Category Archives: October 2017

Smitty Returns to WGFM/WCHY

Nate “Smitty” Smith

Nate “Smitty” Smith has rejoined the airstaff of Black Diamond’s WGFM/WCHY (Traverse City).  Smith left the stations four months ago, but has returned to his afternoon shift.

“It’s absolutely incredible that I’m coming back to the Northern Michigan rock waves,” Smith told All Access. “The listener support that I’ve received, has blown me away and I couldn’t be more excited to rejoin the Black Diamond and Rock 105 & 95.5 family.”

Black Diamond co-owner/CEO Mike Chires said, “Smitty helped build Rock 105 & 95.5 into the leading rock station in Northern Michigan, especially his hometown of Traverse City.  That was proven by the unbelievable listener response when he departed four months ago. Based primarily on Smitty’s actions since he left, we welcome him back to our Black Diamond Broadcasting family. I know his loyal listeners will be thrilled about his return to afternoon drive.”

One of BCBC’s Favorites is Back Again!

Jay Kruz

Michigan native Jay Kruz will be back at BCBC this year to impart his wisdom on our future broadcasters. Kruz’s sessions are highly rated by students year after year-they love his approachable attitude, awesome hair and endless stream of industry knowledge.

Named one of Radio’s Rising Stars by Radio Ink Magazine and one of broadcasting’s “30 Under 30 in America” by Edison Media, Jay Kruz is the Program Director and Afternoon Host at Mix 94.9 in Cincinnati.

Students will get the chance to learn from Jay in two new sessions:

You Don’t Need Permission

You don’t need someone to create opportunity for you… there are dozens of ways to do it yourself!  Jay Kruz presents real life examples of media personalities and behind the scenes staff who didn’t wait for the chance to shine in “You Don’t Need Permission.” Hear the story of how a geek from Michigan became the lead animator for a major national video game. Find out how a well-known radio voice over artist found a path that others weren’t taking and created a lucrative career. From YouTube stars to internet radio creators, podcasters to producers – Jay will show you why You Don’t Need Permission from anyone to jump start your career.

How to Create a Winning Student Broadcast Awards Entry

The Michigan Student Broadcast Awards deadline is coming up in December, do you know what your entry needs to win?  Watch and listen to past winning entries and learn how to incorporate their winning features in your entries!  Also get a review of this year’s categories and ask your questions about topic ideas and technical concerns.  Fine-tuning your entries now will lead you down the path for success at the awards ceremony in March 2018!

Jay is the perfect person to speak with students about the Student Broadcast Awards.

Make sure your students know about and plan to attend this important career building conference!

DATE & LOCATION
Friday, November 10
Lansing Community College West Campus (NEW!)
5708 Cornerstone Dr., Lansing MI
8:00 a.m. – 4:00 p.m.
Early registration is only $20 until October 27 and includes lunch!
($35 after October 27)

Register for BCBC 2017 HERE and check out the full event schedule at mybcbc.com.

Are you interested in getting involved with BCBC?  We’re looking for Speed Networkers!  Contact Jacquelen Timm, timm@michmab.com, to learn more and sign up!

Jay Kruz as a high school student with adviser Bill Keith with his handful of winning Student Broadcast Awards entries

Nielsen Releases New Local Television Market Rankings

Nielsen is out with its lastest annual rankings of the top local TV markets.

The biggest mover in the Top 10 is the San Francisco/Oakland/San Jose market which drops from No. 6 to No. 8. Elsewhere in the Top 10, Washington, D.C. moves up one spot, from No. 7 to No. 6. Houston moves from No. 8 to No. 7. Atlanta and Boston switch positions: this season Atlanta is No. 9 and Boston is No. 10.

Michigan TV markets saw some slight shifts from this year to last.  Detroit moves from No. 13 to No. 14, Grand Rapids/Kalamazoo/Battle Creek moves No. 44 to No. 43.  Flint/Bay City/Saginaw from No. 72 to No. 71.  Lansing No. 113 to No. 115.  Traverse City/Cadillac No. 119 to No. 118.  Both Marquette and Alpena remain at the market No. 180 and No. 208 positions, respectively.

A complete list of the Nielsen rankings, including population estimates is available here.

NAB Asks FCC to Act on Translators, Ownership Rules

NABAccording to a report from InsideRadio, the NAB’s VP of Legal and Regulatory Affairs Rick Kaplan met with the FCC Chief of Staff Matthew Berry to discuss translators and media ownership rules.

The NAB says interference issues between full-power FMs and translators “remains a persistent problem” and Kaplan petitioned the FCC to adopt the proposals submitted by the NAB group to “facilitate efficient disposition” of the conflicts. Most notably, the NAB suggests the Commission give operators the ability to relocate translators anywhere on the FM dial as a “minor change” to a facility—instead of only to an adjacent or IF-related channel—to resolve interference complaints.  Additionally, since the FCC plans to revisit its media ownership rules, Kaplan made a case for a petition which seeks to change how ownership caps are calculated in embedded markets.

FCC Watch: WZMQ-TV Marquette and WLLZ-LP Traverse City Sold

Here’s the latest Michigan-related FCC broadcast filings.

October 18:  MMRC, LLC filed an application to assign the license of WZMQ-TV (Marquette) to WZMQ, LLC.  The purchase price of the station is $103,475.00.  WZMQ, LLC is owned equally by Brian M. Lilley and Kevin T. Lilley of Erie, PA.  A time-brokerage agreement went into effect October 10.

October 18:  Educational Media Foundation filed an application for station license (to cover minor change CP) for non-commercial WLKB-FM (Bay City).  The station operates on 89.1 mHz with 50kw ERP, vertical only.

October 12:  The Board of Trustees, Michigan State University filed a minor change application for FM translator W233CH (East Lansing).  The application proposes to change frequency from 94.5 mHz to 105.1 mHz and increase ERP to 250 watts.  The translator rebroadcasts WKAR-AM (East Lansing).

October 12:  The Board of Trustees, Michigan State University was granted a license for an auxiliary antenna for WKAR-FM (East Lansing).  The auxiliary facilities call for 16.3kw at 140.9 meters HAAT on the existing WKAR-FM tower.

October 10:  Great Northern Broadcasting System, Inc. received approval to transfer the license of WLDR-FM (Traverse City) to N Content Marketing, LLC.  Both companies are owned by Roy E. Henderson and there was no cash consideration.

October 10:  Roy E. Henderson received approval to transfer the license of WARD-AM (Petoskey) to N Content Marketing, LLC.  The assignee is a new LLC established by Henderson and there was no cash consideration.

October 10:  Roy E. Henderson received approval to transfer the license of WBNZ-FM (Frankfort) to N Content Marketing, LLC.  The assignee is a new LLC established by Henderson and there was no cash consideration.

October 6:  Interlochen Center for the Arts filed an application for station license (to cover a minor change CP to change site, ERP and directional pattern) for non-commercial WIAB-FM (Mackinaw City).

October 6:  Smile FM was granted an application for a minor change in licensed facility for non-commercial WSMO-FM (Mount Forest).  The application was for a new tower location and increase in ERP.

October 5:  Gospel Opportunities, Inc. filed an application seeking a CP for a minor change for non-commercial WEUL-FM (Kingsford).  The application is to correct coordinates, elevation and tower height.

October 4:  Leland Straw Memorial Education Fund, Inc. filed an application seeking minor change for the CP for LPFM WBSV-LP  (Berrien Springs).  The application seeks to move to a new transmitter location with a second-channel waiver request.

October 4:  Carroll Enterprises, Inc. filed an application for modification of station license to convert WHST-FM (Tawas City) from non-commercial to commercial operation.  Carroll received approval to acquire the station nine days later from Northern Christian Radio, Inc. (October 13).

October 3:  Radio License Holding CBC, LLC was granted a CP for a minor change in licensed facility for WLAV-FM (Grand Rapids).  The CP seeks to change the transmitter location of the station to the tower of WFUR-FM and decrease HAAT.

September 29:  Battle Creek Community Radio filed an application for license modification for LPFM WGPG-LP (Battle Creek).  The application covers replacement of antenna.

September 27:  Baraga Broadcasting, Inc. filed an application for station license for non-commercial WGZR-FM (Alpena).  The CP was for a new site and ERP increase.

September 25:  Edgewater Broadcasting, Inc. received approval to transfer the license of FM Translator W273CI (Grand Haven) to Smile FM.  The purchase price was $22,000.  The translator rebroadcasts non-commercial WMCQ-FM (Muskegon).

September 20:  P&P Cable Holdings, LLC filed an application to transfer the license of LPTV WLLZ-LP (Cedar-Traverse City) to Freelancer Television Broadcasting, Inc.  The purchase price of the station is listed as $100,000.  Freelancer Television Broadcasting, Inc. also owns  WMNN-LD (Lake City-Cadillac) and holds CPs for additional stations in Colorado.

September 20: Educational Media Foundation filed an application seeking a minor change in licensed facilities for FM Translator W261BH (Flint).  The application seeks to reduce ERP and increase HAAT.  The translator rebroadcasts non-commercial WAKL-FM (Flint).

Call Letter Changes:

October 10:  WCHB-AM (Taylor) to WMUZ-AM
October 10:  WEXL-AM (Royal Oak) to WCHB-AM

Remember the MAB When Budgeting for 2018

It’s important to set aside the right amount of funds to make sure you and your staff can fully participate in the wonderful recognition, networking, educational and career-building opportunities the Michigan Association of Broadcasters and MAB Foundation offer each year. Below is a brief glimpse of some of the amazing events and programs in store for 2018. Be on the look out for these great opportunities and more . . .   

  • Great Lakes Media Show Registration | $159/member
  • Radisson Room Rates start at $133 per night, single occupancy*

The 2018 Great Lakes Media Show (formerly known as GLBC) will take place on March 6 and 7 at the Lansing Center. Learn more at GreatLakesMediaShow.com

  • Advocacy Conference Registration | FREE for members
  • Hall of Fame Awards Banquet | $70/person**
  • Grand Hotel Room Rates start at $433 per night, single occupancy*

The 2018 Summer Advocacy Conference and Awards Banquet will take place on August 13 and 14 at the Grand Hotel on Mackinac Island.

  • ABIP | FREE for members
  • BEA Entry Fee | $45/entry
  • Career Fair Booths (Up to 5 opportunities) | $290/each
  • EEO Service through BCS | FREE for members
  • Job Bank | FREE for members
  • Legal Helpline | FREE for members
  • MAB News Updates | FREE for members
  • ‘P1 Learning’ Online Training | FREE for members
  • Webinars on Topics Important to You | FREE for members

*Room rates for MAB events will be finalized and posted at MichMAB.com on by December 1, 2017.

**Listed Awards Banquet ticket price is based on guest lodging at the Grand Hotel. 

There are a variety of Sponsorship Opportunities available for all MAB and MABF programs and events. Contact Jacquelen Timm at 1-800-YOUR-MAB or timm@michmab.com to design a sponsorship package that fits your business or organization.

Cybersecurity FOIA Exemption Bill Gets a Committee Hearing

Last week the House Communication and Technology Committee held a hearing on legislation that would exempt critical cybersecurity data from the Freedom of Information Act (FOIA). House Bill 4973 exempts from FOIA cybersecurity plans, assessments or vulnerabilities. Similar legislation last term received intense push back, particularly from environmental groups, for attempting to exempt from FOIA critical energy infrastructure information.

Michigan State Police testified in support of this legislation stating that it would help ensure private entities are reporting cybersecurity threats to the department because entities are worried their sensitive and proprietary information could be released under the current FOIA provisions.  Under current law, FOIA exempts “records or information of measures designed to protect the security or safety of persons or property” from being disclosed. The bill would also add “or the confidentiality, integrity or availability of information systems.”

Vote on HB 4973 is expected this week.

Benefit Held For WJRW’s Dave Jaconette

Dave Jaconette

On October 17, a benefit was held for WJRW-AM (Grand Rapids) Program Director/Talk Show host Dave Jaconette.

Jaconette recently suffered a stroke. His friends and colleagues are  calling out for the community to turn the tables and support the local broadcaster.

The fundraiser was held at Vander Mill Winery and Vineyard with 20 percent of all food sales going towards Jaconette’s medical costs. There also was a silent auction featuring amazing experiences, gift packages and more.

For more information, or to donate, visit the event’s Facebook page.

 

7 Common Mistakes Radio Stations Make With Their Email Marketing

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Email marketing can be an incredibly powerful tool for radio stations when executed correctly. Unfortunately, we see many radio stations making these mistakes with their email databases. Does yours?

1. Radio Stations Don’t Set and Meet Expectations
When you ask your listeners to subscribe to your email list, be sure to tell them what you’re going to send them and how often they should expect to receive it. Too many radio stations ask people to “Join our email list” without explaining what will happen when listeners sign up. Instead, use specific calls to action:

  • “Get our weekly concert calendar”
  • “Subscribe for daily morning show recaps”
  • “Sign up to receive the weekly playlist”

Once you set those expectations, make sure you deliver on your promise. Some radio stations seem to forget that they’re collecting email addresses. They don’t send anything out for months and only send out a blast when they are selling tickets to a station event. This is like your annoying friend who only calls when he needs something.

Be consistent with your email marketing. When you go long periods of time without emailing your database and then send an email seemingly out of nowhere, it confuses and annoys listeners.

2. Radio Stations Overload Them With Ads
The primary purpose of email marketing is to serve the recipients of the email. When you prioritize clients above listeners by crowding out compelling content with ads in your email blasts, you aren’t doing anybody any favors: It annoys your listeners and it doesn’t help your clients. When you email listeners, make sure you’re doing it because you have something to say that they want to hear. That goes for the advertisers in the email as well; make sure that the ads are relevant to the recipients so your emails don’t feel spammy.

3. Radio Stations Spend Time Writing Emails Instead of Web Content
Every radio station staff has too much to do and not enough time to do it. It’s important to allocate your staff’s time well. If your staff has to make hard choices about how much time they can spend writing, make sure they are writing content that lives on the station’s website, not email copy. Website content will attract more visitors to your site; it is indexed by search engines and it’s easier to share on social media than emails, so it should be the higher priority.

Instead, automate your email campaigns by using RSS-to-Email and Drip campaigns. This webinar will show you how. Doing this can save your staff a lot of time.

4. Radio Stations Don’t Send Emails to Targeted Segments
Only send people emails that are relevant to them. If a listeners lives in the South Bay don’t send them an email about a weekend street team appearance in the North Bay. They’re not going to come, and you’re clogging up their inbox. Collect data in your email database that allows you to send people only relevant information. For example, you may want to collect data about:

  • Residence Location
  • Age
  • Gender
  • Interests
  • Times They Listen

Use this data to tailor your email marketing campaigns.

Also, don’t assume that every listener wants to receive every email that you send. Some may want concert announcements, while others may wants the local music show playlist and others will want daily morning show recaps. Set up multiple email campaigns and allow listeners to opt into the ones that they want.

5. The Emails Are Too Long
Many radio stations produce email newsletters that contain a huge laundry list of content. The avalanche of information often buries the main call to action and if there even is one. Just as we tell our disc jockeys that there should be one idea per break, we should strive for emails that focus on a single concept. Each email should contain a single, obvious call to action: an obvious link that you want the recipient to click.

If you are automating your email marketing using RSS-to-Email campaigns, don’t include the text of your entire post in your email campaigns. Instead, include only an excerpt. Require people to click a link back to your website if they want to read the entire post. This will give you better data — email clicks are a better gauge of engagement than email opens — and increase your website traffic.

6. Radio Stations Don’t Review Their Metrics on a Regular Basis
Having an email service provider but never reviewing the data reports that it can provide is like having a radio station and never looking at the ratings to see if what you’re doing is working. Don’t allow the review of email metrics to be relegated to hallway conversations. Carve out time on a regular basis to review your email metrics. (I recommend that you set up a weekly web meeting.)

7. Radio Stations Focus Too Much on Making the Email Look Pretty
These days, email service providers make it easier than ever to make your email look good. The problem? It may not look that way in the recipient’s email client. Email programs are notorious for displaying the same HTML email differently. What looks good on Outlook may not look good in Gmail, Yahoo!, or Apple’s Mail. Instead of spending time putting every colorful pixel in its proper place, create an email template that’s simple and elegant and hard for an email client to screw up.

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.