Category Archives: MAB Events

News & Journalism Sessions Preview – GLBC

GLBC’s sessions for journalists and those in the news media are top-notch this year!

Tuesday, May 3, 2016
8:30 – 9:30am

Valerie Geller Presents: Get, Keep, and BUILD Your Audience!

Valerie Geller
Valerie Geller

Content is king and those who create your content are what set you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for news & personality TV & Radio, and work more effectively across ALL platforms!

The key to staying the most relevant content source for your audience is all about becoming a more powerful communicator and storyteller. There are no boring stories, only boring storytellers. In this session, learn proven techniques to grow not only your talent, but your audience as well.

These proven “Powerful Communicator” methods, in use by top broadcasters throughout the world, are based on just three things: “Tell the Truth, Make it Matter, and NEVER be BORING.” Aircheck coaching, finding and developing talent and powerful storytelling techniques, on-air performance coaching techniques are all included. Each participant will come away with actionable techniques to become stronger, more compelling broadcasters, armed with techniques they can put into practice immediately to engage and grow their audiences.

10:00 – 11:00am
Becoming a Powerful Storyteller
Presented by Valerie Geller

Whether you’re writing news, producing, an on-air personality, or writing copy for promotion, sales or public service it all starts with good writing and powerful storytelling – in this session you’ll learn proven techniques in use by top broadcasters throughout the world.

10:00 – 11:00am
Turn the Story Fast: How to Find Focus, Gather Quickly, Make Deadline
Presented by Al Tompkins, Poynter Institute

Al Tompkins
Al Tompkins

The key to great deadline storytelling is finding laser sharp focus. Let Al Tompkins show you how. He will show you show you how to:

  • decide what goes where in your story;
  • find the soundbites that make your story memorable;
  • make any story more interesting by attaching your story to one of eight motivators; and
  • change the shape of the story to turn multiple versions of the piece for different shows.

11:30am – 12:30pm
Jaw-Droppingly Cool Online Tools and Apps
Presented by Al Tompkins, Poynter Institute

This will be the most fun session of the day.  It is one you CANNOT miss and it is the one you will be telling your newsroom about. You will use what you learn on your next shift. Take a romp through a constantly updated lineup of awesome tools that journalists are using every day to stream live video from their phones, build interactive maps and data tables, 360 interactive photos and voice to text technology that will save you tons of time transcribing. This session is just plain fun.

Everything you learn you will be able use in two minutes or less, with no coding skills for free. Bring your iphone and tablets and play along as we go!

Register on-site for GLBC if you haven’t registered in advance!

2:30 – 3:30pm
Ethics on Deadline: How to Make Tough Calls when Time is Tight
Presented by Al Tompkins, Poynter Institute

We will deconstruct real cases that newsrooms faced on deadline. Cases that involved airing controversial images, bumped up against issues of race and editing. You won’t leave with hard rules to follow, you will get something more meaningful, a way of thinking through the tough calls you face every day. Come ready to participate in this lively and practical session.

2:30 – 3:30pm
When Local Tragedy Strikes Overnight
Panelists include: Duane Alverson, MacDonald Broadcasting; Peter Tanz, Midwest Communications; Steve Koles, WWMT/CW7-TV

iStock_000023801866_SmallMany radio and some television stations cut back staff overnight, going down to a skeleton staff. Or, with new technology, may even lock the doors and go home with no one at the station. Others may have the minimum wage operator on duty. How do you handle a major local threat that is not weather related? Are you prepared? Do you have an emergency news coverage plan? How will you serve your listeners and viewers under great stress and with diminished experienced staff capability. Our panel will use the recent tragic shooting in Kalamazoo as an example of how to handle breaking news on a Saturday night. The panel will offer “best practices” on how to handle a multi-location event when staffing is generally the lowest of the week.

4:00 – 5:00pm
How to Cover Breaking News Responsibly and Aggressively
Presented by Al Tompkins, Poynter Institute

As a follow up to the previous session on local tragedies, Al Tompkins will address, from a news gathering perspective, the best ways to handle:

  1. Covering Hostage Situations
  2. Covering Severe Weather
  3. Chemical Leaks, Fires and Explosions
  4. Truck, Train and Bus crashes
  5. School Shootings
  6. Surprise death of a prominent person

Register on-site for GLBC if you haven’t registered in advance!

Video Production Sessions Preview – GLBC

On Tuesday, May 3, GLBC offers multiple sessions for video producers:

Tuesday, May 3, 2016
10 – 11:00am
The Art of Interviewing for Video
Presented by Steve Julin

Steve Julin

Interviewing is the foundation of great storytelling, and the stories you tell are only as good as the information you get. In this workshop, you’ll learn the top tips to use when conducting an on-camera interview but most importantly how to get the sound bites and quotes you need in the edit suite.

11:30am – 12:30pm
Creative Camera Techniques
Presented by Steve Julin

Shooting great video or film is essential to any great video production. But some times a little creativity is called for. In this workshop, seasoned filmmaker Steve Julin will share with you some innovative ways to use your camera and provide examples from his award-winning PBS series, Great Lakes ~ Great Tastes.

2:30 – 3:30pm
Tips, Tricks, Ideas, Suggestions, Secrets, Hints and Advice for Producing Better Video Productions
Presented by Steve Julin

Ready to take your next video production up to the next level? In this workshop you’ll learn some techniques and tools that can help you make more compelling stories for film, TV and the web. This is not a “how to” workshop. The goal of this workshop is to share filmmaking techniques that can spice up that next corporate video or provide you with that “Ah Ha” moment for your next documentary. Feel free to bring and share some of your own tips and tricks to the session.

4:00 – 5:00pm
Filmmaking with the iPhone 6
Presented by Steve Julin

Apple’s line of phones have always been able to capture footage but when the iPhone 6 was released – it changed the playing field. The new camera (that also works as a phone) can grab 1080p high-definition clips at 60 frames per second, take 240-fps slow-motion shots, shot time lapse scenes, provide cinematic video stabilization, and even has up to 128 gigabytes of storage which is more than enough for a short film. In this workshop, award winning filmmaker Steve Julin will share his insights after testing the camera out on a corporate video shoot.

Programming/Promotions/Research/Social Sessions Preview – GLBC

GLBC’s sessions kick into high gear beginning with our opening session speaker on Tuesday Morning, Valerie Geller.

Tuesday, May 3, 2016
8:30 – 9:30am

Valerie Geller Presents: Get, Keep and BUILD Your Audience!

Valerie Geller
Valerie Geller

Content is king and those who create your content are what set you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for news & personality TV & Radio, and work more effectively across ALL platforms!

The key to staying the most relevant content source for your audience is all about becoming a more powerful communicator and storyteller. There are no boring stories, only boring storytellers. In this session, learn proven techniques to grow not only your talent, but your audience as well.

These proven “Powerful Communicator” methods, in use by top broadcasters throughout the world, are based on just three things: “Tell the Truth, Make it Matter, and NEVER be BORING.” Aircheck coaching, finding and developing talent and powerful storytelling techniques, on-air performance coaching techniques are all included. Each participant will come away with actionable techniques to become stronger, more compelling broadcasters, armed with techniques they can put into practice immediately to engage and grow their audiences.

10:00 – 11:00am
Becoming a Powerful Storyteller
Presented by Valerie Geller

Whether you’re writing news, producing, an on-air personality, or writing copy for promotion, sales or public service it all starts with good writing and powerful storytelling – in this session you’ll learn proven techniques in use by top broadcasters throughout the world.

10:00 – 11:00am
Techsurvey 12: Part 1
Presented by Fred Jacobs & Paul Jacobs, Jacobs Media

(L-R) Fred and Paul Jacobs
(L-R) Fred Jacobs and Paul Jacobs

For more than three decades, Jacobs Media has become synonymous with media innovation and results. From their roots in radio in the ‘70s and ‘80s, the company has broken ground in the digital space, excelling in the integration of digital, mobile, and social strategies with heritage media brands.

In this two-part session, be one of the first in the country to review the results of Jacobs Media’s Techsurvey 12, an annual national web survey that tracks a highly evolving and changing media environment.

Previous Jacobs’ Techsurveys have been uncanny in their ability to predict consumer behavior, while providing actionable data. From the “cell phone only problem” in the first survey, to the satellite radio slowdown, to the rise of smartphones and tablets along with the ascent of Pandora, these national research studies have been predictive and an important part of the digital planning process.

11:30am – 12:00pm
Developing Talent is a Talent
Presented by Valerie Geller

Secrets of Finding, Developing, Airchecking and Coaching, Talent: No matter where you are in your on-air career, EVERYONE can improve working across all platforms. Learn proven techniques to help each member of your on-air staff grow to the next level. And, if you are on-air, learn these “diamond polishing” and “self check” techniques.

11:30am – 12:30pm
Techsurvey 12: Part 2
Presented by Fred Jacobs & Paul Jacobs, Jacobs Media

Register on-site for GLBC if you haven’t registered in advance!

2:30 – 3:30pm
When Local Tragedy Strikes Overnight
Panelists include: Duane Alverson, MacDonald Broadcasting; Peter Tanz, Midwest Communications; Steve Koles, WWMT/CW7-TV

iStock_000023801866_SmallMany radio and some television stations cut back staff overnight, going down to a skeleton staff. Or, with new technology, may even lock the doors and go home with no one at the station. Others may have the minimum wage operator on duty. How do you handle a major local threat that is not weather related? Are you prepared? Do you have an emergency news coverage plan? How will you serve your listeners and viewers under great stress and with diminished experienced staff capability. Our panel will use the recent tragic shooting in Kalamazoo as an example of how to handle breaking news on a Saturday night. The panel will offer “best practices” on how to handle a multi-location event when staffing is generally the lowest of the week.

2:30 – 3:30pm
The Secrets to Content Marketing: Part 1
Presented by Seth Resler, Jacobs Media

Seth Resler
Seth Resler

Today, broadcasters find themselves drowning in a sea of tools that can be used to reach a mass audience. From Facebook and Twitter, to YouTube and blogs, to whatever brand new social network the intern invented using Kickstarter funds over the weekend, there’s always a “next big thing.” This situation is a far cry from just a few years ago when we were only required to have competence in our own medium. The learning curve today is steep, not necessarily because any one tool is difficult to use, but because of the sheer number of tools available to us. It is easy to get overwhelmed.

It’s even easier to lose sight of why all these tools matter. At the end of the day, how do our Instagram photos, cat meme videos, and our podcast episodes fit into the larger picture? What is the impact of a retweet on our bottom line?

Radio and television stations need a strategy that connects all of our online tools together. This strategy, called Content Marketing, weaves our different digital elements together into a single coherent plan. Content Marketing is a strategy that is widely used outside the broadcasting industry, but can easily be adapted by radio and television stations.

4:00 – 5:00pm
Nielsen Total Audience Measurement
Presented by Robbie Lopez, VP/ Account Director, Local TV Client Services & Mario A. Christino, Account Director, Client Solutions, Nielsen Audio

The Media Landscape continues to evolve as options for media consumption increase for consumers. Join Nielsen as they discuss the latest on Total Audience Measurement across TV/Radio/Digital. We will also share local market audience trends and provide updates on the latest initiatives on measuring the local audience.

Register on-site for GLBC if you haven’t registered in advance!

Sales Sessions Preview – GLBC

GLBC Tuesday Sessions can help you generate $$$!

Tuesday, May 3, 2016
10:00 – 11:00am

Back to the Basics: Part 1
Presented by Speed Marriott, P1 Learning

Speed Marriott
Speed Marriott

We have become practitioners of the apologetic approach to selling.  For example:

  • I’m sorry that…
  • I didn’t meet your C.P.P. Goals…
  • I didn’t fulfill your value-added request…
  • That my ratings are down…
  • That my rates are up…
  • I am sorry?

Often times we are forced to resort to this remorseful attitude because we are going into the sales process unarmed. This is not a session designed to break new ground. This program is dedicated to giving you the tools necessary to be brilliant at the basics.

In this session we will take on the monumental task of rediscovering the sales cycle:

    • Prospecting
    • Setting The Appointment
    • Writing & Conducting The Needs Analysis
    • Identifying The Assignment
    • Crafting & Delivering The Presentation/Ask For The Order/Answering Objections
    • Implementation/Service & Renewal

The sales cycle is a recipe with six (6) ingredients, and you will love the results! This session is designed for sellers and managers of all experience levels.

11:30am – 12:30pm
Back to the Basics: Part 2
Presented by Speed Marriott, P1 Learning

Register on-site for GLBC if you haven’t registered in advance!

2:30 – 3:30pm
2020 Vision: Part 1
Presented by Speed Marriott, P1 Learning

“We cannot predict the future, but we can invent it.” – Anonymous

We’re going to do a little time travel. We’re going to fast forward to the year 2020. Sounds like a long way away, but let’s face it, it’s only four years from today. We will challenge your sales team to think about the future needs of their customer and your management team to think about the future of the sales team that they will be managing.

We will begin our journey to the future with a brief trip to the past. The year is 2012, and our world is changing. We’ll use this trip to our recent past as a baseline for what to expect as we travel to the future.

Now that we’ve examined the past, it’s time to head into the future. Our destination is to fast-forward to the year 2020. Home of a U.S. Presidential election year and the Tokyo Summer Olympics. Four years from today.

As an industry we devote a substantial amount of time and effort attempting to project future sales, but little time thinking about the factors that impact that future. In 2020 Vision we invite you to take a forward look at the broadcast industry…

  • Our Markets
  • Our Customers
  • Our Products
  • Our Teams
  • Our Leaders

In addition, we will take an in-depth look at the various dynamics that will affect that future. Including:

  • Our Competitive Environment
  • Our Customer Evolution
  • Our Changing Workforce. Baby Boomers, Gen X, The Millennial, Gen Z & Introducing Generation Alpha
  • Our Great Unknown

It’s time to fire up the flux capacitor and get on the road for 2020 Vision. Remember, objects in the mirror are much closer then they may seem.

4:00 – 5:00pm
2020 Vision: Part 2
Presented by Speed Marriott, P1 Learning

Register on-site for GLBC if you haven’t registered in advance!

Day Two Engineering Preview – GLBC

Day two of Engineering Sessions at GLBC begin at 8 a.m.

Tuesday, May 3, 2016
8:00 – 11:00am 
SBE Exam for CNBT and CBNE

Registration for the SBE Exams closed on April 1.

10:00 – 10:30am
New Technologies and Design Concepts in Radio Automation (Not Your Dad’s Automation System)
Presented by Don Backus, Broadcast Electronics

Don Backus
Don Backus

Many current radio automation systems trace their roots back to the mid and early 1990’s and have maintained features, implementations, and designs that date back 15, 20, or even 25 years ago. As radio’s needs have changed over that time, so has the technology available to radio automation manufacturers. This session will look at modern automation technologies and how they can benefit radio broadcasters of all market sizes. From AoIP to powerful database structures to flexible operation and redundancy configurations to simple yet powerful user interfaces, today’s (and tomorrow’s) radio automation technologies offer much to streamline workflows, save and generate revenue and improve on air sound while improving the ability to be as ‘live and local’ as possible.

10:30 – 11:00am
Evolution of Solid State FM Transmitters
Presented by Don Backus, Broadcast Electronics

It wasn’t too long ago that solid state FM transmitters became widely available, eliminating the need for costly tubes, but at a higher initial cost. As time as gone by, several generations of solid state transmitters have produced higher efficiencies and decreased costs, but generally at lower power levels. Now there are several higher power solid state options in much more compact form factors with new technologies designed to improve efficiency, reliability and serviceability in the field. This session will look at some of the new tech in FM transmitters and discuss the benefits to radio stations.

10:00 – 11:00am
Working with the Future of Video Data Today
Presented by Jon Rutherford, Sr. Solution Architect at Key Code Media & Matt Linstad, Quantum

Join us for an open discussion/presentation on the current and future technologies for working with your growing video data content. We will look at the best-in-class options while helping to identify the areas that could be phased in over time due to budget limitations. Having a full understanding of the critical components needed to have a successful and scalable solution will help you plan better for your current needs and prepare for the future.

11:30am – 12:30pm
ATSC 3.0 The Future of Broadcast Television
Presented by Rich Chernock, Chairman of the ATSC Technology Group on ATSC 3.0 & Chief Science Officer, Triveni Digital, Inc.

Rich Chernock
Rich Chernock

Work is nearing completion on a next generation broadcast digital television system, known as ATSC 3.0. ATSC 3.0 provides a flexible and more efficient physical layer, mobility, UHD images, new solutions for audio, incorporation of new user technologies such as second screen, and hybrid use of broadcast and broadband delivery for services.

This presentation will provide a high-level view of the fundamental architecture of the next-generation broadcast system, how an ATSC 3.0 TV station will be different from today’s ATSC 1.0 station, and what new opportunities ATSC 3.0 will bring to broadcasters.

11:30am – 12:30pm
Trade Secrets of a Guy with a Network Analyzer
Presented by Jeremy Ruck, Jeremy Ruck & Associates, Inc.

The network analyzer is the most important piece of test gear in the arsenal of the RF engineer. In this presentation we will look at the theory behind the device, examine some operational techniques, and consider some real world cases.

Register on-site for GLBC if you haven’t registered in advance!

12:30 – 2:00pm
Exhibit Hall Walk-Around Lunch

2:30 – 3:00pm
The State of IP for Television Broadcast, Production and Distribution
Presented by Robert Erickson, Grass Valley, A Belden Brand

This session is an overview of current and future IP technologies used in broadcast environments. The presentation will include the compelling reasons for the migration from baseband to IP for real time video transport and the challenges that broadcasters will face in making this migration. Erickson will also discuss the current state of standards in the IP broadcast facility, detailing out the main competing standards for the compression and transport of broadcast video and audio. The discussion will also focus on ways to leverage current IT technologies, such as system virtualization and distributed routing architectures will conclude the presentation.

2:30 – 3:00pm
IP Codec Redundancy
Presented by Jacob Daniluck, Tieline the Codec Company

As ISDN & POTS are becoming more expensive to install it may be time to start planning on switching your old POTS/ISDN Codecs. It time to start thinking about an IP Audio Codec which includes some of the following: IP Network Redundancy and/or Alternate Transport Type Redundancy. Exploring these types of technology can help reduce expenses while maintaining audio quality between studios, transmitters, and remotes.

3:00 – 3:30pm
LTE Interference from FM Stations
Presented by Jeff Welton, Nautel

Jeff Welton
Jeff Welton

As the LTE rollout continues nationwide, complaints of interference to LTE stations from licensed FM broadcasters are becoming almost commonplace. This session will discuss the reason for the interference, the legalities of the situation and provides some ideas to help resolve existing interference issues or reduce the possibility of future issues. Practical solutions are heavily based on the real life experience of Michigan engineer Walker Sisson, who was involved first hand in an LTE interference complaint.

3:00 – 3:30pm
Spectrum Auction: Legal Update for Engineers

The spectrum auction will bring about headaches for both management and engineers.  Get the latest legal lowdown on the engineering aspects of the auction and repacking.

4:00 – 5:00pm
EAS State Update 2016
Presented by Don Bouffard, Engineering Specialist, Emergency Management and Homeland Security- Michigan State Police &
Gary Blievernicht, Michigan EAS Chairman

Join MSP and others for the update on the latest EAS developments, requirements and tests.

Register on-site for GLBC if you haven’t registered in advance.

Day One Engineering Sessions Preview – GLBC

The Great Lakes Broadcasting Conference (GLBC) Engineering Sessions kick off on Monday morning:

Monday, May 2, 2016
10:00am – 4:00pm

Advanced IP Networking & CBNE Study Topics
Presented by Wayne Pecena, Society of Broadcast Engineers

Wayne Pecena
Wayne Pecena

Advanced IP Networking for Broadcast Engineers and CBNE Study Topics is an intensive instructor-led full-day tutorial. It is assumed that attendees will have a basic understanding of IP Networking fundamentals. This course will focus on a deeper understanding and application of the principal fundamentals in a real-world IP networking environment. Emphasis will be placed upon designing an IPv4 Addressing plan, IP Subnetting, Ethernet Switching, VLAN implementation, IP Routing, and Network Security practices. Additional topics will include an overview of related content often found on the Society of Broadcast Engineers CBNE examination including a practical case study exercise designed to help prepare for CBNE exam essay question(s). This tutorial should not be considered as a certification exam preparation class. The goal of this tutorial is to provide a practical understanding of IP network design principals and provide a useful review of likely certification exam content.  Read more here.
Register on-site for GLBC if you haven’t registered in advance. Registration opens Monday Morning at 9 a.m. on the main concourse.

4:00 – 5:00pm
Michigan Emergency Manager Association & Broadcast Engineers State Meeting

At Beer & Bull Welcoming Reception 2015 (L-R) Gary Blievernicht, WKAR-AM/FM/TV (East Lansing), Geary Morrill, AlphaMedia (Saginaw), and Eric Send, Midwest Communications (Traverse City).
At Beer & Bull Welcome Reception 2015 (L-R) Gary Blievernicht, WKAR-AM/FM/TV (East Lansing), Geary Morrill, Alpha Media (Saginaw), and Eric Send, Midwest Communications (Traverse City).

5:00 – 6:00pm
Exhibit Hall Preview Reception

6:00 – 8:00pm
Beer and Bull Welcome Reception – Waterfront Bar (at Lansing City Market).  Sponsored by Spartan Sports Network and Greater Lansing Convention & Visitors Bureau.

Register on-site for GLBC if you haven’t registered in advance. Registration opens Monday Morning at 9 a.m. on the main concourse.

Read a summary of Day Two Engineering Sessions here.

Top Ten Reasons you NEED to be at GLBC!

GLBC_1600
1)  Explore innovative ideas and new technology presented by the industry’s leading companies.

2)  Cultivate your staff with the knowledge needed to positively impact your network.

3)  Learn how to Keep and Build your Audience from Author and International Broadcaster Valerie Geller.

4) Network with broadcast professionals from throughout the state of Michigan.

5) Collect hand-picked information, designed by a committee of broadcasters, that will improve your personal performance and that of your staff.

6) Earn possible EEO credits through participation in the GLBC Career Fair.

7) Meet the talented individuals that will become Michigan’s future broadcast professionals.

8)  Connect with Michigan’s top lawmakers at the Legislative Reception.

9) Support your industry peers at the Broadcast Excellence Awards.

10) While at GLBC, experience Michigan’s State Capitol!  

Find out more and register here: http://bit.ly/GLBConference

GLBC Session Preview: Become a Better News Organization

TeensTabletWhether you, or your news staff are new to the business or seasoned journalists, you have to admit, things have changed!

News is now a 24 hour, 365 instant in my hand business, engaging all of your audiences’ senses. Print, Television, Radio, Magazines, Social, Digital, and Bloggers all have one thing in common…CONTENT!

Join your friends and colleagues for the Great Lakes Broadcasting Conference (GLBC), now with a new focus on multi-media and journalism in the mobile age.

The GLBC main day is Tuesday, May 3 in Lansing and includes these session and MORE!

Valerie-Geller_200Valerie Geller Presents: Get, Keep and BUILD Your Audience!
Content is king and those who create your content are what set you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for news & personality TV & Radio, and work more effectively across ALL platforms!

Becoming a Powerful Storyteller
Presented by Valerie Geller

Whether you’re writing news, producing, an on air personality, or writing copy for promotion, sales or public service it all starts with good writing and powerful storytelling – in this session you’ll learn proven techniques in use by top broadcasters throughout the world.

AlTompkins_200Turn the Story Fast: How to Find Focus, Gather Quickly, Make Deadline
Presented by Al Tompkins, Poynter Institute

The key to great deadline storytelling is finding laser sharp focus. Al Tomkins show you show you how to:
-decide what goes where in your story
-find the soundbites that make your story memorable
-make any story more interesting by attaching your story to one of eight motivators
-change the shape of the story to turn multiple versions of the piece for different shows

The Art of Interviewing for Video
Presented by Steve Julin
Interviewing is the foundation of great storytelling, and the stories you tell are only as good as the information you get. In this workshop you’ll learn the top tips to use when conducting an on-camera interview but most importantly how to get the sound bites and quotes you need in the edit suite.

Find out more and register at: bit.ly/GLBConference

A Message from MAB Chairman Ed Fernandez

Ed Fernandez 2013If you are like me, every minute of your time is scheduled. This is why investing your time in the Great Lakes Broadcasting Conference and Expo (GLBC) will be a good decision for you and your staff.

GLBC will refresh you, offer networking opportunities, and present new ideas and new ways of looking at how you do business. I always come away with a few new ideas. There are also plenty of learning opportunities for my staff as well.

Long before I was on the MAB Board of Directors and served as Chairman, I attended GLBC as a Sales Manager and then a General Manager. The GLBC was always on my schedule. There are sessions for all major positions at your station including, sales, management, news, programming, engineering, promotion and production. Plus, we also have the vitally important and “free” legislative reception with lawmakers from all over the state.

You will return from GLBC renewed and rewarded with new or reaffirmed ideas to improve your personal performance and that of your staff, all at a very reasonable registration fee. Our exhibitors, suppliers and sponsors help to underwrite the conference so we can keep the price down for you. Its only $159 per person for full registration, which includes lunch and the receptions if you sign up by April 10. There are also half-day and some single session offerings as well.

Now, more than ever, I ask that you join me at GLBC and bring your staff. It’s a day packed with information designed by a committee of broadcasters to meet your needs.

Hope to see you at GLBC this year. http://bit.ly/GLBConference.

Ed Fernandez,
Chairman of the Board, MAB
Divisional General Manager – E.W. Scripps