Category Archives: October 2017

WCMU Presents “Ask The DNR”

On Thursday Night, October 19, WCMU Public Television continues their long-running “Ask The Experts” series with a program featuring guests from Michigan’s Department of Natural Resources.

The live-hour program allows viewers to ask anonymous questions to the in-studio DNR specialists. Viewers can call, Tweet or Facebook questions to the show.  The show airs at 7:30 p.m.

Upcoming episodes of the show include:

Thursday, October 26, 2017 “Ask The Realtors”
Thursday, November 2, 2017 “Ask The Home Energy Specialists”
Thursday, November 9, 2017 “Ask The Veterans”
Thursday, November 16, 2017 “Ask The Financial Planners”

The station also has an archive of past programs available in its website.

Regional EAS LECC Meetings Underway

The Michigan Association of Broadcasters and Michigan State Police are coordinating regional EAS/Local Emergency Communication Committee (LECC) meetings around the state.  The purpose of the meetings is to discuss ways of improving emergency alerting, including EAS within the state.

The first regional meeting was held November 16 in Oak Park with local Emergency Managers from Southeast Michigan and representatives from the area LP-1 (WJR-AM) and LP-2 (WWJ-AM) stations, Dan Kelley from the MAB, as well as personnel from MSP Emergency Management and Homeland Security division.

After an open discussion of issues regarding emergency alerting, those attending broke into groups to focus on the individual needs of the each stakeholder.  The three areas the broadcasters would like to see from an improved statewide effort included better audio from the alerting authorities, better communication to radio and TV stations from the local emergency management, plus “First Responder” designations, so broadcast personnel could access their facilities when roads and other passage may be restricted.

The meetings will continue region-by-region.  Local Primary Stations should be receiving an invitation to a coming meetings in their area.

WXYZ-TV Holds Town Hall Meeting in Oakland County

WXYZ-TV (Detroit) continued its series of Detroit 2020 town hall meetings with an event in Oakland County on October 17.  The event took place at Kensington Church in Troy with area residents invited.

The 7 Action News town hall series is part of WXYZ’s Detroit 2020 community initiative that was created to project a vision for our communities in the future.

“Throughout this series of town hall meetings, we are going out to communities across Metro Detroit to simply listen,” said WXYZ and WMYD vice president and general manager Mike Murri. “Understanding the issues and challenges people are facing helps us do a better job of serving our viewers. It also gives us the opportunity to address those concerns in stories on 7 Action News. Our goal is to have a positive impact in communities throughout our area.”

7 Action News stories on the Michigan auto insurance crisis and Detroit water bills came from concerns shared at 2020 town hall meetings.

7 Action News anchor Carolyn Clifford hosted the event. She was joined by 7 Action anchor Glenda Lewis and 7 Action News investigator, Ross Jones.

The station featured portions of the town hall meeting live on 7 Action News at 7 p.m. and on Facebook Live.

This was the 5th Detroit 2020 town hall meeting. WXYZ also held events in Detroit, Sterling Heights, Taylor and at WXYZ in Southfield, where a studio audience screened the film, “12th and Clairmount,” on the 50th anniversary of the Detroit riots.

For more information about the Detroit 2020 town hall meetings, go to wxyz.com

Why Should your Stations be Members of the Michigan Association of Broadcasters?  

Peter Tanz

By: Peter Tanz,  MAB Chairman
Vice President, Midwest Communications (Kalamazoo)

All of my company’s stations in Michigan are members of the MAB and have been for decades. Why? Simply because the MAB offers value that we can’t get from any other affiliation.

The MAB is the voice for broadcasters in Michigan.  Individually, I can be as active politically as time will allow, but our lawmakers react positively when they hear the united voice of the MAB.  Our combined voice through the MAB has strength in numbers and helps to prevent legislation that could harm our ability to do business, serve our communities and make a profit.

Additionally, we derive great value from the many services offered free of charge to members.  Services including on-demand sales training with P1 Sales;  EEO tracking and reporting from Broadcast Compliance Services; Legal Help Lines with David Oxenford – Wilkinson, Barker and Knauer LLP and John J. Ronayne –  Bernardi, Ronayne & Glusac PC on FOIA, Libel and First Amendment Issues; Energy Audits for sales tax refunds; Legal and regulatory Live Webinars and industry issue updates in the weekly MAB News Briefs update.

Members benefit from low cost education and networking opportunities at the spring Great Lakes Media Show and the summer Advocacy Conference.  Whether your station is part of a large corporately owned group or a small independent owner, being a member of the MAB is a small investment that makes good business sense.

MAB membership dues continue to be some of the lowest in the nation and the Public Education messages we air are good for our local community and demonstrate the power of our broadcasting.

Look for your 2018 Dues statement coming to your mailbox.  Pay by the end of the year and take a discount.  Over 80% of all broadcasters in Michigan are members of the MAB. In 2018 let’s make it 100%.

Show Your Support for Michigan’s Premiere Media Show

Sign up now to partner your brand with the 2018 Great Lakes Media Show, previously known as the Great Lakes Broadcasting Conference & Expo (GLBC), presented by the Michigan Association of Broadcasters (MAB). This is your premier opportunity to engage influential leaders from across the broadcast industry.

The 2018 Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing. Click here to learn about the many ways your business or organization can become one of our honored event sponsors.

Contact Jacquelen Timm at 517-484-7444 or timm@michmab.com  to design a sponsorship package that is right for you.

Learn more at GreatLakesMediaShow.com

WCSX’s Jim O’Brien Helping Detroit Vets Get Back To Work

RadioInk reports that WCSX’s (Detroit) Big Jim’s House Morning Show (hosted by Jim O’Brien) wants to help veterans get jobs through the 94.7 WCSX-FM “Employment After Deployment” initiative.

Members of the military who have returned home from a recent deployment and are looking for a job can go to the station’s website or send an email to O’Brien and share their job experience, skill set, and type of position they’re looking for. In addition, Big Jim’s House will feature a veteran selected from all submissions received each week on the morning show and will work to match the individual up with employers located throughout the Metro Detroit area.

“As a proud veteran of the U.S. Naval Submarine Service, I’ve always wanted to find ways to give back and support fellow veterans,” said WCSX-FM Morning Personality Big Jim O’Brien. “Employment after Deployment is yet another great example of the people of Detroit helping each other and supporting our veterans with jobs.”

See the “Employment After Deployment” website here.

WBCT Birthday Bash Moves to Fifth Third Ballpark

B-93 Birthday Bash 2017

A major annual music festival in West Michigan will have a new home in 2018.  WBCT-FM’s (Grand Rapids) annual “Birthday Bash” country music event is relocating to the Fifth Third Ballpark in Grand Rapids.  For the last seven years, the festival has been held at U.S. 131 Motorsports Park near Martin in Allegan County.

“After evaluating the changing concert landscape and reviewing facilities and infrastructure, B-93.7 has decided to move its Birthday Bash celebration to the Fifth Third Ballpark,” said iHeartRadio Media Market President Tim Feagan, in a released statement. “The new facility for the Birthday Bash will provide better sightlines, concession choices, facilities, and seating for all attendees.”

The 2018 event will be held June 2.  The concert lineup will be announced at a later date.

Update: New Advertising Disclaimers on E-Cig and Cigar Advertising Still on for 2018

David Oxenford - Color
David Oxenford

By: David Oxenford, Wilkinson Barker Knauer LLP,
BroadcastLawBlog.com

Last year, the FDA adopted requirements to tag advertisements for vaping and e-cig advertising with a warning that e-cigs contain nicotine and that nicotine is an addictive chemical. These requirements were to go into effect in 2018.

In the last week, I have received several questions about these rules and their effective date. According to this FDA document (see the table on Page 5), released in August, the new disclosure obligations are still set to become effective on August 10, 2018. We wrote about that effective date here, and about the adoption of the requirements, including additional health warning disclosures required for cigar advertising, here. We don’t claim to be FDA experts, so companies offering these products should consult with lawyers who are knowledgeable about the status of additional obligations imposed on manufacturers and retailers adopted by the FDA last year.

There are no additional costs for the call; the advice is free as part of your MAB membership.

The Power of Testimonials

Gary Berkowitz

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
Berkowitz Broadcast Consulting

Nothing is stronger than a testimonial from a listener. We can say anything we want about the station, but in the end, when it comes from a real sounding listener, it always has more credibility. There are a few tricks to gathering, producing and making these sound good. Use these powerful ideas and ramp it up today!

Live testimonials sound more effective than those recorded on the phone. They are warmer, and have a more credible sound.

Always have a digital recorder at station events/remotes. Assign one person to do nothing but gather testimonials. Preferably one who is not shy and has an outgoing personality. Make sure you use a good mic and recorder. An old fashioned cassette machine can handle this well if you do not have a digital recorder.

Stay away from “stroke” testimonials. By “strokes,” I refer to listeners saying generic statements such as:

  • We love you.
  • You’re the best.
  • Anything that has listeners “screaming.”

Go for authenticity. Whether they are locally done or from a production package, they must sound authentic and describe the experience the listener gets when listening to your station.

When gathering, ask specific questions (see below). Once the question is asked, make sure to:

  • Allow the listener to finish the thought. Do not interrupt.
  • Keep the mic close to them.

Good questions to ask:

  • What do you think of the music played on WXXX?
  • Where do you listen to WXXX?
  • What’s your favorite part of WXXX?
  • What do you like most about the WXXX morning show?

These types of questions will get you answers that will playback as good benefits.

The key here is get comments where listeners describe the “positive experience” they get from listening to your station.

Good places to run testimonials:

  • On the top hour ID. String a few together for a powerful top hour presence.
  • On jingle sweeps. Use a jingle bed with listeners over it, and tag with sung calls.
  • In a promo starting with a line something like: “There are many great reasons to listen to WXXX, but nobody says it better than our listeners!”

Listener testimonials are powerful. Keep them real and they will work for you today.

Gary Berkowitz is President of Detroit based Berkowitz Broadcast Consulting, specializing in ratings improvement for AC radio stations. www.garyberk.com

The Dreaded “Got-a-minute?” Meeting

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

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Chris Lytle

By: Chris Lytle, Content Developer
InstantSalesTraining.com

How long is a “Got-a-minute?” meeting in your office? I’m guessing it’s more than a minute.

Shoot, I remember a “Got-a-second?” meeting that lasted an hour and a half!

Salespeople ask you for a minute whenever they have a fire for you to put out for them.

Could it be that you’ve trained salespeople you’re willing to do their firefighting for them?

Why not? After all, you know more than they do and you’re their boss.

Here’s why not.

Your real job is developing your salespeople so they can do their jobs better.

Yes, developing people takes a lot more time on the front end. As a sales manager, the quick and easy thing for you to do is this:

• Give people the answers to their questions.
• Solve their problems for them.
• Put out the fire.

Then, move on to your next “Got-a-minute?” meeting.

This can go on all day.

And it probably will unless you change your approach.

Developing people starts with your willingness to coach.

Chris Lytle’s Critical Rule of Coaching is to ask at least seven questions before you give an answer.

“But, Chris, I don’t have the time to ask seven questions,” you say. “There are salespeople lined up at my door waiting for me to fix things for them.”

You have to make the time.

Coaching builds loyalty. To ask seven questions, you have to quiet your mind and listen to people.

When people feel listened to and not judged, they become more confident and committed.

Because people rarely resist their own ideas.

And you cannot possibly ask seven questions in a row unless you really are listening.

“You can’t influence someone’s thinking until you know what they’re thinking.” The late Norm Goldsmith said this to our Leadership Institute participants every session.

You won’t know what someone on your sales team is thinking until you ask.

“Got-a-minute?”

That’s your signal that you have an opportunity to develop someone.

Reprinted by permission