Category Archives: MABF

Future Broadcasters Engage with Professionals at #BCBC18

The MAB Foundation hosted its annual Broadcasting Career Builder Conference at Lansing Community College’s West Campus on November 16. More than 160 high school and college students participated this year! Over 65 professionals were on hand to engage the future broadcasters with session presentations, sharing their expertise as speed-networking mentors and hosting career fair booths.

Students were able to learn and network during sessions and the future of the broadcasting industry looks bright with these students making their way into the professional field. A big thanks to all of the sponsors, contributors, speakers and everyone who participated to make this event such a wonderful success!

Click here to see more pictures from this year’s event and
mark your calendars for #BCBC19 on November 8. 

NABEF Accepting Applications for 2019 Technology Apprenticeship Program


The NAB Education Foundation (NABEF)
is accepting applications for the 2019 Technology Apprenticeship Program (TAP). TAP provides graduating college seniors with the connections and experience to start successful careers in media technology.

Over the course of six months, participants attend NAB Show in Las Vegas; complete a paid, two-month apprenticeship at a radio or television station; become Certified Broadcast Technologists through the Society of Broadcast Engineers; and produce a live webcast from NAB headquarters in Washington, D.C.

The program is open to college and technical school seniors with a background or interest in the technical side of broadcasting. Relevant areas of study include electrical engineering, information technology, telecommunications or radio and television transmission.

Applications are being accepted through January 31, 2019.

More information about TAP is available here.

MABF Scholarship Recipient Jessie Fidler is Making it Happen!

Jessie Fidler

“I’m Jessie Fidler! I’m currently a senior at Ferris State University where I’m studying both Television & Digital Media Production and Marketing. I’ve had two internships so far at the Traverse City Film Festival and Michigan Medicine in Video Production and Communications. What I love most about being a ‘storyteller’ in video production is the ability to make people laugh, inspire them or just leave them with a better feeling.”

“Through my professional experience so far, I’ve learned that consistency and hard work will bridge the gap between where you are and where you want to be. I am very grateful for receiving a MAB Foundation Scholarship last year and I was able to put the money towards my tuition. After graduating, I hope to find another internship in storytelling and build my career in digital media production.”

Jessie Fidler, Ferris State University ‘19

Sponsor a Scholarship to help Impact a Student’s Life!

2017/2018 Chairman of the MAB Board Peter Tanz (Midwest Communications) and Midwest Communications Southern Michigan Broadcasting Scholarship Recipient Regan Blissett (Grand Valley State University)

Do you want to encourage the next generation of broadcasters?

Does your station need an EEO boost?

Could you use some positive PR?

If you answered ‘yes’ to these questions, the MAB Foundation has a great opportunity for you! The MABF Station Sponsored Scholarship Program lets you award a one-time broadcasting scholarship to a Michigan college student and may help you to earn EEO credit.

The MABF will collect and coordinate all applications, you’ll get to choose your winner and meet him or her at the Media Show in March 2019.

This is an easy and affordable avenue to gain possible option A points and encourage the future of the broadcast work force at the same time. Interested stations must agree to assist in broad outreach by airing PSAs about the scholarship opportunity.

We hope you will take advantage of this program.  It is available to you to assist your station in EEO requirements as well as to help preserve and advance the broadcast industry in Michigan. Please contact Rachel Krause, [email protected] or 517-484-7444 if you’re interested in learning more.

Make Connections, Get a Look Behind the Scenes at #BCBC18 on November 16

Come to the 2018 Broadcasting Career Builder Conference to get a behind the scenes look into broadcast stations. You’ll also have the chance to network with professionals, find out the best resume techniques, and participate in a career fair.

Online registration closes Friday, November 9. Tickets may be available at the door. Don’t miss out! Reserve your spot today!

Discover more about the “A Look Behind the Scenes”  session offerings below:

Sales, Marketing and Production are all integral parts of local radio and television stations.  Take a deep dive into the inner-workings of major local broadcasters to learn about all the functions that join forces to make a station tick.  Demonstrate your news writing skills and write your own marketing plan and learn why the people who work in sales and marketing at stations are a major reason everyone gets a pay check.

Marketing Solution Case Study – 9:45 AM
Mentor: Jay Morris, Marketing Consultant, Midwest Communications, Inc.

This session will take students through the brainstorm process to show them how different station departments such as programming, editorial, sales and more all contribute to creating solutions for clients using a multi-media approach. In this case-study type session the marketing objective will be provided-it will be up to you to think of creative ways to achieve your goal and make the client happy!

News Anchor Workshop – 11:00 AM
Mentor: Sheri Jones, News Anchor, WLNS-TV (Lansing)

The key to success in the news world is to be able to write something that makes the reader, viewer or listener want more. Content, and how content is written and presented, can make the difference.  This workshop will allow you to demonstrate your news writing skills and give you the opportunity to present your story.

Learn more at MyBCBC.com

Panel of iHeart Media Industry Gurus will Headline Conference Keynote

This year, BCBC is excited to offer participants an engaging Keynote Session led by a panel of leading industry experts from iHeart Media. This top-notch team will share from their experiences in the industry and discuss how the many departments behind the scenes at a station all work together to produce compelling stories, content, events, music and more.

Keynote Session: Innovating into the Future

Broadcasters are an dynamic mix of talented and driven professionals. Their various backgrounds allow them to produce compelling stories for their audiences. Learn the different career paths taken, how daily individual contributions fit into the overall picture and how innovations in technology are changing the broadcast industry in a panel discussion from iHeartMedia’s leading team of talented broadcasters. They’ll share what steps media students should take now to ensure their place in the future of the industry. Joining us, will be:
  • Casey Krukowski, Program Director
  • Jeff Luckoff, Senior Vice President, Detroit Region
  • Mojo, On-Air Personality
  • Joey Namou, On-Air Personality
    & Social Media Manager
  • Tony Travatto,  Regional Senior Vice President of Programming

Help Impact a Student’s Life with a Scholarship!

The MAB Foundation Station Scholarship Program is designed to allow individual member stations an opportunity to support one qualified college student interested in broadcasting as a career through an educational scholarship. The MAB Foundation will coordinate and collect all applications and stations will choose the scholarship winner among the pre-qualified candidates.

Participation in this station scholarship program may qualify stations for EEO credit. This is an easy and affordable avenue to gain possible option A points and encourage the future of the broadcast work force at the same time!

Interested stations must complete one registration form for each scholarship and agree to assist in broad outreach by airing PSAs about the scholarship opportunity. Scholarships will be presented at the 2019 Great Lakes Media Show in Lansing.

We hope you will take advantage of this program offered by the MAB Foundation. It is available to you to assist your station in EEO requirements as well as to help preserve and advance the broadcast industry in Michigan. Please Rachel Krause, [email protected] or 517-484-7444 with any questions.

MAB Partners with MSU for the Future of Media Sales

MAB members had the great opportunity to mentor student members of MSU’s Global Sales Leadership Society (GSLS) on Wednesday evening as part of the organization’s partnership with the university.

Gary Baxter, WSYM-TV Fox 47 (Lansing), Jeff Hutchings, WNEM-TV (Saginaw), Jamie McKibbin, Jackson Radio Works (Jackson), and Steve Schram, Michigan Radio (Detroit) led a discussion on the basics of selling media in the broadcast industry.  Many students came to the meeting without much exposure to media sales and left with the knowledge that sales positions within the broadcast industry are a great career choice.

The MAB Foundation’s partnership with MSU’s Sales Leadership Program is one way the organization is addressing the industry’s need to build fantastic teams of sellers. Our participating members have already made valuable connections with energetic students that WANT to sell.

If you’re interested in participating in this program for the 2019-2020, contact Rachel Krause at [email protected] to learn more.

A Message from the MABF Chair:

Pam Manor

The MAB Foundation is dedicated to promoting, supporting and enhancing the broadcast industry for the good of all Michigan citizens, through education, research, public service, historical preservation, information dissemination and a commitment to diversity in all aspects of the broadcast industry.

Broadcasting is an industry in the midst of technological transformation. It is as exciting now as when radio and television was first invented. For this reason we need to draw the best and the brightest young people from diverse backgrounds into our new digital industries.  Radio and television offers exciting opportunities for those educationally prepared.

We want to thank all of you who have contributed money, time and talent to the success of the MAB Foundation. You can see that your efforts were fruitful. If you have not made a support decision for the MAB Foundation, I would like to personally invite you to do so.

Many of the MAB Foundation programs not only qualify for a charitable deduction, they have been designed to qualify for FCC-EEO credits for stations.

However you choose to support the MAB Foundation it will be greatly appreciated. The MAB Foundation would be unable to continue the good work it has begun without the generosity of our industry and associate friends.

Thank you for considering the MAB Foundation in your philanthropic contributions.

Pam Manor
2018-2019 MABF Chair
WNEM-TV (Saginaw)
Director of Human Resources and Accounting

Get On Track for Your Broadcasting Career at BCBC ’18


So, you already have a master plan to work in broadcasting when you “grow up,” but you might not know HOW to get the ball rolling on this master plan. It’s as easy as 1-2-3:
Step 1: Get involved in your school’s broadcasting program. Check!
Step 2: Attend BCBC ’18. Register Today!
Step 3: Participate in the Professional Development Track of sessions at BCBC ’18. You’re welcome!
You need to do the work now to ensure you have a job or internship next summer!  Sessions in the Professional Development Track at BCBC will give you crucial tips on what to do now to ensure your future success. Here’s what’s being offered for professional development:
Resume & Cover Letter Workshop | 9:45-10:45 a.m.
What you decide to put on your website and in your resume matters. Learn to make the most of your first impression tools by discovering what potential employers are looking to learn about you from your resume and cover letter.
Speed Networking| 11 a.m.-12 p.m. OR 1:30-2:30 p.m.
(pre-registration required)
You have five minutes to ask the most important question of your career … GO! This popular session allows emerging professionals a unique opportunity to meet with Michigan broadcast professionals in a personal, one-on-one style setting. Come prepared with great questions and ready to make a good impression.
Media Career Fair | 12-1:30 p.m.
Meet with over 20 broadcast and media companies hiring for jobs or internships. Bring several copies of your resume and dress to impress!
Professional Head Shots | 12-1:30 p.m.
(18+ only, pre-registration required)
Get your picture taken by a professional photographer-trust us, you’ll need this. We’ll send you a link to download your touched up image after the event.
Young Professional Round Tables | 1:30-2:30 p.m.
Ever wonder how to break into the Broadcasting Industry? Now is your chance to sit down with recently graduated students in a small group setting. Pick their brain, find out what techniques were successful for them and learn skills from their experiences.