Category Archives: MAB Events

Day One Engineering Sessions Preview – GLBC

The Great Lakes Broadcasting Conference (GLBC) Engineering Sessions kick off on Monday morning:

Monday, May 2, 2016
10:00am – 4:00pm

Advanced IP Networking & CBNE Study Topics
Presented by Wayne Pecena, Society of Broadcast Engineers

Wayne Pecena
Wayne Pecena

Advanced IP Networking for Broadcast Engineers and CBNE Study Topics is an intensive instructor-led full-day tutorial. It is assumed that attendees will have a basic understanding of IP Networking fundamentals. This course will focus on a deeper understanding and application of the principal fundamentals in a real-world IP networking environment. Emphasis will be placed upon designing an IPv4 Addressing plan, IP Subnetting, Ethernet Switching, VLAN implementation, IP Routing, and Network Security practices. Additional topics will include an overview of related content often found on the Society of Broadcast Engineers CBNE examination including a practical case study exercise designed to help prepare for CBNE exam essay question(s). This tutorial should not be considered as a certification exam preparation class. The goal of this tutorial is to provide a practical understanding of IP network design principals and provide a useful review of likely certification exam content.  Read more here.
Register on-site for GLBC if you haven’t registered in advance. Registration opens Monday Morning at 9 a.m. on the main concourse.

4:00 – 5:00pm
Michigan Emergency Manager Association & Broadcast Engineers State Meeting

At Beer & Bull Welcoming Reception 2015 (L-R) Gary Blievernicht, WKAR-AM/FM/TV (East Lansing), Geary Morrill, AlphaMedia (Saginaw), and Eric Send, Midwest Communications (Traverse City).
At Beer & Bull Welcome Reception 2015 (L-R) Gary Blievernicht, WKAR-AM/FM/TV (East Lansing), Geary Morrill, Alpha Media (Saginaw), and Eric Send, Midwest Communications (Traverse City).

5:00 – 6:00pm
Exhibit Hall Preview Reception

6:00 – 8:00pm
Beer and Bull Welcome Reception – Waterfront Bar (at Lansing City Market).  Sponsored by Spartan Sports Network and Greater Lansing Convention & Visitors Bureau.

Register on-site for GLBC if you haven’t registered in advance. Registration opens Monday Morning at 9 a.m. on the main concourse.

Read a summary of Day Two Engineering Sessions here.

Top Ten Reasons you NEED to be at GLBC!

GLBC_1600
1)  Explore innovative ideas and new technology presented by the industry’s leading companies.

2)  Cultivate your staff with the knowledge needed to positively impact your network.

3)  Learn how to Keep and Build your Audience from Author and International Broadcaster Valerie Geller.

4) Network with broadcast professionals from throughout the state of Michigan.

5) Collect hand-picked information, designed by a committee of broadcasters, that will improve your personal performance and that of your staff.

6) Earn possible EEO credits through participation in the GLBC Career Fair.

7) Meet the talented individuals that will become Michigan’s future broadcast professionals.

8)  Connect with Michigan’s top lawmakers at the Legislative Reception.

9) Support your industry peers at the Broadcast Excellence Awards.

10) While at GLBC, experience Michigan’s State Capitol!  

Find out more and register here: http://bit.ly/GLBConference

GLBC Session Preview: Become a Better News Organization

TeensTabletWhether you, or your news staff are new to the business or seasoned journalists, you have to admit, things have changed!

News is now a 24 hour, 365 instant in my hand business, engaging all of your audiences’ senses. Print, Television, Radio, Magazines, Social, Digital, and Bloggers all have one thing in common…CONTENT!

Join your friends and colleagues for the Great Lakes Broadcasting Conference (GLBC), now with a new focus on multi-media and journalism in the mobile age.

The GLBC main day is Tuesday, May 3 in Lansing and includes these session and MORE!

Valerie-Geller_200Valerie Geller Presents: Get, Keep and BUILD Your Audience!
Content is king and those who create your content are what set you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for news & personality TV & Radio, and work more effectively across ALL platforms!

Becoming a Powerful Storyteller
Presented by Valerie Geller

Whether you’re writing news, producing, an on air personality, or writing copy for promotion, sales or public service it all starts with good writing and powerful storytelling – in this session you’ll learn proven techniques in use by top broadcasters throughout the world.

AlTompkins_200Turn the Story Fast: How to Find Focus, Gather Quickly, Make Deadline
Presented by Al Tompkins, Poynter Institute

The key to great deadline storytelling is finding laser sharp focus. Al Tomkins show you show you how to:
-decide what goes where in your story
-find the soundbites that make your story memorable
-make any story more interesting by attaching your story to one of eight motivators
-change the shape of the story to turn multiple versions of the piece for different shows

The Art of Interviewing for Video
Presented by Steve Julin
Interviewing is the foundation of great storytelling, and the stories you tell are only as good as the information you get. In this workshop you’ll learn the top tips to use when conducting an on-camera interview but most importantly how to get the sound bites and quotes you need in the edit suite.

Find out more and register at: bit.ly/GLBConference

A Message from MAB Chairman Ed Fernandez

Ed Fernandez 2013If you are like me, every minute of your time is scheduled. This is why investing your time in the Great Lakes Broadcasting Conference and Expo (GLBC) will be a good decision for you and your staff.

GLBC will refresh you, offer networking opportunities, and present new ideas and new ways of looking at how you do business. I always come away with a few new ideas. There are also plenty of learning opportunities for my staff as well.

Long before I was on the MAB Board of Directors and served as Chairman, I attended GLBC as a Sales Manager and then a General Manager. The GLBC was always on my schedule. There are sessions for all major positions at your station including, sales, management, news, programming, engineering, promotion and production. Plus, we also have the vitally important and “free” legislative reception with lawmakers from all over the state.

You will return from GLBC renewed and rewarded with new or reaffirmed ideas to improve your personal performance and that of your staff, all at a very reasonable registration fee. Our exhibitors, suppliers and sponsors help to underwrite the conference so we can keep the price down for you. Its only $159 per person for full registration, which includes lunch and the receptions if you sign up by April 10. There are also half-day and some single session offerings as well.

Now, more than ever, I ask that you join me at GLBC and bring your staff. It’s a day packed with information designed by a committee of broadcasters to meet your needs.

Hope to see you at GLBC this year. http://bit.ly/GLBConference.

Ed Fernandez,
Chairman of the Board, MAB
Divisional General Manager – E.W. Scripps

Sign Up Today! GLBC Career Fair

View More: http://benjamindavidphotography.pass.us/mab2015Register today to showcase your station or school program at the MABF’s premiere, most-attended annual Career Fair. The Career Fair will be held on Tuesday, May 3 in conjunction with the Great Lakes Broadcasting Conference and Expo in Lansing. Stations may receive EEO credits for participating and promoting the event. Attendees will be recent graduates and ready to start their careers.  Booths are filling up quickly! Click here for more info and to register online.

Students! Want to attend this career fair? Register for GLBC as either a student, or for a free exhibit hall pass.  Both will get you into the fair. Find out more here.

GLBC Speaker Highlight: Valerie Geller

The GLBC schedule has been finalized, and features some national-caliber speakers and educational sessions. Check out the full line-up here: bit.ly/GLBConference

Speaker Highlight: Valerie Geller

Valerie will be presenting the keynote address at the GLBC on Tuesday, May 3. Valerie is a nationally known broadcast consultant and industry expert who has spoken at several NAB conferences, as well as internationally.

VgellerValerie Geller Presents: Get, Keep and BUILD Your Audience!

Content is king!   Creating your content is what sets you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for TV & Radio, and work more effectively across ALL platforms!

The key to staying the most relevant content source for your audience is all about becoming a more powerful communicator and storyteller. There are no boring stories, only boring storytellers. In this session, learn proven techniques to grow not only your talent, but your audience as well.

These proven Powerful Communicator methods, in use by top broadcasters throughout the world, are based on just three things: “Tell the Truth, Make it Matter and NEVER be BORING.” Aircheck coaching, finding and developing talent and powerful storytelling techniques, on-air performance coaching techniques are all included. Each participant will come away with actionable techniques to become stronger, more compelling broadcasters, armed with techniques they can put into practice immediately to engage and grow their audiences.

Early Bird Deadline Approaching!

The GLBC offers a discount on registration to members who sign up early. Members can attend the entire conference for only $159! This includes all the educational sessions on Monday, the legendary “Beer & Bull” Welcome Reception, all sessions and Keynote address on Tuesday, along with breakfast, lunch, and the Legislative Reception. After April 1, the rates to attend the GLBC go up. Save money by registering today!

Great Lakes Broadcasting Conference – Early Bird Deadline Approaching!

GLBC16-WebPostcard_500The GLBC schedule has been finalized, and features some national-caliber speakers and educational sessions. Check out the line-up here: bit.ly/GLBConference.

Presenters include Valerie Geller, Al Tompkins, Fred Jacobs, Seth Resler, Steve Julin, Jeremy Ruck, Speed Marriott, Don Backus, Jeff Welton, David Oxenford, Rich Chernock, and more!

The GLBC offers a discount on registration to members who sign up early. Members can attend the entire conference for only $159! This includes all the educational sessions on Monday, the legendary “Beer & Bull” welcome reception, all sessions and Keynote address on Tuesday, along with breakfast, lunch, and the Legislative Reception. After April 1, the rates to attend the GLBC go up. Save money by registering today!

SBE Certification at GLBC ‘16


View More: http://benjamindavidphotography.pass.us/mab--glbc-2014By: Geary S. Morrill, CPBE-CBNT

SBE Chapter 91 Certification Chairman

As you may have heard, we have a unique opportunity presented at the upcoming GLBC.

Wayne Pecena, CPBE-CBNE, is the Assistant Director of Educational Broadcast Services in the Office of Information Technology at Texas A&M University. He will be presenting an in-depth Advanced IP Networking & CBNE Study Topics tutorial on Monday, May 2nd, and will proctor the CBNE exam at GLBC the following morning.

Because the Certified Broadcast Network Engineer (CBNE) exam has a five-year service requirement, it is important that all applications to take the exam be sent to the National SBE office by Friday, April 1.

The candidate for Certified Broadcast Networking Engineer (CBNE) must have five (5) years of suitable experience in broadcast engineering or related technology and must achieve a passing grade on the proficiency examination.

Some of the general areas of emphasis on the CBNE will be:

  • Audio/Video over IP for Broadcast
  • Digital Content Management
  • Video Systems in an IT World
  • Data Transmission Systems and Practices
  • General PC Hardware, interconnection, and backup

Final GLBC LogoThere is also the opportunity to write the Certified Broadcast Newtork Technologist (CBNT) exam for those not having that certification.

This certification is designed for persons who wish to demonstrate a basic familiarity with networking hardware as utilized in business and audio/video applications in broadcast facilities. People who have passed the CBNT® exam were tested on subjects related to:

  • Network topologies and layouts
  • Common network protocols
  • Wiring standards and practices
  • Maintenance, troubleshooting and connectivity issues
  • Challenges unique to broadcast-based networks

Both exams are of the “open book” variety, with the exception of one essay question on the CBNE exam. There is a discounted price for the exams for current SBE members, and Certification is good for 5 years. Non-members can also take the exam, and their fee includes a one year membership in the SBE.

Applications for the exam are here:

Certified Broadcast Networking Technologist® (CBNT®)
Certified Broadcast Networking Engineer™ (CBNE™ )

Additionally, there is more information on the exam process here:

FAQ Certification page

Find out about the Great Lakes Broadcasting Conference at bit.ly/GLBConference.

Regards,

Geary-signature2

What Would You Do with a Crystal Ball?

Speed Marriott and GLBC are here to help you be as prepared as possible for the future of our industry in a two-part series on Tuesday, May 3.

“We cannot predict the future, but we can invent it.” – Anonymous

Speed Marriott, P1 Learning, will present: 2020 Vision

Crystal ballSession Description: We’re going to do a little time travel. We’re going to fast forward to the year 2020. Sounds like a long way away, but let’s face it, it’s only four years from today. We will challenge your sales team to think about the future needs of their customer and your management team to think about the future of the sales team that they will be managing.

We will begin our journey to the future with a brief trip to the past. The year is 2012, and our world is changing. We’ll use this trip to our recent past as a baseline for what to expect as we travel to the future.

Now that we’ve examined the past, it’s time to head into the future. Our destination is to fast-forward to the year 2020. Home of a U.S. Presidential election year and the Tokyo Summer Olympics. Four years from today.

As an industry we devote a substantial amount of time and effort attempting to project future sales, but little time thinking about the factors that impact that future. In 2020 Vision we invite you to take a forward look at the broadcast industry…

Our Markets

Our Customers

Our Products

Our Teams

Our Leaders

In addition, we will take an in-depth look at the various dynamics that will affect that future. Including:

Our Competitive Environment

Our Customer Evolution

Our Changing Workforce. Baby Boomers, Gen X, The Millennial, Gen Z & Introducing Generation Alpha

Our Great Unknown

It’s time to fire up the flux capacitor and get on the road for 2020 Vision. Remember, objects in the mirror are much closer then they may seem.

Click here for information and to register for GLBC. Members can register for the full day for only $159!*

*early, member rate