Category Archives: MAB Events

Great Lakes Broadcasting Conference – Early Bird Deadline Approaching!

GLBC16-WebPostcard_500The GLBC schedule has been finalized, and features some national-caliber speakers and educational sessions. Check out the line-up here: bit.ly/GLBConference.

Presenters include Valerie Geller, Al Tompkins, Fred Jacobs, Seth Resler, Steve Julin, Jeremy Ruck, Speed Marriott, Don Backus, Jeff Welton, David Oxenford, Rich Chernock, and more!

The GLBC offers a discount on registration to members who sign up early. Members can attend the entire conference for only $159! This includes all the educational sessions on Monday, the legendary “Beer & Bull” welcome reception, all sessions and Keynote address on Tuesday, along with breakfast, lunch, and the Legislative Reception. After April 1, the rates to attend the GLBC go up. Save money by registering today!

SBE Certification at GLBC ‘16


View More: http://benjamindavidphotography.pass.us/mab--glbc-2014By: Geary S. Morrill, CPBE-CBNT

SBE Chapter 91 Certification Chairman

As you may have heard, we have a unique opportunity presented at the upcoming GLBC.

Wayne Pecena, CPBE-CBNE, is the Assistant Director of Educational Broadcast Services in the Office of Information Technology at Texas A&M University. He will be presenting an in-depth Advanced IP Networking & CBNE Study Topics tutorial on Monday, May 2nd, and will proctor the CBNE exam at GLBC the following morning.

Because the Certified Broadcast Network Engineer (CBNE) exam has a five-year service requirement, it is important that all applications to take the exam be sent to the National SBE office by Friday, April 1.

The candidate for Certified Broadcast Networking Engineer (CBNE) must have five (5) years of suitable experience in broadcast engineering or related technology and must achieve a passing grade on the proficiency examination.

Some of the general areas of emphasis on the CBNE will be:

  • Audio/Video over IP for Broadcast
  • Digital Content Management
  • Video Systems in an IT World
  • Data Transmission Systems and Practices
  • General PC Hardware, interconnection, and backup

Final GLBC LogoThere is also the opportunity to write the Certified Broadcast Newtork Technologist (CBNT) exam for those not having that certification.

This certification is designed for persons who wish to demonstrate a basic familiarity with networking hardware as utilized in business and audio/video applications in broadcast facilities. People who have passed the CBNT® exam were tested on subjects related to:

  • Network topologies and layouts
  • Common network protocols
  • Wiring standards and practices
  • Maintenance, troubleshooting and connectivity issues
  • Challenges unique to broadcast-based networks

Both exams are of the “open book” variety, with the exception of one essay question on the CBNE exam. There is a discounted price for the exams for current SBE members, and Certification is good for 5 years. Non-members can also take the exam, and their fee includes a one year membership in the SBE.

Applications for the exam are here:

Certified Broadcast Networking Technologist® (CBNT®)
Certified Broadcast Networking Engineer™ (CBNE™ )

Additionally, there is more information on the exam process here:

FAQ Certification page

Find out about the Great Lakes Broadcasting Conference at bit.ly/GLBConference.

Regards,

Geary-signature2

What Would You Do with a Crystal Ball?

Speed Marriott and GLBC are here to help you be as prepared as possible for the future of our industry in a two-part series on Tuesday, May 3.

“We cannot predict the future, but we can invent it.” – Anonymous

Speed Marriott, P1 Learning, will present: 2020 Vision

Crystal ballSession Description: We’re going to do a little time travel. We’re going to fast forward to the year 2020. Sounds like a long way away, but let’s face it, it’s only four years from today. We will challenge your sales team to think about the future needs of their customer and your management team to think about the future of the sales team that they will be managing.

We will begin our journey to the future with a brief trip to the past. The year is 2012, and our world is changing. We’ll use this trip to our recent past as a baseline for what to expect as we travel to the future.

Now that we’ve examined the past, it’s time to head into the future. Our destination is to fast-forward to the year 2020. Home of a U.S. Presidential election year and the Tokyo Summer Olympics. Four years from today.

As an industry we devote a substantial amount of time and effort attempting to project future sales, but little time thinking about the factors that impact that future. In 2020 Vision we invite you to take a forward look at the broadcast industry…

Our Markets

Our Customers

Our Products

Our Teams

Our Leaders

In addition, we will take an in-depth look at the various dynamics that will affect that future. Including:

Our Competitive Environment

Our Customer Evolution

Our Changing Workforce. Baby Boomers, Gen X, The Millennial, Gen Z & Introducing Generation Alpha

Our Great Unknown

It’s time to fire up the flux capacitor and get on the road for 2020 Vision. Remember, objects in the mirror are much closer then they may seem.

Click here for information and to register for GLBC. Members can register for the full day for only $159!*

*early, member rate

Get a First Look at Techsurvey 12 at the 2016 Great Lakes Broadcasting Conference

Fred JacobsSessions presented by Fred Jacobs & Paul Jacobs of Jacobs Media

 

In this two part session on Tuesday May 3, be one of the first in the country to review the results of Jacobs Media’s Techsurvey 12, an annual national web survey that tracks a highly evolving and changing media environment.

Previous Jacobs’ Techsurveys have been uncanny in their ability to predict consumer behavior, while providing actionable data. From the “cell phone only problem” in the first survey, to the satellite radio slowdown, to the rise of smartphones and tablets along with the ascent of Pandora, these national research studies have been predictive and an important part of the digital planning process.

Click here for information and to register for GLBC. Members can register for the full day for only $159!*

*early, member rate

Got an iPhone in your Pocket? Learn How to Use it to Create Video Content to Enhance your Story

Steve JulinMedia Power founder Steve Julin will be at the 2016 Great Lakes Broadcasting Conference to teach you how to use video to create and enhance your content. As the lines blur between radio and television, the one constant is the need for compelling story telling and adding video to your repertoire of essential tools.

Steve is presenting the following four sessions on Tuesday, May 3 in Lansing:

Filmmaking with the iPhone6

Apple’s line of phones has always been able to capture footage, but when the iPhone 6 was released, it changed the playing field. The new camera (that also works as a phone) can grab 1080p high-definition clips at 60 frames per second, take 240-fps slow-motion shots, shoot time lapse scenes, provide cinematic video stabilization, and even has up to 128 gigabytes of storage, which is more than enough for a short film. In this workshop, award winning filmmaker Steve Julin will share his insights after testing the camera out on a corporate video shoot.

Creative Camera Techniques

Shooting great video or film is essential to any great video production. But some times a little creativity is called for. In this workshop, seasoned filmmaker Steve Julin will share with you some innovative ways to use your camera and provide examples from his award-winning PBS series, Great Lakes ~ Great Tastes.

Tips, Tricks, Ideas, Suggestions, Secrets, Hints, and Advice for Producing Better Video Productions

Ready to take your next video production up to the next level? In this workshop you’ll learn some techniques and tools that can help you make more compelling stories for film, TV, and the web. This is not a “how to” workshop. The goal of this workshop is to share filmmaking techniques that can spice up that next corporate video or provide you with that “Ah Ha” moment for your next documentary. Feel free to bring and share some of your own tips and tricks to the session.

The Art of Interviewing for Video

Interviewing is the foundation of great storytelling, and the stories you tell are only as good as the information you get. In this workshop you’ll learn the top tips to use when conducting an on-camera interview and, most importantly, how to get the sound bites and quotes you need in the edit suite.

Click here for information and to register for GLBC. Members can register for the full day for only $159!*

*early, member rate

MAB Teams Up With SBE at Great Lakes Broadcasting Conference & Expo

The Great Lakes Broadcasting Conference and Expo on May 2-3 will feature a training session and test for broadcasting engineers.  The session is being presented by Wayne Pecena on Monday, May 2. On Tuesday, May 3 broadcast engineers may sit for the SBE certification exam.

Important:  if you are sitting for this exam on Tuesday, you MUST fill out this form and submit it to SBE with payment prior to April 1, 2016.

The workshop will focus on understanding and applying IP based networking technology in an Ethernet environment. Tutorial topics will include an understanding of the OSI Model, Ethernet physical standards, Ethernet switching, IP routing, TCP & UDP use, and best practice security implementation techniques. A practical network design will be utilized to illustrate theoretical concepts by developing a best practice segmented network reference design suitable for the broadcast IP network. Considerations in the development will include physical architecture considerations, network infrastructure equipment selection, Ethernet switching & VLAN implementation, IP addressing approaches, IP routing choices, and security feature implementation. Practical design solutions will utilize popular industry networking devices. Bonus topics (based upon time) will include an introduction to IPv6 and steps to structured IP network troubleshooting.

At the conclusion of this workshop, attendees will have:

• An awareness of IP networking technology topics (broadcast focused)

• An understanding of applying fundamentals and principles in real-world practice

• An extensive IP networking reference document (pdf)

• Resources for further study & knowledge

If you have any questions regarding this session or SBE certification exam, please contact Jennifer Preslar at preslar@michmab.com or 517-484-7444.  Find out more about GLBC by clicking here.

Al Tompkins, Senior Faculty at Pointer Institute, Featured at GLBC

Al TompkinsThe MAB is excited to bring you on-trend topics about news gathering and reporting with Poynter Institute’s Al Tompkins! Al Tompkins is The Poynter Institute’s senior faculty for broadcasting and online. For almost 10 years, thousands of people each day read his online journalism story idea column “Al’s Morning Meeting” on Poynter.org.

Aim For The HeartTompkins is the author of the book “Aim For The Heart: A Guide for TV Producers and Reporters,” which was adopted by more than 75 universities as their main broadcast writing textbook. He also co-authored four editions of the Radio and Television News Directors Foundation’s “Newsroom Ethics” workbook. Tompkins joined Poynter’s faculty from his job as news director at WSMV-TV in Nashville, Tennessee. For 24 years he worked as a photojournalist, reporter, producer, anchor, assistant news director, special projects/investigations director, documentary producer, and news director.

Al will be at The Great Lakes Broadcasting Conference in Lansing on Tuesday, May 3, where he will present four one-hour sessions:

  • Turn the Story Fast: How to Find Focus, Gather Quickly, Make Deadline
  • Covering Suicide & Mental Health Stories: What Hurts, what Helps
  • Ethics on Deadline: How to Make Tough Calls when Time is Tight
  • Jaw-Droppingly Cool Online Tools and Apps

Click here for information and to register for GLBC. Members can register for the full day for only $159!*

* Member rate, early registration.

2016 Great Lakes Broadcasting Conference Announces Keynote Speaker Valerie Geller!

Valerie GellerThe 2016 Great Lakes Broadcasting Conference (GLBC) and Expo will be held at the Lansing Center on May2 – 3 and will once again feature an exhibit hall and multiple breakout sessions.

The keynote address will be presented by Valerie Geller of Geller Media International Broadcast Consultants. We’re sure you’ve read some of her books and industry articles, so come and hear what Valerie has to say in-person at GLBC! Valerie will also be hosting two breakout sessions at GLBC.

KEYNOTE: Get, Keep, and Grow Your Audience
Content is king, and those who create your content are what set you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for news, personality TV, Radio, and to work more effectively across ALL platforms!

Becoming a Powerful Storyteller
Whether you’re writing news, producing, performing as an on air personality, or writing copy for promotion, sales or public service, it all starts with good writing and powerful storytelling. In this session, you’ll learn proven techniques in use by top broadcasters throughout the world.

Developing Talent is a Talent: Secrets of Finding, Developing, Airchecking, and Coaching Talent
No matter where you are in your on-air career, EVERYONE can improve. Working across all platforms, learn proven techniques to help each member of your on-air staff get to the next level. And if you are on-air, learn these “diamond polishing” self-check techniques!

Click here for information and to register for GLBC.