Category Archives: Great Lakes Media Show

Long-Time West Michigan Radio Engineer Honored with MAB’s Carl E. Lee Broadcast Engineering Excellence Award

2018 Carl E. Lee Broadcast Engineering Excellence Award honoree Tom Bosscher, Chief Engineer at WSCG-FM (left), and MAB Chairman Peter Tanz, Senior Vice President, Midwest Communications (right).

The Michigan Association of Broadcasters (MAB) presented its most prestigious engineering award during the Great Lakes Media Show on March 7 at the Lansing Center. The 2108 Carl E. Lee Broadcast Engineering Excellence Award was presented to Tom Bosscher, Chief Engineer at WSCG-FM (Grand Rapids Christian Radio).

Tom Bosscher started his career in broadcasting at an early age. He received his first amateur radio license when he was in grade school, and took the test to obtain his FCC Radiotelephone 1st class license on a dare while still in high school. Tom started his official broadcast career at WION-AM in Ionia and found himself at the WOOD-AM/FM stations in Grand Rapids at the age of 18.

He later went on to WLAV-AM/FM in Grand Rapids and installed a Pirod 400-foot tower, FM antenna and transmitter for the Class B upgrade.

In June 1995, he went to work for WCSG-FM. Among his first projects was the installation of a 25kw Continental transmitter and FM DA antenna and installing the first of many Broadcast Electronics AudioVault systems. Tom has helped WCSG expand to four on-air stations.

Tom is credited for designing the Grand Rapids Area Information Line (GRAIL), a “one phone call” school closing system that served the Grand Rapids local schools for 12 years. He also developed a significant mobile remote setup using three receiver sites, three vehicular repeaters, two communication grade repeaters and ran 300 to 400 remotes a year for newly built studios for the Federated Media Grand Rapids stations, WCUZ and WCUZ-FM.

Tom has served the local SBE chapter in many fronts, including serving as the SBE West Michigan frequency coordinator for 1 GHz and down. He is a member of the MAB’s Engineering Board and serves on the LEPC for Ottawa County. He is also the host for a mission driven forum for Christian Radio Technical forum on crtech.org

Programming, Promotion and Digital/Social Media Sessions at 2018 GLMS

Here’s a quick summary of the programming, promotion and digital/social media sessions at this year’s Great Lakes Media Show, March 6-7 in Lansing.  Full descriptions can be found on the schedule here.

Comprehensive Digital Strategy: How to Connect Everything from Google Analytics to Social Media
Wednesday, March 7 10:10 – 11:00 a.m.
Presented by Seth Resler, Jacobs Media Strategies

31 Things You Need to Know to Get a Job Right Now & 8 Reasons Why You are the Future of Broadcasting
Wednesday, March 7 11:30 a.m. – 12:30 p.m.
Presented by Jay Kruz, WREW-FM Mix 94.9 (Cincinnati)

What You Have to Know To Be A Program Director in 2018
Wednesday, March 7 2:30 – 3:30 p.m.
Presented by Kevin Robinson, Robinson Media

Double your Audience
Wednesday, March 7 4:00 – 5:00 p.m.
Presented by Paige Nienaber, Clifton Radio & CPR

Also of Interest:

Drones and Tools
Wednesday, March 7 2:30 – 3:30 p.m.
Presented by Brian Town, Michigan Creative

Radio Broadcasters and the Digital Dashboard
Wednesday, March 7 4:00 – 5:00 p.m.
Presented by David Layer, National Association of Broadcaster

And don’t forget the Exhibit Hall is open for a preview on Tuesday from 5:00 – 6:00 p.m. and again all day Wednesday 8:00 a.m. – 5:00 p.m!

News Sessions at 2018 GLMS

Here’s a quick summary of the News Sessions at this year’s Great Lakes Media Show, March 6-7 in Lansing.  Full descriptions can be found on the schedule here.

Fighting Fake News
Wednesday, March 7 10:10 – 11:00 a.m.
Presented by Al Tompkins, The Poynter Institute

Be a Human Reporter
Wednesday, March 7 10:10 – 11:00 a.m.
Presented by Joe Little, KGTV 10 News (San Diego)

Covering Guns and Ammo
Wednesday, March 7 11:30 a.m. – 12:30 p.m.
Presented by Al Tompkins, The Poynter Institute

Investigative Journalism
Wednesday, March 7 2:30 – 3:30 p.m.
Presented by Bill Proctor, Bill Proctor and Associates / Proving Innocence

Tell it Online
Wednesday, March 7 4:00 – 5:00 p.m.
Presented by Al Tompkins, The Poynter Institute

Also of Interest to News:

Drones and Tools
Wednesday, March 7 2:30 – 3:30 p.m.
Presented by Brian Town, Michigan Creative

Broadcasters and Drones – Rules and Regulations Governing Operations
Wednesday, March 7 4:00 – 5:00 p.m.
Presented by Bob Kirk, Wilkinson Barker Knauer LLP

And don’t forget the Exhibit Hall is open for a preview on Tuesday from 5:00 – 6:00 p.m. and again all day Wednesday 8:00 a.m. – 5:00 p.m!

Management & Sales Sessions at 2018 GLMS

Here’s a quick summary of the Management and Sales Sessions at this year’s Great Lakes Media Show, March 6-7 in Lansing.  Full descriptions can be found on the schedule here.

Next Generation Selling: Keys to Positioning a Brand or Service with the Millennial Buyer
Wednesday, March 7 10:10 – 11:00 a.m.
Presented by Ryan Jenkins, Next Generation Speaker

Next Generation Leadership: Proven Strategies to Engage Millennials and a Multi-Generational Workforce
Wednesday, March 7 11:30 a.m. – 12:30 p.m.
Presented by Ryan Jenkins, Next Generation Speaker

2 Weekly Meetings & 3 Magical Questions
Wednesday, March 7 11:30 a.m. – 12:30 p.m.
Presented by Matt Burgoyne, Rumple

Generation Z: Recruit, Lead and Sell to Today’s Youngest Generation
Wednesday, March 7 2:30 – 3:30 p.m.
Presented by Ryan Jenkins, Next Generation Speaker

Enhancing Digital Sales
Wednesday, March 7 2:30 – 3:30 p.m.
Presented by Speed Marriott, P1 Learning

Elevate the POWER of Broadcast AND Digital
Wednesday, March 7 4:00 – 5:00 p.m.
Presented by Kelly Abcarian, Nielsen

Radio Broadcasters and the Digital Dashboard
Wednesday, March 7 4:00 – 5:00 p.m.
Presented by David Layer, National Association of Broadcasters

And don’t forget the Exhibit Hall is open for a preview on Tuesday from 5:00 – 6:00 p.m. and again all day Wednesday 8:00 a.m. – 5:00 p.m!

Engineering Sessions at 2018 GLMS

Here’s a quick summary of the Engineering Sessions at this year’s Great Lakes Media Show, March 6-7 in Lansing.  Full descriptions can be found on the schedule here.

Audio over IP for Broadcast Studios – Genesis, Application, Future
Tuesday, March 6 2:00 – 4:30 p.m.
Presented by Kirk Harnack,The Telos Alliance

Overview of the ATSC 3.0 Standard
Tuesday, March 6 2:00 – 4:20 p.m.
Presented by Martyn Horspool, GatesAir

Understanding Rich Media and Storage Challenges for Today’s  Creative Environments
Wednesday, March 7 10:10 – 11:00 a.m.
Presented by Lisa Jackson & Jon Rutherford, Key Code Media

Reducing Transmitter Operating Costs
Wednesday, March 7 10:10 – 11:00 a.m.
Presented by Don Backus, Rohde & Schwarz

ATSC 3.0 – Characteristics and Transmission Requirements
Wednesday, March 7 11:30 a.m. – 12:30 p.m.
Presented by Martyn Horspool, GatesAir

Faster, Cheaper, Better!
Wednesday, March 7 11:30 a.m. – 12:30 p.m.
Presented by Kirk Harnack, The Telos Alliance

Also of Interest to Engineering:

Drones and Tools
Wednesday, March 7 2:30 – 3:30 p.m.
Presented by Brian Town, Michigan Creative

Broadcasters and Drones – Rules and Regulations Governing Operations
Wednesday, March 7 4:00 – 5:00 p.m.
Presented by Bob Kirk, Wilkinson Barker Knauer LLP

Radio Broadcasters and the Digital Dashboard
Wednesday, March 7 4:00 – 5:00 p.m.
Presented by David Layer, National Association of Broadcasters

And don’t forget the Exhibit Hall is open for a preview on Tuesday from 5:00 – 6:00 p.m. and again all day Wednesday 8:00 a.m. – 5:00 p.m!

Don’t Miss the Great Lakes Media Show Next Week! Register Onsite!

Online registration has closed for the Great Lakes Media Show, next Tuesday and Wednesday, March 6 & 7 in Lansing.  However, registration is available onsite, though meals are not guaranteed.

Activities begin Tuesday at 2:00pm with two engineering breakout sessions.  This is followed by an Exhibitor Preview Reception from 5 to 6 p.m., then the famous “Beer & Bull” Reception at the Waterfront Grill from 6 to 8 p.m.

The Wednesday lineup is set from the Opening Keynote Session to breakout sessions for management, sales, news, programming, engineering and promotions.  The exhibit floor this year is one of the best ones ever.  Plus, the Student Awards Lunch and The annual Legislative Session, followed by the Broadcast Excellence Awards.  To see the full schedule, click here.

 

Connect the Dots with Seth Resler at the #MABshow

Seth Resler

Jacob’s Media’s Seth Resler is coming to the 2018 Great Lakes Media Show to show you how to connect all of your station’s digital tools.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Resler is the Digital Dot Connector at Jacobs Media . His expertise connects the dots among blogs and podcasts to websites and social media, into one overarching strategy that connects to the bottom line.

He will present Comprehensive Digital Strategy: How to Connect Everything from Google Analytics to Social Media.

Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Matt Burgoyne Will Bring ‘Magical’ Perspective to #MABshow

Matt Burgoyne

Rumple Co-founder and “Defender of Simplicity” Matt Burgoyne will bring his “magical” touch to the  2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Burgoyne has a passion for training sales managers to know and understand how to get more out of their team and individuals, how to inspire, lead and coach.  He understands that media sales attracts a unique group of people. Managing and succeeding in this industry takes a relentless, mind-numbing commitment to fundamentals and a few magical activities that create success.

He will present 2 Weekly Meetings & 3 Magical Questions and proclaims, “There is a magical formula to helping your team and salespeople achieve more. It can help you consistently hit goals and revenue budgets.”

This breakout session will offer specific and real instruction on how to move from attempting to manage the past and focus on coaching for the future,  giving the blue print for successful weekly meetings that create consistent and proven success.

Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

‘Be a Human Reporter’ with Joe Little

Joe Little

There is a historical thought that reporters need to remove themselves from a story and be desensitized to everything. Joe Little disagrees and he will tell you why at the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Little is a television news reporter with KGTV 10News, the ABC affiliate in San Diego, Calif.  He’s a proud Multimedia Journalist and often travels the country with his Garden Gnome teaching professionals and students his strategies for better storytelling and on-camera performances. Joe has been awarded 11 Emmys and was a finalist for the NPPA’s Photojournalism Award for Reporting in 2017.  His creative stories have taken viewers as far away as Pakistan; to a story completely contained inside a dumpster.

His coverage of the 9/11 attacks is among Joe’s greatest accomplishments.  He was four miles away from Shanksville, Penn., when United Flight 93 crashed.  Little was one of the first reporters on the scene.  His accounts are included in a book called Covering Catastrophe: Broadcast Journalists Report on 9/11. His expertise has also been included in a number of journalism textbooks.

Little will present the #MABshow breakout session “Be a Human Reporter,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Neilsen’s Abcarian will Help You ‘Elevate the POWER’ of Your Station at the #MABshow

Kelly Abcarian

Nielsen’s Vice President for Product Leadership Kelly Abcarian  joins the line up of presenters at the 2018 Great Lakes Media Show to help stations across Michigan “Elevate the POWER of Broadcast AND Digital and reach the largest most effective audience leveraging real truthful measurement.”

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising.  She is responsible for the strategic vision and roadmap for Nielsen’s National TV Ratings and Total Audience products, focused on the convergence of devices and cross-platform audience measurement.  Since joining Nielsen in 2005, she has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business.

Abcarian will present the #MABshow breakout session “Elevate the POWER of Broadcast AND Digital,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com