become a “Hunger Hero” and receive an official 2017 104.3 WOMC Children’s Hunger Radiothon insulated tote bag compliments of your Michigan Dairy Farm Families. Each “Hunger Hero” helps provide 120 meals each month!


WXMI-TV Pays It Forward


On January 26, WXMI-TV/FOX 17 (Grand Rapids) and Consumers Energy presented the third annual Pay It Forward Awards Gala. This invitation-only lunch event was held at Frederik Meijer Gardens & Sculpture Park. Its purpose was to honor the 2016 recipients of the Consumers Energy Pay It Forward Person of the Month Award and announce the recipient of the Consumers Energy Pay It Forward Person of the Year Award. In addition, seven new Pay It Forward Person of the Year categories were introduced and awarded at the event.

WXMI-TV began its Pay It Forward initiative in November 2010. The goal was to highlight West Michigan citizens who give of their time, talent and treasure while expecting nothing in return. The initiative received so much positive feedback that the station decided to make it an ongoing campaign. Since then they’ve aired at least one story per week, highlighting people and organizations in West Michigan who pay it forward and make West Michigan a better place.

(L-R) Lisa Cober, Pay It Forward Person of the Year; Christian Frank and Janice Allen, WXMI-TV News Anchors.
(L-R) Lisa Cober, Pay It Forward Person of the Year; Christian Frank and Janice Allen, WXMI-TV News Anchors.

Award recipients were nominated by the public, the honorees recognized at the event included:

Consumers Energy Pay It Forward Person of the Year: Lisa Cober from Grand Haven

Pay It Forward Firefighter of the Year presented by FOX 17: Chief Alan Styles

Pay It Forward Police Officer of the Year presented by AmeriGas: Tino Reyes Jr.

Pay It Forward Charity of the Year presented by Kentwood Community Church: The Diaper Depot of Ascension Lutheran Church

Pay It Forward Healthcare Professional of the Year presented by Samaritas Senior Living: Julie Gortsema

Pay It Forward Teacher of the Year presented by Courtesy Chrysler Dodge Jeep Ram: Renne Wyman

Pay It Forward Veteran of the Year presented by Tom Stehouwer Auto Sales: Paul Potter

Pay It Forward Business of the Year presented by Howard Law Group: Gracie’s Bookstore

Pay It Forward is a very rewarding segment for us to produce,” Said FOX 17 News Director Brooks Blanton. “It’s important to highlight the many great people here in our community. West Michigan is fortunate to have so many giving people and we’re happy to use the voice we have to share these incredible stories and give selfless people the attention they truly deserve.”

The event was emceed by FOX 17’s Christian Frank and Janice Allen and included remarks from Dr. Donald M. Maine, Chancellor Emeritus, Davenport University and Brooks Blanton, News Director FOX 17.

Saginaw’s WSGW Raises Over $53,000 for Rescue Ministries

WNEM-TV's Craig McMorris (right) broadcasting live from the WSGW Radio Centre lobby. He was joined by Tim Horton's Ken Boomer (left) and WSGW's Art Lewis (center).
WNEM-TV’s Craig McMorris (right) broadcasting live from the WSGW Radio Centre lobby. He was joined by Tim Horton’s Ken Boomer (left) and WSGW’s Art Lewis (center).

Alpha Media, Saginaw is proud to announce that WSGW-AM/FM raised $53,250 with their radiothon held on December 21. Money donated will go towards 1,775 nights of hope and care at the Rescue Ministries of Mid-Michigan. Rescue Ministries has homeless shelters in both Saginaw and Bay City, and, combined they house over 200 people per night including men, women and children.

Alpha Media, Saginaw Operations Manager and WSGW Program Director, Dave Maurer commented on the announcement,” This was our eleventh year for our radiothon and the highest we had ever raised before was $42,000. We thought the $45,000 goal might be a bit ambitious, but went ahead. We were blown away when our audience contributed $53,250! Homelessness is a never-ending issue and this money will certainly be put to good use, providing a hand up to those having a difficult time.”

WYCD Raises Big Money for St. Jude’s

On December 8 and 9, CBS Radio’s WYCD-FM (Detroit) held its 16th Annual “99.5 WYCD Country Cares for St. Jude Kids Radiothon,”  raising $551,272!

The radiothon was held at Art Van Furniture in Warren.

Several donations were dedicated to WYCD ‘s Linda Lee, who was diagnosed with stage four lung cancer in late summer.  Lee called in during the radiothon, urging listeners to pledge $20 per month to St. Jude.

Here’s video from the radiothon:

WKCQ Helps Families with “98 KCQ Dreamakers”

MacDonald Broadcasting’s WKCQ-FM (Saginaw)
is helping area families in need celebrate Christmas this year with “98 KCQ Dreamakers.”  WKCQ’s Jim Kramer and the Q Morning Crew are airing stories of ten Saginaw families, once each day, and asking listeners to call in and help those families in need with donation of a specific gift or gift card.

The families that were chosen were researched and submitted by non-profit, church and service organizations in Saginaw, Bay, Midland, Genesee County and the Thumb Area.

Co-sponsoring the Dreamakers project is Wildfire Credit Union.

More information is available on the station’s website here.