Category Archives: July 2017

Register Today! Discounted Rates Available for a Limited Time

There is still time to take advantage of discounted registration opportunities at this summer’s Advocacy Conference at Crystal Mountain Resort.  But time is running out.

Act now to reserve your overnight stay August 22 and 23. Crystal Mountain Resort’s discounted group rate expires Friday, July 21.

Additionally, discounted Early-Bird conference registration rates will be offered through July 31.  Register online today. 

The August 22 Advocacy Conference features an exciting line-up of industry experts who will offer valuable insights into  current “fake news” phenomena, new consumption trends and upcoming issues to keep an eye on.

The day’s sessions will be follow up with the annual Public Media Impact, Lifetime Achievement, Legacy and Hall of Fame awards banquet. The evening event is a wonderful chance to network among peers and celebrate outstanding careers in the broadcast industry.

Be sure to stay overnight to participate in our annual MAB Foundation Golf Fundraiser at Crystal Mountain Resort’s beautiful Betsie Valley Golf Course on August 23. The MAB Foundation supports the future of broadcast excellence by investing in scholarships, hosting career fairs and other important opportunities for students in the broadcast industry.



How to Attract Millennials With a Compelling Recruitment Video

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Ryan Jenkins

By: Ryan Jenkins
Next Generation Speaker / Columnist

Finding talent for your organization is an ongoing process. It’s even more ongoing  today as Baby Boomers retire and Millennials change jobs in record numbers.

As stated in my previous article, How to Attract Millennial Workers in 2 Simple Steps:

What are Millennials looking for when considering a job?

  • The No. 1 thing Millennials want to know about a company is its “culture and values,” followed by “perks and benefits,” and “employee perspectives of the company.”
  • The top obstacle to Millennials accepting a job is “not knowing what the company is like.”

A compelling and informative recruiting video can satisfy both of the above Millennial needs when it comes to considering a job. Here are fifteen elements to include in your recruitment video in order to effectively attract the right Millennial talent.

  1. Don’t tell, show. 
    Video is the preferred method of consumption for the Millennial generation. Showcase what it looks like to work at your company.
  2. Infuse authenticity. 
    Give the viewer a genuine sense of the workspace, company culture, and employee perspectives.
  3. Showcase your growth. 
    Millennials are interested in becoming an integral part of something that’s going somewhere. Use interesting visuals or comparisons to showcase your company’s recent growth.
  4. Expose your culture. 
    Spend more time emphasizing the company culture than explaining your product or service. Millennials put a premium on culture.
  5. Flaunt your employees.
    Millennials want to see who they’d be working alongside. The more diverse and creative the team…the better. Ditch any clip art and stock video and just use your real employees.
  6. Unveil the lifestyle.
    Millennials often choose a city before they choose a job. Show the community amenities of your hiring city. Highlight the eateries, coffee shops, bars, public transportation, venues, etc.
  7. Reveal the office.
    Highlight the innovate workspaces and work perks (pets at work, adjustable desks, cafeterias, game rooms, etc.).
  8. Depict an actual day. 
    Show what it looks like going to work, who they are going to meet there, a typical desk, the elevator they will use, where they will park, how they will collaborate, and where meetings are held. The easier they can visualize themselves at your organization, the easier their decision.
  9. Show off technology. 
    Millennials desire an innovative environment to quench their tech dependence. Show employees interacting with the various pieces of technology through the office.
  10. Exhibit social perks. 
    Millennials are looking for community as much as they are a job. Highlight your community outreach, office sport teams, and parties.
  11. Feature your leaders. 
    Allow Millennials to see or hear from senior leaders inside the organization. Highly visible leaders give Millennials the impression of a flatter organization, which they prefer.
  12. Get quirky. 
    No Millennial dreams of working for a stuffy organization. Do not make the video too corporate and robotic. Find ways to inject some quirkiness.
  13. Short video. 
    Attention spans are shortening at alarming rates. Create a 1-1:30min recruiting intro video and then serve up other longer videos (if necessary) for those interested in learning more about your organization.
  14. Compelling music. 
    Your video’s music can make or break the video. Music can demonstrate your relevance, innovation, and the pace of your organization.
  15. Visible call to action. 
    Make sure viewers know exactly what their next step should be (ex: visit to apply or text APPLY to 12121). Make it clear and visible. Place it at the end of the video and in the video description.

(This is 1 of the 47 strategies shared in Ryan’s new book, The Millennial Manual: The Complete How-To Guide to Manage, Develop, and Engage Millennials at Work.)

Reprinted with permission.

Stop Making These Top 10 Marketing Mistakes

Duane Alverson

By:  Duane Alverson, President
MacDonald Broadcasting Company (Saginaw & Lansing)

If you’re like most business leaders, you’re likely struggling to navigate the myriad of marketing channels available to advertisers these days. With so many options out there, and with attention spans so fragmented and disjointed, how are business owners to know how and where to best spend their precious marketing dollars–especially with limited budgets?

Reflexively, most people fall back on one of three “safe” plans:

1.) They rely on hunches, and/or use the “trial-and-error” approach. They spend a little bit here and a little bit there, hoping that something will pay off somewhere. Then, when none of it works, they’re left scratching their heads.

2.) They play “follow-the-leader,” and simply do what their competitors are doing, without much rhyme or reason to the approach. But what if the competitor is making the “trial-and-error” mistake themselves?
3.) They do nothing, out of paralysis that comes from not knowing where to start. And we all know what doing nothing gets you.
Unfortunately, all three plans are neither safe nor strategic. As a result, these businesses end up repeating one or more of the  Top 10 Most Common Mistakes in Marketing.

Is your company making one of these 10 mistakes? CONTINUE READING to find out–and to learn how you can reverse course and make the most out of your marketing budget! Of course, there is much more to discuss than can be covered in one article. If you have any questions about how you can avoid these mistakes and maximize your marketing potential, contact me to schedule a time when we can review your particular goals in person.

Duane Alverson currently serves as President of MacDonald Broadcasting Company. Duane has been with MacDonald Broadcasting Company for 32 years serving in various sales leadership positions. He served as Chairman of the Michigan Association of Broadcasters in 2012 and as President of the Michigan Jaycees in 1981-82. Duane resides in Saginaw, Michigan.
Reprinted with permission. 

Coming Soon: Fall Career Fairs!

Attention Stations and Companies: Fall is right around the corner!

Secure your booth TODAY at one of the MAB Foundation’s Fall 2017 Career & Networking Fairs. Meet with students and young professionals from across the state!

  • October 18, from 12 to 4 p.m. at Western Michigan University’s Brown Hall.
  • October 19, from 12 to 3 p.m. at Central Michigan University’s Bovee University Center
  • October 26, from 4 to 7 p.m. at Specs Howard School of Media Arts’s Southfield location.

Click here to sign up.

WKAR’s ‘QuizBusters’ Announces Final Season

The long-running high school game show “QuizBusters”  will begin its final season this fall,  WKAR-TV (East Lansing) announced on July 5.

The award-winning original series first aired on Michigan State University’s public television station in 1989. In that time, as many as 100 different school districts, including home school groups, have sent teams to compete on the quiz show.

“I have been humbled by the outpouring of support and words of kindness from viewers and, especially, my former contestants,” said Matt Ottinger, “QuizBusters” host and producer, in a statement on “While we have fun playing the game in the studio, we don’t always see the greater impact in the community and the memories we are creating for the students.”

The final 29th season of “QuizBusters” will begin October 7 and continue through the Grand Championship Series in Spring 2018.

WKAR Public Media is part of Michigan State University’s College of Communication Arts and Sciences. WKAR provides mid-Michigan and the global community with award-winning original programming and the best from PBS and NPR via television channels WKAR-HD, WKAR World, WKAR Create and WKAR PBS Kids; and radio broadcasts at 90.5 FM, 94.5 FM, AM 870 and WKAR Radio Reading Service.

How to Back Up Your Radio Station’s Soundcloud Files

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Last week, laid off 40% of its workforce — 173 of its 420 employees. Despite having over 175 million users in 2014 (the last year the company released numbers for), the audio hosting website has struggled to find a profitable business model. In 2015, it lost over $50 million. Spotify and Twitter flirted with the idea of acquiring Soundcloud, but neither deal materialized; instead, SiriusXM invested in the company.

I am not in the business of speculating about the future of tech companies. However, so many radio stations use Soundcloud as a means of sharing audio clips — from morning show bits to artist interviews — that I think it’s worth issuing a warning: If your station has important audio files hosted on Soundcloud, make sure that you have them backed up on a local hard drive.

Some tracks can be downloaded by logging into Soundcloud and clicking the small ‘Download’ button beneath the track itself. However, not all tracks are downloadable directly from Soundcloud; it depends on the settings of the user who uploaded the track.

If you don’t see a ‘Download’ button beneath the track, you can use a third party website to download it. This usually involves copying the URL of the track you want to download, pasting it into the other website, and clicking a button to grab the clip. I have found mixed results with these third party sites, but here are a few that worked for me:


Another option is to install an extension in your web browser that allows you to download Soundcloud tracks. For example, the Soundcloud Downloader Free extension for Google Chrome adds a ‘Download’ button beneath Soundcloud tracks to make it easy to back up your files.

I can’t predict what will happen to Soundcloud, but you can protect your radio station from any unpleasant surprises by taking some time to back up all of your Soundcloud tracks today.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.