Category Archives: BCBC

Make Connections, Get a Look Behind the Scenes at #BCBC18 on November 16

Come to the 2018 Broadcasting Career Builder Conference to get a behind the scenes look into broadcast stations. You’ll also have the chance to network with professionals, find out the best resume techniques, and participate in a career fair.

Online registration closes Friday, November 9. Tickets may be available at the door. Don’t miss out! Reserve your spot today!

Discover more about the “A Look Behind the Scenes”  session offerings below:

Sales, Marketing and Production are all integral parts of local radio and television stations.  Take a deep dive into the inner-workings of major local broadcasters to learn about all the functions that join forces to make a station tick.  Demonstrate your news writing skills and write your own marketing plan and learn why the people who work in sales and marketing at stations are a major reason everyone gets a pay check.

Marketing Solution Case Study – 9:45 AM
Mentor: Jay Morris, Marketing Consultant, Midwest Communications, Inc.

This session will take students through the brainstorm process to show them how different station departments such as programming, editorial, sales and more all contribute to creating solutions for clients using a multi-media approach. In this case-study type session the marketing objective will be provided-it will be up to you to think of creative ways to achieve your goal and make the client happy!

News Anchor Workshop – 11:00 AM
Mentor: Sheri Jones, News Anchor, WLNS-TV (Lansing)

The key to success in the news world is to be able to write something that makes the reader, viewer or listener want more. Content, and how content is written and presented, can make the difference.  This workshop will allow you to demonstrate your news writing skills and give you the opportunity to present your story.

Learn more at MyBCBC.com

Panel of iHeart Media Industry Gurus will Headline Conference Keynote

This year, BCBC is excited to offer participants an engaging Keynote Session led by a panel of leading industry experts from iHeart Media. This top-notch team will share from their experiences in the industry and discuss how the many departments behind the scenes at a station all work together to produce compelling stories, content, events, music and more.

Keynote Session: Innovating into the Future

Broadcasters are an dynamic mix of talented and driven professionals. Their various backgrounds allow them to produce compelling stories for their audiences. Learn the different career paths taken, how daily individual contributions fit into the overall picture and how innovations in technology are changing the broadcast industry in a panel discussion from iHeartMedia’s leading team of talented broadcasters. They’ll share what steps media students should take now to ensure their place in the future of the industry. Joining us, will be:
  • Casey Krukowski, Program Director
  • Jeff Luckoff, Senior Vice President, Detroit Region
  • Mojo, On-Air Personality
  • Joey Namou, On-Air Personality
    & Social Media Manager
  • Tony Travatto,  Regional Senior Vice President of Programming

Get On Track for Your Broadcasting Career at BCBC ’18


So, you already have a master plan to work in broadcasting when you “grow up,” but you might not know HOW to get the ball rolling on this master plan. It’s as easy as 1-2-3:
Step 1: Get involved in your school’s broadcasting program. Check!
Step 2: Attend BCBC ’18. Register Today!
Step 3: Participate in the Professional Development Track of sessions at BCBC ’18. You’re welcome!
You need to do the work now to ensure you have a job or internship next summer!  Sessions in the Professional Development Track at BCBC will give you crucial tips on what to do now to ensure your future success. Here’s what’s being offered for professional development:
Resume & Cover Letter Workshop | 9:45-10:45 a.m.
What you decide to put on your website and in your resume matters. Learn to make the most of your first impression tools by discovering what potential employers are looking to learn about you from your resume and cover letter.
Speed Networking| 11 a.m.-12 p.m. OR 1:30-2:30 p.m.
(pre-registration required)
You have five minutes to ask the most important question of your career … GO! This popular session allows emerging professionals a unique opportunity to meet with Michigan broadcast professionals in a personal, one-on-one style setting. Come prepared with great questions and ready to make a good impression.
Media Career Fair | 12-1:30 p.m.
Meet with over 20 broadcast and media companies hiring for jobs or internships. Bring several copies of your resume and dress to impress!
Professional Head Shots | 12-1:30 p.m.
(18+ only, pre-registration required)
Get your picture taken by a professional photographer-trust us, you’ll need this. We’ll send you a link to download your touched up image after the event.
Young Professional Round Tables | 1:30-2:30 p.m.
Ever wonder how to break into the Broadcasting Industry? Now is your chance to sit down with recently graduated students in a small group setting. Pick their brain, find out what techniques were successful for them and learn skills from their experiences.

Help to Mentor the Future Generation of Broadcast and Media

BCBC’18 is just around the corner. We’re hard at work planning educational sessions for the upcoming Broadcast Career Builder Conference (BCBC) on November 16. BCBC is one of Michigan’s only broadcast and media conferences that is strictly focused on educating students and giving them a direct path to success in the media industry.

Friday, November 16
8:00 a.m. – 4:00 p.m.
Lansing Community College West Campus
5708 Cornerstone Dr., Lansing MI 48917

We need YOU to get involved in this conference.  We’ll be offering the popular Speed Networking session which allows attendees to network with professionals for 5 minutes at a time in a “Speed Dating” type of setting.  We need professionals in sales, programming, management, on-air talent, traffic, marketing and more to serve as mentors.  If you’re interested in becoming a Speed Networking mentor, please contact Rachel Krause at [email protected] or 517-484-7444.

BCBC Early Registration Deadline is Friday

If you or your students are planning on attending BCBC ’17 , be sure to register before October 27 to receive the discounted registration rate of $20.  After October 27, registration will be $35.

NEW this year at BCBC, we’re offering a FREE head shots for students 18 and over! Students should make sure to register early to take advantage of this offering.

Here’s the full BCBC schedule of events:

8:00am
Registration Opens

9:00am
BCBC Welcome/Coffee and Rolls

9:15am – 9:30am
Networking Break

9:30am – 10:30am
Speed Networking Session 1
Resume Critique
How to Build your Resume and Get Involved Round Tables

10:30am – 10:45am
Networking Break

10:45am – 11:45am
Speed Networking Session 2
The Best Broadcasting Jobs you’ve Never Heard of
 You Don’t Need Permission

11:45am – 1:15pm
Career Fair and Luncheon
FREE Head Shot Service

1:15pm – 2:15pm
How to Create an Award Winning Student Broadcast Awards Entry
Storytelling Across Platforms
Student Advisory Committee Meeting

2:15pm – 2:30pm
Networking Break

2:30pm – 3:15pm
KEYNOTE ADDRESS, WDIV’s Mara MacDonald

DATE & LOCATION
Friday, November 10
Lansing Community College West Campus
5708 Cornerstone Dr., Lansing MI
8:00am-4:00pm
Early registration is only $20 and includes lunch!
($35 after October 27) 

Register for BCBC ’17 HERE and check out more at mybcbc.com.

One of BCBC’s Favorites is Back Again!

Jay Kruz

Michigan native Jay Kruz will be back at BCBC this year to impart his wisdom on our future broadcasters. Kruz’s sessions are highly rated by students year after year-they love his approachable attitude, awesome hair and endless stream of industry knowledge.

Named one of Radio’s Rising Stars by Radio Ink Magazine and one of broadcasting’s “30 Under 30 in America” by Edison Media, Jay Kruz is the Program Director and Afternoon Host at Mix 94.9 in Cincinnati.

Students will get the chance to learn from Jay in two new sessions:

You Don’t Need Permission

You don’t need someone to create opportunity for you… there are dozens of ways to do it yourself!  Jay Kruz presents real life examples of media personalities and behind the scenes staff who didn’t wait for the chance to shine in “You Don’t Need Permission.” Hear the story of how a geek from Michigan became the lead animator for a major national video game. Find out how a well-known radio voice over artist found a path that others weren’t taking and created a lucrative career. From YouTube stars to internet radio creators, podcasters to producers – Jay will show you why You Don’t Need Permission from anyone to jump start your career.

How to Create a Winning Student Broadcast Awards Entry

The Michigan Student Broadcast Awards deadline is coming up in December, do you know what your entry needs to win?  Watch and listen to past winning entries and learn how to incorporate their winning features in your entries!  Also get a review of this year’s categories and ask your questions about topic ideas and technical concerns.  Fine-tuning your entries now will lead you down the path for success at the awards ceremony in March 2018!

Jay is the perfect person to speak with students about the Student Broadcast Awards.

Make sure your students know about and plan to attend this important career building conference!

DATE & LOCATION
Friday, November 10
Lansing Community College West Campus (NEW!)
5708 Cornerstone Dr., Lansing MI
8:00 a.m. – 4:00 p.m.
Early registration is only $20 until October 27 and includes lunch!
($35 after October 27)

Register for BCBC 2017 HERE and check out the full event schedule at mybcbc.com.

Are you interested in getting involved with BCBC?  We’re looking for Speed Networkers!  Contact Jacquelen Timm, [email protected], to learn more and sign up!

Jay Kruz as a high school student with adviser Bill Keith with his handful of winning Student Broadcast Awards entries

Students Will Learn to Build and Boost their Resume at BCBC

When it comes time to apply for college or an internship, students need a resume. How can they ensure that they have developed the skills and experience needed to create a resume that will get them noticed?

Luckily, the MAB Foundation is here to help!  This year at BCBC, we’re offering a new session called “How to Get Involved and Build your Resume” for high school and college students that want to discover new ideas on how to get involved in the industry.  Getting involved early-on will help them to build the skills they need to add to their resume when it’s time to hunt for a job or internship.

How to Get Involved and Build your Resume

Building skills to add to a resume can be challenging – let our group of young professionals help you out by giving you tips and advice on how to get involved!  Learn about the endless opportunities you can easily pursue that will be great resume boosters and will help to get YOU noticed when it’s time to apply for college or an internship!

Our professionals know exactly what to look for in a resume and will impart their wisdom on students. Don’t wait until graduation  to get your resume or demo ready, the time to work on it is NOW!

NEW this year, submit your resume or demo by October 27 for the opportunity to have it critiqued during the session (Limited Availability!). Names on resumes can be confidential if wanted.  Email your resume or demo to [email protected] with the subject line “Resume/Demo Critique for BCBC” by October 27.

Make sure your students know about and plan to attend this important career building conference!

 DATE & LOCATION
Friday, November 10., 2017
Lansing Community College West Campus
5708 Cornerstone Dr., Lansing, MI
8:00 a.m. – 4:00 p.m.
Early registration is only $20 (includes lunch) until October 27!
($35 after October 27)

Register for BCBC 2017 HERE and check out the full event schedule at mybcbc.com.

Are you interested in getting involved with BCBC?  We’re looking for Speed Networkers!  Contact Jacquelen Timm, [email protected], to learn more and sign up!

Preparing Future Broadcasters: WDIV’s Mara MacDonald will Address Students as BCBC’17 Keynote Speaker

The MAB Foundation is excited to announce that Mara MacDonald, Reporter at WDIV-TV (Detroit), will address students as the Keynote Speaker at this year’s Broadcast Career Builder Conference (BCBC) on November 10. Mara’s experience as a reporter and her love of Michigan, combined with her ability to dig up the truth and hard hitting interview skills, make her the perfect person to address the future broadcasters that attend BCBC.

BCBC ’17 is quickly approaching! The MAB Foundation is looking forward to meeting future broadcasters and educating students about our exciting field. This conference is definitely one of our favorites because it gets both students and current broadcasters involved in the learning experience.

Make sure your students know about and plan to attend this important career building conference!

 DATE & LOCATION

Friday, November 10
8:00 a.m. – 4:00 p.m.

Lansing Community College – West Campus
5708 Cornerstone Dr., Lansing

Early registration is only $20 until October 27!
($35 after October 27) and includes lunch!

Register for BCBC 2017 HERE and check out the full event schedule at MyBCBC.com.

Are you interested in getting involved with BCBC?  We’re looking for Speed Networkers!  Contact Jacquelen Timm, [email protected], to learn more and sign up!

MORE ABOUT MARA:

“Sitting in the WDIV lobby, waiting for my job interview, I was the most nervous I’d been in my entire life. I’d been considering a network job when the call came from Local 4. This was home. I was born here and grew up here and don’t let anyone tell you otherwise, coming home to work on the #1 station is exciting and nerve wracking at the same time.

“When they inevitably asked why they should hire me, I gave them 2 reasons: my family is here and I’d rather be dipped in a vat of hot oil than embarrass them and what happens here matters to me, it’s not just another story.

“That was 2004 and after my first week, Devin Scillian looked at me and said ‘It’s like you’ve always been here.’

“I graduated from the Detroit Country Day School — Go Yellowjackets! And went on to get my degree in Diplomacy and Foreign Affairs from Miami University in Oxford, Ohio. I then started working my way up the ladder in TV with stops at WLNS in Lansing, WRIC in Richmond, Va., and WITI in Milwaukee, Wisc. I won a slew of awards along the way.

“People ask me about my first name all the time. Mara is a Latvian name. She’s a goddess in Latvian mythology. Not a surprising pick since my dad is an immigrant from Latvia. If you ever see us out and about and hear an unfamiliar language, we’re speaking Latvian. I’m on Facebook, and @maramacdonald on Twitter where in between tweets on the news of the day you may just spy a couple in Latvian.”

MARA’S FAVORITE 4

  • Favorite vacation spot in Michigan: Bay Harbor
  • Favorite book: Can’t narrow it down to one but love everything from To Kill A Mockingbird to Game of Thrones
  • Favorite movie: Anything 007
  • Favorite Song: Pearl Jam’s cover of The Who classic “Reign O’er Me”

Coming Soon: Fall Career Fairs!

Attention Stations and Companies: Fall is right around the corner!

Secure your booth TODAY at one of the MAB Foundation’s Fall 2017 Career & Networking Fairs. Meet with students and young professionals from across the state!

  • October 18, from 12 to 4 p.m. at Western Michigan University’s Brown Hall.
  • October 19, from 12 to 3 p.m. at Central Michigan University’s Bovee University Center
  • October 26, from 4 to 7 p.m. at Specs Howard School of Media Arts’s Southfield location.

Click here to sign up.

Future and Current Broadcasters Mixed and Mingled at BCBC

bcbc_300Thanks to all of the MABF’s professional volunteers, the Broadcasting Career Builder Conference (BCBC) 2016 was a huge success! Eager students met with professionals during the daylong event, held November 18, to learn all about the broadcasting industry.

With 154 participants, the BCBC created an environment where students could learn, network and further develop their broadcasting skills. The students attended educational sessions to learn all about marketing, writing, resume building, interviewing and more throughout the day. A highlight from the day was when our presenter Jay Kruz, WREW-FM (Cincinnati), shared some unique “Marketing YOU” tips with the students, including a suggestion to send their resume to an office along with a pizza or treat. So, don’t be surprised if you get a piping hot pizza pie delivered along with a resume from your future employee!

Will Tieman
Will Tieman

Another highlight was the speech by our keynote speaker, Will Tieman, MSU Men’s Basketball Play-by-Play and Football Broadcasting Host. Will spoke to the students about his experiences in the broadcasting industry and his love for the job.

Will gave one of the best keynote speeches the BCBC has seen, and it was proven by how engaged and interested the student audience was. It was so exciting for the students to have Will at the conference and he really made the students feel special by answering questions, signing autographs and taking pictures with them.

The day was capped off with several giveaways to a few lucky students.

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2016-2017 Student Advisory Committee

The 2016-2017 Student Advisory Committee also met at the BCBC for the first time and brainstormed several great ideas and suggestions for future MABF events and student outreach. The meeting was very productive and we look forward to hearing more from this group of students and getting them more heavily involved with the MABF in the near future.

Please contact Alisha Clack ([email protected]) if you are interested in getting involved in future MABF programs like the BCBC!