Category Archives: Great Lakes Media Show

Engineering Sessions at 2018 GLMS

Here’s a quick summary of the Engineering Sessions at this year’s Great Lakes Media Show, March 6-7 in Lansing.  Full descriptions can be found on the schedule here.

Audio over IP for Broadcast Studios – Genesis, Application, Future
Tuesday, March 6 2:00 – 4:30 p.m.
Presented by Kirk Harnack,The Telos Alliance

Overview of the ATSC 3.0 Standard
Tuesday, March 6 2:00 – 4:20 p.m.
Presented by Martyn Horspool, GatesAir

Understanding Rich Media and Storage Challenges for Today’s  Creative Environments
Wednesday, March 7 10:10 – 11:00 a.m.
Presented by Lisa Jackson & Jon Rutherford, Key Code Media

Reducing Transmitter Operating Costs
Wednesday, March 7 10:10 – 11:00 a.m.
Presented by Don Backus, Rohde & Schwarz

ATSC 3.0 – Characteristics and Transmission Requirements
Wednesday, March 7 11:30 a.m. – 12:30 p.m.
Presented by Martyn Horspool, GatesAir

Faster, Cheaper, Better!
Wednesday, March 7 11:30 a.m. – 12:30 p.m.
Presented by Kirk Harnack, The Telos Alliance

Also of Interest to Engineering:

Drones and Tools
Wednesday, March 7 2:30 – 3:30 p.m.
Presented by Brian Town, Michigan Creative

Broadcasters and Drones – Rules and Regulations Governing Operations
Wednesday, March 7 4:00 – 5:00 p.m.
Presented by Bob Kirk, Wilkinson Barker Knauer LLP

Radio Broadcasters and the Digital Dashboard
Wednesday, March 7 4:00 – 5:00 p.m.
Presented by David Layer, National Association of Broadcasters

And don’t forget the Exhibit Hall is open for a preview on Tuesday from 5:00 – 6:00 p.m. and again all day Wednesday 8:00 a.m. – 5:00 p.m!

Don’t Miss the Great Lakes Media Show Next Week! Register Onsite!

Online registration has closed for the Great Lakes Media Show, next Tuesday and Wednesday, March 6 & 7 in Lansing.  However, registration is available onsite, though meals are not guaranteed.

Activities begin Tuesday at 2:00pm with two engineering breakout sessions.  This is followed by an Exhibitor Preview Reception from 5 to 6 p.m., then the famous “Beer & Bull” Reception at the Waterfront Grill from 6 to 8 p.m.

The Wednesday lineup is set from the Opening Keynote Session to breakout sessions for management, sales, news, programming, engineering and promotions.  The exhibit floor this year is one of the best ones ever.  Plus, the Student Awards Lunch and The annual Legislative Session, followed by the Broadcast Excellence Awards.  To see the full schedule, click here.

 

Connect the Dots with Seth Resler at the #MABshow

Seth Resler

Jacob’s Media’s Seth Resler is coming to the 2018 Great Lakes Media Show to show you how to connect all of your station’s digital tools.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Resler is the Digital Dot Connector at Jacobs Media . His expertise connects the dots among blogs and podcasts to websites and social media, into one overarching strategy that connects to the bottom line.

He will present Comprehensive Digital Strategy: How to Connect Everything from Google Analytics to Social Media.

Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Matt Burgoyne Will Bring ‘Magical’ Perspective to #MABshow

Matt Burgoyne

Rumple Co-founder and “Defender of Simplicity” Matt Burgoyne will bring his “magical” touch to the  2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Burgoyne has a passion for training sales managers to know and understand how to get more out of their team and individuals, how to inspire, lead and coach.  He understands that media sales attracts a unique group of people. Managing and succeeding in this industry takes a relentless, mind-numbing commitment to fundamentals and a few magical activities that create success.

He will present 2 Weekly Meetings & 3 Magical Questions and proclaims, “There is a magical formula to helping your team and salespeople achieve more. It can help you consistently hit goals and revenue budgets.”

This breakout session will offer specific and real instruction on how to move from attempting to manage the past and focus on coaching for the future,  giving the blue print for successful weekly meetings that create consistent and proven success.

Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

‘Be a Human Reporter’ with Joe Little

Joe Little

There is a historical thought that reporters need to remove themselves from a story and be desensitized to everything. Joe Little disagrees and he will tell you why at the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Little is a television news reporter with KGTV 10News, the ABC affiliate in San Diego, Calif.  He’s a proud Multimedia Journalist and often travels the country with his Garden Gnome teaching professionals and students his strategies for better storytelling and on-camera performances. Joe has been awarded 11 Emmys and was a finalist for the NPPA’s Photojournalism Award for Reporting in 2017.  His creative stories have taken viewers as far away as Pakistan; to a story completely contained inside a dumpster.

His coverage of the 9/11 attacks is among Joe’s greatest accomplishments.  He was four miles away from Shanksville, Penn., when United Flight 93 crashed.  Little was one of the first reporters on the scene.  His accounts are included in a book called Covering Catastrophe: Broadcast Journalists Report on 9/11. His expertise has also been included in a number of journalism textbooks.

Little will present the #MABshow breakout session “Be a Human Reporter,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Neilsen’s Abcarian will Help You ‘Elevate the POWER’ of Your Station at the #MABshow

Kelly Abcarian

Nielsen’s Vice President for Product Leadership Kelly Abcarian  joins the line up of presenters at the 2018 Great Lakes Media Show to help stations across Michigan “Elevate the POWER of Broadcast AND Digital and reach the largest most effective audience leveraging real truthful measurement.”

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising.  She is responsible for the strategic vision and roadmap for Nielsen’s National TV Ratings and Total Audience products, focused on the convergence of devices and cross-platform audience measurement.  Since joining Nielsen in 2005, she has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business.

Abcarian will present the #MABshow breakout session “Elevate the POWER of Broadcast AND Digital,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Broadcasters and Lawmakers Meet at MAB’s Legislative Reception

The MAB Annual  Legislative Reception will take place from 5:30  to 7:00 p.m. on March 7 at the Lansing Center as part of the 2018 Great Lakes Media Show.

We encourage you to attend and to get acquainted with the key policy-makers who support our industry! As lawmakers work on creating public policy, it is important they hear from you, their constituents, about how their decisions influence Michigan’s broadcast media.

We need your presence and your voice to ensure that state laws and regulations do not burden your station’s priorities!

The Legislative Reception is free of charge to all members and will include a Walk-Around Dinner. The reception takes place just prior to the Broadcast Excellence Awards. Click here to register now to attend the Legislative Reception and the rest to the 2018 Great Lakes Media Show.

Come to the #MABshow, ‘Double Your Audience’

Paige Nienaber

Radio and TV seem unable to get more than about 4 percent of the audience to engage and participate in on-air contesting. So if you were able to double that, you’d be a star. Paige Nienaber will show you how at the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Now serving as the Minister Of Good Times at Clifton Radio & CPR,  Nienaber got into promotions in radio after failing at being on the air. And that would be “Fail” with a capital F. After working at stations in Portland, Minneapolis, Charlotte and San Francisco he began consulting stations on marketing and promotions and currently works with more than 200 stations across the United States  and Canada. ​

Nienaber will present the #MABshow breakout session “Double your Audience,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Discover the Ins & Outs, Ups & Downs of Drones at the #MABshow

The sky is the limit when it comes to boosting your broadcast capabilities. Learn about drones and other media enhancing technologies and regulations surrounding them at the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly know as the Great Lakes Broadcasting Conference & Expo (GLBC), will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more at GreatLakesMediaShow.com.

Brian Town, CEO of Michigan Creative and Bob Kirk, Partner at Wilkinson Barker Knauer LLP, will present the following two breakout sessions dealing with drones and more:

Brian Town

Drones and Tools
presented by Brian Town, Michigan Creative
Brian will present about new technologies and tools that we can all use to tell stories: 360-degree video, GoPros, virtual reality, drones, hand-held steady cams and more. He will show various tools available for video and talk about how they are using them at Michigan Creative and how you can add some of the tools to your toolbox. He will also talk about the types of videos companies are using, how they are distributing them, and how they are advertising with them.

Bob Kirk

Broadcasters and Drones – Rules and Regulations Governing Operations
presented by Bob Kirk, Wilkinson Barker Knauer LLP
More and more broadcasters are relying on drones for news gathering and tower inspections, but what is really required to ensure that you are operating legally? This session will provide an overview of the current federal regulations governing drone operations. Learn about registration requirements, pilot requirements, operational limitations and opportunities to operate outside the current rules.

Michigan Drone Pros also will be on hand during the 2018 Great Lakes Media Show  to provide drone demonstrations from the Innovation Stage in the Exhibit Hall.

Learn more about Brian Town, Bob Kirk and other dynamic speakers coming to the 2018 #MABshow at GreatLakesMediaShow.com.

‘What You Have to Know’: The Robinson Report is Coming to the #MABshow

Kevin Robinson

Kevin Robinson, Robinson Media President and author of The Robinson Report, is coming to the Great Lakes Media Show to tell you “What You Have to Know To Be A Program Director in 2018.”

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing.

Robinson is a passionate, record setting and award-winning 35-year broadcast veteran, having experienced programming success with teams in Chicago, Phoenix, St. Louis, Louisville, Buffalo and Lansing in quality companies like CBS Radio, Bonneville International, Hubbard Radio, Infinity Broadcasting, Salem Media Group and others.

With his company, Robinson Media, and past partnership with the Audience Development Group, he has advised companies all over America including Entercom Communications, Beasley Broadcast Group, Westwood One, Midwest Communications, Triad Broadcasting, Townsquare Media, Midwest Family Broadcasting Group, Grand Canyon Broadcasters, LaSalle County Broadcasting, EG Radio Marketing and more.

He will offer the following breakout session as part of this year’s Great Lakes Media Show:

“What You Have to Know To Be A Program Director in 2018” 
Gone are the mentoring days of hands-on programming development. In a time-starved radio world, learning to focus on the product with consistency is often lost in multi-platform cluster management. This session focuses on the nuts and bolts, including leadership skills, of radio programming in post-millennial times. Programming in the 21st century requires advanced knowledge of all aspects of your radio brand and often times entire clusters. This session will bring awareness to the things you need to understand strategic and tactical thought, developing a strategic plan, developing solid content while growing story tellers, managing a music matrix without research, secrets behind how ratings work, really work, social media awareness for branding impact and traditional marketing and event planning

Learn more about Kevin Robinson and the 21 other dynamic and influential presenters who will be a part of the 2018 Great Lakes Media Show.  Learn more and register to attend at GreatLakesMediaShow.com.