The MAB Annual Legislative Reception will take place from 5:30 to 7:00 p.m. on March 7 at the Lansing Center as part of the 2018 Great Lakes Media Show.
We encourage you to attend and to get acquainted with the key policy-makers who support our industry! As lawmakers work on creating public policy, it is important they hear from you, their constituents, about how their decisions influence Michigan’s broadcast media.
We need your presence and your voice to ensure that state laws and regulations do not burden your station’s priorities!
The Legislative Reception is free of charge to all members and will include a Walk-Around Dinner. The reception takes place just prior to the Broadcast Excellence Awards. Click here to register now to attend the Legislative Reception and the rest to the 2018 Great Lakes Media Show.
Radio and TV seem unable to get more than about 4 percent of the audience to engage and participate in on-air contesting. So if you were able to double that, you’d be a star. Paige Nienaber will show you how at the 2018 Great Lakes Media Show.
The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.
Now serving as the Minister Of Good Times at Clifton Radio & CPR, Nienaber got into promotions in radio after failing at being on the air. And that would be “Fail” with a capital F. After working at stations in Portland, Minneapolis, Charlotte and San Francisco he began consulting stations on marketing and promotions and currently works with more than 200 stations across the United States and Canada.
The sky is the limit when it comes to boosting your broadcast capabilities. Learn about drones and other media enhancing technologies and regulations surrounding them at the 2018 Great Lakes Media Show.
The Great Lakes Media Show, formerly know as the Great Lakes Broadcasting Conference & Expo (GLBC), will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more at GreatLakesMediaShow.com.
Brian Town, CEO of Michigan Creative and Bob Kirk, Partner at Wilkinson Barker Knauer LLP, will present the following two breakout sessions dealing with drones and more:
Drones and Tools presented by Brian Town, Michigan Creative
Brian will present about new technologies and tools that we can all use to tell stories: 360-degree video, GoPros, virtual reality, drones, hand-held steady cams and more. He will show various tools available for video and talk about how they are using them at Michigan Creative and how you can add some of the tools to your toolbox. He will also talk about the types of videos companies are using, how they are distributing them, and how they are advertising with them.
Broadcasters and Drones – Rules and Regulations Governing Operations presented by Bob Kirk, Wilkinson Barker Knauer LLP
More and more broadcasters are relying on drones for news gathering and tower inspections, but what is really required to ensure that you are operating legally? This session will provide an overview of the current federal regulations governing drone operations. Learn about registration requirements, pilot requirements, operational limitations and opportunities to operate outside the current rules.
Michigan Drone Pros also will be on hand during the 2018 Great Lakes Media Show to provide drone demonstrations from the Innovation Stage in the Exhibit Hall.
Learn more about Brian Town, Bob Kirk and other dynamic speakers coming to the 2018 #MABshow at GreatLakesMediaShow.com.
Kevin Robinson, Robinson Media President and author of The Robinson Report, is coming to the Great Lakes Media Show to tell you “What You Have to Know To Be A Program Director in 2018.”
The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing.
Robinson is a passionate, record setting and award-winning 35-year broadcast veteran, having experienced programming success with teams in Chicago, Phoenix, St. Louis, Louisville, Buffalo and Lansing in quality companies like CBS Radio, Bonneville International, Hubbard Radio, Infinity Broadcasting, Salem Media Group and others.
With his company, Robinson Media, and past partnership with the Audience Development Group, he has advised companies all over America including Entercom Communications, Beasley Broadcast Group, Westwood One, Midwest Communications, Triad Broadcasting, Townsquare Media, Midwest Family Broadcasting Group, Grand Canyon Broadcasters, LaSalle County Broadcasting, EG Radio Marketing and more.
He will offer the following breakout session as part of this year’s Great Lakes Media Show:
“What You Have to Know To Be A Program Director in 2018”
Gone are the mentoring days of hands-on programming development. In a time-starved radio world, learning to focus on the product with consistency is often lost in multi-platform cluster management. This session focuses on the nuts and bolts, including leadership skills, of radio programming in post-millennial times. Programming in the 21st century requires advanced knowledge of all aspects of your radio brand and often times entire clusters. This session will bring awareness to the things you need to understand strategic and tactical thought, developing a strategic plan, developing solid content while growing story tellers, managing a music matrix without research, secrets behind how ratings work, really work, social media awareness for branding impact and traditional marketing and event planning
Drawing on four decades of international broadcast engineering experience, Martyn Horspool will break down ATSC 3.0 at the 2018 Great Lakes Media Show.
The Great Lakes Media Show, formerly known as the Great Lakes Broadcasting Conference & Expo (GLBC), will take place March 6 and 7 at the Lansing Center in downtown Lansing.
Horspool currently serves as the product manager for television transmission at GatesAir in Mason, Ohio. He will present the following two ATSC 3.0-themed sessions:
Overview of the ATSC 3.0 Standard (March 6 | 2:00 p.m.)
The existing ATSC 8-VSB standard has been around for more than 20 years. A new standard for digital over-the-air transmission, ATSC 3.0, has been developed which brings with it some major improvements, together with a host of advanced features. The ATSC 3.0 standard has been designed to merge IP with broadcasting together with unprecedented robustness, performance and flexibility. This session will cover the details of the ATSC 3.0 Physical Layer and explain some of the improvements and what they may mean for the broadcaster.
ATSC 3.0 – Characteristics and Transmission Requirements (March 7 | 11:30 a.m.)
ATSC 3.0 promises to bring with it many advanced features and capabilities which will enhance the future of over-the-air television. Since the ATSC Physical Layer uses an OFDM-based modulation scheme, several important differences between it and the current ATSC 8-VSB modulation are apparent. Some of these differences will impact the ability of existing transmission equipment (transmitter, RF system, RF line and antenna) to successfully and reliably perform their intended tasks. This presentation will cover some of the key areas that need to be investigated and provide some insight as to how to prepare for the transition to ATSC 3.0 transmission.
Horspool has been employed in the broadcast industry for 43 years, starting as a transmitter maintenance engineer with the Independent Broadcasting Authority in the United Kingdom in 1974. His move to Harris Broadcast Division in 1980 was the start of a long career that has paved the way to his current role, including numerous positions in service, engineering, sales support and product management. He has participated and presented at major broadcast conferences worldwide and has authored numerous publications and technical papers.
Internationally recognized “Next Generation Speaker” and author of The Millennial Manual: The Complete How-To Guide to Manage, Develop, and Engage Millennials at Work Ryan Jenkins will help to bring the future into focus when he leads three breakout sessions during the 2018 Great Lakes Media Show.
The Great Lakes Media Show, formerly known as the Great Lakes Broadcasting Conference & Expo (GLBC) takes place March 6 and 7 at the Lansing Center in downtown Lansing.
Jenkins helps organizations gain clarity around Millennials and Generation Z so that leaders can effectively lead, engage, and sell in today’s multi-generational marketplace. He has been featured in Forbes, Fast Company, Inc., and SUCCESS Magazine.
His Ryan-Jenkins.com blog and podcast, along with his column in Inc.com inspire and equip thousands of people every week. Ryan’s passion, experience as a Millennial himself and his fresh and forward-thinking approach to generations have made him one of the most highly sought after generational and future of work keynote speakers.
Jenkins also is a partner at 21Mill.com, a micro-learning training platform dedicated to helping Millennials perform better at work.
He will present the following next-generation focused management and sales sessions:
Next Generation Leadership: Proven Strategies to Engage Millennials and a Multi-Generational Workforce
A generationally diverse workforce is better equipped to respond to today’s high-flux and disruption-prone marketplace. Since Millennials became a majority of the labor force, generational differences have never been wider as each generation has a varying perspective of work, leadership, technology, and selling/buying. In fact, 52 percent of workers say they are least likely to get along with someone from another generation. Those that learn to lead and engage Millennials (and across generations), will gain the necessary competitive advantage in today’s exponential and fast changing times.
Gain extreme clarity around who are the generations.
Learn why generations matter.
Understand each generation’s perspective of leadership, communication, technology, and work.
Learn 2-4 keys to engaging a multigenerational workforce.
Discover the silver bullet sure to engage any multigenerational team.
Relevant examples of organizations successfully engaging a multigenerational workforce.
Inspiring story about how to manage change successfully.
Generation Z: Recruit, Lead and Sell to Today’s Youngest Generation
Meet the generation that’s never been offline. Seventy-seven percent of Generation Z believe they’ll need to work harder than other generations to have a fulfilling professional life. If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation.
Generation Z is today’s youngest generation. They are the first generation who will spend their entire life in a world where earth’s accumulated knowledge can be accessed in an instant with a touch of a finger. Generation Z, equipped with their own strengths, weaknesses, perspectives, needs, and wants have begun making their presence known. Generation Z may be the most socially savvy group marketers ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach. Much like the Millennials, whose sheer size and early tech adoption was a catalyst for many consumer and workplace shifts, Generation Z will have similar disruptive tendencies growing up enabled and empowered by a tech-heavy and digital world. Change is inevitable but the understanding and engaging of Generation Z must be intentional. Your organization’s future vitality depends on it. We’re just beginning to see what Generation Z is capable of. Ryan’s presentation will give you the advantage moving forward.
Next Generation Selling: Keys to Positioning a Brand or Service with the Millennial Buyer.
Seventy-three percent of Millennial workers are involved in decisions to purchase products or services for their companies. Because of Millennials hyper-connected and high-tech upbringing, Millennials approach the buying process differently than previous generations. Mobile communications and the social web have forever changed the customer expectations of the Millennial generation. As more and more Millennials move into decision-making roles, it becomes critical that organizations learn how to effectively connect and sell to this emerging demographic.
Gain extreme clarity around who are the Millennials.
Learn the powerful why behind selling to Millennials.
How to effectively communicate with Millennials.
Key Millennial selling strategies any salesperson can leverage.
Practical to-dos to strategically position your brand or service with Millennials.
Relevant examples of organizations successfully engaging Millennials.
Click here to check out the 2018 Great Lakes Media Show’s exciting line up of speakers.
Al Tompkins, The Poynter Institute’s senior faculty for broadcasting and online, will be on hand at the 2018 Great Lakes Media Show to present three fantastic and timely breakout sessions.
The Great Lakes Media Show, formerly know as the Great Lakes Broadcasting Conference & Expo (GLBC), will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more and register to attend at GreatLakesMediaShow.com.
Tompkins is the author of the book “Aim For The Heart: A Guide for TV Producers and Reporters,” which was adopted by more than 75 universities as their main broadcast writing textbook. For almost 10 years, thousands of people a day read his online journalism story idea column “Al’s Morning Meeting” on Poynter.org.
He will present the following three sessions during the Great Lakes Media Show:
Fighting Fake News As much as journalists resist the phrase, fake news is real. Discover the difference between information, misinformation, disinformation and propaganda. One of these is toxic! Learn to spot fake photos and videos and see how the hidden metadata on images and documents can help you unlock who generated them plus where and when they were produced. Discover the four questions that will reveal fake studies and claims and learn how to understand the dark web where rumors and conspiracies hatch and spread.
Covering Guns and Ammo Michigan viewers and listeners know and like guns. It is a hunting culture that is so loyal highways are jammed with hunters heading north to deer hunting camps on the opening day of the season. It is vital for journalists to understand guns in order to report on the unfolding debate about gun control and gun violence. Tompkins will address the difference between calibers and gauges, show the difference between automatic and semi-automatic weapons, help participants understand what is legal to own and what is not, demonstrate how ammo works, outline the key words and phrases that journalists often get wrong, help participants understand why the Second Amendment is key to the gun control conversations and illustrate how the background check, licensing and record systems work (or not) in the United States, compared to other places including our northern neighbor, Canada.
Tell it Online Online storytelling involves more than posting a newspaper or TV story on the website. Learn the secrets of what kind of video stories become online hits. See why graphics and images are vital to online content and let us show you how to take your legacy media story and make it interactive online. The word to remember is “engagement” and the way to get it is “interactivity.” You can do this. Discover how.
For 24 years, Tompkins has worked as a photojournalist, reporter, producer, anchor, assistant news director, special projects/investigations director, documentary producer and news director. He has trained thousands of television news producers, reporters, photojournalists and managers in his One-Day Storytelling Workshops in 45 states, Canada, Denmark, Iceland and South Africa.
Click here to learn more about Tompkins and the full line-up of dynamic and engaging speakers who will be a part of the 2018 Great Lakes Media Show.
Regularly recognized as one of the “Most Influential Women in Radio” and executive member of the National Association of Broadcasters board of directors, the MAB is excited to introduce Caroline Beasley as its featured keynote presenter to open the 2018 Great Lakes Media Show.
Caroline Beasley serves as the Chief Executive Officer of Beasley Broadcast Group, Inc, based in Naples, Fla. She has played a major role in shaping the company founded in 1961 by her father, Chairman George G. Beasley.
The Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more at GreatLakesMediaShow.com
Ms. Beasley was appointed Chief Executive Officer of Beasley Broadcast Group, Inc. on January 1, 2017, previously serving as interim Chief Executive Officer from March 18, 2016 until December 31, 2016 and as Executive Vice President, Chief Financial Officer, Treasurer and Secretary beginning in 1994.
She currently serves on the Board of Directors of BMI. In addition, Ms. Beasley is a member of the Board of Directors of the National Association of Broadcasters (NAB), and previously served on the Radio Executive Committee of the NAB Board of Directors. She is a past Chairman of the NAB Radio Board, and was elected to serve once again as Radio Board Chair in January 2017.
In 2017, she was honored by Radio Ink magazine as “Radio Executive of the Year.” Ms. Beasley was named one of the “40 Most Powerful People in Radio” in 2011, 2012 and 2016. In addition, she has been recognized in the magazine’s “Most Influential Women in Radio” listing on an annual basis since 2003.
Ms. Beasley received the 2016 “Distinguished Service Award” from the North Carolina Association of Broadcasters and was the 2012 recipient of the “Frances Preston Trailblazer Award” from the Mentoring and Inspiring Women in Radio Group (MIW), a national organization dedicated to promoting the advancement of women to senior positions in the radio industry.
Ms. Beasley is a member of the Board of Visitors at her alma mater, the University of North Carolina, where she earned a bachelor’s degree.
She will be joined on stage by Fred Jacobs, President of Michigan’s Bingham Farms-based Jacobs Media Strategies. The keynote session will focus on the future of the radio broadcast industry.
Larry Patrick, Managing Partner of Patrick Communications, will join in later in the session to bring a television perspective into the discussion.
How will broadcasters adapt in the age of debated net neutrality, voice-based technologies, NextGenTV, autonomous cars, and the Digital Dashboard? Where are the best places for broadcasters to deploy financial and human resources in the years to come?
Three of the nation’s top broadcasting professionals will team up for an interactive panel discussion to prognosticate about the future of the industry and kickoff a day of dynamic breakout sessions at the 2018 Great Lakes Media Show.
Moderated by Jacobs Media’s Fred Jacobs, the Beasley Media Group’s Caroline Beasley and Patrick Communications’ Larry Patrick will discuss how innovations in technology will continue to transform every aspect of the broadcast industry over the next five years and beyond.
Register now to attend the 2018 Great Lakes Media Show and experience this important keynote discussion, “Innovating Into the Future, ” and many other great learning opportunities.
The Great Lakes Media Show, previously known at the Great Lakes Broadcasting Conference & Expo (GLBC), is Michigan’s premier broadcast industry event. This successful, and expanding, convention connects talented and influential broadcasters, media company managers, journalists, sales executives, engineering professionals and state-of-the-art exhibits for invaluable networking and educational opportunities.
The 2018 Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more and register to participate at GreatLakesMediaShow.com.
Caroline Beasley was appointed Chief Executive Officer of Beasley Broadcast Group, Inc. on January 1, 2017, previously serving as interim Chief Executive, Executive Vice President, Chief Financial Officer, Treasurer and Secretary and other directing roles since she joined the Company in 1983. She currently serves as the Joint Board Chair of the National Association of Broadcasters (NAB) Board of Directors and is a past Chairman of the NAB Radio Board. In addition, Ms. Beasley is a member of the BMI Board of Directors and the Broadcasters Foundation of America Board of Directors. In 2017, she was honored by Radio Ink magazine as “Radio Executive of the Year” and named one of the “40 Most Powerful People in Radio” in 2011, 2012, 2016 and 2017. In addition, she has been recognized in the magazine’s “Most Influential Women in Radio” listing on an annual basis since 2003.
Larry Patrick is Managing Partner of Patrick Communications, a Maryland-based media investment banking and brokerage firm with over $7.5 billion worth of deals to its credit. The firm has sold more than 600 radio stations and 160 television stations. He also owns Legend Communications, a group of 22 small-market radio stations in Wyoming, as well as an interest in 14 major market television stations. Mr. Patrick has served as Chairman of the Board of ION Media Networks, a public company and operator of 60-full-power television stations across the country. He also is a former Senior Vice President of the NAB. He is on the boards of numerous other companies and charitable institutions.
Fred Jacobs is President of Michigan’s Bingham Farms-based Jacobs Media Strategies and has emerged over the past two decades as one of radio’s leading visionaries. He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented by the creation of the Classic Rock format. Today, Classic Rock stands out as the most successful radio format in the last 20 years. Prior to launching the company, Mr. Jacobs spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, he became Director of Radio Research for the ABC-FM Owned and Operated Radio Stations. From there, he gravitated to the station side, becoming program director for legendary WRIF-FM in Detroit.