Category Archives: June 2017

FCC Releases Updated ETRS Registration Information

While the Federal Emergency Management Agency (FEMA) has not decided whether, or when, to have another national EAS test this year, the FCC’s EAS rules provide for yearly updates to the Form One information in the Electronic Test Reporting System (ETRS). On June 26, the FCC released a Public Notice containing instructions on how to register for ETRS using the Commission Registration System (CORES). Among the improvements made to the ETRS in 2017 is that filers will now use a single account to file on behalf of multiple FCC Registration Numbers (FRNs).

The Commission will release a Public Notice in July announcing the
availability of ETRS Form One, and the date by which EAS
participants will be required to update their ETRS Form One
information. Instructions for updating Form One are linked below. We suggest you hold on to these pending release of the July Public Notice.


NAB Supports FCC’s Decision to Raise Regulatory Fee Threshold

According to a report in Broadcasting & Cable, the National Association of Broadcasters (NAB) supports the FCC’s decision to raise the regulatory fee exemption threshold from $500 to $1,000. In the comments filed by the NAB, it writes that the cost of collecting payments would most likely exceed the actual amount of the payment, while smaller and rural TV and radio stations would benefit significantly from the decision.

FCC Seeks Public Comment on Blue Alert Legislation

The Federal Communications Commission (FCC) voted unanimously in favor of an event code that would create a streamlined way for the media to issue Blue Alerts when a police officer has been threatened or harmed. The proposal will now be up for public comment for three months.

According to the FCC, the alert would go out when a suspect is at large and there’s “actionable” information for the public — such as a clear description — in circumstances that involve an imminent, credible threat to a law enforcement officer or when a law enforcement officer is missing, seriously injured or killed in the line of duty. Under the proposal, the state and local officials would deterimine when or whether to issue Blue Alerts.

5 Tips for Writing Better Headlines on Your Radio Station Website

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

When you write news articles or blogposts for your radio station’s website, the most important line is the headline. That’s because the headline will appear all over the internet: when people share the post on social media, find it in their search results, pull it into their RSS reader, open to it in an automated email campaign, etc.

Good headlines are a crucial component of your overall digital strategy because this is how you use your content to draw people from social media and search engines back to your website. Compelling headlines can have a significant impact on your overall website traffic. With that in mind, here are five tips for writing better website content headlines:

1. Don’t Be Too Vague…
Don’t assume that people will only see your headline in the context of your website. Headlines should make sense by themselves because people may encounter them off your site with no other clues about their meaning. For example, your headline may appear in a retweet, in which case the reader wouldn’t even know that this headline was written by a radio station! Headlines should give people all of the information they need to decide if they want to read an article.

Example: Instead of “Concerts,” try “Boston Concerts.” Instead of “Interview with Brad Paisley,” try “WKRP’s Johnny Fever Interviews Brad Paisley.”

2. …But Leave Some Mystery
Have you ever watched a movie trailer and thought, “I don’t need to see that movie now; I already know everything that happens!” A bad headline can have the same effect. If you put too much information in the headline, people may feel like they don’t need to click through to your website to read the post. A great headline strikes a balance between telling people what a post is about and also intriguing people enough to make them click.

Example: Instead of “Katy Perry and Taylor Swift Are Fighting Over Backup Dancers,” try, “Here’s the Real Cause of the Rift Between Katy Perry and Taylor Swift.”

3. Include Proper Nouns
Search engines like Google use headlines to determine what a post is about and whether it should be included in their search results. By including the proper nouns that people are most likely to type into Google when doing a search, you can increase your website’s traffic. If you get too cute with blog post titles, it could hurt your website in its search engine rankings.

Example: Instead of “The Fab 5 Remaster a Classic Album,” try “The Beatles Release Remastered ‘Sgt. Pepper’s’ Album.”

4. Include Your Radio Station’s Keywords
Keywords are the words or phrases that people type into a search engine when looking for content. Your radio station should know the most important keywords for its website and include these in headlines as much as is appropriate. Your keywords might include your city, your format, your disc jockey’s names, etc. Don’t miss opportunities to include these.

Example: Instead of “5 Things to Do This Weekend,” try “5 Fun Things to Do in Detroit This Weekend.”

5. Match the Style of Your Co-Authors
If your radio station’s website has multiple authors contributing content, make sure that they all match stylistically. I often come across radio station websites where it’s obvious that different staffers wrote different headlines: some use title case while others use sentence case; some abbreviate while others do not; some include emojis while others don’t. It’s helpful to create a style guide for your radio station’s website content that covers headline writing to ensure that everything has a consistent look to it.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

Feeling Lucky? Be a Winner at this year’s Advocacy Conference

Great prizes are in store for you as part of the Annual MAB Foundation Raffle!

You could win $300 cash, four tickets to a Detroit Tiger’s Game or an overnight stay with a choice of golf or skiing at Crystal Mountain Resort.

Raffle tickets are $10 each and benefit the MAB Foundation. They will be available at the 2017 Advocacy Conference on August 22 at Crystal Mountain Resort in Thompsonville. There also is an option to purchase your tickets online when registering for the conference. Register for here …

MAB’s Palombo Meets with D.C. Staffs, Attends ‘Service to America Awards’

MAB Government Relations Manager Elena Palombo went to Washington, D.C. last week to meet with the Michigan Congressional legislative staff to discuss issues affecting our members including: post-spectrum auction repack, preserving ad tax deductibility and opposing legislation that imposes performance tax on our radio members. MAB was also on hand to help celebrate our member WDIV-TV winning the NABEF Service to America Awards. We send warm congratulations to the station and the staff for winning this prestigious award

Snyder Picks Mason as the New MEDC CEO

Gov. Rick Snyder has tapped Jeff Mason, Executive Director of the state’s University Research Corridor, to replace Steve Arwood as the CEO of the Michigan Economic Development Corporation (MEDC).

Mason will still have to be approved by the MEDC Executive Committee, which will meet on July 11 to consider Snyder’s nomination. Mason has led the University Research Corridor since 2009. He was previously at the MEDC in various positions from 1999-2009.

“Jeff has a long history of commitment and dedication to improving Michigan’s economy and growing jobs – from his previous time at MEDC to the past eight years with the University Research Corridor,” Snyder said in a statement.

Get the Scoop on ‘Fake News’ and Other Important Issues

Learn from the experts at the 2017 Advocacy Conference & Annual Meeting.  This year’s line up of speakers will offer valuable insight on the “fake news” phenomenon and other current issues that are important to the broadcast industry.

Dr. Esther Thorson

The MAB is excited to host Professor Esther Thorson, PhD from Michigan State University’s School of Journalism.  Dr. Thorson is a nationally recognized expert on news consumption and will discuss recent “fake news” issues.  She will highlight some of her recent work on news consumption patterns regarding fake news and fact-checking efforts as well as several new political socialization projects and how news stories about controversial and politicized subjects (e.g., global warming) can be rewritten to reduce wholesale rejection.

This year’s Advocacy Conference speaker line up also features Rick Kaplan, General Counsel and Executive Vice President for Legal and Regulatory Affairs at the National Association of Broadcasters. Rick will give members an update on what the NAB is doing to advocate on a national level for the broadcast industry.

Rob Elhenicky, Partner & MAB Lobbyist from Kelley Cawthorne, John D. Pirich of Honingman Miller Schwartz and Cohn LLP and David Oxenford of Wilkinson Baker Knauer LLP also will be on hand to bring attention to important Michigan legislative updates, focusing on issue advertising. You don’t want to miss out on this insightful opportunity to forecast the issues on the horizon and be prepared from the coming year.

The 2017 Advocacy Conference will take place on August 22 at Crystal Mountain Resort in Thompsonville. Register now to attend.


WLEN Celebrity Pie Auction Benefits Cancer Society

On June 7, Lenawee Broadcasing’s WLEN-FM (Adrian) held its 18th Annual American Cancer Society Relay for Life Celebrity Pie Auction. 106 pies donated by station personnel, area businesses and local celebrities were auctioned off. The event began at 6:00 a.m. and ran through 5:00 p.m., with pies auctioned on the air each hour.

The grand total raised for the day was $3741.10. All the proceeds were donated to the Lenawee County ACS Relay for Life. Over $45,000.00 has been raised by WLEN to date for the Relay through the Celebrity Pie Auction.

Michigan Nexstar Employees Give Back with “Day of Giving”

On June 16, The Nexstar-owned television stations in Michigan, WOOD-TV (Grand Rapids), WLNS-TV (Lansing) and WJMN-TV (Marquette) joined 168 other Nexstar stations nationwide for the company’s annual “Founder’s Day of Caring,” where company employees donate a half-day to a local non-profit or community agency.

This year’s event corresponded with Nexstar’s 21st anniversary.
In Grand Rapids, employees of WOOD-TV volunteered at three food pantries in Grand Rapids, Holland and Kalamazoo, doing everything from building produce stands to decorating lunch bags for Kids’ Food Basket in order to help fight hunger in the community.

Employees of WLNS-TV in Lansing were at two food banks and one nature center to help out.

Staff at WJMN-TV in Marquette traveled to nearby Ishpeming with a team of volunteers to help build a new community garden.

Nexstar Chairman, President and CEO Perry Sook says he’s always believed serving the local community is at the very heart of Nexstar’s mission.