Category Archives: November 2016

MAB Board Profile: Scott Shigley

shigley_275MAB News Briefs is pleased to bring you profiles of your MAB Board of Directors.

This week’s profile is Scott Shigley.   Scott is the General Manager of the Liggett Communications stations in Port Huron.

Scott started his broadcast career in sales at the Liggett owned station in Lansing, WFMK-FM in 1993. He began his sales management career in 1998, managing stations in Adrian (Friends Communications WQTE-FM/WABJ-AM/WBZV-FM), Port Huron (Liggett Communications WSAQ-FM/WBTI-FM/WPHM-AM/WHLS-AM/WHLX-AM), and Greater Media Detroit (WMGC-FM/WCSX-FM).

After that, Scott worked in advertising sales at Fox Sports Detroit before having the opportunity to return to his adopted hometown of Port Huron in 2011, where Scott assumed the General Manager position for Liggett Communications in July 2014. Scott manages WSAQ, WBTI, WPHM, WHLS and WHLX.

He is a graduate of the University of Michigan and Reading Schools in lower Michigan. Scott is married to wife Christine and they have three children: Kalyn, Isaac and Avery and two grandchildren. Scott loves to do anything outdoors, especially playing golf, coaching softball and watching U-M football games.

Today is National Traffic Director’s Day!

Today (11/2) is National Traffic Director’s Day!

Whether your station’s traffic is handled by one individual, or several key professionals, Traffic Director’s Day is a day set aside to recognize and say “Thank You” to the behind the scenes staff that are often times some of the most overworked and undervalued components on any radio or tv station.

The date chosen for National Traffic Directors Day is the same day that the first commercial radio broadcast was aired on Election Day of 1922 by KDKA. Wanting to prove the power of the radio, KDKA allowed the nation to hear the results of the Harding-Cox election before they could read about it in the newspapers.

So please, take a moment to stop in on your Traffic team to give them a sincere “Thank you” for all of their hard work and your appreciation for the fact that without Traffic, your station would have no bottom line.

Don’t forget to nominate a Traffic Director you know for the MAB Weekly Traffic Director Spotlight!

Email your nomination to Denise Weston at weston@michmab.com.