Category Archives: Member Services

Free Webex for MAB Members

We did it once, we can do it again! This time without that pesky simulcast period. Following immediately on the heels of the Broadcast Incentive Auction, many of the auction losers, and non-participants will need to change channels. The webinar will present a look at the project from the legal side, antenna, coverage and transmission options. Industry representatives from Wilkinson, Baker & Knauer, Dielectric, Comark/Hitachi, and Alive Telecommunications will make presentations.

This Webex meeting is FREE for MAB members!

Register here:

Must Read: A Broadcaster’s Guide to the U.S. Department of Labor’s New Overtime Exemption Requirements

By:  Julia E. Judish, Scott R. Flick, and Jessica Nyman
Pillsbury Winthrop Shaw Pittman, LLP

On May 18, 2016, the U.S. Department of Labor published final regulations under the Fair Labor Standards Act (“FLSA”) that more than doubled the minimum salary level necessary to be exempt from the Act’s overtime rules. While the changes affect all businesses subject to the FLSA, broadcasters in particular may feel the impact of the changes given the staffing models used by many TV and radio stations. The new requirements will go into effect on December 1, 2016, and broadcasters need to take steps to adapt to, and minimize the impact of, those changes prior to that deadline.

Download the eight-page guide (PDF) here.

ABIP Scheduling Underway!

Is Your Station Ready for any regulatory changes coming in 2016?

Can you afford a FCC fine? Take advantage of this great savings opportunity to get your station fully FCC compliant and free from a routine FCC inspection for three years.

The MAB’s alternative inspection program (ABIP) is unique in that we work with your staff on-site during the inspection to correct errors or omissions in the pubic file as well.

The schedule window for the 2016 ABIP’s is now open! All the details are available here.

Whether you have had an inspection in the past and your certificate is about to expire, or you have never had an inspection, the MAB ABIP program is well worth the time and cost.

The MAB Job Bank

Job-BankIf you’re looking for a new challenge, your first job, or maybe an internship, you’ll find many listings on the MAB Job Bank.  We want to help you find the job you want.

Stations:  We have a situation wanted section where savvy job seekers are placing their resume and contact information.  You’ll also find a listing of other resources to help you find the employees you need.

Visit the MAB Job Bank here.

Small Business Opportunity For Radio

By: Paul Jacobs, Jacobs Media

Paul JacobsOur recent blog post focuses on an amazing story that unfolded this past Sunday during the Super Bowl.  Intuit, the huge company who created QuickBooks and TurboTax, recently held a contest (“Small Business Big Game”) that gave away a $5 million ad in the game.  As you’ll read in the blog post, the winner is a small coffeemaker with eleven employees from Round Lake, New York called Death Wish Coffee Company that bested 15,000 other entrants.

While this is a cool promotion generating a lot of buzz for both Death Wish and Intuit, there is something bigger going on here.  For years, American Express, a company that services all of the major retail corporations, has championed “Small Business Saturday,” which generated $14 billion in revenue in 2014.

These big companies see an even bigger opportunity in small businesses.

In radio, we’ve seen a decline in advertising spending from global corporations.  Brands like Starbucks, Target, Costco, and Lowes don’t spend much (or anything) on radio.  And traditional big spenders like Budweiser and Coke have also cut way back.

So the idea here is to take note of what AmEx and Intuit are doing and create your own small business (or local business) initiative in your markets, whether you’re in Cedar Rapids, Chattanooga, or Chicago.

If AmEx and Intuit can capitalize on small businesses and their futures, the radio industry should as well.  Who is more in tune with their local community and its business leaders than radio?
So we’ve developed the concept of “Small Business September” – an entire month dedicated to promoting small businesses in your community. You don’t have to do it in September – it just sounded good.  The concept champions local small businesses, business associations and merchant groups, and engages them via radio through a series of promotions, events, online directories, and resources, and even an awards program (“Local Retailer Of The Year”).

There are many ways to pull this off, and I would be happy to do some brainstorming with you for your specific situation or opportunity.  Every market is different. Here in Detroit, we’ve got 83 suburbs, and many of them have their own downtown districts. It’s a target-rich environment.  Other cities are configured differently.

So let’s talk about ways your station or cluster can develop a strong local business initiative to strengthen your grip on this important business category.

Email me at [email protected], and we’ll schedule a call.

I look forward to speaking with you.

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.