Category Archives: MAB Events

GLBC Session Preview: Become a Better News Organization

TeensTabletWhether you, or your news staff are new to the business or seasoned journalists, you have to admit, things have changed!

News is now a 24 hour, 365 instant in my hand business, engaging all of your audiences’ senses. Print, Television, Radio, Magazines, Social, Digital, and Bloggers all have one thing in common…CONTENT!

Join your friends and colleagues for the Great Lakes Broadcasting Conference (GLBC), now with a new focus on multi-media and journalism in the mobile age.

The GLBC main day is Tuesday, May 3 in Lansing and includes these session and MORE!

Valerie-Geller_200Valerie Geller Presents: Get, Keep and BUILD Your Audience!
Content is king and those who create your content are what set you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for news & personality TV & Radio, and work more effectively across ALL platforms!

Becoming a Powerful Storyteller
Presented by Valerie Geller

Whether you’re writing news, producing, an on air personality, or writing copy for promotion, sales or public service it all starts with good writing and powerful storytelling – in this session you’ll learn proven techniques in use by top broadcasters throughout the world.

AlTompkins_200Turn the Story Fast: How to Find Focus, Gather Quickly, Make Deadline
Presented by Al Tompkins, Poynter Institute

The key to great deadline storytelling is finding laser sharp focus. Al Tomkins show you show you how to:
-decide what goes where in your story
-find the soundbites that make your story memorable
-make any story more interesting by attaching your story to one of eight motivators
-change the shape of the story to turn multiple versions of the piece for different shows

The Art of Interviewing for Video
Presented by Steve Julin
Interviewing is the foundation of great storytelling, and the stories you tell are only as good as the information you get. In this workshop you’ll learn the top tips to use when conducting an on-camera interview but most importantly how to get the sound bites and quotes you need in the edit suite.

Find out more and register at: bit.ly/GLBConference

A Message from MAB Chairman Ed Fernandez

Ed Fernandez 2013If you are like me, every minute of your time is scheduled. This is why investing your time in the Great Lakes Broadcasting Conference and Expo (GLBC) will be a good decision for you and your staff.

GLBC will refresh you, offer networking opportunities, and present new ideas and new ways of looking at how you do business. I always come away with a few new ideas. There are also plenty of learning opportunities for my staff as well.

Long before I was on the MAB Board of Directors and served as Chairman, I attended GLBC as a Sales Manager and then a General Manager. The GLBC was always on my schedule. There are sessions for all major positions at your station including, sales, management, news, programming, engineering, promotion and production. Plus, we also have the vitally important and “free” legislative reception with lawmakers from all over the state.

You will return from GLBC renewed and rewarded with new or reaffirmed ideas to improve your personal performance and that of your staff, all at a very reasonable registration fee. Our exhibitors, suppliers and sponsors help to underwrite the conference so we can keep the price down for you. Its only $159 per person for full registration, which includes lunch and the receptions if you sign up by April 10. There are also half-day and some single session offerings as well.

Now, more than ever, I ask that you join me at GLBC and bring your staff. It’s a day packed with information designed by a committee of broadcasters to meet your needs.

Hope to see you at GLBC this year. http://bit.ly/GLBConference.

Ed Fernandez,
Chairman of the Board, MAB
Divisional General Manager – E.W. Scripps

Sign Up Today! GLBC Career Fair

View More: http://benjamindavidphotography.pass.us/mab2015Register today to showcase your station or school program at the MABF’s premiere, most-attended annual Career Fair. The Career Fair will be held on Tuesday, May 3 in conjunction with the Great Lakes Broadcasting Conference and Expo in Lansing. Stations may receive EEO credits for participating and promoting the event. Attendees will be recent graduates and ready to start their careers.  Booths are filling up quickly! Click here for more info and to register online.

Students! Want to attend this career fair? Register for GLBC as either a student, or for a free exhibit hall pass.  Both will get you into the fair. Find out more here.

GLBC Speaker Highlight: Valerie Geller

The GLBC schedule has been finalized, and features some national-caliber speakers and educational sessions. Check out the full line-up here: bit.ly/GLBConference

Speaker Highlight: Valerie Geller

Valerie will be presenting the keynote address at the GLBC on Tuesday, May 3. Valerie is a nationally known broadcast consultant and industry expert who has spoken at several NAB conferences, as well as internationally.

VgellerValerie Geller Presents: Get, Keep and BUILD Your Audience!

Content is king!   Creating your content is what sets you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for TV & Radio, and work more effectively across ALL platforms!

The key to staying the most relevant content source for your audience is all about becoming a more powerful communicator and storyteller. There are no boring stories, only boring storytellers. In this session, learn proven techniques to grow not only your talent, but your audience as well.

These proven Powerful Communicator methods, in use by top broadcasters throughout the world, are based on just three things: “Tell the Truth, Make it Matter and NEVER be BORING.” Aircheck coaching, finding and developing talent and powerful storytelling techniques, on-air performance coaching techniques are all included. Each participant will come away with actionable techniques to become stronger, more compelling broadcasters, armed with techniques they can put into practice immediately to engage and grow their audiences.

Early Bird Deadline Approaching!

The GLBC offers a discount on registration to members who sign up early. Members can attend the entire conference for only $159! This includes all the educational sessions on Monday, the legendary “Beer & Bull” Welcome Reception, all sessions and Keynote address on Tuesday, along with breakfast, lunch, and the Legislative Reception. After April 1, the rates to attend the GLBC go up. Save money by registering today!

Great Lakes Broadcasting Conference – Early Bird Deadline Approaching!

GLBC16-WebPostcard_500The GLBC schedule has been finalized, and features some national-caliber speakers and educational sessions. Check out the line-up here: bit.ly/GLBConference.

Presenters include Valerie Geller, Al Tompkins, Fred Jacobs, Seth Resler, Steve Julin, Jeremy Ruck, Speed Marriott, Don Backus, Jeff Welton, David Oxenford, Rich Chernock, and more!

The GLBC offers a discount on registration to members who sign up early. Members can attend the entire conference for only $159! This includes all the educational sessions on Monday, the legendary “Beer & Bull” welcome reception, all sessions and Keynote address on Tuesday, along with breakfast, lunch, and the Legislative Reception. After April 1, the rates to attend the GLBC go up. Save money by registering today!

SBE Certification at GLBC ‘16


View More: http://benjamindavidphotography.pass.us/mab--glbc-2014By: Geary S. Morrill, CPBE-CBNT

SBE Chapter 91 Certification Chairman

As you may have heard, we have a unique opportunity presented at the upcoming GLBC.

Wayne Pecena, CPBE-CBNE, is the Assistant Director of Educational Broadcast Services in the Office of Information Technology at Texas A&M University. He will be presenting an in-depth Advanced IP Networking & CBNE Study Topics tutorial on Monday, May 2nd, and will proctor the CBNE exam at GLBC the following morning.

Because the Certified Broadcast Network Engineer (CBNE) exam has a five-year service requirement, it is important that all applications to take the exam be sent to the National SBE office by Friday, April 1.

The candidate for Certified Broadcast Networking Engineer (CBNE) must have five (5) years of suitable experience in broadcast engineering or related technology and must achieve a passing grade on the proficiency examination.

Some of the general areas of emphasis on the CBNE will be:

  • Audio/Video over IP for Broadcast
  • Digital Content Management
  • Video Systems in an IT World
  • Data Transmission Systems and Practices
  • General PC Hardware, interconnection, and backup

Final GLBC LogoThere is also the opportunity to write the Certified Broadcast Newtork Technologist (CBNT) exam for those not having that certification.

This certification is designed for persons who wish to demonstrate a basic familiarity with networking hardware as utilized in business and audio/video applications in broadcast facilities. People who have passed the CBNT® exam were tested on subjects related to:

  • Network topologies and layouts
  • Common network protocols
  • Wiring standards and practices
  • Maintenance, troubleshooting and connectivity issues
  • Challenges unique to broadcast-based networks

Both exams are of the “open book” variety, with the exception of one essay question on the CBNE exam. There is a discounted price for the exams for current SBE members, and Certification is good for 5 years. Non-members can also take the exam, and their fee includes a one year membership in the SBE.

Applications for the exam are here:

Certified Broadcast Networking Technologist® (CBNT®)
Certified Broadcast Networking Engineer™ (CBNE™ )

Additionally, there is more information on the exam process here:

FAQ Certification page

Find out about the Great Lakes Broadcasting Conference at bit.ly/GLBConference.

Regards,

Geary-signature2

What Would You Do with a Crystal Ball?

Speed Marriott and GLBC are here to help you be as prepared as possible for the future of our industry in a two-part series on Tuesday, May 3.

“We cannot predict the future, but we can invent it.” – Anonymous

Speed Marriott, P1 Learning, will present: 2020 Vision

Crystal ballSession Description: We’re going to do a little time travel. We’re going to fast forward to the year 2020. Sounds like a long way away, but let’s face it, it’s only four years from today. We will challenge your sales team to think about the future needs of their customer and your management team to think about the future of the sales team that they will be managing.

We will begin our journey to the future with a brief trip to the past. The year is 2012, and our world is changing. We’ll use this trip to our recent past as a baseline for what to expect as we travel to the future.

Now that we’ve examined the past, it’s time to head into the future. Our destination is to fast-forward to the year 2020. Home of a U.S. Presidential election year and the Tokyo Summer Olympics. Four years from today.

As an industry we devote a substantial amount of time and effort attempting to project future sales, but little time thinking about the factors that impact that future. In 2020 Vision we invite you to take a forward look at the broadcast industry…

Our Markets

Our Customers

Our Products

Our Teams

Our Leaders

In addition, we will take an in-depth look at the various dynamics that will affect that future. Including:

Our Competitive Environment

Our Customer Evolution

Our Changing Workforce. Baby Boomers, Gen X, The Millennial, Gen Z & Introducing Generation Alpha

Our Great Unknown

It’s time to fire up the flux capacitor and get on the road for 2020 Vision. Remember, objects in the mirror are much closer then they may seem.

Click here for information and to register for GLBC. Members can register for the full day for only $159!*

*early, member rate

Get a First Look at Techsurvey 12 at the 2016 Great Lakes Broadcasting Conference

Fred JacobsSessions presented by Fred Jacobs & Paul Jacobs of Jacobs Media

 

In this two part session on Tuesday May 3, be one of the first in the country to review the results of Jacobs Media’s Techsurvey 12, an annual national web survey that tracks a highly evolving and changing media environment.

Previous Jacobs’ Techsurveys have been uncanny in their ability to predict consumer behavior, while providing actionable data. From the “cell phone only problem” in the first survey, to the satellite radio slowdown, to the rise of smartphones and tablets along with the ascent of Pandora, these national research studies have been predictive and an important part of the digital planning process.

Click here for information and to register for GLBC. Members can register for the full day for only $159!*

*early, member rate

Got an iPhone in your Pocket? Learn How to Use it to Create Video Content to Enhance your Story

Steve JulinMedia Power founder Steve Julin will be at the 2016 Great Lakes Broadcasting Conference to teach you how to use video to create and enhance your content. As the lines blur between radio and television, the one constant is the need for compelling story telling and adding video to your repertoire of essential tools.

Steve is presenting the following four sessions on Tuesday, May 3 in Lansing:

Filmmaking with the iPhone6

Apple’s line of phones has always been able to capture footage, but when the iPhone 6 was released, it changed the playing field. The new camera (that also works as a phone) can grab 1080p high-definition clips at 60 frames per second, take 240-fps slow-motion shots, shoot time lapse scenes, provide cinematic video stabilization, and even has up to 128 gigabytes of storage, which is more than enough for a short film. In this workshop, award winning filmmaker Steve Julin will share his insights after testing the camera out on a corporate video shoot.

Creative Camera Techniques

Shooting great video or film is essential to any great video production. But some times a little creativity is called for. In this workshop, seasoned filmmaker Steve Julin will share with you some innovative ways to use your camera and provide examples from his award-winning PBS series, Great Lakes ~ Great Tastes.

Tips, Tricks, Ideas, Suggestions, Secrets, Hints, and Advice for Producing Better Video Productions

Ready to take your next video production up to the next level? In this workshop you’ll learn some techniques and tools that can help you make more compelling stories for film, TV, and the web. This is not a “how to” workshop. The goal of this workshop is to share filmmaking techniques that can spice up that next corporate video or provide you with that “Ah Ha” moment for your next documentary. Feel free to bring and share some of your own tips and tricks to the session.

The Art of Interviewing for Video

Interviewing is the foundation of great storytelling, and the stories you tell are only as good as the information you get. In this workshop you’ll learn the top tips to use when conducting an on-camera interview and, most importantly, how to get the sound bites and quotes you need in the edit suite.

Click here for information and to register for GLBC. Members can register for the full day for only $159!*

*early, member rate