Category Archives: February 2018

Increased Recruiting Call Since National Guard Returned To NCSA

In a recent meeting between the MAB and members of Michigan Army National Guard , it was reported that recruiting inquiries have increased since the the Guard Bureau in Washington D.C. returned to NCSA. The Michigan Army National Guard asks people how they heard about the opportunities in the Guard and many have identified radio and or television (or both) as their source of information.

“We are elated” said MAB President/CEO Karole L. White. “Radio and Television works well to help partners reach their goals. Michigan Broadcasters are the best!”

Rick Teeter, marketing and advertising specialist at Michigan Army National Guard, said that he knows how precious our member’s airtime is, and the Michigan National Guard truly appreciates all of the emphasis that MAB members are giving to their messages.

MAB members understand the importance of a strong Michigan National Guard. Citizen soldiers are there to help in time of crisis here and abroad. Airing the recruitment messages is one thing broadcasters can do to help and to say thank you to the men and women who leave their families to help us in times of need.

Click here to learn more about this important partnership and download messages. Contact Denise Weston at 1-800-YOUR-MAB if you have questions or would like to book an interview the a Michigan National Guard representative. Anything you can do will help.

WXYZ Gears Up For Annual MHS Valentine’s Telethon

WXYZ-TV (Detroit) will air the Michigan Humane Society’s annual “Valentine’s Telethon”  on February 8, from 6 a.m. to midnight. Last year’s event raised $382,000 for local animals in need. For a seventh consecutive year the Telethon is sponsored by Purina.

Alicia Smith, anchor for “7 Action News This Morning,” will host the broadcast. Smith will entertain viewers with stories of animal rescues, cruelty investigations, and redemption. She will reunite adoptive families with the MHS, and the broadcast will feature a live puppy playpen.

“We are really excited to showcase the work made possible by our generous supporters,” said Matthew Pepper, president and CEO of the MHS. “They made the call last year, enabling us to provide critical services to tens of thousands of pets and their families. Without that support, none of what we do is possible.”

Viewers will see segments during commercial breaks throughout the day. They can also watch the telethon’s live puppy cam at

The Michigan Humane Society relies on the generosity of donors, not government funds. Its first telethon aired in 1996, making this its 22nd broadcast.

Here’s Why Most Podcast Listening Happens on Apple Devices

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

The overwhelming majority of podcast listening happens on Apple devices. While it can fluctuate, podcast hosting companies will tell you that roughly two-thirds of all podcast consumption takes place on iOS devices. Android comes in a distant second place.

So, why does Apple dominate the podcast medium?

To understand that, we need to take a closer look at the process involved in listening to a podcast. This process is slightly different on the two operating systems.

Apple used to include podcasts in a dedicated section of iTunes, its music management app. When it introduced iOS6 in 2012, it separated podcasts out into their own app, called Podcasts. When Apple introduced iOS8 in 2014, it made Podcasts a native app. That is, the Podcasts app came pre-installed on every iOS device; people no longer needed to download it from the App Store themselves.

So the steps required to listen to a podcast became:

  1. Open the Podcasts app.
  2. Find the podcast you want.
  3. Subscribe to the podcast.
  4. Download the latest episode.
  5. Play the episode.

Android phones, on the other hand, do not come with a dedicated podcast app already installed. As a result, listening to a podcast on an Android phone requires a few more hoops:

  1. Open the app store.
  2. Find and download a “podcatcher” (an app for listening to podcasts).
  3. Open the podcatcher.
  4. Find the podcast you want.
  5. Subscribe to the podcast.
  6. Download the latest episode.
  7. Play the episode.

It’s just a couple of extra steps, but those steps have a huge impact on podcast listening. That’s why many people in the podcasting space, myself included, believe the top factor that would increase the number of people who listen to podcasts globally is not just the release of compelling content (like Serial), but rather a technological development; if Google embraced podcasts by including a native podcatcher on every phone, listenership would increase dramatically.

Google took a step in the right direction in 2015, when it started including podcasts in its Google Play Music app; but this really just brings Google up to where Apple was in 2013, when it still included podcasts in a section of iTunes.

Of course, there are other technological developments that could drive more podcast listening. Spotify has embraced podcasts recently, and its app is installed on thousands of Android phones. Smart speakers, like the Amazon Echo and Google Home, could also contribute to an increase in podcast listening. So could dashboard operating systems like Apple CarPlay and Android Auto.

Still, the development that most of us are waiting for is the native Android podcatcher. It may come any day now, or it may never arrive. We’ll just have to wait and see.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

The Robinson Report – Prep

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Kevin Robinson

By: Kevin Robinson
Robinson Media

“By failing to prepare, you are preparing to fail” -Benjamin Franklin

Everyone, everywhere needs to prep.

Executive ChefHockey PlayerFlorist.

If you’re a speaker,  you need an “Elevator Speech.”

Check out what coach and educator Fred Miller says about that here.

Sellers (and we all are):  Sandler Institute’s Jody Williamson has pre-call tips for you  here.

We’re often asked, “Does Robinson Media do a prep sheet for their clients?”

The answer:  No.

We recommend that when prep services are up for renewal, drop them.

Most of which are typically soaked with The Daily Horoscope, Today In History and The Impossible Question.

With our ‘Three in Three’ prep exercise we teach, you quickly learn you don’t need them.

Plus, when talent develops their own prep,  there’s emotional equity.

You literally can prep content in the time it takes to read this article.

Audiences are engaged by the stories, topics that emotionally resonate and the theater of your show.

Look to  the Internet, a local paper or simply by obsere the world around you.

Still think you need prep sheet? There’s plenty of free stuff out there.

If you can’t find it here, you probably don’t need it.

Just so you know: It took over 60 minutes to prep this article.

Uncomfortable about cutting the prep sheet lifeline?

I know a guy.

Kevin Robinson will be speaking again this year at the Great Lakes Media Show (GLMS) March 6-7 here in Lansing.  For details, click here.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].

FCC Sets Comment Dates on National TV Ownership Caps

In December, the FCC adopted a Notice of Proposed Rulemaking to review the national ownership cap for over-the-air television. The cap limits one owner from having attributable interests in television stations reaching more than 39 percent of the national audience. The date for initial comments is now set for February 26.

The date for the reply comments is set for March 27. The NPRM asks two fundamental questions – does the FCC have the authority to amend the cap, and if does, should it use that authority to make changes now?

Online Public File Deadline for Radio

According to the Broadcast Law Blog, March 1 is the deadline for all radio stations to convert to the online public file hosted by the Federal Communication Commission.

For those radio stations that have not yet completed their conversion, February is the month to be uploading those documents.

As the FCC automatically uploads most of the applications and other FCC filings that need to be in the public file, the documents that will likely take the most time for the broadcaster to upload are Quarterly Issues Programs Lists and Annual EEO Public File Reports, documents not filed with the FCC on a regular basis.

Court of Appeals Rejects Petitions, New Ownership Rules Go In Effect

According to Scott Flick, communications attorney with Pillsbury Winthrop Shaw Pittman LLC, the Court of Appeals on Wednesday rejected the efforts of petitioners to block the implementation of FCC Chairman Ajit Pai’s changes to the broadcast ownership rules.

“That means the changes to the TV duopoly rule, as well as elimination of the radio-TV and newspaper cross-ownership rules, went into effect (on February 7),” Flick said.

“The court also suspended it’s consideration of the appeal for six months because the FCC is still in the process of taking comments on its incubator program to encourage new entrants in broadcasting.  That means the new rules will likely stay in place for the rest of this year before the court considers the pending appeals.”

Bill Calls for University Reporting of Legal Settlements

State Rep. Jim Runestad (R-44) is working to introduce legislation that would require the state’s public universities and colleges to report legal fees to Michigan Legislature.

According to a report in Gongwer, the upcoming bill would require a report of all costs incurred with any civil or criminal case, filed or anticipated, against the university or any of its officials, agents or employees. The fees would include legal settlements, attorney fees, witness or other fees and court costs.

“Current events have shown the necessity of requiring information from universities on their expenditures pertaining to lawsuits,” Runestad said in a statement. “Without legislative oversight universities have demonstrated they are emboldened to violate free speech rights of students as well as potentially abuse the public trust.”

FCC to Randomly Inspect TV Stations Repacked by the Incentive Auction

David Oxenford - Color
David Oxenford

By: David Oxenford, Wilkinson Barker Knauer LLP,

On February 5, the FCC released a Public Notice indicating that they will be inspecting approximately 60 of the over 900 TV stations changing channels as a result of the incentive auction and the repacking of the TV spectrum that took place after that auction. The FCC notice says that it is hiring contract employees who will conduct these inspections on a randomly selected set of stations to assess the equipment that they have on hand and will be replacing when moving to their new channel. The stations are seeking reimbursement from the FCC’s $1.75 billion pool of money set aside to reimburse stations for equipment that needs to be replaced to allow the stations to operate on their new channels.

The notice says that the FCC will be assessing the “existence and functionality” of the equipment for which reimbursement is sought. The FCC seems to be saying that it will be making sure that stations really have the equipment that they are seeking to replace through reimbursement funds. The “functionality” aspect may be an assessment as to whether that equipment really needs to be replaced, though the notice does not specifically make that statement. The approximately 60 stations selected at random will be used as a statistical sample to assess the reliability of repacking estimates provided by stations to the FCC. Nothing forecloses the FCC from conducting further audits in the future. So if you have a TV station that has been repacked, and the FCC comes knocking, you will know what the inspection is all about.

David Oxenford is MAB’s Washington Legal Counsel and provides members with answers to their legal questions with the MAB Legal Hotline. Access information here. (Members only access).

There are no additional costs for the call; the advice is free as part of your MAB membership.

Broadcasters and Lawmakers Meet at MAB’s Legislative Reception

The MAB Annual  Legislative Reception will take place from 5:30  to 7:00 p.m. on March 7 at the Lansing Center as part of the 2018 Great Lakes Media Show.

We encourage you to attend and to get acquainted with the key policy-makers who support our industry! As lawmakers work on creating public policy, it is important they hear from you, their constituents, about how their decisions influence Michigan’s broadcast media.

We need your presence and your voice to ensure that state laws and regulations do not burden your station’s priorities!

The Legislative Reception is free of charge to all members and will include a Walk-Around Dinner. The reception takes place just prior to the Broadcast Excellence Awards. Click here to register now to attend the Legislative Reception and the rest to the 2018 Great Lakes Media Show.