Category Archives: MABF

MSU Alumnus and MAB Foundation Vice Chair Stephen Schram: MSU Sales Leadership Alumni Spotlight

Stephen Schram

Stephen Schram, Executive Director and General Manager at Michigan Radio, loves to mentor the next generation of broadcasters and help to find up and coming talent for the industry, and students in the Sales Leadership program at MSU have taken notice.

Check out The Sales Report, the official newsletter of the Sales Leadership Minor, to read his Alumni Spotlight and learn how Schram played an integral role in implementing the Sales Leadership program at Michigan State University; article by Riley Van Pelt and Ellie Denison, students in the Sales Leadership Minor at Michigan State University.  Check It Out  here.

Making Important Connections: MAB Members Team up with MSU’s Sales Leadership Program

Hiring talented sales professionals is vital to the success of the broadcasting industry in Michigan. This has been a top concern of MAB members over the past several years. This year, the MAB Foundation has stepped in to help by partnering with Michigan State University’s Sales Leadership Program. The Sales Leadership Minor at MSU is offered to students as a compliment to their major field of study. Students must pass a screening process before they are accepted into this competitive program.

Last week, MAB member stations took the opportunity to participate in the All MSU Sales Competition and Career Fair. Representatives from WILX-TV (Lansing), WDIV-TV (Detroit), Entercom Detroit, Beasley Media Group and Michigan Radio spent the day interacting with sales students and participating as role-play buyers or judges during sales presentations. The event featured several knock-out rounds, with one winning student left at the end – receiving a $2,000 cash prize!
This event, and the partnership between MAB and MSU’s Sales Leadership Program, has helped to put sales broadcasting jobs in Michigan on the radar for many students that want to work in that rewarding field. The continued partnership will lead to great connections between sales students and MAB member stations.

If you’re interested in getting involved in the partnership between MAB and MSU’s Sales Leadership Program for the next school year, please contact Rachel Krause, [email protected] or 517-484-7444.

Donate Now to the Congressman John D. Dingell Jr. Journalism Scholarship

The late John D. Dingell Jr.

As announced in last week’s newsletter, the MAB Foundation has launched the John D. Dingell Jr. Journalism Scholarship, as a perpetual reminder of the Great Statesman and friend.

Congressman Dingell was a key supporter of the Public Broadcasting Act of 1967 that allowed for creation of PBS and NPR. He fought to ensure broadcasters were treated fairly in the first DTV transition in 2009 and during the FCC’s TV spectrum incentive auction.

This Scholarship will serve as a perpetual reminder of the Great Statesman and friend.

Send your contributions to MAB Foundation 820 N. Capitol Ave. Lansing MI 48906. Our goal is $50,000.00.  You may also give securely online by major credit card.  CLICK HERE

Announcing the Congressman John D. Dingell Jr. Journalism Scholarship

John D. Dingell, Jr.

Commercial and Public broadcasters owe so much to Congressman John D. Dingell, Jr., former Chair of the House Energy and Commerce Committee and the longest serving member of Congress.

Congressman Dingell was very involved with the MAB and was as knowledgeable on broadcasting and telecommunications issues as anyone working in the business.  Congressman Dingell cared very deeply about the first amendment and valued the Fourth Estate. We are all so saddened at his passing.

Dingell with former FCC Commissioner James Quello

He was a key supporter of the Public Broadcasting Act of 1967 that allowed for creation of PBS and NPR. He fought to ensure broadcasters were treated fairly in the first DTV transition in 2009 and during the FCC’s TV spectrum incentive auction

The MAB office has been flooded with phone calls asking what members can do to honor his memory. Marla Drutz, a close personal friend of the Dingell Family and a member of the MAB Foundation Board of Directors suggested starting a John D. Dingell Jr. Journalism Scholarship within the MAB Foundation. This Scholarship will serve as a perpetual reminder of the Great Statesman and friend.

You and your company may honor Congressman John Dingell with a contribution to the John D. Dingell Scholarship Fund. Make your checks out to the MAB Foundation noting that your contribution is for the John Dingell Scholarship fund.

Send your contributions to MAB Foundation 820 N. Capitol Ave. Lansing MI 48906. Our goal is $50,000.00.  You may also give securely online by major credit card.  CLICK HERE

Our thoughts go out to the entire Dingell Family at their time of mourning.

Future Broadcasters Engage with Professionals at #BCBC18

The MAB Foundation hosted its annual Broadcasting Career Builder Conference at Lansing Community College’s West Campus on November 16. More than 160 high school and college students participated this year! Over 65 professionals were on hand to engage the future broadcasters with session presentations, sharing their expertise as speed-networking mentors and hosting career fair booths.

Students were able to learn and network during sessions and the future of the broadcasting industry looks bright with these students making their way into the professional field. A big thanks to all of the sponsors, contributors, speakers and everyone who participated to make this event such a wonderful success!

Click here to see more pictures from this year’s event and
mark your calendars for #BCBC19 on November 8. 

NABEF Accepting Applications for 2019 Technology Apprenticeship Program

The NAB Education Foundation (NABEF)
is accepting applications for the 2019 Technology Apprenticeship Program (TAP). TAP provides graduating college seniors with the connections and experience to start successful careers in media technology.

Over the course of six months, participants attend NAB Show in Las Vegas; complete a paid, two-month apprenticeship at a radio or television station; become Certified Broadcast Technologists through the Society of Broadcast Engineers; and produce a live webcast from NAB headquarters in Washington, D.C.

The program is open to college and technical school seniors with a background or interest in the technical side of broadcasting. Relevant areas of study include electrical engineering, information technology, telecommunications or radio and television transmission.

Applications are being accepted through January 31, 2019.

More information about TAP is available here.

MABF Scholarship Recipient Jessie Fidler is Making it Happen!

Jessie Fidler

“I’m Jessie Fidler! I’m currently a senior at Ferris State University where I’m studying both Television & Digital Media Production and Marketing. I’ve had two internships so far at the Traverse City Film Festival and Michigan Medicine in Video Production and Communications. What I love most about being a ‘storyteller’ in video production is the ability to make people laugh, inspire them or just leave them with a better feeling.”

“Through my professional experience so far, I’ve learned that consistency and hard work will bridge the gap between where you are and where you want to be. I am very grateful for receiving a MAB Foundation Scholarship last year and I was able to put the money towards my tuition. After graduating, I hope to find another internship in storytelling and build my career in digital media production.”

Jessie Fidler, Ferris State University ‘19

Sponsor a Scholarship to help Impact a Student’s Life!

2017/2018 Chairman of the MAB Board Peter Tanz (Midwest Communications) and Midwest Communications Southern Michigan Broadcasting Scholarship Recipient Regan Blissett (Grand Valley State University)

Do you want to encourage the next generation of broadcasters?

Does your station need an EEO boost?

Could you use some positive PR?

If you answered ‘yes’ to these questions, the MAB Foundation has a great opportunity for you! The MABF Station Sponsored Scholarship Program lets you award a one-time broadcasting scholarship to a Michigan college student and may help you to earn EEO credit.

The MABF will collect and coordinate all applications, you’ll get to choose your winner and meet him or her at the Media Show in March 2019.

This is an easy and affordable avenue to gain possible option A points and encourage the future of the broadcast work force at the same time. Interested stations must agree to assist in broad outreach by airing PSAs about the scholarship opportunity.

We hope you will take advantage of this program.  It is available to you to assist your station in EEO requirements as well as to help preserve and advance the broadcast industry in Michigan. Please contact Rachel Krause, [email protected] or 517-484-7444 if you’re interested in learning more.

Make Connections, Get a Look Behind the Scenes at #BCBC18 on November 16

Come to the 2018 Broadcasting Career Builder Conference to get a behind the scenes look into broadcast stations. You’ll also have the chance to network with professionals, find out the best resume techniques, and participate in a career fair.

Online registration closes Friday, November 9. Tickets may be available at the door. Don’t miss out! Reserve your spot today!

Discover more about the “A Look Behind the Scenes”  session offerings below:

Sales, Marketing and Production are all integral parts of local radio and television stations.  Take a deep dive into the inner-workings of major local broadcasters to learn about all the functions that join forces to make a station tick.  Demonstrate your news writing skills and write your own marketing plan and learn why the people who work in sales and marketing at stations are a major reason everyone gets a pay check.

Marketing Solution Case Study – 9:45 AM
Mentor: Jay Morris, Marketing Consultant, Midwest Communications, Inc.

This session will take students through the brainstorm process to show them how different station departments such as programming, editorial, sales and more all contribute to creating solutions for clients using a multi-media approach. In this case-study type session the marketing objective will be provided-it will be up to you to think of creative ways to achieve your goal and make the client happy!

News Anchor Workshop – 11:00 AM
Mentor: Sheri Jones, News Anchor, WLNS-TV (Lansing)

The key to success in the news world is to be able to write something that makes the reader, viewer or listener want more. Content, and how content is written and presented, can make the difference.  This workshop will allow you to demonstrate your news writing skills and give you the opportunity to present your story.

Learn more at

Panel of iHeart Media Industry Gurus will Headline Conference Keynote

This year, BCBC is excited to offer participants an engaging Keynote Session led by a panel of leading industry experts from iHeart Media. This top-notch team will share from their experiences in the industry and discuss how the many departments behind the scenes at a station all work together to produce compelling stories, content, events, music and more.

Keynote Session: Innovating into the Future

Broadcasters are an dynamic mix of talented and driven professionals. Their various backgrounds allow them to produce compelling stories for their audiences. Learn the different career paths taken, how daily individual contributions fit into the overall picture and how innovations in technology are changing the broadcast industry in a panel discussion from iHeartMedia’s leading team of talented broadcasters. They’ll share what steps media students should take now to ensure their place in the future of the industry. Joining us, will be:
  • Casey Krukowski, Program Director
  • Jeff Luckoff, Senior Vice President, Detroit Region
  • Mojo, On-Air Personality
  • Joey Namou, On-Air Personality
    & Social Media Manager
  • Tony Travatto,  Regional Senior Vice President of Programming