Category Archives: February 2017

2017 GLBC Exhibitor Highlight: Zipwhip

ZipWhipSolidify local connection with Zipwhip Texting

Your listeners want to text you – Let them!

Over 80% of American adults text, making it the most common cell phone activity. Radio stations are rolling out texting in major markets all over the country.

“Texting just creates an ultimate bond with the listener,” Chunky from Portland’s 98.7 The Bull says. “It’s their favorite radio personality on their phone. That’s the closest you can get.”

Zipwhip software allows stations to text from their existing studio phone line. It comes with an easy-to-use web app that you can access from your computer or mobile device. Read on to learn how Zipwhip boosts listener engagement and increases ad revenue for radio stations:

Increase listener engagement

Whether it’s to take song requests, enter a contest for tickets, or send pictures, texting is the easiest way to get listeners to engage. For instance, a caller on Chunky’s show needed a date to a Jason Aldean concert, so they had listeners text in pictures of themselves to win a date with her. Texting helps Chunky and his team create fun and personable content for the show.

Ditch the short codes. Zipwhip is a better solution because it eliminates the clunky 5-6 digit numbers and provides a conversational texting experience, letting you text listeners like you’d text a friend. Maintaining relationships with listeners is important for radio stations these days and Zipwhip helps you solidify those local connections.

Digital revenue opportunities

Zipwhip provides a whole new set of opportunities for ad revenue. With the Custom Signature feature, your advertisers can purchase a title sponsorship (“This message brought to you by Sound Insurance”). With the Keywords feature, you can set up campaigns that ask your customers to “Text the word ‘Sound’ to win a pair of concert tickets.” Finally, you’ll have access to reporting to present to advertisers and show them measurable results for your campaign.

Zipwhip works with radio stations in all formats, all over the country, who are committed to actively engaging their listeners. With features to help you improve customer experience and drive ad revenue, Zipwhip is a “no-brainer” solution that both the programming and sales staff can get behind.

Please contact Joe Parodi 206-583-3736 [email protected]. We’ll see you at GLBC!

Top Ten Reasons to Attend GLBC!


From important educational sessions to the ever popular Broadcast Excellence Awards Ceremony, the Great Lakes Broadcasting Conference (GLBC) is designed with YOU in mind and planned so that you can make the most of your time at the conference!

Make plans to attend the conference today!  Register Here.

1.   Explore innovative ideas and new technology presented by the industry’s leading companies in the Exhibit Hall.

2.   Learn about the latest information in broadcast and media technology during the popular Ennes Engineering Workshop on Tuesday, March 7.

3.   Cultivate your staff with the knowledge needed to positively impact your network.

4.   Network with broadcast professionals from throughout the state of Michigan.

5.   Collect hand-picked information, designed by a committee of broadcasters, that will most definitely improve your personal performance and that of your staff.

6.   Earn possible EEO credits through participation in the GLBC Career Fair.

7.   Learn how to Communicate Across Generational Divides from internationally recognized speaker Phil Gwoke.

8.   Connect with Michigan’s top lawmakers at the Legislative Reception.

9.   Support your industry peers at the Broadcast Excellence Awards.

10.   Experience Michigan’s State Capitol right in the MAB’s backyard!

The Great Lakes Broadcasting Conference
March 7-8, 2017
The Lansing Center
Lansing, MI


Register for GLBC Here

More Barix Box Hijacking: FCC Now Involved; Issues Advisory

Barix_300Over the past several weeks, stories of Barix device
 have popped up from around the country. Most recently, hackers have been taking over the signals of radio stations, substituting regular programming with a recorded loop of an “obscene anti-Donald Trump song.”

Radio Insight has been reporting many of these recent hacks.

In April 2016, MAB News Briefs reported on the initial hacking of Barix STL devices by unknown person(s).  The advice given then and still holding true today is to change the default passwords on any Barix streaming devices that may be in use by a station.  Read our original article here.

On February 4, the Society of Broadcast Engineers (SBE) issued the following advisory at the request of the FCC:

The SBE is sharing the following message with our members at the request of the FCC.

The Federal Communications Commission is requesting your assistance in disseminating the information below to your organization’s members.

It has come to our attention that unauthorized persons recently may have illegally gained access to certain audio streaming devices used by broadcasters and may have transmitted potentially offensive or indecent material to the public. We believe that the reported cases involved unauthorized access to equipment manufactured by Barix, which some licensed broadcasters use for studio-to transmitter (STL), remote broadcast (remote) and similar audio connections. We understand that the unauthorized access to the devices may be due, in part, to instances where the licensee fails to set a password for devices with no default password, or to re-set default passwords on the Barix device.

We urge licensees to take all available precautions to prevent future unauthorized transmissions. In many cases, there may be simple, practical solutions to prevent such situations from occurring. For example, we strongly encourage licensees that use Barix devices, as well as other transmitting equipment, to check and, if necessary, add a password, or reset existing passwords with new, robust passwords. Similarly, if a broadcast station experiences turnover in staff who had access to passwords, we encourage licensees to reset the password to ensure future security.

We also recommend that broadcasters investigate whether additional data security measures, such as firewalls or VPNs configured to prevent remote management access from other than authorized devices, in some cases, could be implemented to preserve this potentially critical part of the broadcast transmission chain.

If you suspect that broadcast equipment has been subject to attempts at unauthorized access, we also recommend that you contact the equipment manufacturer and/or a data security firm. We also suggest that you notify the FCC Operations Center at 202-418-1122 or [email protected] of suspected unlawful access.

If you have any questions, please contact Lark Hadley, the regional director for the Enforcement Bureau’s Region Three via [email protected].