Category Archives: Connecting to Local Communities

IVaccinate Focuses On The Flu

Karole White
Karole L. White

By: Karole L. White
President/CEO, MAB

The two-year partnership between MAB and IVaccinate has a new emphasis this year as we turn our attention to the flu season.  This is the particularly dangerous flu season.  It’s not only hitting children and those with a weakened immune system; it’s bringing perfectly healthy people down to their knees and in some cases is causing death from complications caused by the flu.

The flu impacts personnel at many of our member stations.  You can help us get the word out to your staff and your audience that “it’s still not too late to get a flu shot,” according to MDHHS.

There is a lot of misinformation out there.  Healthcare experts are saying that Michigan citizens should disregard recent news reports that wrongly claim the flu vaccine to be only 10 percent effective this year in the US.  In fact, this figure is an Australian estimate of the vaccine based on only one strain of the flu.  In the United States, the overall effectiveness against all circulating flu was 39 percent in the ’16-’17 flu season – a more accurate predictor of this year than foreign estimates.

As broadcasters we need our station personnel healthy because when the chips are down we need to keep going.  We want our viewers and listeners, as well as you and your team members, to stay healthy.

You are doing a great job in covering this issue.  We want to encourage you to keep up the excellent coverage of this flu season and promote flu vaccination. It is vital we provide current accurate information to your audience.

To assist you, MDHHS provides important information at IVaccinate.org that you may use in news reports, as well as experts for you to interview, ads for your website and social media posts and more.

Beyond the flu season there are 16 potentially harmful diseases preventable by a mere vaccination.  Vaccine-preventable diseases have devastating consequences on children, families and communities.

Thank you for your help in keeping the attention of this year’s flu season and the importance for vaccination.

Click here to download IVaccinate Radio/TV spots and more from the MAB. 

 

WMGC-FM Launches Weight Loss/Healthy Living Challenge

Beasley Media Group’s WMGC-FM (Detroit) launched of  The Bounce’s 105K lb. Weight Loss & Healthy Living
Challenge on January 27.  The challenge is a 10-week program designed to encourage listeners to exercise, eat healthier, and have a better overall understanding of what it means to live a healthy life.

Molina Healthcare, Custom Health Centers, and Eastern Market will
participate in this initiative. Interested participants can register for the FREE challenge at www.1051thebounce.com to pick a team to help motivate them on a weekly basis and tune into 105.1 The BOUNCE to listen for healthy tips.

Listeners also have the opportunity to join the station for a free weekly workout, attend free Zumba classes, take part in cooking demonstrations by Eastern Market chefs, speak with a weight loss
professional, and more!

On February 24 and March 24, listeners will be able to see how much progress they have made during the journey and celebrate at the final weekly work out, which will take place on March 31.

For more details, visit www.1051thebounce.com.

WXYZ and WMYD Donate Money for Books

(l-r) Mike Murri, WXYZ/WMYD VP/GM; Diane Renaud, Exec. Director, St. Vincent and Sarah Fisher Center; Becky Brickner and Eli Scripps, Scripps Family members


E.W.. Scripps Company’s WXYZ-TV and WMYD-TV (Detroit)
celebrated National Reading Day by delivering a check for $10,000 to the St. Vincent and Sarah Fisher Center in Detroit. The money was donated by The Scripps Howard Foundation, as part of its national “If You Give a Child a Book …” literacy campaign. The money will be used to purchase books for children at the Center. The Center provides educational programs for at-risk children through after school and summer programs.

7 Action News anchor Carolyn Clifford reads to children at the St. Vincent and Sarah Fisher Center

The campaign is a partnership of the Foundation, the employees of The E.W. Scripps Company and members of the Scripps family. “If You Give a Child a Book …” has distributed more than 100,000 books to children across the country.

“It’s an honor to work for a company that puts such a high value on giving back to the community,” said Mike Murri, WXYZ and WMYD vice president and general manager. “We are thrilled to be able to advance the great work that is being done at the St. Vincent and Sarah Fisher Center through the generosity of the Scripps family.”

Employees of WXYZ and WMYD generously pledged money to purchase books for the St. Vincent and Sarah Fisher Center as part of the campaign. A member of the Scripps family matched the employee contributions and presented a donation of $14,106 to the Center. In November, more than 5,600 books were purchased with those funds for children in the community.

WCSR’s Bob Flynn, Juli Morgan Go Bald for Charity

All photos courtesy of the Hillsdale Daily News.

On December 29, after promising station listeners that they would shave their heads if a goal of raising $15,000 from listeners for the Salvation Army was met, WCSR-AM/FM (Hillsdale) air personalities Bob Flynn and Juli Morgan did what they dubbed “Bob and Juli Go Britney 2007,” a reference to Britney Spears’ highly publicized buzz cut.

The station spent a day of Salvation Army bell ringing on December 15 and raised a total of  $18,091.10 in just six hours.  With additional corporate sponsorship the grand total raised was just shy of $24,000.

(L-R) WCSR’s Juli Morgan, Bob Flynn and Salvation Army Captain Sean Gray.

The station live-streamed the shaving event on Facebook.  Morgan donated her 12-plus inches of blonde hair to Children with Hair Loss,  a non-profit organization.  Flynn acknowledged on the station’s Facebook page that his hair would likely become bird nest building material!

Benton Harbor’s WIRX-FM Donates to MI JOURNEY

Midwest Family Broadcasting’s WIRX-FM, Rock 107 in Benton Harbor, has chipped in to help promote mental health in southwest Michigan.

On December 20,  Rock 107 Morning Host Brock Havens stopped by MI Journey in Benton Harbor to drop off a check for $2,400 to help run MI JOURNEY programs for those in Southwest Michigan who are struggling with mental illness.

“It’s going to help with our recovery programming because one thing that’s unique about MI JOURNEY  is that all staff have been there, have had serious mental illness and have gotten better,” said MI JOURNEY Executive Director Anna-Magdalena Christianson. “So we know what it’s like to be there, what it’s like to get better, and we’re kind of like guides.”

WIRX raised the money for MI Journey with its 3 Day Ride and Bike Bash this year.

WXYZ-TV Collects More Than 16,800 Pounds of Food with’Together We Can’

Metro Detroiters came together over the Thanksgiving holiday to help those in need throughout Metro Detroit. The WXYZ-TV (Detroit) “Together We Can” effort collected more than 16,800 pounds of nonperishable food items to battle hunger in our community.

WXYZ partnered with Art Van Furniture and the Detroit Lions to collect packaged and canned goods for Gleaners Community Food Bank of Southeastern Michigan. Gleaners will distribute the food to more than 500 soup kitchens, shelters and pantries in Wayne, Oakland, Livingston and Monroe counties.

“One in six people in Michigan struggle with hunger, so it’s more important than ever that we help those in need throughout our community, especially during the holiday season,” said Mike Murri, WXYZ and WMYD vice president and general manager.

This was the ninth annual “Together We Can” effort. The event ran from October 24 through November 17.

WLEN Raises More Than $32K for Veterans

(L-R) Kathy Williams, Marketing Specialist for WLEN; Elizabeth Salerno, Executive Director, Housing Help of Lenawee; Charles Noe, Board President of Housing Help of Lenawee; Julie Koehn President & General Manager of Lenawee Broadcasting Company/WLEN; Randy Smith, President & CEO of TLC Community Credit Union.

On November 10, WLEN Radio (Adrian) hosted the 12th Annual “Thank a Vet” day. This day is in celebration of Veterans Day and is an event to raise funds and awareness for homeless and other veterans in need in Lenawee County.

$32,218.20 was raised in 12 hours for the “Veterans Dire Needs Fund” distributed through Housing Help of Lenawee. WLEN staff, local veterans’ organizations and area business people stood curbside and collected funds to support local veterans; these funds are distributed throughout the year to local veterans for assistance with rent, mortgage payments to avoid foreclosure, utility bills, rental facilities to store possessions when they are displaced, transportation stipends and for things as simple as a pair of boots to secure employment. Again, this year TLC Community Credit Union joined WLEN with a matching funds program, matching donations to the Happy Hundred Club by 50%, which raised an additional $8,000.00 from TLC.

To date, more than $150,000 has been raised in this event and distributed to local veterans in Lenawee County.

WSGW Raises Nearly $50K for Rescue Mission

Dan Streeter of Rescue Ministries unveils the grand total raised. Photo credit: Dave Maurer

Alpha Media’s WSGW-AM/FM (Saginaw) raised $49,380 on December 13 for the City Rescue Mission with its 12th Annual “Sharing Hope” Radiothon.  This exceeded the event’s goal of $45,000!

From 5:30 a.m. through 6:00 p.m., stations asked listeners to prayerfully consider making a $30 gift which is enough to provide for a night of hope and care for a person in need of food, shelter, and clothing. The donations helps provide a warm bed in a clean and safe environment for homeless men, women and children. It also helps with three meals, laundry, clothing and counseling, all in a caring place.

City Rescue Mission is dependent on the gifts of compassionate supporters to provide care for the homeless and hungry.

WDVD Raises Over $95K in ‘Cares For Kids’ Radiothon

Cumulus Media’s WDVD-FM (Detroit) held its 11th annual ‘WDVD Cares for Kids’ Radiothon last Friday (12/1) at Beaumont Children’s Hospital in Royal Oak, raising more than $95,000 for sick and injured kids in Southeastern Michigan.

“It’s both an emotional and fulfilling day,” said WDVD morning host Blaine Fowler.  “We meet so many families throughout the day that have benefited from what this Radiothon does. Through unthinkable injury or disease, these people have shown the courage, dedication, and resilience to overcome just about anything. I’m a firm believer that tough times don’t last, and that tough people do. With the help of our listeners and the generosity of our community, we are pleased to empower these inspiring families to survive and succeed.”

Donation opportunities continue through this Friday, December 8. More information is on the station’s website here.

WCUP, WGLI, WLUC Team Up for Canathon

Photo credit: WLUC-TV

Eagle Radio’s WCUP-FM and WGLI-FM (L’Anse/Hancock) partnered with WLUC-TV (Marquette) in the Western UP for the station’s annual Canathon fundraiser.

“We have been doing this, it seems like forever, it is one of the great things we can partner up with our people up in Marquette. We couldn’t ask for a better promotion that actually reaches out and touches people,” said Ed Janisse, Eagle Radio general manager.

The Canathon is a community-wide effort.

“We’ve done a lot of promoting it. We want more people to bring cans in. The more the better. The more the merrier. I think they responded pretty positively. The more we promoted the more people brought in, so it shows that they are paying attention and that they are interested in helping out the community,” said Emilie Jacques. a Calumet-Laurium-Keweenaw high school senior.

More than two tons of food were gathered from east Houghton and Keweenaw counties. It was delivered directly to CLK Council of Churches Food Pantry located at St. Paul the Apostle Catholic Church in Calumet.

“It is always great to give back to the community. The Campioni’s, every chance they get they are working towards giving back to the community,” said Chelly Bykkonen, assistant manager at Pat’s Foods Calumet.