Category Archives: Connecting to Local Communities

Cumulus Media Hosts Grand Rapids Job Expo

cumulusmediaThis past Saturday (10/15), Cumulus Media (Grand Rapids) hosted The West Michigan Employment Expo at the city’s DeltaPlex.  More than 35 local employers were on hand for the job fair.

The goal of the expo was to bring area employers to one location for a “one-stop shop” for job seekers.  This was the third job expo the company has put on in the last year.

“We want to attract quality employers who are thinking long-term,” said Rich Berry, sales director, Cumulus Media Grand Rapids. “We want to also let people know that at many of these companies, there is long-term room for advancement and that’s a good thing.”

The majority of the employers are seeking entry-level positions, but many also are looking for employees who can learn more advanced skills and turn entry-level roles into long-term careers.

Lansing Radio Hosts Wear Pink for Breast Cancer

via Haley Nelson, WILX-TV (Lansing) – Reprinted with permission.

It’s a fashion statement a group of men hope will grab your attention.

They are the ‘Real Men Wear Pink of Lansing,” a group of radio hosts, community leaders, business owners and more, all wearing wearing pink every single day this month in honor of Breast Cancer Awareness Month.

wilx_300“When everybody rallies together and pulls in the same direction it is remarkable how the recovery process can really accelerate,” says one of the men wearing pink, Ryan Schuiling, host of The Schuiling Report on the WQTX-FM (Team 92.1 FM).

The goal is to not only raise awareness, but to raise funds for the American Cancer Society’s “Making Strides Against Breast Cancer” event.

“Making Strides Against Breast Cancer of Lansing is the accumulation of many teams fundraising year round,” says the program’s community manager Katie Jones.

The walk is coming up this Saturday at the State Capitol, so the men are ramping up their efforts to fundraise.

“Anything you can do makes a difference, if that is a dollar, if that’s $300,” says Bob Hoffman of the Wharton Center, who is also wearing pink all month long.

“Cancer strikes our community, it strikes our neighborhoods,” says Hoffman, “it strikes our loved ones, and so it is important to give.”

“If we can start the conversation about anything, then we can make some progress in what we want to achieve,” says another man wearing pink, Mojo an afternoon host at WJXQ-FM (Q106).

They say it is the least they can do.

“It doesn’t take courage to wear pink, it takes courage to fight cancer,” says Mojo.

So far, the men have raised over $10,000 and they hope to up that number.

There is some friendly competition here, each hoping to raise the most money.

Some of the men did have to head to the store to buy some pink shirts to make it through the month.

WION Awards High School Group $500

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Surrounded by Ionia High School Link Crew students are (far left) WION personality Popeye John; to his right WION co-owner/General Manager Jim Carlyle presenting the $500 check to Ionia High School Crew Link advisor Jennifer Jockheck (in blue sweatshirt).

WION-AM (and FM translator) (Ionia) recently awarded Ionia High School student group “Link Crew” $500, made possible by local advertisers during the station’s live “tailgate” broadcast before homecoming at the school.

“Link Crew” is a student leadership and mentoring organization.

As station co-owner and General Manager Jim Carlyle explains: “Popeye John of WION started his Friday night weekly classic rock show from the school, finishing the night at the WION studios with game updates provided by game attendees.”  Carlyle and Penny Beeman assisted with the broadcast.

The $500 came from twenty sponsors of the homecoming tailgate broadcast and will be used by the Link Crew to fund attendance and transportation for an upcoming leadership conference.

Carlyle adds that “WION thanks Ionia Public Schools and Link Crew advisors for the opportunity to be a part of what they do.  Everyone wins when we communicate and work together and the station looks forward to more great events this year on the radio with Ionia Public Schools.”

WDIV’s Help Me Hank: The School Project

wdiv_700WDIV-TV (Detroit) (Local 4) has embarked on “Help Me Hank: The School Project,” a 10-month commitment to better the physical environment of Thurgood Marshall Elementary-Middle School in Detroit.

The station partnered with the Detroit Public School Community District to identify a school that was in crucial need of building renovations. Thurgood Marshall Elementary-Middle School is home to nearly 700 students and dedicated faculty and staff.

“As a reporter in Detroit for the last 16 years, I’ve seen school children and teachers trying to learn and teach in appalling conditions and it is unacceptable,” said “Help Me Hank” Consumer Reporter Hank Winchester. “‘Help Me Hank: The School Project’ is not about who is to blame for the state of the schools, but how we, as a community, can work with our generous friends and the people of the school district to create a better physical learning environment for the young and curious students of Thurgood Marshall.”

The cafeteria and front office were the first targets for renovations. Hire It Done and PPG Paint donated time, materials and people to transform the cafeteria and main office.

“Right now the gymnasium doesn’t have bleachers. There are two-by-fours on top of paint buckets for people to sit,” said Kim Voet, news director. “The gymnasium, media center and ways to improve technology are the next big things on our list.”

“The school mascot is a dolphin and there was not one dolphin in the building. When our friends from Fathead provided dolphin decals for the cafeteria, we could see the excitement from the faculty, staff, parents and students. We can’t wait to do so much more over the next school year,” said Winchester.

“Building quality is important to student outcomes. There’s a real sense of pride that comes from being in an updated, safe and physically attractive learning environment. Local 4 is headquartered in Detroit and the schools of this city are our neighbors and are educating our future leaders,” said Marla Drutz, Local 4 vice president and general manager.

“Help Me Hank: The School Project” reports will be featured all school year on Local 4 News and ClickOnDetroit. Please click here for a link to the first report on September 13.

Revenge for a Good Cause with WCZY’s Bob Peters

Back in May, at a birthday bash celebration for WCZY-FM (Mt. Pleasant), station co-owner and General Manager Bob Peters had a bit of a surpise:  a pie in the face, all in good fun, by Mt. Pleasant Chamber of Commerce President Bret Hyble.  At the time, Hyble remarked that “The thought occured to me (that) Bob should get a cake in the face as part of the celebration.  I bought a cake and presented it to him, but hit him in the face with it at the last second.”

After a long, nervous summer for Chamber President Hyble, who was expecting payback at any time, Peters came up with a revenge plan.  And it’s going to be for a great local cause.

This Thursday, October 6, at the Mt. Pleasant Chamber’s annual Business and Community Expo, local residents will get to vote, with their donations, what Chamber President  Hyble will get in the face….cake, pie or a “mystery item.”   Proceeds will benefit the station’s “Fill a Mayflower” effort to collect food and necessities for those in need, as well as the United Way of Isabella and Gratiot Counties, to provide assistance during the upcoming holidays.

Read more on the station’s website here.  Read more from the Mt. Pleasant Morning Sun here.

WSAQ’s Chuck Santori Raises $125,000 with Roofsit 2016!

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WSAQ-FM (Port Huron) (Q Country 107) Program Director and Morning Personality Chuck Santori
camped out on top of the Birchwood Mall in Port Huron last week, Sunday through Friday (9/18-23), in order to raise funds for St. Clair County Child Abuse/Neglect Council, which provides prevention programs for kids and raises awareness about child abuse.

wsaqSantori has been doing this annually for eleven years now, broadcasting from the rooftop and sleeping in an adjacent tent with a makeshift shower stall.  He told the Port Huron Times Herald that “There is no greater need in my mind than this fundraiser.  This week I have counselors come on to the show to talk about serving the children in our community and each year I get a little more educated.”

Santori began his week-long broadcast by being hoisted up onto the mall’s roof by the Fort Gratiot Fire Department.  Pledges from listeners were taken by telephone.  Santori told the MAB that he was told $125,000 was raised by the time he came down off the roof Friday night at 6pm.

Roofsit 2016 Promotional Video:

 

NAB Details Campaign to Address Nationwide Opioid Epidemic

NABThe MAB would like to know what plans your station may have to help with this effort. Please let us know at mab@michmab.com.  Links to NAB resources for this effort below.

Local radio and TV broadcasters will undertake a national effort to address heroin and prescription drug abuse that is impacting communities across America, the National Association of Broadcasters (NAB) announced at a press conference on Capitol Hill Septemer 13.  NAB has teamed with the Partnership for Drug-Free Kids (Partnership), a national nonprofit committed to helping families struggling with their son’s or daughter’s substance use, on a multi-faceted campaign through the end of 2017 to raise awareness about the rising opioid epidemic.

Driven by abuse of prescription painkillers, opioid addiction has soared in recent years, particularly among teens and young adults. Every day in the U.S., 2,500 youth (12- to 17-year-olds) abuse a prescription pain reliever for the first time. An addiction to legally prescribed pain medication has led many people to heroin, a cheaper and more easily available alternative. According to the Centers for Disease Control and Prevention, 45 percent of people who used heroin were also addicted to prescription opioid painkillers. Deaths from opioid abuse increased 248 percent between 2010 and 2014, with 78 Americans now dying every day from an opioid overdose.

At a press conference held September 13 (see video below), NAB highlighted news coverage that local and network radio and TV broadcasters have devoted to bringing awareness to the opioid crisis. In addition to regular news programming, in the past year, broadcasters have produced and aired documentaries, in-depth investigations, and town hall forums on the impact of the epidemic on local communities. CBS TV Network, ABC-owned TV stations and iHeartMedia have also carried more than $15 million in Partnership for Drug-Free Kids anti-opioid PSA messaging in the last year, and broadcasters such as NBC, FOX, Univision, Telemundo and hundreds of other local TV and radio stations have devoted enormous resources to this issue.

Representatives of the broadcasting industry who attended the press conference and pledged support for the initiative were: Art Brooks, President, Arizona Broadcasters Association; Rebecca Hanson, Senior Vice President of Strategy and Policy, Sinclair Broadcast Group; Ginny Morris, Chair and Chief Executive Officer, Hubbard Radio Group; and Jordan Wertlieb, President of Hearst Television.

Also on hand to show support for the campaign were a bipartisan group of U.S. Senators and House members. Speakers included Sens. Chuck Grassley (R-IA), Amy Klobuchar (D-MN), Patrick Leahy (D-VT), Joe Manchin (D-WV), John McCain (R-AZ) and Chris Murphy (D-CT) and Reps. Judy Chu (D-CA), Bob Goodlatte (R-VA) and Frank Pallone (D-NJ).

In collaboration with the Partnership, local radio and TV stations are renewing their commitment to help educate the public and aid in the fight against opioid abuse and addiction. NAB announced today that broadcasters will:

  • Air Partnership-produced public service announcements (PSAs) directing viewers and listeners to life-saving resources;
  • Develop long-form programming and special news reports, as well as hold town hall meetings and provide critical information online;
  • Develop a printed and online toolkit for broadcast stations across the country on facts and statistics related to the epidemic, and ideas for prevention, programming and community outreach;
  • And produce and distribute new PSAs in conjunction with NAB’s bi-annual Congressional PSA Campaign.

“As first informers in times of crisis, broadcasters understand the power of the public airwaves to educate Americans about dangers affecting their lives,” said NAB President and CEO Gordon Smith. “Today, we are pledging those airwaves and other resources to combating an epidemic that has touched the lives of millions of our citizens. We’re proud to join with the Partnership for Drug-Free Kids in finding solutions to opioid addiction and in making a positive difference for families across America.”

“Today’s opioid crisis requires an ‘all hands on deck’ approach to affect change and reverse this public health epidemic,” said Marcia Lee Taylor, President and CEO of the Partnership for Drug-Free Kids. “All of us have a role to play, and we and all of the families we serve are so thankful to the National Association of Broadcasters for playing the very important role of using the airwaves to reach homes and communities, driving awareness and directing parents to life-saving resources for their loved ones.”

Full remarks by Gordon Smith and Marcia Lee Taylor are available here.  Press conference video:

 

Blarney Stone Producing Calendar To Support Firefighter Memorial

WQONBlarney Stone Broadcasting (Grayling) and Michigan’s Firemen’s Memorial Festival are partnering to produce the “Real Firefighters of Central/Northern Michigan” 2017 Calendar.

Each month a firefighter from a different community in Northern Michigan will be featured. Nominations are being  accepted online at WQON-FM’s website and at various station events through October 2. The 12 winners, each from a different community, will be determined based on their number of nominations.

All net profits from the sale of the calendar will go to Michigan’s Firemen’s Memorial Festival. The Michigan’s Firemen’s Memorial Festival is planning to create a fund to support the families of fallen Michigan Firefighters.

“We are immensely proud of this new partnership that underscores our deepest gratitude to the heroic first-responders who serve our community,” said Sheryl Coyne, President and CEO of Blarney Stone Broadcasting. “We’re so honored to be working with the organizers of the Firemen’s Memorial Festival, who work so tirelessly year-around to bring this remarkable, signature event that draws thousands of visitors each year to our region.”

Nominations will be accepted from the following areas: Cadillac, Clare, Gaylord, Gladwin, Grayling/Frederic, Harrison, Houghton Lake/Prudenville, Kalkaska, Mio, Roscommon/Higgins Lake/St. Helen, Rose City and West Branch.

Calendars will be sold for $15 in various retail locations throughout Northern Michigan beginning in early November.

WQHH Hosts Third Annual Backpack Giveaway

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On August 25, MacDonald Broadcasting’s WQHH-FM (Lansing) hosted their third annual school backpack giveaway at the Lansing Mall.  The station gave away over 1,000 backpacks to K-12 students to help them get started with the new school year.  The backpacks were stuffed with pens, pencils, notebooks and other school supplies.

WQHH station personalities and other station staff were on hand. In addition to the backpack giveaway inside the mall, the station was outside the mall with fun activities like facepainting, a bounce house, a live dj, food and more.

WXYZ-TV To Air Woodward Dream Cruise

WXYZ_300WXYZ-TV (Detroit) has been designated the official television broadcast partner of the 2016 Woodward Dream Cruise presented by Chevrolet and will broadcast live coverage of the event Saturday, August 20 from 7 to 9 p.m.

Station anchors Stephen Clark and Carolyn Clifford will host the show from a street-side studio along Woodward Avenue in Birmingham.  In addition, WXYZ-TV anchors JoAnne Purtan, Glenda Lewis, Alicia Smith, Malcom Maddox, Keenan Smith and Brad Galli will provide live reports from along the route and station meteorologist Dave Rexroth will cruise in a classic Chevy convertible providing live reports as he travels through traffic.

The station will later be syndicating a one-hour special of the event to more than 100 television stations throughout the country.  Mike Murri, WXYZ/WMYD Vice President and General Manager said “We’re thrilled to share the excitement of this classic Detroit event with audiences around the country.”

The station will also be streaming live video and give their audience a chance to experience the Dream Cruise through Facebook.  In addition, the station has set up a digital garage on their website where classic car owners can show off their rides.