Category Archives: GLBC

Al Tompkins, Senior Faculty at Pointer Institute, Featured at GLBC

Al TompkinsThe MAB is excited to bring you on-trend topics about news gathering and reporting with Poynter Institute’s Al Tompkins! Al Tompkins is The Poynter Institute’s senior faculty for broadcasting and online. For almost 10 years, thousands of people each day read his online journalism story idea column “Al’s Morning Meeting” on Poynter.org.

Aim For The HeartTompkins is the author of the book “Aim For The Heart: A Guide for TV Producers and Reporters,” which was adopted by more than 75 universities as their main broadcast writing textbook. He also co-authored four editions of the Radio and Television News Directors Foundation’s “Newsroom Ethics” workbook. Tompkins joined Poynter’s faculty from his job as news director at WSMV-TV in Nashville, Tennessee. For 24 years he worked as a photojournalist, reporter, producer, anchor, assistant news director, special projects/investigations director, documentary producer, and news director.

Al will be at The Great Lakes Broadcasting Conference in Lansing on Tuesday, May 3, where he will present four one-hour sessions:

  • Turn the Story Fast: How to Find Focus, Gather Quickly, Make Deadline
  • Covering Suicide & Mental Health Stories: What Hurts, what Helps
  • Ethics on Deadline: How to Make Tough Calls when Time is Tight
  • Jaw-Droppingly Cool Online Tools and Apps

Click here for information and to register for GLBC. Members can register for the full day for only $159!*

* Member rate, early registration.

2016 Great Lakes Broadcasting Conference Announces Keynote Speaker Valerie Geller!

Valerie GellerThe 2016 Great Lakes Broadcasting Conference (GLBC) and Expo will be held at the Lansing Center on May2 – 3 and will once again feature an exhibit hall and multiple breakout sessions.

The keynote address will be presented by Valerie Geller of Geller Media International Broadcast Consultants. We’re sure you’ve read some of her books and industry articles, so come and hear what Valerie has to say in-person at GLBC! Valerie will also be hosting two breakout sessions at GLBC.

KEYNOTE: Get, Keep, and Grow Your Audience
Content is king, and those who create your content are what set you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for news, personality TV, Radio, and to work more effectively across ALL platforms!

Becoming a Powerful Storyteller
Whether you’re writing news, producing, performing as an on air personality, or writing copy for promotion, sales or public service, it all starts with good writing and powerful storytelling. In this session, you’ll learn proven techniques in use by top broadcasters throughout the world.

Developing Talent is a Talent: Secrets of Finding, Developing, Airchecking, and Coaching Talent
No matter where you are in your on-air career, EVERYONE can improve. Working across all platforms, learn proven techniques to help each member of your on-air staff get to the next level. And if you are on-air, learn these “diamond polishing” self-check techniques!

Click here for information and to register for GLBC.