Category Archives: Connecting to Local Communities

NABEF Announces 2016 Service to America Award Winners; Michigan Broadcaster to be Honored

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On April 4, The National Association of Broadcasters Education Foundation (NABEF) announced the winners of the 2016 Celebration of Service to America Awards, recognizing outstanding community service by local broadcasters. Winners will be honored at the Celebration of Service to America dinner, held Tuesday, June 21 at the Andrew W. Mellon Auditorium in Washington, D.C.

“Local broadcasters are an essential part of the fabric of their communities,” said NABEF President Marcellus Alexander. “The NAB Education Foundation proudly salutes the recipients of this years’ Service to America Awards for their unwavering commitment to making a positive local impact.”

Among the winners nationwide, CBS Radio’s WXYT-FM (Detroit) will receive the Service to Children Award (for radio).  These awards spotlight television and radio stations for outstanding programs, campaigns and public service announcements produced for the benefit of children.

Since 2012, WXYT’s Student Heart Check program has helped raise money and awareness for student athletes at risk of hypertrophic cardiomyopathy – an acute life threatening heart condition. The vital program saves lives every year, conducting quarterly student heart screenings at local high schools where physicians participate for free and students from across the state are invited to attend. In 2015, more than 1,600 students received screenings, resulting in 234 students being advised to stop playing sports immediately. Two students were diagnosed with the condition. Produced in partnership with Beaumont Hospital and the Children’s Miracle Network, WXYT led and supported the program with multiple public service announcements, valued at $1.1 million. The informative PSAs requested $10 donations from listeners to help the program reach its ultimate goal of purchasing a mobile cardiac unit. In 2015, the campaign raised a respectable $30,000 in donations and additional sponsor outreach.

 

WZZM-TV Wins TEGNA Community Empowerment Award

WZZM_400WZZM-TV (Grand Rapids) has been awarded the Community Empowerment Award from its parent company, TEGNA Inc., during the annual TEGNA Employee Awards ceremony at TEGNA corporate headquarters in McLean, VA.

“We had a tremendous year with excellent work being done every day across our company,” said Gracia Martore, president and CEO, TEGNA. “It is always an honor to celebrate the creative, innovative and inspiring work that better serves our customers, clients and communities. Today’s award winners set the bar very high and I congratulate them for their outstanding performance and dedication to our company.”

“The team at WZZM really focuses on community empowerment and 2015 provided some wonderful opportunities to demonstrate that commitment,” said Catherine Behrendt, Programming and Community Director. “We have a couple of long-term projects we do every year, but we also make it a point to listen to our community and respond when the situation warrants. Ours is a strong example of collaboration, advocacy, passion and pride in a community we love.”

Some examples of WZZM’s Community Empowerment:

Warm a Heart, Heat a Home
Just Drive
Make a Difference Day-Bone Marrow Registration Drive
13 Food for Families
13 Friends for Life
Toys for Tots

WDIV-TV’s (Detroit) “Help Me Hank” Offers Free Tax Advice

WDIV-032816_500On March 22, WDIV-TV’s “Help Me Hank” consumer unit hosted a phone bank offering viewers free tax advice.

The Michigan Association of CPAs (MICPA) provided a team of experts to answer viewer questions.

According to the station, the MICPA has been around since 1901. It has more than 17,500 members and is considered the leading statewide professional organization dedicated to promoting the value of the CPA profession. Each member meets strict statutory and regulatory requirements. They embrace the highest standards of professional and ethical performance.

Telethon for Flint Raises Over $1.1 Million

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MAB President/CEO Karole White (back row, third from right) answers telephone calls during the Flint Telethon.

Last Tuesday (3/15), people from across Michigan opened up their hearts and wallets to help the children affected by the water crisis in Flint.

WDIV-TV (Detroit) and four other television stations across Michigan, WEYI-TV (Flint), WILX-TV (Lansing), WOOD-TV (Grand Rapids) and WWTV/WWUP-TV (Northern Michigan), joined for the day-long telethon: Flint Water Crisis: For Our Families.

With a matching donation from Detroit Pistons’ owner Tom Gores, a grand total of $1,133,964 was raised during the telethon.

All proceeds will go to the Flint Child Health and Development Fund to help with things like education, nutrition and medical intervention.

MAB President and CEO Karole White pitched in to answer phones during the event.

WWJ-AM Raises $1.5 Million for THAW

WWJThaw3_500On February 12, CBS Radio’s WWJ-AM Detroit raised $1.5 million in the 13th annual “Winter Survival Radiothon” for The Heat and Warmth Fund (THAW) . The money was raised over a 14-hour period.  THAW provides emergency energy assistance to families in financial crisis due to job loss or serious illness.

THAW’s utility partners match every dollar raised.

Since 2004, WWJ’s Winter Survival Radiothon has raised more than $12 million in cash and utility match for THAW.  Photo credit: Marisa Fusinski/WWJ

Michigan TV Stations to Host Telethon for Flint

Flint-water-crisis-telethonOn Tuesday, March 15, five Michigan television stations will come together to host “Flint Water Crisis: For Our Families,” a telethon that will air from 6 a.m. to 8 p.m. to raise funds for the Community Foundation of Greater Flint’s Child Health and Development Fund.

The telethon will be hosted by WDIV-TV (Detroit).  It will air on WEYI-TV (Flint), WOOD-TV (Grand Rapids), WILX-TV (Lansing) and WWTV/WWUP-TV in northern Michigan.

WDIV-TV General Manager Marla Drutz told the Detroit Free Press that the idea came up during a station staff meeting:

“As we became more and more involved in our coverage of Flint, it became more and more important that it had to be more than coverage that we’d be involved in.  Every TV station we called….didn’t wait even five seconds to say yes.”

The telethon will be hosted at Art Van Furniture in Flint.

Blarney Stone Brings Five More Years of Tigers Baseball to Northern Michigan

According to a recent press release, Blarney Stone Broadcasting has extended their Detroit Tigers affiliate agreement through the 2020 season.

WUPY-FM (Ontonagon) will be celebrating the start of the Tigers’ new season this spring with two “Opening Day” parties.

The first will be on Tuesday, April 5, when the Tigers begin their season on the road against the Florida Marlins. [WUPY on-air personality] JC will be broadcasting live from The Firehouse in St. Helen [Michigan], and listeners can win a pair of tickets to an upcoming Tigers game, plus Q100 T-shirts in our Tiger Trivia contest.

The game will air on Y101.1, starting with the pregame show at 6:45 p.m. First pitch is at 7:10 p.m.

The Q100.3 party is on again when the Tigers head north for their home opener on April 8 against the New York Yankees. This time, JC will be broadcasting life from Fred’s of Roscommon from 11 a.m.-2 p.m. Listeners can register to win more great prizes and Q100.1 T-shirts.

Pregame starts at 12:40 p.m., with the first pitch at 1:08 p.m. Hear all the action on Y101.

Q100’s JJ Will Participate in Black Bear Gran Fondo and Ice Man Cometh

According to Blarney Stone Broadcasting, the date and format of Grayling’s Black Bear cycling race has changed, but WQON-FM (Grayling) Q100’s JJ (of JJ’s Morning Jams) will still be participating again this year.

The annual the Black Bear cycling event, organized by the Grayling Rotary Club, becomes the Black Bear Gran Fondo in 2016, with a new route, new weekend and new format that will challenge riders of all skill levels.

The Black Bear Gran Fondo starts and finishes at Hanson Hills Recreation Area, 7601 Old Lake Road, Grayling, the hub of all Black Bear Gran Fondo activities on race day, Saturday, July 9.  Riders will choose the option of one of two chip-timed, looped routes: 101-plus miles (starting at 8 a.m.) and 53-plus miles (starting at 8:30 a.m.) traversing the scenic landscape of Northern Michigan around beautiful Higgins Lake and back north through the Au Sable River Valley.

For updates on JJ’s progress, listen to Q100.3 weekday mornings from 6 a.m. – 10 a.m. or visit JJ’s Blog at q100-fm.com.

WLNS-TV & Art Van Collect More Than 12,000 Bottles of Clean Water for Flint

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Image via WLNS Facebook

Together with Art Van, WLNS-TV (Lansing) collected over 12,000 bottles of clean water for the people of Flint. On February 15, trucks were loaded with bottled water and began the trip out to Flint.

The 6 News team, along with Art Van in West Lansing, helped pack two trucks with bottled water to send to their neighbors in Flint.

“Well, when people need help, that’s what we’re here for. And everyone has to help everyone out,” one man said.

One woman dropped off a truck bed full of 60 cases of water.

“God blessed me with my taxes this year,” she said. “So me and another one of my friends decided to go half on them. It’s a pallet of water.”

In just 12 hours, more than 12,000 bottles of clean water filled these trucks. One day’s effort will make a long lasting impact.

Art Van locations across the state of Michigan will be collecting bottled water donations, including cash funds.

Before Monday, Art Van and partners have already delivered 400 tons of water to the city.