Category Archives: January 2016

Editorial: Reinventing Your Problem

Reinventing Your Problem: Change Your Attitude, Change Your Results

Jim MathisBy: Jim Mathis, Reinvention Nation™

“Life is 10% what happens to you and 90% how you react to it.”
– Charles R. Swindoll

As a new year begins, we often reflect on the choices we’ve made and vow not to repeat the bad ones. We spend years filled with regret about the bad decisions we have made. I’ve made some very bad decisions in my life. I tell myself that if I had some of those moments to live over again, believe me, I wouldn’t repeat them!

But those choices made me what I am today…

I am something of a control freak about certain situations. But I have learned that I cannot control everything. I can’t control my circumstances, but I can control my reactions to them. Brian Tracy says, “You cannot control what happens to you, but you can control your attitude toward what happens to you, and in that, you will be mastering change rather than allowing it to master you.”

We want to master change rather than have it master us. The best way to do this is to control our attitudes when we are involved in situations we have no control over.

I might have made some bad decisions, but even those choices brought me to the place I am today. For instance, transferring from one college to another in 1976 caused me to have different mentors and friends. Shortly thereafter I thought I had made a dumb choice. But the people I met in the new college influenced me to go in a different direction. I wondered if I had made a good or bad decision by not sticking to the plans I had prior to then.

I met some great people in the graduate school I selected, one of whom is still my best friend today. He helped me edit my first bestselling book, Reinvention Made Easy. Without him, the book wouldn’t have been a bestseller. So did I make a mistake by transferring schools over 40 years ago? Was it a dumb choice? Definitely not!

Every choice you have made has led you to where you are right now.

Let this thought sink in: Where you are right now is a direct result of… [PDF]

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Associate Member Highlight: The Yaffe Group

By: Mike McClure, Creative Director at The Yaffe Group

The Yaffe Group

Our founder, Fred Yaffe, helped Little Caesar’s come up with the “Pizza Pizza” concept.

Over half of our staff has been here for more than 10 years, and the majority of them have been here for more than 20 years.

Tired of seeing the best advertising prospects coming from MSU, Fred founded the Yaffe Center for Persuasive Communication in the Ross Business School to give his alma matter, the University of Michigan, a way to create marketing professionals of equal or better caliber.

Originally thought of as one of the area’s “Jewish Agencies,” The Yaffe Group has worked with four different Catholic Church related clients in recent years.

We were once number 264 on Inc Magazine’s 500 fastest growing companies of the year list.

We wrote and produced a short film called “The Date” that won a gold award in the comedy category at the Houston Film Festival.

We have worked with a lot of celebrities over the years, including Ray Charles, Terry Bradshaw, the Four Tops, Jerry Rice, Barry Sanders, Billy Barty, and more.

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB.
Contact the MAB for information on the MAB’s official editorial policy.

WTCM-FM Celebrates 75th Year on Air

WTCM-FMWTCM-FM (Traverse City) is celebrating their 75th year on air in 2016. The station was founded by Les Biederman, and went on air for the first time on January 8, 1941, using a hand-built control console. Ross Biederman, Les’s son, still runs the station his father started. The Biederman family is admired for both their positive impact on the broadcast world and their long-time involvement in the local community.

Zorn Moves to Repeal Local ‘Gag Order’ From Law

State Senator Dale Zorn (R-17) submitted legislation to repeal a recently enacted prohibition on schools and local governments from providing factual information on ballot questions during the 60 days prior to the vote. Dubbed “a gag order” by schools, local governments, and media groups who lobbied Governor Snyder to veto a bill primarily dealing with campaign finance changes (SB 571, now PA 269), Zorn issued a statement saying that his bill would repeal the section of the law that has been so controversial.

When Snyder signed the bill, he called on the Legislature to swiftly pass a trailer bill, making clear the law does not infringe upon the expression of personal views by a public official or the use of resources or facilities in the ordinary course of business. MAB is tracking.

Traffic Director Spotlight: Carey Jarvis, Fox 47

Carey JarvisCarey Jarvis
WSYM-TV

Carey Jarvis is the Traffic Manager at WSYM Fox 47 in Lansing, where he has been for ten of his twenty years in traffic.

Q1: What is your favorite comfort food?
Carey: Wendy’s

Q2: Which Superhero would you be, and why?
Carey: Doctor Who because he uses his intelligence to beat the bad guys!

Q3: When I’m not working, I’d rather be…
Carey: Spending time with my wife and daughter, reading, watching TV/movies, or playing video games.

Q4: If I had the chance, I’d really like to have lunch with…
Carey: David Tennant, my favorite actor who has played Doctor Who. He seems to be an incredibly nice guy, and he really brought the role to life.

Q5: Best advice you have ever gotten?
Carey: “The Paradoxical Commandments”, by Dr. Kent M. Keith:

People are illogical, unreasonable, and self-centered.
Love them anyway.

If you do good, people will accuse you of selfish ulterior motives.
Do good anyway.

If you are successful, you will win false friends and true enemies.
Succeed anyway.

The good you do today will be forgotten tomorrow.
Do good anyway.

Honesty and frankness make you vulnerable.
Be honest and frank anyway.

The biggest men and women with the biggest ideas can be shot down by the smallest men and women with the smallest minds.
Think big anyway.

People favor underdogs but follow only top dogs.
Fight for a few underdogs anyway.

What you spend years building may be destroyed overnight.
Build anyway.

People really need help but may attack you if you do help them.
Help people anyway.

Give the world the best you have and you’ll get kicked in the teeth.
Give the world the best you have anyway.

Q6: Tell us something about yourself that very few people know…
Carey: I never ate a salad until I got married.

Click here to read other Traffic Director spotlights.

Wireless Emergency Alert (WEA) – What is it and why does it wake us up?

On Friday, January 15 at 2:00 AM, a WEA was issued for the full states of Michigan and Colorado by Michigan State Police in the form of an AMBER Alert for two missing/abducted children from Coloma, Michigan. Thanks to excellent police work, a law enforcement officer in Colorado recognized the vehicle from a police notification he received earlier, and the abductor was captured. The children were recovered unharmed.

There was a flurry of activity and controversy on social media concerning the value of a statewide Amber Alert WEA that early in the morning. Posts were placed on media websites in the article comment sections from individuals all over the state. I too was awakened and commented on the value of a WEA that early in the morning.

I know why a WEA was issued, and yet I found it very upsetting. I began to think that others might have felt the same. My concern rested in both how and when a WEA is appropriate and the reaction of the citizens concerning it.

Why was WEA developed?

On December 28, 2009, the Federal Emergency Management Association (FEMA), working with the wireless and mobile industry, created the Wireless Emergency Alert (WEA), and planned to begin sending alerts to the general public by 2012. They realized that people do not watch TV or listen to radio 24 hours a day, yet their cell phones are usually close at hand.

FEMA gave the National Center for Missing and Exploited Children, working with local law enforcement, the capability to issue the AMBER Alerts. A WEA is a text and alert sound to your phone alerting you of an emergency. In most phones, the WEA is already turned on when you get the phone; in others it must be turned on manually. Under settings, you should find a menu that allows you to choose the emergencies for which you wish to be alerted. You cannot choose the tone, since it is solely for the WEA, and the tone will sound even if the phone is on vibrate. Your only option is to select the emergencies for which you wish to be notified. I sincerely encouraging everyone to leave the Wireless Emergency Alert application turned on in your phone. These alerts may save your life or that of others.

The WEA is used very judiciously by law enforcement for AMBER Alerts. It is issued only when law enforcement has a license plate and vehicle description of a suspected abductor. A WEA alert can be activated statewide or in very small areas. It can alert you of serious weather events long after you have turned off other devices and gone to bed. Your cell phone can wake you up and tell you to take cover or that precious children have been abducted.

When it comes to using WEA for AMBER Alerts, I was reminded that awakening the community is exactly what I would want if my child had been abducted early in the morning. This is a very valid correction. In discussing the activation with others, I also realized that we have a 24 hour workforce. At 2:00 AM some people are just going to or coming from work.

A WEA is limited to 90 characters, so it can only give you basic information. Your local radio or television stations are dedicated to giving you detailed information and have been faithful partners in Emergency Alert delivery for decades.

Though it is a rare that a WEA wakes you up at night, as one of the founders of AMBER Alert Michigan, I want to encourage everyone to make certain that their Wireless Emergency Alert is turned on in their cell phone. Even though you could get an early morning WEA, it is the only way to alert a large number of citizens to an emergency and wake them up in the wee hours of the morning

We never want a WEA to be ignored.

If a little disturbance can save a life, that should be well worth the price of a little sleep.

I apologize if my questioning of the early morning activation of the WEA Amber alert in two states seemed to be insensitive to some. It did, however, give me a platform on which to explain the Wireless Emergency Alert system and how it works.

Karole White
President Michigan Association of Broadcasters

Radio Issues on FCC’s Agenda in 2016

According to Broadcast Law Blog, one of the biggest issues in radio may see some action by the FCC before the end of January. The FCC has circulated a proposal among the commissioners to adopt a requirement for an online public file for radio, cable and satellite. In his blog post, FCC Chairman Wheeler confirmed that the commission is due to vote on this issue at the FCC meeting on January 28.

Jennifer White Leaving Michigan Radio for WBEZ

Jennifer White
Photo Credit: Michigan Radio

All Things Considered host Jennifer White has left Michigan Radio for Chicago, where she has accepted a position as on-air anchor and host at Chicago Public Radio, WBEZ.

Jennifer had been the local host of Michigan Radio’s All Things Considered since September 2010, and had led many community-focused projects, local discussions, and political forums. Her former position at Michigan Radio will now be filled by Christina Shockley, who will move from hosting Morning Edition to hosting All Things Considered. Michigan Radio will be undergoing a search for the next host of Morning Edition.

Michigan College Goal

MI College Goal SundayAccording to a press release by the Michigan Department of Treasury, MI College Goal is a team effort of the Michigan Department of Treasury’s MI Student Aid unit, Michigan Student Financial Aid Association, Michigan Department of Education, and EduGuide.

“Students and families often experience difficulties and frustration when filling out the FAFSA,” State Treasurer Nick Khouri. “But, expert help is available. MI College Goal locations have staff on hand to help families complete the application for free and maximize financial aid awards for students headed to college.”

High school seniors and their parents are strongly encouraged to visit MI College Goal and find out about upcoming event details and to get assistance in filling out the FAFSA in order to receive aid for college.

Current and prospective students can also visit the Treasury’s Student Financial Services Bureau website for more information on Michigan aid programs.