Category Archives: Great Lakes Media Show

Connect the Dots with Seth Resler at the #MABshow

Seth Resler

Jacob’s Media’s Seth Resler is coming to the 2018 Great Lakes Media Show to show you how to connect all of your station’s digital tools.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Resler is the Digital Dot Connector at Jacobs Media . His expertise connects the dots among blogs and podcasts to websites and social media, into one overarching strategy that connects to the bottom line.

He will present Comprehensive Digital Strategy: How to Connect Everything from Google Analytics to Social Media.

Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Matt Burgoyne Will Bring ‘Magical’ Perspective to #MABshow

Matt Burgoyne

Rumple Co-founder and “Defender of Simplicity” Matt Burgoyne will bring his “magical” touch to the  2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Burgoyne has a passion for training sales managers to know and understand how to get more out of their team and individuals, how to inspire, lead and coach.  He understands that media sales attracts a unique group of people. Managing and succeeding in this industry takes a relentless, mind-numbing commitment to fundamentals and a few magical activities that create success.

He will present 2 Weekly Meetings & 3 Magical Questions and proclaims, “There is a magical formula to helping your team and salespeople achieve more. It can help you consistently hit goals and revenue budgets.”

This breakout session will offer specific and real instruction on how to move from attempting to manage the past and focus on coaching for the future,  giving the blue print for successful weekly meetings that create consistent and proven success.

Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

‘Be a Human Reporter’ with Joe Little

Joe Little

There is a historical thought that reporters need to remove themselves from a story and be desensitized to everything. Joe Little disagrees and he will tell you why at the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Little is a television news reporter with KGTV 10News, the ABC affiliate in San Diego, Calif.  He’s a proud Multimedia Journalist and often travels the country with his Garden Gnome teaching professionals and students his strategies for better storytelling and on-camera performances. Joe has been awarded 11 Emmys and was a finalist for the NPPA’s Photojournalism Award for Reporting in 2017.  His creative stories have taken viewers as far away as Pakistan; to a story completely contained inside a dumpster.

His coverage of the 9/11 attacks is among Joe’s greatest accomplishments.  He was four miles away from Shanksville, Penn., when United Flight 93 crashed.  Little was one of the first reporters on the scene.  His accounts are included in a book called Covering Catastrophe: Broadcast Journalists Report on 9/11. His expertise has also been included in a number of journalism textbooks.

Little will present the #MABshow breakout session “Be a Human Reporter,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Neilsen’s Abcarian will Help You ‘Elevate the POWER’ of Your Station at the #MABshow

Kelly Abcarian

Nielsen’s Vice President for Product Leadership Kelly Abcarian  joins the line up of presenters at the 2018 Great Lakes Media Show to help stations across Michigan “Elevate the POWER of Broadcast AND Digital and reach the largest most effective audience leveraging real truthful measurement.”

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising.  She is responsible for the strategic vision and roadmap for Nielsen’s National TV Ratings and Total Audience products, focused on the convergence of devices and cross-platform audience measurement.  Since joining Nielsen in 2005, she has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business.

Abcarian will present the #MABshow breakout session “Elevate the POWER of Broadcast AND Digital,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Broadcasters and Lawmakers Meet at MAB’s Legislative Reception

The MAB Annual  Legislative Reception will take place from 5:30  to 7:00 p.m. on March 7 at the Lansing Center as part of the 2018 Great Lakes Media Show.

We encourage you to attend and to get acquainted with the key policy-makers who support our industry! As lawmakers work on creating public policy, it is important they hear from you, their constituents, about how their decisions influence Michigan’s broadcast media.

We need your presence and your voice to ensure that state laws and regulations do not burden your station’s priorities!

The Legislative Reception is free of charge to all members and will include a Walk-Around Dinner. The reception takes place just prior to the Broadcast Excellence Awards. Click here to register now to attend the Legislative Reception and the rest to the 2018 Great Lakes Media Show.

Come to the #MABshow, ‘Double Your Audience’

Paige Nienaber

Radio and TV seem unable to get more than about 4 percent of the audience to engage and participate in on-air contesting. So if you were able to double that, you’d be a star. Paige Nienaber will show you how at the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Now serving as the Minister Of Good Times at Clifton Radio & CPR,  Nienaber got into promotions in radio after failing at being on the air. And that would be “Fail” with a capital F. After working at stations in Portland, Minneapolis, Charlotte and San Francisco he began consulting stations on marketing and promotions and currently works with more than 200 stations across the United States  and Canada. ​

Nienaber will present the #MABshow breakout session “Double your Audience,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Discover the Ins & Outs, Ups & Downs of Drones at the #MABshow

The sky is the limit when it comes to boosting your broadcast capabilities. Learn about drones and other media enhancing technologies and regulations surrounding them at the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly know as the Great Lakes Broadcasting Conference & Expo (GLBC), will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more at GreatLakesMediaShow.com.

Brian Town, CEO of Michigan Creative and Bob Kirk, Partner at Wilkinson Barker Knauer LLP, will present the following two breakout sessions dealing with drones and more:

Brian Town

Drones and Tools
presented by Brian Town, Michigan Creative
Brian will present about new technologies and tools that we can all use to tell stories: 360-degree video, GoPros, virtual reality, drones, hand-held steady cams and more. He will show various tools available for video and talk about how they are using them at Michigan Creative and how you can add some of the tools to your toolbox. He will also talk about the types of videos companies are using, how they are distributing them, and how they are advertising with them.

Bob Kirk

Broadcasters and Drones – Rules and Regulations Governing Operations
presented by Bob Kirk, Wilkinson Barker Knauer LLP
More and more broadcasters are relying on drones for news gathering and tower inspections, but what is really required to ensure that you are operating legally? This session will provide an overview of the current federal regulations governing drone operations. Learn about registration requirements, pilot requirements, operational limitations and opportunities to operate outside the current rules.

Michigan Drone Pros also will be on hand during the 2018 Great Lakes Media Show  to provide drone demonstrations from the Innovation Stage in the Exhibit Hall.

Learn more about Brian Town, Bob Kirk and other dynamic speakers coming to the 2018 #MABshow at GreatLakesMediaShow.com.

‘What You Have to Know’: The Robinson Report is Coming to the #MABshow

Kevin Robinson

Kevin Robinson, Robinson Media President and author of The Robinson Report, is coming to the Great Lakes Media Show to tell you “What You Have to Know To Be A Program Director in 2018.”

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing.

Robinson is a passionate, record setting and award-winning 35-year broadcast veteran, having experienced programming success with teams in Chicago, Phoenix, St. Louis, Louisville, Buffalo and Lansing in quality companies like CBS Radio, Bonneville International, Hubbard Radio, Infinity Broadcasting, Salem Media Group and others.

With his company, Robinson Media, and past partnership with the Audience Development Group, he has advised companies all over America including Entercom Communications, Beasley Broadcast Group, Westwood One, Midwest Communications, Triad Broadcasting, Townsquare Media, Midwest Family Broadcasting Group, Grand Canyon Broadcasters, LaSalle County Broadcasting, EG Radio Marketing and more.

He will offer the following breakout session as part of this year’s Great Lakes Media Show:

“What You Have to Know To Be A Program Director in 2018” 
Gone are the mentoring days of hands-on programming development. In a time-starved radio world, learning to focus on the product with consistency is often lost in multi-platform cluster management. This session focuses on the nuts and bolts, including leadership skills, of radio programming in post-millennial times. Programming in the 21st century requires advanced knowledge of all aspects of your radio brand and often times entire clusters. This session will bring awareness to the things you need to understand strategic and tactical thought, developing a strategic plan, developing solid content while growing story tellers, managing a music matrix without research, secrets behind how ratings work, really work, social media awareness for branding impact and traditional marketing and event planning

Learn more about Kevin Robinson and the 21 other dynamic and influential presenters who will be a part of the 2018 Great Lakes Media Show.  Learn more and register to attend at GreatLakesMediaShow.com.

Martyn Horspool Will Break Down ATSC 3.0 at the #MABshow

Martyn Horspool

Drawing on four decades of international broadcast engineering experience, Martyn Horspool will break down ATSC 3.0 at the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly known as the Great Lakes Broadcasting Conference & Expo (GLBC), will take place March 6 and 7 at the Lansing Center in downtown Lansing.

Horspool currently serves as the product manager for television transmission at GatesAir in Mason, Ohio. He will present the following two ATSC 3.0-themed sessions:

Overview of the ATSC 3.0 Standard (March 6 | 2:00 p.m.)
The existing ATSC 8-VSB standard has been around for more than 20 years. A new standard for digital over-the-air transmission, ATSC 3.0, has been developed which brings with it some major improvements, together with a host of advanced features. The ATSC 3.0 standard has been designed to merge IP with broadcasting together with unprecedented robustness, performance and flexibility. This session will cover the details of the ATSC 3.0 Physical Layer and explain some of the improvements and what they may mean for the broadcaster.

ATSC 3.0 – Characteristics and Transmission Requirements (March 7 | 11:30 a.m.)
ATSC 3.0 promises to bring with it many advanced features and capabilities which will enhance the future of over-the-air television. Since the ATSC Physical Layer uses an OFDM-based modulation scheme, several important differences between it and the current ATSC 8-VSB modulation are apparent. Some of these differences will impact the ability of existing transmission equipment (transmitter, RF system, RF line and antenna) to successfully and reliably perform their intended tasks. This presentation will cover some of the key areas that need to be investigated and provide some insight as to how to prepare for the transition to ATSC 3.0 transmission.

Horspool has been employed in the broadcast industry for 43 years, starting as a transmitter maintenance engineer with the Independent Broadcasting Authority in the United Kingdom in 1974. His move to Harris Broadcast Division in 1980 was the start of a long career that has paved the way to his current role, including numerous positions in service, engineering, sales support and product management. He has participated and presented at major broadcast conferences worldwide and has authored numerous publications and technical papers.

Discover the full line up of dynamic speakers and register to attend this year’s conference at GreatLakesMediaShow.com 

 

 

‘Next Generation Speaker’ Ryan Jenkins Will Bring the Future of Sales and Leadership Into Focus

Ryan Jenkins

Internationally recognized “Next Generation Speaker” and author of The Millennial Manual: The Complete How-To Guide to Manage, Develop, and Engage Millennials at Work Ryan Jenkins will help to bring the future into focus when he leads three breakout sessions during the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly known as the Great Lakes Broadcasting Conference & Expo (GLBC) takes place March 6 and 7 at the Lansing Center in downtown Lansing.

Jenkins helps organizations gain clarity around Millennials and Generation Z so that leaders can effectively lead, engage, and sell in today’s multi-generational marketplace.  He has been featured in Forbes, Fast Company, Inc., and SUCCESS Magazine.

His Ryan-Jenkins.com blog and podcast, along with his column in Inc.com inspire and equip thousands of people every week. Ryan’s passion, experience as a Millennial himself and his fresh and forward-thinking approach to generations have made him one of the most highly sought after generational and future of work keynote speakers.

Jenkins also is a partner at 21Mill.com, a micro-learning training platform dedicated to helping Millennials perform better at work.

He will present the following next-generation focused management and sales sessions:

Next Generation Leadership: Proven Strategies to Engage Millennials and a Multi-Generational Workforce

A generationally diverse workforce is better equipped to respond to today’s high-flux and disruption-prone marketplace. Since Millennials became a majority of the labor force, generational differences have never been wider as each generation has a varying perspective of work, leadership, technology, and selling/buying. In fact, 52 percent of workers say they are least likely to get along with someone from another generation. Those that learn to lead and engage Millennials (and across generations), will gain the necessary competitive advantage in today’s exponential and fast changing times.

Audience Outcomes:

  • Gain extreme clarity around who are the generations.
  • Learn why generations matter.
  • Understand each generation’s perspective of leadership, communication, technology, and work.
  • Learn 2-4 keys to engaging a multigenerational workforce.
  • Discover the silver bullet sure to engage any multigenerational team.
  • Relevant examples of organizations successfully engaging a multigenerational workforce.
  • Inspiring story about how to manage change successfully.

Generation Z: Recruit, Lead and Sell to Today’s Youngest Generation

Meet the generation that’s never been offline. Seventy-seven percent of Generation Z believe they’ll need to work harder than other generations to have a fulfilling professional life. If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation.

Generation Z is today’s youngest generation. They are the first generation who will spend their entire life in a world where earth’s accumulated knowledge can be accessed in an instant with a touch of a finger. Generation Z, equipped with their own strengths, weaknesses, perspectives, needs, and wants have begun making their presence known. Generation Z may be the most socially savvy group marketers ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach. Much like the Millennials, whose sheer size and early tech adoption was a catalyst for many consumer and workplace shifts, Generation Z will have similar disruptive tendencies growing up enabled and empowered by a tech-heavy and digital world. Change is inevitable but the understanding and engaging of Generation Z must be intentional. Your organization’s future vitality depends on it. We’re just beginning to see what Generation Z is capable of. Ryan’s presentation will give you the advantage moving forward.

Next Generation Selling: Keys to Positioning a Brand or Service with the Millennial Buyer.

Seventy-three percent of Millennial workers are involved in decisions to purchase products or services for their companies. Because of Millennials hyper-connected and high-tech upbringing, Millennials approach the buying process differently than previous generations.  Mobile communications and the social web have forever changed the customer expectations of the Millennial generation. As more and more Millennials move into decision-making roles, it becomes critical that organizations learn how to effectively connect and sell to this emerging demographic.

Audience Outcomes:

  • Gain extreme clarity around who are the Millennials.
  • Learn the powerful why behind selling to Millennials.
  • How to effectively communicate with Millennials.
  • Key Millennial selling strategies any salesperson can leverage.
  • Practical to-dos to strategically position your brand or service with Millennials.
  • Relevant examples of organizations successfully engaging Millennials.

Click here to check out the 2018 Great Lakes Media Show’s exciting line up of speakers.