Category Archives: Member Services

MAB Member Services: Want Cash Back for Electric Energy Usage? Call MAB!

EnStar-Logo-croppedDid you know that virtually all MAB members
are eligible for an exemption on sales tax on energy?

If you have not had a FREE MAB Energy Audit by EnStar, you may have left money on the table. The MAB members that have participated in this program have received, on average, $4,800 up to $40,000 in refunded taxes from their utility companies. Plus, they save about $1,200 annually at no cost and little to no effort on their part. EnStar’s experienced energy specialists will assess your station’s energy usage and your energy bills to see if you qualify for an energy tax refund. EnStar will do all the work, including applying for your state tax credit. If accepted, all you owe is 50% of the credit returned to you. In the future you will continue to receive the benefits of a tax reduction for your energy saving efforts. EnStar can also make suggestions for additional energy and money saving measures you can make on a daily basis.

What do you have to lose? Contact Melissa Burris or Steve Clark at EnStar Energy today! Phone: 517-694-2510 or email Melissa at mburris@enstarenergy.com or Steve at sclark@enstarenergy.com.

Visit www.enstarenergy.com for more information.

Start the process of getting your refund today by contacting MAB’s energy partner Enstar Energy.

Register NOW for Chris Lytle’s Next Broadcast Sales Webinar!

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How to “Talk Advertising” With Your Prospects and Customers Now

When:  Wednesday, November 16, 2016 at 1 p.m. EST

Grab your “seat” and bring your whole sales team. Invite your copywriters and production people, too.

Register HERE

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Chris Lytle

Here’s why this program is important:  Everybody has an opinion about advertising. But, people who sell broadcast advertising need a philosophy of advertising.

Not just an opinion.

Face it.  Most of your salespeople don’t have degrees in advertising or marketing.

That’s troublesome.

This Webinar bridges that learning gap quickly. It’s a fast-paced, highly-detailed session.

Here are a few of the takeaways:

  • Why salespeople need to “talk advertising” and not just rates and ratings.
  • Two of the best advertising “zingers” to share right away.
  • What you say when a client says, “Nobody mentioned my ad.”
  • How to get consumers to mention their ads.
  • Five uplifting concepts to share with your customers.
  • What you need to learn from these seven “old school” advertising masters.

Chris Lytle is a best-selling author and well-travelled professional speaker.

His promise to you is a bold one: His programs contain more usable information per minute than any other learning event.

Save the date. Let him prove it.

Post Your Next Opening on the MAB Job Bank

The Michigan Association of Broadcasters offers a FREE member service to help Michigan stations fill vacancies and assist individuals in finding employment at Michigan radio and television stations. The MAB Job Bank is one of the most popular pages on the MAB website and has helped to match many job seekers with broadcasting positions.

Postings by MAB and MAPB member stations are FREE!
Postings by those seeking employment are FREE!

Postings by companies and stations that are not MAB/MAPB members are $25 per ad or unlimited ads for $50/year.

If you have a position at your station that needs to be filled quickly, visit the MAB’s Job Bank for more information and to get the position posted quickly!

For Job Bank assistance, please contact Dan Kelley, dkelley@michmab.com.

FREE Career Education Training Solutions for MAB Members

p1learningdark_400Do you have a new hire and your first thought is, “Training, again?!”

Does a glance at your calendar make you wish you could clone yourself? Well, we can’t do that…yet. But, we CAN help to lighten your load.

Valued members of the Michigan Association of Broadcasters have FREE access to P1 Learning’s online video training courses which are easily accessible anywhere, anytime, on a phone, tablet, or computer.

P1 Learning offers fun and simplified online training. No more mind numbing content or heavy manuals. Course topics include:

• Entry Sales
• Pro Sales
• Management
• Leadership
• On-Air
• Customer Service
• Human Resources
• Administration
• Safety & more

Did you know that 41% of employees who receive poor training will leave their post within a year? That’s why it’s key to have training delivered in a fun, short and compelling manner that teaches repeatable skills and behaviors to generate maximum results!

“P1 Learning has really created an up-to-date training module that has helped our company immensely. Anytime we can use a proven program that provides clear direction for the user, and a time saver for the manager, it’s a win-win! And that’s exactly what P1 Learning delivers.” -Patricia, Sales Manager, Traverse City-Petoskey-Cadillac, MI.

For more information click HERE.

CLICK HERE TO START TRAINING TODAY!
To register your station for MAB’s free training, contact Katey McGukin-Woolam at 816.456.8603 or by email at katey@p1learning.com.

What is MAB Worth to You?

kw-2014_webBy:  Karole L. White, MAB President/CEO

One call to our free Legal Helpline could pay your dues!

That’s right: FREE.  We have one of the best Washington attorneys, David Oxenford, of Wilkinson, Barker and Knauer, to answer your questions on the FREE Legal Helpline. The bonus:  David speaks fluent common English, not just legal speak. If you have your own attorney, David could help you ask the right questions to your attorney by briefing you of the possibilities before you spend your cash on explanations and acronyms rather than solutions.

Free webinars, low cost training programs for sales, engineering, FCC Issues and more.

The MAB offers several free webinars in which you may participate live, or access the archive. Additionally we have low cost seminars and conferences like GLBC and the free Advocacy Conference. Don’t forget P1 Selling, with a long list of topics for your staff to access right from their desk.

GOOD NEWS! The MAB Board is keeping your 2017 dues the same as last year. Remember, dues are paid per station in a market, with the top dues of $500 for all your stations in one market.  MAB dues are among the lowest of all state broadcast associations in the nation. Your voluntary NCSA donation of air time for non-profit organizations supplied by the MAB is one way we are able to keep the dues low and the quality of programs high.

You will be receiving your dues invoices in the next couple of weeks. When you receive your dues invoice, pay it right away! It will be a great investment for you and everyone who works at your station.

The MAB pays a lobby proxy tax so you may deduct your full cash dues as a business expense.

If you have questions about your dues- Call MAB Director of Membership Denise Weston 1-800-968-7622.

Member Service Highlight: EnStar Energy

Did you know that virtually all MAB members
are eligible for an exemption on sales tax on energy?

EnStar-Logo-croppedMelissa Burris and Steve Clark from Enstar will be attending the 2016 Advocacy Conference on August 30 and talking to all MAB members about services they provide. Their hope is to get all stations involved so you can get the appropriate sales tax in place for your business. They also want to talk to stations about any other energy problems that you may be experiencing.

The MAB members that have participated in this program have received, on average, $4,800 up to $40,000 in refunded taxes from their utility companies. Plus, they save about $1,200 annually at no cost and little to no effort on their part.

What are you waiting for?

Start the process of getting your refund today by contacting MAB’s energy partner Enstar Energy.

Phone: 517-694-2510 or email Melissa at mburris@enstarenergy.com or Steve at sclark@enstarenergy.com.

We look forward to meeting each and every one of you at the Conference on August 30!

Member Service Highlight: Meet Melissa Burris, MAB’s new Enstar Energy Consultant!

Melissa 16_300The MAB would like to welcome Melissa Burris to the Enstar Team! Enstar Energy is an MAB member service that can help your station save some hard-earned CASH!

Melissa is very excited to be a part of the Enstar Energy team and looks forward to meeting all of the MAB members at the 2016 Advocacy Conference and Annual Meeting held at The Inn at St. John’s on August 30-31.

She will be on-site representing EnStar as a sponsor of the event and talking to members about the various energy saving programs offered through EnStar designed to help MAB radio & television Stations reduce their utility bills

Burris, an expert in Business Consulting, joins Enstar Energy as an Energy Consultant bringing with her over fifteen years of experience. Prior to working at Enstar Energy, Melissa worked as a Business Consultant for a Fortune 500 Company – First Data Corporation. Her background is helping businesses and business owners grow their business by giving them the knowledge and tools they need to succeed in today’s world.

Melissa was born and raised in Michigan; however, she has spent the last 15 years in Georgia and recently moved back to Michigan to be closer to her family. Family is very important to Melissa and she enjoys spending time with them in her spare time. Additionally, she has been married for eight years and has two beautiful boys, August and Thirteen.

But, you don’t have to wait until August!! Melissa will be reaching out to MAB members throughout the summer to see what she and EnStar can do to save your station money!! contact Melissa at 517-694-2510 Ext.13 or by email at mburris@enstarenergy.com.

Free Webex for MAB Members

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We did it once, we can do it again! This time without that pesky simulcast period. Following immediately on the heels of the Broadcast Incentive Auction, many of the auction losers, and non-participants will need to change channels. The webinar will present a look at the project from the legal side, antenna, coverage and transmission options. Industry representatives from Wilkinson, Baker & Knauer, Dielectric, Comark/Hitachi, and Alive Telecommunications will make presentations.

This Webex meeting is FREE for MAB members!

Register here: http://bit.ly/Channelrepack

Must Read: A Broadcaster’s Guide to the U.S. Department of Labor’s New Overtime Exemption Requirements

By:  Julia E. Judish, Scott R. Flick, and Jessica Nyman
Pillsbury Winthrop Shaw Pittman, LLP

On May 18, 2016, the U.S. Department of Labor published final regulations under the Fair Labor Standards Act (“FLSA”) that more than doubled the minimum salary level necessary to be exempt from the Act’s overtime rules. While the changes affect all businesses subject to the FLSA, broadcasters in particular may feel the impact of the changes given the staffing models used by many TV and radio stations. The new requirements will go into effect on December 1, 2016, and broadcasters need to take steps to adapt to, and minimize the impact of, those changes prior to that deadline.

Download the eight-page guide (PDF) here.