Category Archives: MAB Events

Registration is Open for the 2017 Great Lakes Broadcasting Conference & EXPO!

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The Great Lakes Broadcasting Conference & EXPO (GLBC) is the Midwest’s premier educational and networking event for radio, television and media professionals.

Register here.

This year’s Great Lakes Broadcasting Conference is all about Reframing your Perspective, and has been designed to inspire YOU with…

  • National caliber speakers and educational sessions.
  • Innovative technology on display in the exhibit hall.
  • Prime networking events.
  • Awards and recognition for your hard work.
  • And, more!

This is your chance to shake off the daily grind, and be inspired!

Complete information, including registration available here.

Phil Gwoke, Bridgeworks
Phil Gwoke, Bridgeworks

The MAB is proud to announce the 2017 GLBC Keynote Speaker, Phil Gwoke, Bridgeworks:

When Generations Connect: Communicating Across Generational Divides
Presented by Phil Gwoke, Bridgeworks

Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the board and rules are being rewritten. Organizations are feeling the pain of generations as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy. Phil will demonstrate not only why it’s important to understand what shaped the generations, but why they behave the way they do.

  • Find out how generation gaps hit the bottom line
  • Learn what to do about the approaching talent gap
  • Grasp the keys to retaining the generations you need most
  • Discover how to convert this form of diversity from an obstacle into an opportunity

Celebrate the Best in the Industry

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What we should say is “Celebrate YOU” because YOU are the best in the industry and YOU deserve to be recognized for your hard work!

The Broadcast Excellence Awards Reception is one of the biggest and brightest parties of the year for Michigan broadcasters and you won’t want to miss it! Gather your station’s best work and join colleagues and industry friends on Wednesday, March 8, 2017 as we celebrate YOU and your station’s hard work over the past year. Just imagine those goosebumps of pride and accomplishment you’ll feel as your station’s name is called as an award winner!

Don’t wait to begin entering your submissions for the 2016 Broadcast Excellence Awards (BEA) program. Get a jump start on the busy holiday season. The deadline for the 2016 BEAs is 12:00 p.m. (noon) on Friday, January 13, 2017.

The 2016 BEA rules and category information can be found here .

Be sure to review your station’s account information. If you need assistance with your password, resetting your password, or changing the Contestant Manager for your station, please contact Alisha Clack at awards@michmab.com or via phone at 517-484-7444.

Click here for instructions and direct access to the online entry system.**

Awards Ceremony
Wednesday, March 8, 2017 | The Lansing Center | Lansing, MI

Entry Fees
MAB or MAPB Member: $45 per entry
Non-Members: $90 per entry

For questions, contact Alisha Clack at 517-484-7444 or email us at awards@michmab.com.

**IMPORTANT NOTE: If you created an account at www.betterbnc.com in the past two years, please log in using the same account information, if you are creating a new account, please follow the instructions that are listed in your reference guide or online at www.broadcastexcellenceawards.com.

 

Free Webinar: Register NOW for The Coaching Imperative!

mab-lytleWhen:  Wednesday, December 21, 2016 1:00 p.m. EST
Register HERE 

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Chris Lytle

Throughout 2016, Chris Lytle, Instant Sales Training has brought you and your sales team valuable information during these Webinars:

  • Preventing and Overcoming Broadcast Sales’ Toughest Objections
  • Scarce Talent: Recruiting and Hiring the Best Salespeople
  • How to “Talk” Advertising with your Prospects and Customers Today

“The Coaching Imperative” is the last in a series of four broadcast-specific sales management webinars personally conducted by Chris Lytle.

Here are a few of the things you will learn during this fast-paced, highly-detailed FREE program:

  • How to determine when to coach and when to conduct one-on-one training.
  • What today’s top business coaches are teaching their “players.”
  • Why you need to stop giving answers and solving problems and start asking more questions.
  • Chris Lytle’s #1 rule of coaching.
  • Plug and play: 3 coaching models you can use immediately after the session.
  • Why enjoying your job is crucial to sales success.
  • The very best all-purpose coaching question.

All webinars are being recorded and archived for registered attendees.

Thanks for being part of this!

After registering, you will receive a confirmation email containing information about joining the webinar.

Chris Lytle is a best-selling author and well-travelled professional speaker.  His promise to you is a bold one: His programs contain more usable information per minute than any other learning event.

Save the date. Let him prove it.

Gather your Broadcast Excellence Award Entries and Join the Party!

bea16collageimage_325The Broadcast Excellence Awards Reception is one of the biggest and brightest parties of the year and you won’t want to miss it! Gather your station’s best work and join colleagues and industry friends on Wednesday, March 8, 2017 as we celebrate YOU and your station’s hard work over the past year.

Don’t wait to begin entering your submissions for the 2016 Broadcast Excellence Awards (BEA) program. Get a jump start on the busy holiday season. The deadline for the 2016 BEAs is 12:00 p.m. (noon) on Friday, January 13, 2017.

The 2016 BEA rules and category information can be found here.

Be sure to review your station’s account information. If you need assistance with your password, resetting your password, or changing the Contestant Manager for your station, please contact Alisha Clack at awards@michmab.com or via phone at 517-484-7444.

Click here for instructions and direct access to the online entry system.**

Awards Ceremony
Wednesday, March 8, 2017 | The Lansing Center | Lansing, MI

Entry Fees
MAB or MAPB Member: $45 per entry
Non-Members: $90 per entry

For questions, contact Alisha Clack at 517-484-7444 or email us at awards@michmab.com.

**IMPORTANT NOTE: If you created an account at www.betterbnc.com in the past two years, please log in using the same account information, if you are creating a new account, please follow the instructions that are listed in your reference guide or online at www.broadcastexcellenceawards.com.

Future and Current Broadcasters Mixed and Mingled at BCBC

bcbc_300Thanks to all of the MABF’s professional volunteers, the Broadcasting Career Builder Conference (BCBC) 2016 was a huge success! Eager students met with professionals during the daylong event, held November 18, to learn all about the broadcasting industry.

With 154 participants, the BCBC created an environment where students could learn, network and further develop their broadcasting skills. The students attended educational sessions to learn all about marketing, writing, resume building, interviewing and more throughout the day. A highlight from the day was when our presenter Jay Kruz, WREW-FM (Cincinnati), shared some unique “Marketing YOU” tips with the students, including a suggestion to send their resume to an office along with a pizza or treat. So, don’t be surprised if you get a piping hot pizza pie delivered along with a resume from your future employee!

Will Tieman
Will Tieman

Another highlight was the speech by our keynote speaker, Will Tieman, MSU Men’s Basketball Play-by-Play and Football Broadcasting Host. Will spoke to the students about his experiences in the broadcasting industry and his love for the job.

Will gave one of the best keynote speeches the BCBC has seen, and it was proven by how engaged and interested the student audience was. It was so exciting for the students to have Will at the conference and he really made the students feel special by answering questions, signing autographs and taking pictures with them.

The day was capped off with several giveaways to a few lucky students.

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2016-2017 Student Advisory Committee

The 2016-2017 Student Advisory Committee also met at the BCBC for the first time and brainstormed several great ideas and suggestions for future MABF events and student outreach. The meeting was very productive and we look forward to hearing more from this group of students and getting them more heavily involved with the MABF in the near future.

Please contact Alisha Clack (clack@michmab.com) if you are interested in getting involved in future MABF programs like the BCBC!

The BCBC is this Friday!

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The Broadcasting Career Builder Conference (BCBC) is here!

bcbc-102416The MABF team is hard at work this week finalizing details for the BCBC. Students and Educators statewide will flock to the Lansing area on Friday to learn about new techniques in filming on iPhones, resume tips and tricks, how to write the WRITE way, and much more!

Online registration has closed, but if you have any last minute students that would like to attend this important educational conference, they can register on-site!

Remember, the professionals your students will meet at the BCBC can become the link they need to break into the broadcasting and media industry! This is the conference that will take your students to the next level in their career journey.

Friday, November 18
Eagle Eye Golf Club & Conference Center, Bath MI (Directions)
8 a.m. – 4 p.m.
Career Fair 12 – 1:30 p.m.

 

Please contact Alisha Clack (clack@michmab.com) with questions about the BCBC.

Your MAB Membership Gives you Access to these Upcoming FREE Webinars!

Check out these upcoming online training sessions in November, all of which are FREE to MAB member stations! Make sure to put them on your calendar and register today!

mab-wbkTrademark Basics for Media Companies: What you Need to Know

Tuesday, November 15, 2016
1:00 p.m. EST
Presented by Mitchell Stabbe & Kelly Donohue, Wilkinson Barker Knauer LLP

MAB Member cost: FREE!!!
Non-Member cost: $150

Register here.

This FREE webinar* on Trademark Basics for Media Companies will teach you what you need to know about trademark law and provide helpful tips on how to strengthen your company’s trademark portfolio. You’ll also learn how to avoid infringing on the intellectual property of others.

Topics to be covered include:

    • Building your brand and protecting your rights.
    • Understanding different types of trademarks and levels of protection.
    • Avoiding unauthorized use of intellectual property.

Your marketing and digital media teams will not want to miss out on this opportunity to learn more about this important area of law.

*This webinar is a FREE MAB member benefit and is being recorded and archived for our subscribers.


mab-lytleHow to “Talk Advertising” with your Prospects and Customers NOW!

Wednesday, November 16, 2016
1:00 p.m. EST
Presented by Chris Lytle, Instant Sales Training

MAB Member cost: FREE!!!
Non-Member cost: $150

Register here.

“You don’t motivate salespeople to be successful. You get them to be successful so they become motivated.” -Chris Lytle

Further develop your successful sales team by having them attend the Instant Sales Training Webinar.  Invite your copywriters and production people, too.

Here’s why this program is important:  Everybody has an opinion about advertising. But, people who sell broadcast advertising need a philosophy of advertising.

Not just an opinion.

Face it.  Most of your salespeople don’t have degrees in advertising or marketing.

That’s troublesome.

This Webinar bridges that learning gap quickly. It’s a fast-paced, highly-detailed session.

Here are a few of the takeaways:

  • Why salespeople need to “talk advertising” and not just rates and ratings.
  • Two of the best advertising “zingers” to share right away.
  • What you say when a client says, “Nobody mentioned my ad.”
  • How to get consumers to mention their ads.
  • Five uplifting concepts to share with your customers.
  • What you need to learn from these seven “old school” advertising masters.

Chris Lytle is a best-selling author and well-travelled professional speaker.

His promise to you is a bold one: His programs contain more usable information per minute than any other learning event.

Save the date. Let him prove it.

The BCBC Takes Students to the Next Level in Their Career Journey

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The Broadcasting Career Builder Conference (BCBC) is next week!

The BCBC gives your students the opportunity to network with and impress News Directors, Program Managers, Human Resource Managers, Engineers and more from throughout the state. With the help of the BCBC, these important professionals can become the link your student needs to break into the broadcasting and media industry! This is the conference that will take your students to the next level in their career journey.

Friday, November 18
Eagle Eye Golf Club & Conference Center, Bath MI (map)
8 a.m. – 4 p.m.
Career Fair 12 – 1:30 p.m.

The early rate deadline has been extended to this Friday, November 11! You and your students still have time to register at the discounted rate of $20! Register here.

Students and young professionals should attend this educational conference because it can help them to determine if broadcasting is the right path for them and how they can continue their education to become successful in the industry.

Please contact Alisha Clack (clack@michmab.com) with questions about the BCBC!

Network and Meet Eager Students at the BCBC Career Fair!

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What is BCBC?

bcbc-102416The Broadcasting Career Builder Conference (BCBC) offers informational sessions and excellent networking opportunities that students will not find anywhere else; with hands-on training that will leave them with practical skills they can put to work immediately.

Friday, November 18
Eagle Eye Golf Club & Conference Center, Bath, MI (map)
8 a.m. – 4 p.m.
Career Fair 12:00 p.m. -1:30 p.m.
The Career Fair at BCBC is a fundraising effort of the MABF to meet our mission of educating Michigan’s youth and helping our members reach out to a diverse group individuals interested in broadcasting. Find your next best employee or intern at BCBC! There’s still time to participate in the BCBC Career Fair on November 18.

By participating in these fall career fairs…

  • YOU can meet with young, enthusiastic students.
  • YOU can earn necessary EEO credits for your station.
  • YOU can promote your station to a young, hip market.
  • YOU can gather different views, ideas and opinions from a young key demographic.
  • YOU can hire the best of the best for internships and entry-level jobs.
  • YOU can make a student’s dream come true!

Cost per booth is $275
Contact Rachel, krause@michmab.com for details.

“The HOMTV Internship Program is a very specific program for those who are looking for hands-on training to help jump start their careers in the television and communications industry. When we attend a MABF career fair, we know we will recruit the right people with a passion for broadcast.”

-Brandie Yates
Internship Coordinator, Producer, Host
HOMTV, Meridian Township

Go to www.mybcbc.com to register and view the full BCBC schedule.  Space is limited, so sign-up to reserve your spot now!

Questions on registering?  Contact Alisha or Rachel at mabf@michmab.com.

Exhibitors: 2017 GLBC is Coming!

glbcexhibitor_700DOES YOUR BUSINESS HAVE A PRODUCT OR SERVICE YOU NEED TO SHOWCASE TO BROADCAST AND MEDIA EXECUTIVES? PLAN TO EXHIBIT AT THE 2017 GLBC

GLBC’s dates have moved back to March! Exhibitors can reserve their space now to meet potential clients and showcase all of their new products and services!

Show Date
Wednesday, March 8, 2017
8 a.m. – 5 p.m.
The Lansing Center, Lansing, MI

Senior executives involved in key decision making and purchasing make up the majority of the GLBC attendees. This is your chance to showcase your new and exciting products to these vital and potential customers in your target market! Whether you sell to broadcasters, audio/video producers, cable, churches, educators or corporate trainers, all will be invited to the GLBC Exhibit Hall!

GLBC BENEFITS

  • Centrally located in Lansing, MI
    This popular conference and expo is only a few hours’ drive for most of your current and potential Great Lakes media customers; meaning more qualified leads and more potential customers.
  • You win by choosing GLBC!
    Attending an established conference like the GLBC will keep your company and products top of mind when buying decisions are made.
  • Not all the action is on the Exhibit floor
    This all-inclusive show offers many networking opportunities for one-to-one interaction with decision makers. Our famous “Beer and Bull” opening reception, breakfast and breaks in the exhibit hall are all included.

Find more information and register HERE.

If you have any questions, please contact Rachel Krause at the MAB, krause@michmab.com or 517.484.7444.