Category Archives: June 2018

Appeals Court Rules FOIA Denial Triggers Lawsuit Clock

The Court of Appeals, in a per curiam decision in Progress Michigan v. Attorney General has ruled last the Freedom of Information Act allows denials to be challenged in the Court of Claims, but the action must be filed within 180 days of a final determination.

Progress Michigan had asked for emails from the private accounts of 21 Department of Attorney General staff after records from an earlier request showed some instances of using their private accounts for official business. The department rejected the appeal, saying the only records it had from those accounts were exempt as attorney work product. The group first appealed to the department, which denied again, and then to the Court of Claims. Its challenge in the court, though, was not properly signed and notarized and so was dismissed. The court followed the Supreme Court’s reasoning on medical malpractice cases in finding that failure to sign the complaint was fatal and could not be cured by amending the complaint to include the proper signatures.

FCC to Consider Children’s TV Rules Changes

The FCC released a fact sheet on its proposed NPRM to revise the Children’s Television rules.  The changes, if adopted, would reduce the burden on TV stations. Specifically, the proposal recommends filing Children’s TV reports annually rather than quarterly, eliminates the requirement that stations increase the amount of children’s educational programming by an additional three hours per week for each multicast stream aired, and allows stations to air all of their children’s educational programming on multicast channels (rather than on the primary) without regard to whether those multicast streams are carried by MVPDs.

NAB Applauds MMA’s Passage from Senate Judiciary

The Senate Judiciary Committee approved the Music Modernization Act (MMA) by unanimous voice vote on June 28.

The MMA includes language that will formally establish a role for Congress as the Department of Justice reviews consent decrees with the two largest performing rights organizations — ASCAP and BMI — which collectively license over 90 percent of the musical works that are played on local radio and television stations (Section 105, page 143).

“NAB strongly supports the Music Modernization Act, and applauds the efforts of Chairman Grassley, Ranking Member Feinstein, and Senators Hatch, Whitehouse and their cosponsors on this bill. This balanced legislation provides much needed reforms to the music licensing market to the benefit of songwriters, legacy recording artists, producers, digital streaming services and music users,” NAB President and CEO Gordon Smith said in a statement. 

“In particular, NAB applauds the inclusion of language in today’s managers’ amendment that ensures enhanced congressional oversight of the DOJ’s announced review of the ASCAP and BMI consent decrees. The framework provided by these decrees is essential to a functioning music marketplace and they were comprehensively reviewed just two years ago with the DOJ concluding that their continued existence is squarely in the public interest. Any action to terminate these decrees must be preceded by Congressional action to ensure that songwriters, licensees and consumers will not be harmed. NAB looks forward to working with all Senators as the Music Modernization Act moves forward and urges its swift passage.”

Repeat Customers Are Key to Profitability

Dick Taylor

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Dick Taylor,  CRMC/CDMC

The radio advertising business is all about repeat customers. Radio’s power is its ability to deliver both reach (the number of people who will hear your advertisement) as well as frequency (the number of times a listener will hear the same advertisement). Radio, for all of my life has been the medium for delivering the best frequency for an advertiser, but in today’s world, it now is also the best for delivering reach too.


It all starts with building relationships with your advertisers. People do business with people they know and like.

When I started out in radio sales, my first goal was to start making friends with each business person I called on. I used to say to myself, “If you can’t make a sale, make a friend.”

Advertising is an Investment

The problem in today’s fast-paced world is everyone wants things to happen immediately. Patience is at an all-time low.

When you’re dealing with people and human nature, things move at their own pace.

Farmers know when they plant a crop, they won’t be going out the next day to harvest it. Likewise, when you put an advertiser’s message on the radio, it will take time to grow in the mind of the consumer. Done correctly, a business can be harvesting sales 52-weeks a year.

Great Radio Ads

Great radio advertising can benefit the listeners of your radio station in addition to growing the business of your advertisers. Great ads speak about the customer’s wants, needs and desires.

Getting Referrals

Make money for your advertisers and they will be happy to refer you to other local business people who could benefit from your radio station’s audience. And unlike cold-calling (knocking on doors of people you don’t know), a referral is like getting a foot-in-the-door. It’s golden.

Fair Prices & Excellent Service

Studies have shown you don’t have to have the lowest price to attract repeat business, fair prices will do.

Combine fair prices with excellent service and you have a winning combination.

Your goal as a radio sales person should be to become a sustaining resource for your customers. A person who they call first when they need help with their advertising or promotions. A person they trust.

You Can’t Do It Alone

Everyone in your radio station that comes in contact with your listeners and advertisers impacts the future relationship your station will have with each of them. Everyone needs to be engaged in delighting your listeners and your advertisers.

It takes a team effort to be successful.

Reprinted by permission.

Dick Taylor has been “Radio Guy” all his life and is a former professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky and he’s currently seeking his next adventure.  Dick shares his thoughts on radio and media frequently at

Ribbon Cutting for New Station in Mt. Pleasant

With scissors in hand, Laurie Peters gets ready to cut the ribbon while Bob Peters (in blue) looks on!

On June 7, a ribbon-cutting ceremony was held in Mt. Pleasant to officially mark the launch of a new WMMI-AM and its new companion FM translator.

The ceremony was held at Mountain Town Station and included an appearance by Michael Patrick Shiels, host of Michigan’s Big Show, which is heard on the station.  The event was hosted by the Mt. Pleasant Area Chamber of Commerce.

Owned by Bob and Laurie Peters’ Latitude Media, the all-talk format was launched along with the companion FM translator in late February.

Blarney Stone Broadcasting To Bring Lick The Plate To Northern Michigan Radio

Northern Michigan’s Blarney Stone Broadcasting has announced a joint marketing and distribution agreement with and Traverse Magazine that brings Lick the Plate to Blarney Stone stations WKLZ-FM, WQON-FM, WFCX-FM and WFDX-FM.  The program will air weekdays during afternoon drive and be repeated in evenings along with its current distribution on

Hosted by David Boylan, Lick the Plate is an original culinary food and music show, telling the stories of culinary personalities since 2015.

In addition to airing on the Blarney Stone stations, the show will be distributed in podcast format via digital and social media channels on all 3-station brands. The 5 episodes that air Monday – Friday will be complemented by longer format bonus content in podcast format on The expanded distribution will give Lick the Plate coverage throughout Northern Michigan in addition to it’s Southeast Michigan and Ontario footprint on 93.9 The River (CIDR-FM).

Blarney Stone Broadcasting President/CEO Sheryl Coyne had been looking to source new content that features the exploding Northern Michigan culinary scene when Christopher Hunt, Director of Sales at MyNorth & Traverse, Northern Michigan’s Magazine approached her about a joint marketing and distribution agreement to spread Lick the Plate across multiple platforms.

She had this to say about the collaboration: “We were big fans of Lick the Plate and when Chris approached us with this we jumped at the opportunity. With our multi-platform distribution and our combined audiences, the show is going to be a dominant force and go-to resource for Northern Michigan foodies and the advertisers that want to reach them.” Christopher Hunt added, “This is definitely one of those win-win scenarios for all of our brands. Combined, we will have a fully integrated distribution strategy for Lick the Plate that covers digital, print and broadcast and our advertisers are going to eat up that mix, so to speak. It will enable them to reach the highly desirable audience that Lick the Plate attracts through multiple channels and that is the value I sought to provide when I approached Sheryl with this idea.”

Lick the Plate host David Boylan was equally enthusiastic: “This is an incredible opportunity for me to expand the reach of the show in Northern Michigan. The culinary scene extends throughout the Northern half of the state and the talent driving it is incredible. This is also going to be a huge bonus for my guests who will now have a much larger audience listening in on their story.”

CMU’s Dr. Jerry Henderson: November 19, 1938 – June 16, 2018

Dr. Jerry Henderson

The MAB is sad to report that Dr. Jerry Henderson, 79, of Bay City, Mich., passed away on the afternoon of Saturday, June 16, 2018, at Brian’s House Hospice.

Dr. Henderson was a Professor of Broadcast and Cinematic Arts at Central Michigan University and a member of the faculty since 1975. As station operations manager since the mid-1970’s, he shepherded station WMHW-FM from 10-watt to 13,000-watt HD status, training hundreds of students in station operations and paving the way for many of them to win a wide-range of awards, as well as pursue highly successful radio industry careers.  His beloved students often referred to him as “Dr. Jerry.”

Born in Malone, N.Y., on November 19, 1938, Jerry was the son of the late Robert A. and Charlotte (Disque) Henderson. He graduated from Franklin Academy High School in June of 1956, then went on to study at the University of Rochester, N.Y., Paul Smiths College in Paul Smiths NY, and Hartwick College in Oneonta, NY… Jerry completed his undergraduate career at Hartwick College where he earned a B.A. in Psychology in 1962.

Prior to his tenure at CMU, Jerry was an Assistant Professor at Westminster College in New Wilmington, Pa., an instructor for speech at the University of Maine,  and a speech and drama instructor at Lamar State College of Technology in Beaumont, Texas. In between semesters in 1980, Jerry served as a production assistant and driver for NBC. He worked as a radio programmer at various stations in New York, Pennsylvania, Texas and Maine and was a recording and editing engineer at Magnetic Recorder and Reproducer Corporation. Early in his career, Jerry was a staff writer for the Malone Evening Telegram.

A celebration of Dr. Henderson’s life will be held this Sunday from 3 to 11 p.m. at Captains Quarters, 6011 E. Atherton Road in Burton.  M ore:

Read Dr. Henderson’s complete obituary here.

Buchanan to lead as General Manager

Rachel Buchanan

Rachel Buchanan has been named General Manager of, (WSAE-FM/WJKN-FM) Spring Arbor University’s proprietary radio station.

Buchanan began her radio career in 1998 as a student broadcaster at WEJY-FM, Monroe High School, a student station in Monroe, Mich. Arriving at Spring Arbor University (then College) in 1999, she pursued a bachelor of arts in communication degree with an emphasis on broadcasting. Upon her graduation from Spring Arbor University in 2003, she was hired as the secretary for (then) Power Praise FM. Over time, Buchanan took on roles of promotions coordinator and program director, all while maintaining an on-air show in various dayparts as Rachel Ryder.

“I cannot believe I am here,” said Buchanan, who initially thought she would become an art teacher or pursue a career related to music performance. “It has been an amazing ride, and I look forward to continuing my love for radio and leading our team of professionals and students in my goal to offer a positive perspective to the Jackson area.”

Buchanan’s time with the station has included various format changes (89.3 the Vibe, 89.3 the Message) and being on the ground level with a team that created and developed the format, blending mainstream and Christian formats, resulting in the current “Music that makes you feel good®” format. simulcasts on both WSAE-fm (commercial) and WJKN-fm (non-commercial) out of Spring Arbor University, with seven translators across south-central Michigan. SAU Radio also includes The Message, an online radio station airing adult contemporary Christian music, which is also used as a student training ground.

Buchanan leads a team of students and professionals at Spring Arbor University radio, in her management role and in the classroom, where she has taught communications courses as an adjunct professor since 2007. She also earned her Master of Arts in Communication at Spring Arbor University. She and her husband, David, make it a personal goal to help others love the Jackson community as much as they do, where they enjoy spending time with their two young sons.

“Spring Arbor University is fortunate to have someone as experienced to provide leadership for our radio station,” said Doug Wilcoxson, Executive Vice President, Spring Arbor University. “She is deeply invested in the Jackson community and looks forward to partnering in this great community”.