Category Archives: July 2016

The Power Cow Comes to Jackson!

logo_power_cowJackson Radio Works is taking full advantage of opportunities now available with FM translators, and has moved HD2/translator simulcast “Hot Country 101.5” to a new frequency and relaunched it as “95.9 The Power Cow.“  The country format now airs on both WIBM-AM, as well as translator W240DG.

With the movement of the country format, the company has begun simulcasting its news/talk format WKHM-AM on the FM band at 101.5.

But wait…there’s more!  The company has also shifted the ESPN sports format (formerly airing on WIBM-AM) to a third translator, W270CJ, at 101.9 on the FM dial.  The ESPN format is also heard on the HD2 channel of WKHM-FM.

FCC Will Unveil Forward Auction Bidders Mid-July

According to the report in Broadcasting & Cable, the FCC stated that it would reveal the final list of eligible bidders in the forward portion of the broadcast incentive auction. Upfront payments from the approximately 100 bidders who are eligible to bid and subject to those payments were due to the FCC by July 1.

“Once we’ve validated which applicants have made payments, we will release a list (in a public notice) of qualified bidders in mid-July,” announced Chair of the FCC’s Incentive Auction Task Force Gary Epstein. Since the FCC decreed that the forward auction cannot begin for 15 business days after the public notice, which puts the earliest start of the forward auction in mid-August.

The clearing cost for TV broadcasters’ airwaves is a staggering $86.4 billion. That price must be met by carriers and would-be wireless service providers in aggregate to acquire spectrum licenses during the forward auction.  According to Broadcasting  & Cable, that figure “is sure to prompt speculation that bidders in the forward auction will not pony up enough to cover it.”

One analyst was quoted as saying, “Given the current financial profile of the industry, this number ($86.4 billion) may have to become significantly lower. A second stage of the reverse auction later this year is likely. Indeed, we could well see the proceedings drag on into early 2017 before coming to a final conclusion.”

Roxanne Steele Joins WYCD

SteeleRoxanne Steele, most recently midday host at CBS Radio’s WDZH-FM (Detroit), has moved down the hall (and down the dial) as midday host for the company’s WYCD-FM.

Steele attended the Academy of Radio Broadcasting and landed her first on-air job at age 19. After stints in Washington, Texas and Arizona, Steele spent 12 years at WBBM-FM in Chicago.

Steele also hosted “Street Beat” for WKBD-TV (Detroit) and worked two years at WDVD-FM (Detroit).

Roberts Named CBS Radio (Detroit) VP of Music Programming

TimRoberts_300CBS Radio (Detroit) has named veteran programmer Tim Roberts to VP of Music Programming for Country WYCD-FM, Classic Hits WOMC-FM and CHR WDZH-FM. Roberts previously held the title of OM/PD for the three stations.

Debbie Kenyon, SVP/Market Manager for the CBS Detroit stations said, “Tim has been instrumental in the success of our cluster. His passion for radio and his winning track record make him perfect for this position.”

Roberts was recently inducted into the Country Radio Hall of Fame at ceremonies held June 22 in Nashville.

In a release, Roberts said, “It’s truly been a whirlwind experience for me being inducted into the Country Radio Hall of Fame – an honor that has been beyond amazing – and now to be elevated to this position couldn’t be more thrilling.  Likewise, it’s fantastic to work with the incredible CBS Radio/Detroit brands of WYCD, WOMC and WDZH under the leadership of Debbie Kenyon.”

July 30 EAS Deadline Looms

eas-logo_300A new set of EAS Rules and Guidelines adopted by the Federal Communications Commission will become effective on July 30, 2016, mandating the following: 

1). All EAS Participants must have an operational EAS Decoder that recognizes the new FCC EAS location ‘FIPS’ Code for “All of United States” #000000.

2). All EAS Participants must have an operational EAS Decoder that recognizes and acts immediately to ‘relay‐to‐air’ an EAS Activation coded with the EAS Event Code; ‘NPT’ (National Periodic Test) that is received with a valid ‘FIPS’ Code.

3). As of June 27, the EAS Test Reporting System is operational and ready to accept filings, according to a release.

EAS participants must complete Form One of ETRS on or before Aug. 26. Corrections or updates must be submitted by Sept. 26. (Forms Two and Three will become available on ETRS at the time of initiation of the September 28, 2016 nationwide test – see below.)

To register for ETRS and access Form One, visit the ETRS page and register. You will then be emailed ETRS account credentials and a link to the login page, which you should click on and then log into. You will then go to the ETRS homepage, which has detailed instructions on how to access Form One. Filers may contact FCC staff for assistance in completing Form One at ETRS@fcc.gov.

4). With ‘ETRS’ operational, Stations must log in and report all EAS Activations to the FCC’s Server using the log‐in account registered for each Station.

5). FEMA has scheduled a National EAS Test for Wednesday, Sept. 28, 2016 at 2:20 PM EDT. The National EAS Test will originate using the new EAS FIPS Code 000000 and using the EAS Event Code ‘NPT’ (National Periodic Test).

SIDEBAR via MAB ABIP Inspector R. Dale Gehman:

Unfortunately, many of the original 1996 vintage EAS Decoders/Encoders must now be replaced as they cannot be upgraded to accomplish both the modified response to receipt of an ‘NPT’ Event Code, nor can they be upgraded to recognize the new ‘000000’ FIPS National Location Code.

An example of vintage EAS Gear that cannot be upgraded includes, but not limited to; TFT’s EAS911, the Gray SAGE ENDEC and most of the 1996 era EAS boxes.

Most Stations previously upgraded to current vintage EAS Gear that polls FEMA’s IPAWS-CAP Server via the Internet, in compliance with the FCC Rules. Licensees should insure that current vintage EAS Gear has the latest software and firmware updates prior to July 30, 2016!

Stations that continue to operate with vintage EAS Gear that has not been upgraded successfully to recognize the National FIPS Code ‘000000’ and upgraded with a modified response to the EAS Event Code ‘NPT’ – will be in violation of the Rules on August 1, 2016, a violation that subjects the Licensee to a significant monetary assessment and notice of violation upon inspection.

10 Reasons YOU Should Golf with the MABF!

The Inn at St. John's
The Inn at St. John’s Golf Course

MABF Golf Scramble Fundraiser
Wednesday, August 31, 2016
The Inn at St. John’s Golf Course

Are you on the fence about golfing this year?

Here are 10 important reasons to golf with the MABF:

1. Your show of support will mean that students interested in broadcasting will be able to pursue their dreams in college and beyond.

2. A day in the sun will do great things for your farmer’s tan.

3. You can golf and still be working.

4. The cost to golf is only $150 per golfer and includes 18-holes of golf, cart, box lunch, refreshments, awards presentation and greens fees.

5. Who doesn’t love driving a golf cart?

6. You’ll have unlimited bragging rights about your hole-in-one.

7. Proceeds from this event go directly into broadcast scholarships, internships and education for the future of the broadcasting industry.

8. The golf fundraiser is the day after the MAB’s Advocacy Conference and Annual Meeting. You can enjoy two great days of networking, celebrating our 2016 award recipients and golfing for a great cause, all in one convenient location.

9. We’ll be golfing too, which means you definitely won’t get the worst score of the day.

10. A little friendly station-to-station competition never hurt anyone!

Make plans to make a difference today!

Not a golfer? You can sign up to be a phantom golfer and we won’t even make you wear a cape and mask. Sponsorship details can be found here.

For more details and to register click here: Golf Scramble

Questions? Contact Alisha, Jennifer or Rachel at
800-YOUR-MAB

Congress is in Session This Week. How Are You Communicating With Them?

via the National Association of Broadcasters (NAB)

Though many eyes are on the race for president, Congress is at work in D.C. and they need to hear from you. What have you done this week that impacts their constituents (your viewers and listeners)? An easier question might be, what haven’t you done?

Remember, your legislators need to know the many ways you are serving your community. If it’s an investigative report, a charity event or emergency coverage, don’t be shy about educating them.

Use social media to communicate with your members of Congress, and include the hashtag #WeAreBroadcasters so NAB can amplify your efforts.

Download a digital ad
 today for your website to help educate Congress and your audience on the indispensable role of local stations, and check out our newly updated website WeAreBroadcasters.com.

Ensuring legislators understand broadcasters’ valuable role in the community will make a difference in how they approach policy decisions. Don’t take for granted that policymakers understand the great work you do. Have questions? Don’t hesitate to contact us at WeAreBroadcasters@nab.org.

Greater Media Flips WMGC-FM to Classic Hop-Hop

PrintAt noon on July 1, Greater Media flipped the switch and WMGC-FM unveiled the “All New 105.1 The Bounce, Detroit’s Throwback Hip-Hop and R&B.”  The station is debuting with 10,000 songs in a row.  The format features throwback hip-hop and R&B songs from the 1990s and 2000s, with artists such as 2Pac, Ice Cube, Drake and Rihanna.

The new format replaces the sports format that occupied the frequency for nearly three years.

Detroit VP/Market Manager Steve Chessare said “Greater Media is thrilled to unveil this fun and unique new format in the Motor City.  We look forward to providing a fun, fresh new sound featuring some of the best throwback hip-hop and R&B sounds from the past for our listeners to enjoy!”

Editorial: How to Use Webinars as Part of Your Radio Station’s Sales Strategy

Seth Resler
Seth Resler

By: Seth Resler
Jacobs Media Strategies

We often talk about how to put a digital strategy in place on the programming side of your radio station; but the sales wing of your building should have a digital strategy as well. While programming should be using the web to engage with listeners, the sales team should be using the web to generate leads:

(You may also want to check out our webinar on lead generation for radio stations.)

Webinars can be a powerful tool for generating sales leads. A webinar is just a slideshow presentation streamed over the internet as a live event. By creating webinars around content that your potential advertisers are interested in, you can initiate a relationship with them.

Here’s how you do it:

1. Select a webinar hosting service.

You’ll need a software service that allows you to host webinars. WebEx and GoToWebinar are the two most recognizable names in the webinar game, though a number of smaller vendors also offer services. Here are some factors to consider when picking a service:

  • How many people can register?
  • How many people can attend?
  • Customer service
  • Price
  • Customizable registration forms
  • Integration with your website, email service provider, and other digital tools
  • Bells and whistles: Q&A tools, polling, video playback, etc.

2. Pick a topic.

You’ll generate higher attendance by creating a webinar that’s helpful to potential clients as opposed to one that just pushes people to buy ads on your station. Identify a problem that your potential clients have and create a webinar that helps them solve it. Here are some possible topics:

  • A Guide to Understanding the Nielsen Ratings
  • Finding the Right Media Mix for Your Advertising Campaign
  • The Secrets to Writing Compelling Radio Ads
  • What Marketers Should Know About Millennials
  • 5 Mistakes First-Time Radio Advertisers Make
  • 5 Examples of Awesome Radio Ads (And What Makes Them So Effective)

Consider creating webinars that are aimed at specific types of businesses (car dealerships, beer distributors, retailers, non-profits, event organizers, etc.), specific job titles (marketing directors, agency directors, franchise owners, etc.) or specific times of year (Christmas, the Superbowl, the election, back to school, summer vacation, etc.).

3. Find a partner.

Hopefully, your radio station has an email database for listeners and a separate email database for potential clients. By all means, promote your webinar to the list of potential clients. But these people are already familiar with the radio station, and you’ll want to use the webinar to reach out to new prospects.

To do that, you’ll want to enlist a partner to help you promote the webinar. This can be any organization that has an email database targeting the same types of clients that you’re targeting, but that does not directly compete with your station.

Some possibilities:

  • Local business journals
  • Local business groups, such as the Chamber of Commerce, downtown or specific area business associations or economic development organizations
  • B-to-B organizations that target specific industries

Larger radio companies may want to offer webinars at the corporate level rather than the station or cluster level. In this case, you may want to team up with organizations that are bigger than just the individual market.

When selecting a partner, you are looking for an organization that can promote the webinar to their fans, followers and members. Co-brand the webinar (eg., “The Cincinnati Small Business Association presents ‘Understanding the Nielsen Ratings: A webinar with WKRP’”). You can invite your partner to introduce the presenter on the webinar. They get credit for providing the content and all they have to do is a bit of promotion; your station does all the content creation. Afterwards, share the list of registrants with your partner. It’s a win-win scenario.

4. Create your presentation.

Create a slideshow presentation that delves into your topic. Again, the key is to make the webinar helpful, not sales-driven. When they want to buy, they’ll come back to you. Aim for webinars that are no more than 30 minutes long.  Make sure your slide deck is strong: big on interesting photos but short on wordy slides.  Don’t just read the copy on the slides.  Instead, use them as ways to discuss a topic or transition.  If you don’t have the skills to build a strong deck, get help in this area.  Don’t complicate the webinar with live Q&A; instead, I encourage attendees to email us any questions they may have after the webinar.

5.  Create a follow-up asset and campaign.

Once people register for your webinar, you now have the ability to correspond with them via email. Create a plan for doing so. It’s always a good idea to follow up with an email containing another helpful asset, such as a related white paper, blogpost or the webinar recording. You will want to create two separate follow-up emails, one tailored to people who attended (“We hope you enjoyed the webinar…”) and one to registrants who did not (“We’re sorry you missed the webinar…”)

As with the webinar itself, these follow-up emails should be helpful, not sales-driven. But don’t be afraid to give people an option to talk to one of your salespeople if they want. (“If you’d like to talk to one of our account executives, call us anytime at (555) 555-5555.”)

6.  Post the webinar recording.

Webinars can generate leads long after the live presentation is over. Make a recording of your webinar available on your station’s or company’s website. Require people to fill out a form to access it so you capture their email address and include them in the follow-up campaign.

At Jacobs Media, we use webinars in the manner I just described. You can find a list of upcoming webinars, as well as an archive of webinar recordings here.

 

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

WKAR-FM hires Brooke Allen

Brooke Allen, WKAR Morning Edition host. photo: Stacy Hoxsey/WKAR-MSU. 6/7/2016
Photo credit: Stacy Hoxsey, WKAR/MSU

Radio veteran Brooke Allen has joined Michigan State University’s WKAR-FM as Morning Edition producer and local host, as well as a contributor to Current State.

Allen comes to the station from WWJ-AM (Detroit), where she served as an anchor and reporter.  At WWJ, her projects included “Second Chance,” a broadcast series that sought to provide those serving time an opportunity to turn their lives around; and stories revealing the tragic plight of victims of alcohol-related crashes, something that has also personally affected her family.

Before her stint at WWJ, Allen served as a news and traffic reporter at a number of stations in Michigan and California, including KFI-AM, KOST-FM and JILL-FM.

Allen studied theatre and communications at Eastern Michigan University, and is a graduate of the Academy of Radio and Television Broadcasting in Huntington Beach, California.

“We’re thrilled to have Brooke join us as local host of Morning Edition and as a part of the Current State team,” said WKAR Radio Station Manager Peter Whorf. “Brooke brings listeners a broad and deep level of experience honed by her years at multiple major-market stations. She also exudes a sparkling personality and a voice that Michigan listeners will enjoy waking up to.”