Category Archives: MAB Events

Martyn Horspool Will Break Down ATSC 3.0 at the #MABshow

Martyn Horspool

Drawing on four decades of international broadcast engineering experience, Martyn Horspool will break down ATSC 3.0 at the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly known as the Great Lakes Broadcasting Conference & Expo (GLBC), will take place March 6 and 7 at the Lansing Center in downtown Lansing.

Horspool currently serves as the product manager for television transmission at GatesAir in Mason, Ohio. He will present the following two ATSC 3.0-themed sessions:

Overview of the ATSC 3.0 Standard (March 6 | 2:00 p.m.)
The existing ATSC 8-VSB standard has been around for more than 20 years. A new standard for digital over-the-air transmission, ATSC 3.0, has been developed which brings with it some major improvements, together with a host of advanced features. The ATSC 3.0 standard has been designed to merge IP with broadcasting together with unprecedented robustness, performance and flexibility. This session will cover the details of the ATSC 3.0 Physical Layer and explain some of the improvements and what they may mean for the broadcaster.

ATSC 3.0 – Characteristics and Transmission Requirements (March 7 | 11:30 a.m.)
ATSC 3.0 promises to bring with it many advanced features and capabilities which will enhance the future of over-the-air television. Since the ATSC Physical Layer uses an OFDM-based modulation scheme, several important differences between it and the current ATSC 8-VSB modulation are apparent. Some of these differences will impact the ability of existing transmission equipment (transmitter, RF system, RF line and antenna) to successfully and reliably perform their intended tasks. This presentation will cover some of the key areas that need to be investigated and provide some insight as to how to prepare for the transition to ATSC 3.0 transmission.

Horspool has been employed in the broadcast industry for 43 years, starting as a transmitter maintenance engineer with the Independent Broadcasting Authority in the United Kingdom in 1974. His move to Harris Broadcast Division in 1980 was the start of a long career that has paved the way to his current role, including numerous positions in service, engineering, sales support and product management. He has participated and presented at major broadcast conferences worldwide and has authored numerous publications and technical papers.

Discover the full line up of dynamic speakers and register to attend this year’s conference at GreatLakesMediaShow.com 

 

 

‘Next Generation Speaker’ Ryan Jenkins Will Bring the Future of Sales and Leadership Into Focus

Ryan Jenkins

Internationally recognized “Next Generation Speaker” and author of The Millennial Manual: The Complete How-To Guide to Manage, Develop, and Engage Millennials at Work Ryan Jenkins will help to bring the future into focus when he leads three breakout sessions during the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly known as the Great Lakes Broadcasting Conference & Expo (GLBC) takes place March 6 and 7 at the Lansing Center in downtown Lansing.

Jenkins helps organizations gain clarity around Millennials and Generation Z so that leaders can effectively lead, engage, and sell in today’s multi-generational marketplace.  He has been featured in Forbes, Fast Company, Inc., and SUCCESS Magazine.

His Ryan-Jenkins.com blog and podcast, along with his column in Inc.com inspire and equip thousands of people every week. Ryan’s passion, experience as a Millennial himself and his fresh and forward-thinking approach to generations have made him one of the most highly sought after generational and future of work keynote speakers.

Jenkins also is a partner at 21Mill.com, a micro-learning training platform dedicated to helping Millennials perform better at work.

He will present the following next-generation focused management and sales sessions:

Next Generation Leadership: Proven Strategies to Engage Millennials and a Multi-Generational Workforce

A generationally diverse workforce is better equipped to respond to today’s high-flux and disruption-prone marketplace. Since Millennials became a majority of the labor force, generational differences have never been wider as each generation has a varying perspective of work, leadership, technology, and selling/buying. In fact, 52 percent of workers say they are least likely to get along with someone from another generation. Those that learn to lead and engage Millennials (and across generations), will gain the necessary competitive advantage in today’s exponential and fast changing times.

Audience Outcomes:

  • Gain extreme clarity around who are the generations.
  • Learn why generations matter.
  • Understand each generation’s perspective of leadership, communication, technology, and work.
  • Learn 2-4 keys to engaging a multigenerational workforce.
  • Discover the silver bullet sure to engage any multigenerational team.
  • Relevant examples of organizations successfully engaging a multigenerational workforce.
  • Inspiring story about how to manage change successfully.

Generation Z: Recruit, Lead and Sell to Today’s Youngest Generation

Meet the generation that’s never been offline. Seventy-seven percent of Generation Z believe they’ll need to work harder than other generations to have a fulfilling professional life. If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation.

Generation Z is today’s youngest generation. They are the first generation who will spend their entire life in a world where earth’s accumulated knowledge can be accessed in an instant with a touch of a finger. Generation Z, equipped with their own strengths, weaknesses, perspectives, needs, and wants have begun making their presence known. Generation Z may be the most socially savvy group marketers ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach. Much like the Millennials, whose sheer size and early tech adoption was a catalyst for many consumer and workplace shifts, Generation Z will have similar disruptive tendencies growing up enabled and empowered by a tech-heavy and digital world. Change is inevitable but the understanding and engaging of Generation Z must be intentional. Your organization’s future vitality depends on it. We’re just beginning to see what Generation Z is capable of. Ryan’s presentation will give you the advantage moving forward.

Next Generation Selling: Keys to Positioning a Brand or Service with the Millennial Buyer.

Seventy-three percent of Millennial workers are involved in decisions to purchase products or services for their companies. Because of Millennials hyper-connected and high-tech upbringing, Millennials approach the buying process differently than previous generations.  Mobile communications and the social web have forever changed the customer expectations of the Millennial generation. As more and more Millennials move into decision-making roles, it becomes critical that organizations learn how to effectively connect and sell to this emerging demographic.

Audience Outcomes:

  • Gain extreme clarity around who are the Millennials.
  • Learn the powerful why behind selling to Millennials.
  • How to effectively communicate with Millennials.
  • Key Millennial selling strategies any salesperson can leverage.
  • Practical to-dos to strategically position your brand or service with Millennials.
  • Relevant examples of organizations successfully engaging Millennials.

Click here to check out the 2018 Great Lakes Media Show’s exciting line up of speakers.

 

‘Fighting Fake News,’ ‘Covering Guns and Ammo’ and ‘Tell it Online’: Poynter’s Al Tompkins Will Present 3 Breakouts at Great Lakes Media Show

Al Tompkins, The Poynter Institute’s senior faculty for broadcasting and online, will be on hand at the 2018 Great Lakes Media Show to present three fantastic and timely breakout sessions.

The Great Lakes Media Show, formerly know as the Great Lakes Broadcasting Conference & Expo (GLBC), will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more and register to attend at GreatLakesMediaShow.com.

Tompkins is the author of the book “Aim For The Heart: A Guide for TV Producers and Reporters,” which was adopted by more than 75 universities as their main broadcast writing textbook. For almost 10 years, thousands of people a day read his online journalism story idea column “Al’s Morning Meeting” on Poynter.org.

He will present the following three sessions during the Great Lakes Media Show:

Fighting Fake News
As much as journalists resist the phrase, fake news is real. Discover the difference between information, misinformation, disinformation and propaganda.  One of these is toxic! Learn to spot fake photos and videos and see how the hidden metadata on images and documents can help you unlock who generated them plus where and when they were produced. Discover the four questions that will reveal fake studies and claims and learn how to understand the dark web where rumors and conspiracies hatch and spread.

Covering Guns and Ammo
Michigan viewers and listeners know and like guns.  It is a hunting culture that is so loyal highways are jammed with hunters heading north to deer hunting camps on the opening day of the season. It is vital for journalists to understand guns in order to report on the unfolding debate about gun control and gun violence. Tompkins will address the difference between calibers and gauges, show the difference between automatic and semi-automatic weapons, help participants understand what is legal to own and what is not, demonstrate how ammo works, outline the key words and phrases that journalists often get wrong, help participants understand why the Second Amendment is key to the gun control conversations and illustrate how the background check, licensing and record systems work (or not) in the United States, compared to other places including our northern neighbor, Canada.

Tell it Online
Online storytelling involves more than posting a newspaper or TV story on the website. Learn the secrets of what kind of video stories become online hits. See why graphics and images are vital to online content and let us show you how to take your legacy media story and make it interactive online.  The word to remember  is “engagement” and the way to get it is “interactivity.” You can do this. Discover how.

For 24 years, Tompkins has worked as a photojournalist, reporter, producer, anchor, assistant news director, special projects/investigations director, documentary producer and news director.  He has trained thousands of television news producers, reporters, photojournalists and managers in his One-Day Storytelling Workshops in 45 states, Canada, Denmark, Iceland and South Africa.

Click here to learn more about Tompkins and the full line-up of dynamic and engaging speakers who will be a part of the 2018 Great Lakes Media Show.

Featured Keynote: Caroline Beasley Will Open the 2018 Great Lakes Media Show

Caroline Beasley

Regularly recognized as one of the “Most Influential Women in Radio” and executive member of the National Association of Broadcasters board of directors, the MAB is excited to introduce Caroline Beasley as its featured keynote presenter to open the 2018 Great Lakes Media Show.

Caroline Beasley serves as the Chief Executive Officer of Beasley Broadcast Group, Inc, based in Naples, Fla. She has played a major role in shaping the company founded in 1961 by her father, Chairman George G. Beasley.

The Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more at GreatLakesMediaShow.com 

Ms. Beasley was appointed Chief Executive Officer of Beasley Broadcast Group, Inc. on January 1, 2017, previously serving as interim Chief Executive Officer from March 18, 2016 until December 31, 2016 and as Executive Vice President, Chief Financial Officer, Treasurer and Secretary beginning in 1994.

She currently serves on the Board of Directors of BMI. In addition, Ms. Beasley is a member of the Board of Directors of the National Association of Broadcasters (NAB), and previously served on the Radio Executive Committee of the NAB Board of Directors. She is a past Chairman of the NAB Radio Board, and was elected to serve once again as Radio Board Chair in January 2017.

In 2017, she was honored by Radio Ink magazine as “Radio Executive of the Year.” Ms. Beasley was named one of the “40 Most Powerful People in Radio” in 2011, 2012 and 2016. In addition, she has been recognized in the magazine’s “Most Influential Women in Radio” listing on an annual basis since 2003.

Ms. Beasley received the 2016 “Distinguished Service Award” from the North Carolina Association of Broadcasters and was the 2012 recipient of the “Frances Preston Trailblazer Award” from the Mentoring and Inspiring Women in Radio Group (MIW), a national organization dedicated to promoting the advancement of women to senior positions in the radio industry.

Ms. Beasley is a member of the Board of Visitors at her alma mater, the University of North Carolina, where she earned a bachelor’s degree.

She will  be joined on stage by Fred Jacobs, President of Michigan’s Bingham Farms-based Jacobs Media Strategies. The keynote session will  focus on the future of the radio broadcast industry.

Larry Patrick,  Managing Partner of Patrick Communications, will  join in later in the session to bring a television perspective into the discussion.

What’s Next? Media Show Keynote Discussion Will Turn Eyes Toward Future

How will broadcasters adapt in the age of debated net neutrality, voice-based technologies, NextGenTV, autonomous cars, and the Digital Dashboard? Where are the best places for broadcasters to deploy financial and human resources in the years to come?

Three of the nation’s top broadcasting professionals will team up for an interactive panel discussion to prognosticate about the future of the industry and kickoff a day of dynamic breakout sessions at the  2018 Great Lakes Media Show.

Moderated by Jacobs Media’s Fred Jacobs, the Beasley Media Group’s Caroline Beasley and Patrick Communications’ Larry Patrick will discuss how innovations in technology will continue to transform every aspect of the broadcast industry over the next five years and beyond.

Register now to attend the 2018 Great Lakes Media Show and experience this important keynote discussion, “Innovating Into the Future, ” and many other great learning opportunities.

The Great Lakes Media Show, previously known at the Great Lakes Broadcasting Conference & Expo (GLBC), is Michigan’s premier broadcast industry event. This successful, and expanding, convention connects talented and influential broadcasters, media company managers, journalists, sales executives, engineering professionals and state-of-the-art exhibits for invaluable networking and educational opportunities.

The 2018 Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more and register to participate at GreatLakesMediaShow.com

  • Caroline Beasley was appointed Chief Executive Officer of Beasley Broadcast Group, Inc. on January 1, 2017, previously serving as interim Chief Executive,  Executive Vice President, Chief Financial Officer, Treasurer and Secretary and other directing roles since she joined the Company in 1983. She currently serves as the Joint Board Chair of the National Association of Broadcasters (NAB) Board of Directors and is a past Chairman of the NAB Radio Board. In addition, Ms. Beasley is a member of the BMI Board of Directors and the Broadcasters Foundation of America Board of Directors. In 2017, she was honored by Radio Ink magazine as “Radio Executive of the Year” and named one of the “40 Most Powerful People in Radio” in 2011, 2012, 2016 and 2017. In addition, she has been recognized in the magazine’s “Most Influential Women in Radio” listing on an annual basis since 2003.
  • Larry Patrick is Managing Partner of Patrick Communications, a Maryland-based media investment banking and brokerage firm with over $7.5 billion worth of deals to its credit.  The firm has sold more than 600 radio stations and 160 television stations. He also owns Legend Communications, a group of 22 small-market radio stations in Wyoming, as well as an interest in 14 major market television stations. Mr. Patrick has served as Chairman of the Board of ION Media Networks, a public company and operator of 60-full-power television stations across the country.  He also is a former Senior Vice President of the NAB.  He is on the boards of numerous other companies and charitable institutions.
  • Fred Jacobs is President of Michigan’s Bingham Farms-based Jacobs Media Strategies and  has emerged over the past two decades as one of radio’s leading visionaries. He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented by the creation of the Classic Rock format. Today, Classic Rock stands out as the most successful radio format in the last 20 years. Prior to launching the company, Mr. Jacobs spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, he became Director of Radio Research for the ABC-FM Owned and Operated Radio Stations. From there, he gravitated to the station side, becoming program director for legendary WRIF-FM in Detroit.

BCBC Early Registration Deadline is Friday

If you or your students are planning on attending BCBC ’17 , be sure to register before October 27 to receive the discounted registration rate of $20.  After October 27, registration will be $35.

NEW this year at BCBC, we’re offering a FREE head shots for students 18 and over! Students should make sure to register early to take advantage of this offering.

Here’s the full BCBC schedule of events:

8:00am
Registration Opens

9:00am
BCBC Welcome/Coffee and Rolls

9:15am – 9:30am
Networking Break

9:30am – 10:30am
Speed Networking Session 1
Resume Critique
How to Build your Resume and Get Involved Round Tables

10:30am – 10:45am
Networking Break

10:45am – 11:45am
Speed Networking Session 2
The Best Broadcasting Jobs you’ve Never Heard of
 You Don’t Need Permission

11:45am – 1:15pm
Career Fair and Luncheon
FREE Head Shot Service

1:15pm – 2:15pm
How to Create an Award Winning Student Broadcast Awards Entry
Storytelling Across Platforms
Student Advisory Committee Meeting

2:15pm – 2:30pm
Networking Break

2:30pm – 3:15pm
KEYNOTE ADDRESS, WDIV’s Mara MacDonald

DATE & LOCATION
Friday, November 10
Lansing Community College West Campus
5708 Cornerstone Dr., Lansing MI
8:00am-4:00pm
Early registration is only $20 and includes lunch!
($35 after October 27) 

Register for BCBC ’17 HERE and check out more at mybcbc.com.

Show Your Support for Michigan’s Premiere Media Show

Sign up now to partner your brand with the 2018 Great Lakes Media Show, previously known as the Great Lakes Broadcasting Conference & Expo (GLBC), presented by the Michigan Association of Broadcasters (MAB). This is your premier opportunity to engage influential leaders from across the broadcast industry.

The 2018 Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing. Click here to learn about the many ways your business or organization can become one of our honored event sponsors.

Contact Jacquelen Timm at 517-484-7444 or timm@michmab.com  to design a sponsorship package that is right for you.

Learn more at GreatLakesMediaShow.com

One of BCBC’s Favorites is Back Again!

Jay Kruz

Michigan native Jay Kruz will be back at BCBC this year to impart his wisdom on our future broadcasters. Kruz’s sessions are highly rated by students year after year-they love his approachable attitude, awesome hair and endless stream of industry knowledge.

Named one of Radio’s Rising Stars by Radio Ink Magazine and one of broadcasting’s “30 Under 30 in America” by Edison Media, Jay Kruz is the Program Director and Afternoon Host at Mix 94.9 in Cincinnati.

Students will get the chance to learn from Jay in two new sessions:

You Don’t Need Permission

You don’t need someone to create opportunity for you… there are dozens of ways to do it yourself!  Jay Kruz presents real life examples of media personalities and behind the scenes staff who didn’t wait for the chance to shine in “You Don’t Need Permission.” Hear the story of how a geek from Michigan became the lead animator for a major national video game. Find out how a well-known radio voice over artist found a path that others weren’t taking and created a lucrative career. From YouTube stars to internet radio creators, podcasters to producers – Jay will show you why You Don’t Need Permission from anyone to jump start your career.

How to Create a Winning Student Broadcast Awards Entry

The Michigan Student Broadcast Awards deadline is coming up in December, do you know what your entry needs to win?  Watch and listen to past winning entries and learn how to incorporate their winning features in your entries!  Also get a review of this year’s categories and ask your questions about topic ideas and technical concerns.  Fine-tuning your entries now will lead you down the path for success at the awards ceremony in March 2018!

Jay is the perfect person to speak with students about the Student Broadcast Awards.

Make sure your students know about and plan to attend this important career building conference!

DATE & LOCATION
Friday, November 10
Lansing Community College West Campus (NEW!)
5708 Cornerstone Dr., Lansing MI
8:00 a.m. – 4:00 p.m.
Early registration is only $20 until October 27 and includes lunch!
($35 after October 27)

Register for BCBC 2017 HERE and check out the full event schedule at mybcbc.com.

Are you interested in getting involved with BCBC?  We’re looking for Speed Networkers!  Contact Jacquelen Timm, timm@michmab.com, to learn more and sign up!

Jay Kruz as a high school student with adviser Bill Keith with his handful of winning Student Broadcast Awards entries

Remember the MAB When Budgeting for 2018

It’s important to set aside the right amount of funds to make sure you and your staff can fully participate in the wonderful recognition, networking, educational and career-building opportunities the Michigan Association of Broadcasters and MAB Foundation offer each year. Below is a brief glimpse of some of the amazing events and programs in store for 2018. Be on the look out for these great opportunities and more . . .   

  • Great Lakes Media Show Registration | $159/member
  • Radisson Room Rates start at $133 per night, single occupancy*

The 2018 Great Lakes Media Show (formerly known as GLBC) will take place on March 6 and 7 at the Lansing Center. Learn more at GreatLakesMediaShow.com

  • Advocacy Conference Registration | FREE for members
  • Hall of Fame Awards Banquet | $70/person**
  • Grand Hotel Room Rates start at $433 per night, single occupancy*

The 2018 Summer Advocacy Conference and Awards Banquet will take place on August 13 and 14 at the Grand Hotel on Mackinac Island.

  • ABIP | FREE for members
  • BEA Entry Fee | $45/entry
  • Career Fair Booths (Up to 5 opportunities) | $290/each
  • EEO Service through BCS | FREE for members
  • Job Bank | FREE for members
  • Legal Helpline | FREE for members
  • MAB News Updates | FREE for members
  • ‘P1 Learning’ Online Training | FREE for members
  • Webinars on Topics Important to You | FREE for members

*Room rates for MAB events will be finalized and posted at MichMAB.com on by December 1, 2017.

**Listed Awards Banquet ticket price is based on guest lodging at the Grand Hotel. 

There are a variety of Sponsorship Opportunities available for all MAB and MABF programs and events. Contact Jacquelen Timm at 1-800-YOUR-MAB or timm@michmab.com to design a sponsorship package that fits your business or organization.

Students Will Learn to Build and Boost their Resume at BCBC

When it comes time to apply for college or an internship, students need a resume. How can they ensure that they have developed the skills and experience needed to create a resume that will get them noticed?

Luckily, the MAB Foundation is here to help!  This year at BCBC, we’re offering a new session called “How to Get Involved and Build your Resume” for high school and college students that want to discover new ideas on how to get involved in the industry.  Getting involved early-on will help them to build the skills they need to add to their resume when it’s time to hunt for a job or internship.

How to Get Involved and Build your Resume

Building skills to add to a resume can be challenging – let our group of young professionals help you out by giving you tips and advice on how to get involved!  Learn about the endless opportunities you can easily pursue that will be great resume boosters and will help to get YOU noticed when it’s time to apply for college or an internship!

Our professionals know exactly what to look for in a resume and will impart their wisdom on students. Don’t wait until graduation  to get your resume or demo ready, the time to work on it is NOW!

NEW this year, submit your resume or demo by October 27 for the opportunity to have it critiqued during the session (Limited Availability!). Names on resumes can be confidential if wanted.  Email your resume or demo to mabf@michmab.com with the subject line “Resume/Demo Critique for BCBC” by October 27.

Make sure your students know about and plan to attend this important career building conference!

 DATE & LOCATION
Friday, November 10., 2017
Lansing Community College West Campus
5708 Cornerstone Dr., Lansing, MI
8:00 a.m. – 4:00 p.m.
Early registration is only $20 (includes lunch) until October 27!
($35 after October 27)

Register for BCBC 2017 HERE and check out the full event schedule at mybcbc.com.

Are you interested in getting involved with BCBC?  We’re looking for Speed Networkers!  Contact Jacquelen Timm, timm@michmab.com, to learn more and sign up!