Category Archives: January 2018

Traffic Tips & Tricks

The MAB is collecting your “Tips &Tricks” to spotlight different ways to better control traffic. Do you have some advice? Take our survey and look for your ‘two cents’ to be featured in and upcoming issue of the MAB News Briefs. Here’s what some of your peers are suggesting:

Traffic Tip: Get Everything in Writing
Communication is always key in being a Traffic Director, keeping everything in writing is a big help for reference, keeping up with day to day tasks, and in case there was a miscommunication issue you have everything in writing. Sales orders and copy changes are usually in writing, and provided by the salesperson or traffic department when discrepancies or changes must occur. If you have a form that you feel would be useful to other traffic departments, e-mail it to nscadata@michmab.com.

Traffic Advice: Create Checklist to Understand Why and How
Once you get everything under control, you’ll be able to create your own way of getting everything done. Creating a checklist will make your job easier. Sometimes is helps to check things off a printed or written list. This serves as a reminder for you of what you have done and what still needs to be completed.  Some free Online To-Do lists that can be of assistance,  include Asana.com, Droptask.com and Abstractspoon.com.

If you have any tips or tricks that you would want to share with others, we encourage you to click here and complete our survey.

State of the State Broadcast is January 23


On January 23, 2018 at 7 p.m., Governor Rick Snyder will deliver his final State of the State address to Michigan citizens. In response to a survey of our TV members, the MAB will once again up-link the State of the State address live via satellite for all stations to use.

The feed will be a clean (unanchored) feed, in HD and closed-captioned. MABP stations will receive a seperate HD feed anchored by veteran State Capitol reporter Tim Skubick.

We encourage all radio and television stations to carry this program live on their main broadcast channel and/or digital channels. Its important that we show State government the value of broadcasting.

Airing the State of the State also goes a long way toward helping to influence lawmakers on the value of supporting a strong  Michigan broadcast media. The State of Michigan is one of the largest sponsors of public education programming, a major funding source of your association. We hope you will make the address as well as the Democratic response available.

Central Michigan University Television (WCMU-TV) has generously offered to once again uplink the address for MAB with their mobile uplink/production truck. The address will be on Galaxy 17 at 91 degrees west. More detailed satellite information to come. We will pre-feed the Democratic Response in two test periods prior to the live address, and again 90 seconds following the end of the Governor’s address.

And, after many requests last year, we will be happy to provide code to embed the State of the State broadcast on your websites, courtesy of WKAR-TV.  The embedded broadcast will  be closed-captioned and feature the Michigan public television broadcast hosted by Tim Skubick.

RADIO:  Radio stations are also encouraged to air the address.  The MAB will be providing an Internet feed of the hosted broadcast, details are pending.

Please complete this survey for us as soon as possible regarding your State of the State plans:  https://www.surveymonkey.com/r/RLZV869

***IMPORTANT INFORMATION FOR THOSE PLANNING TO ATTEND THE STATE OF THE STATE ADDRESS IN PERSON***

ON-SITE INFORMATION: It is important to note that due to State Capitol construction, parking on the streets surrounding the Capitol will not be available this year. Stations should be prepared to park vehicles, as available, on nearby streets.

Video/audio feeds from the House Floor will not be available as they’ve been in the past (again, due to Capitol construction). Stations should be prepared to use the MAB clean feed of the Governor’s address.

PRESS CREDENTIALS: Be aware the the Capitol Building will have increased security. Anyone entering the Capitol will be required to have special pre-apporved credentials, including news media. You may not get in if you just show up. Request credentials by contacting John Whetstone at (517) 373-5059 or cell: (517) 899-9671. Email: jwhetstone@house.mi.gov . THIS MUST BE DONE IN ADVANCE – DEADLINE IS JANUARY 16, 2018. You will need a photo ID to pick up credentials; a press pass will not do.

‘Fighting Fake News,’ ‘Covering Guns and Ammo’ and ‘Tell it Online’: Poynter’s Al Tompkins Will Present 3 Breakouts at Great Lakes Media Show

Al Tompkins, The Poynter Institute’s senior faculty for broadcasting and online, will be on hand at the 2018 Great Lakes Media Show to present three fantastic and timely breakout sessions.

The Great Lakes Media Show, formerly know as the Great Lakes Broadcasting Conference & Expo (GLBC), will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more and register to attend at GreatLakesMediaShow.com.

Tompkins is the author of the book “Aim For The Heart: A Guide for TV Producers and Reporters,” which was adopted by more than 75 universities as their main broadcast writing textbook. For almost 10 years, thousands of people a day read his online journalism story idea column “Al’s Morning Meeting” on Poynter.org.

He will present the following three sessions during the Great Lakes Media Show:

Fighting Fake News
As much as journalists resist the phrase, fake news is real. Discover the difference between information, misinformation, disinformation and propaganda.  One of these is toxic! Learn to spot fake photos and videos and see how the hidden metadata on images and documents can help you unlock who generated them plus where and when they were produced. Discover the four questions that will reveal fake studies and claims and learn how to understand the dark web where rumors and conspiracies hatch and spread.

Covering Guns and Ammo
Michigan viewers and listeners know and like guns.  It is a hunting culture that is so loyal highways are jammed with hunters heading north to deer hunting camps on the opening day of the season. It is vital for journalists to understand guns in order to report on the unfolding debate about gun control and gun violence. Tompkins will address the difference between calibers and gauges, show the difference between automatic and semi-automatic weapons, help participants understand what is legal to own and what is not, demonstrate how ammo works, outline the key words and phrases that journalists often get wrong, help participants understand why the Second Amendment is key to the gun control conversations and illustrate how the background check, licensing and record systems work (or not) in the United States, compared to other places including our northern neighbor, Canada.

Tell it Online
Online storytelling involves more than posting a newspaper or TV story on the website. Learn the secrets of what kind of video stories become online hits. See why graphics and images are vital to online content and let us show you how to take your legacy media story and make it interactive online.  The word to remember  is “engagement” and the way to get it is “interactivity.” You can do this. Discover how.

For 24 years, Tompkins has worked as a photojournalist, reporter, producer, anchor, assistant news director, special projects/investigations director, documentary producer and news director.  He has trained thousands of television news producers, reporters, photojournalists and managers in his One-Day Storytelling Workshops in 45 states, Canada, Denmark, Iceland and South Africa.

Click here to learn more about Tompkins and the full line-up of dynamic and engaging speakers who will be a part of the 2018 Great Lakes Media Show.