Category Archives: Programming

Traffic and Weather Together: Quick tips to Make it Sound Great!

Gary Berkowitz

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
Berkowitz Broadcast Consulting

Doing traffic and weather may seem simple, but its easy for both of these services to become “wallpaper” or just be done the wrong way. Since most radio stations do both of these daily elements, check out these tips and instantly see how great they sound on your station. Your listeners will appreciate it too!

TRAFFIC

GIVE ME THE TRAFFIC REPORT, PLEASE. Nothing annoys listeners more than hearing the traffic intro and then the jock goes off on a tangent, talking about everything but the traffic. When the intro hits, get directly to the report. Save the “schmooze” for other places.

WHAT DID THEY SAY? Have your traffic reporters developed their own language? Make sure they speak with easy to understand words. At the news station here in Detroit, they always refer to I-75 as “The Chrysler.” Problem is, nobody calls it that. People call it 75. Traffic reporters are the only ones who use that name.

SLOW DOWN. Many traffic reporters speak so fast to include everything that you end up hearing nothing.

THEN WHY DID THEY DO THE REPORT? Avoid “Nothing is going on.” If that is the case, why are we doing a report? Avoid this traffic reporter crutch: “Things are winding down.” What does that mean?

BETTER TSL. Avoid using traffic reports as a tease unless you are going to site a specific problem. “There’s a problem on 95 South by Salty’s billboard at exit 56. We’ll tell you why next on 92 PRO-FM.”

RATINGS HINT: Get credit by attaching your call letters to traffic reports. Avoid “We’ll check traffic next.” Better: “We’ll check Lite 101.9 Traffic next”

WEATHER

ONE PUNCH JINGLES SOUND BETTER. Two-punch weather jingles never sound as good as one-punch versions. Have a longer emergency bed only for use on bad weather days when necessary.

ELIMINATE PARTLY TO MOSTLY CLOUDY WITH HI’S IN THE MID TO UPPER 60’S. Use fewer words. Eliminate use of words such as Hi’s, Low’s. Do the weather format the same, all the time. This is a great one from Don Kelley when he was PD at Magic 106.7 in Boston.

Sunny & Warm Today, 78

Clear Tonight, 66

C’MON, I NEED TO KNOW HOW TO DRESS. Like with traffic, once the jingle hits, get to the weather. This is not schmooze time. Now that we’re into Fall, how about “What to Wear Weather.” or “School Day Weather.”

RATINGS HINT WITH WEATHER: When doing weather back to music, make sure your format includes a strong station benefits.

“Sunny and 89 with another 30 minutes of Today’s Best Music starting now.”

TV PEOPLE ARE GOOD FOR YOU. Have a relationship with a TV station and its meteorologist in AM Drive. Use their name on weather reports throughout the day. Make sure they do not get too technical and involved. Keep it fun, simple and concise (TV weather people are notorious for going too long).

Once you get these on your station, let me know how it’s working for you.

Gary Berkowitz is President of Detroit based Berkowitz Broadcast Consulting, specializing in ratings improvement for AC radio stations. www.garyberk.com

The Robinson Report – Legend

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“I won’t be a rock star – I will be a legend.” – Freddie Mercury

Tom Petty – Dead.

The news swept the music industry and shocked the world.

Not a Bucket List concert for me – but I still have a bright red disc of “Change of Heart.

Legend is fleeting – and mortal.

You can learn much by associating with legend, if you identify them.

Like Bill Drake.

Bill Drake was a large figure – in stature and legacy.

Click HERE if the name stumps you.

Bill was considered one of the fathers of music radio as we know it. His talent stable was legend – Boss Jocks on Boss Radio.

Bill held school on music nuisances with names like Diddy Bop, Chin Boogie and his detest of “story songs.” From his “corner office” in a San Fernando Valley strip mall, the tall Texan, who paid cash for everything while living in a motel, passed somewhat quietly nearly nine years ago.

I’m a better programmer because of those 3 p.m. “sessions” in The Valley.

Also, I’m reminded of a few legends I’ve had the honor to call – colleagues.

Dick Biondi, John Records Landecker, Clark Weber, Bob Hale, George Johns, Glenn Beck, Bob Dearborn, Guy Phillips among many others.

I am the broadcaster I am today in large part because of these associations.

Which leads me to this.

There are living legends – today – from which YOU can learn.

These top-of-gamers are insightful, engaging and accessible.

Fred Jacobs – who invented many things, among them Classic Rock – shares ideas weekly (if not MORE often).

Tracy Johnson – offers webinars on talent development – FREE!

Lori Lewis – radio’s digital Gold-Standard – shares what she’s learned – and applicable in all businesses.

Dick Taylor – now spreading his genius in academia – writes a transparent and brutally honest blog – which you can read – FOR FREE!

Roy Williams – “The Wizard of Ads” – will add YOU to his Monday Morning Memo – FREE!

Seth Godin – has been blogging before it was a thing as his stuff transfers not only to media but all creative (and business) – also FREE!

Connect then learn from the talent above and who you consider genius while they are still  accessible.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Power of Testimonials

Gary Berkowitz

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
Berkowitz Broadcast Consulting

Nothing is stronger than a testimonial from a listener. We can say anything we want about the station, but in the end, when it comes from a real sounding listener, it always has more credibility. There are a few tricks to gathering, producing and making these sound good. Use these powerful ideas and ramp it up today!

Live testimonials sound more effective than those recorded on the phone. They are warmer, and have a more credible sound.

Always have a digital recorder at station events/remotes. Assign one person to do nothing but gather testimonials. Preferably one who is not shy and has an outgoing personality. Make sure you use a good mic and recorder. An old fashioned cassette machine can handle this well if you do not have a digital recorder.

Stay away from “stroke” testimonials. By “strokes,” I refer to listeners saying generic statements such as:

  • We love you.
  • You’re the best.
  • Anything that has listeners “screaming.”

Go for authenticity. Whether they are locally done or from a production package, they must sound authentic and describe the experience the listener gets when listening to your station.

When gathering, ask specific questions (see below). Once the question is asked, make sure to:

  • Allow the listener to finish the thought. Do not interrupt.
  • Keep the mic close to them.

Good questions to ask:

  • What do you think of the music played on WXXX?
  • Where do you listen to WXXX?
  • What’s your favorite part of WXXX?
  • What do you like most about the WXXX morning show?

These types of questions will get you answers that will playback as good benefits.

The key here is get comments where listeners describe the “positive experience” they get from listening to your station.

Good places to run testimonials:

  • On the top hour ID. String a few together for a powerful top hour presence.
  • On jingle sweeps. Use a jingle bed with listeners over it, and tag with sung calls.
  • In a promo starting with a line something like: “There are many great reasons to listen to WXXX, but nobody says it better than our listeners!”

Listener testimonials are powerful. Keep them real and they will work for you today.

Gary Berkowitz is President of Detroit based Berkowitz Broadcast Consulting, specializing in ratings improvement for AC radio stations. www.garyberk.com

Are You Truly LIVE & LOCAL?

Gary Berkowitz

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
Berkowitz Broadcast Consulting

By now, everybody knows the pain and devastation that was caused by Hurricane Irma. Since the beginning, coverage of storms like this have been radio’s strength. Radio people love emergency coverage and, if I must say so myself, nobody does it better. Listeners depend on local radio, yet are we prepared to handle these situations? You’d be amazed at how many radio stations do not have a plan to execute emergency coverage.

The purpose of this is not to discuss staffing cutbacks in radio. It’s to give you guidelines of how to deal with the next weather (or any other type of) emergency that can hit at any time. With that in mind, here are the steps I recommend you take as soon as possible:

  • Get a generator at the studio and transmitter site. Obvious yes, but you’d be surprised how many stations do not have working generators. If you have generators, great. Just make sure they are tested on a regular basis. Yes, they are expensive, but in an emergency, it’s the most important tool you will have. Without power, well, you’re done.
  • If nothing else, do this today. Establish a working relationship with a local TV station. The fact is, local TV stations (with news staffs) have more people and are better prepared to handle emergency coverage. The arrangement needs to allow you to simulcast their audio at any time. Promote your new alliance. Let your listeners know that when an emergency occurs you’ve teamed up with (TV station name) to keep you updated.
  • If you are truly committed to “live and local” have your own personalities handle emergency coverage. No matter what your format, I’ll bet that your on-air people would do a great job with bad weather coverage. Plus, you can enlist other staff members to help. You’ll be amazed how they will do. Use all the staff power you have, no matter what their position. Interns, receptionist and sales assistants might surprise you.
  • Drop your format and let them go. Emergencies are not about most music. It’s about information.
  • Even though you will depend on TV for the bulk of the coverage, you still need one of your personalities on your air. If for no other reason to jump in every 10-15 minutes and let listeners know what they are listening to and to update from your end.
  • Set audio feeds up so all you need to do is hit a button on the board and their audio is on your air. This needs to be done today. You never know when you will need it. On September 11, many stations found themselves putting a microphone in front of a TV speaker to carry audio.
  • Have an emergency “play-book” simply written and in the control room. It should outline all procedures when initiating emergency coverage. Local emergency phone numbers should also be here.
  • Have imaging done and ready to go. What will you call your coverage? Have verbiage written. Have a plan for commercials. In many emergencies, you will need to suspend them.
  • Keep emergency food & water stocked up. Food delivery might not be available. Water and nonperishable food (that can be stored) is best.
  •  Last, but not least! Consider building showering facilities. If your people are stuck there for a few days, this will be a lifesaver!

Gary Berkowitz is President of Detroit based Berkowitz Broadcast Consulting, specializing in ratings improvement for AC radio stations. www.garyberk.com

Does Your Music Play As It Is Scheduled? 

Gary Berkowitz

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
Berkowitz Broadcast Consulting

Just this week, while talking with a PD we discovered that the log he was preparing was not actually playing as scheduled. Reason: The hard drive or jock was dropping music to meet time restrictions. The station ended up dropping important songs which caused both era and tempo problems. The hours he spent editing the log, all went down the drain. Is this happening to you? If so, check what is being scheduled vs what is actually playing.

Jocks and hard drives should not be making critical music decisions. Good fix: Schedule the amount of music you actually use. Make sure fill music (at the end of the hour) is always secondary. Also, make sure you reconcile music on a daily basis.

Log Editing

If set up properly, most music programs do a good job of rotating music. Minimal editing should be required. However, there are a few important areas to look for:

  • Use Artist Group Separation. This keeps Adam Levine away from Maroon 5. Check all artists that are in both a group as well as solo. Example: Eagles/Don Henley, Fleetwood Mac/Stevie Nicks, Michael Jackson/Jackson 5, etc.
  • Keep an “Even Wave of Tempo.” Spread out your most up-tempo songs.
  • Separate sounds. Make sure all songs have the proper sound codes. Country, rock, urban, wimpy, MOR etc. Keep the sounds apart to avoid clumping.
  • Do not swap categories. Most stations have era-based systems. When you switch a category, there is a good chance you will introduce era clumping. Better, swap songs within the category within the hour first.
  • It’s all in the details. Would a cold open song sound better going from jingle to music? Are you running a :12 second sweeper intro and :03 intro song?

Too many unscheduled positions? Try this…

For those of you who get more unscheduled positions than you prefer, try scheduling the same day a few times over. Schedule the day. Then do it again, and even again. Each time you will see the number of unscheduled positions go down. This procedure only takes a few seconds and can make daily editing easier.

15-20 unscheduled positions a day is normal. If you think that is too high, think about this. Would you rather break a rule 20 times a day or 200 times a day? Unscheduled positions also force you to carefully look at the log on an hour to hour basis.

Worry about burn IN not burn OUT

Many programmers are worried that liners and sweepers burn out. I say forget burn out and worry about “burn in.” It takes a long time to burn our messages into listener’s heads. We get tired of them, but the listeners are just starting to get the message.

Messages take time to burn in, don’t give up or change too soon

This especially applies to TV spots. TV needs frequency to build in people’s minds. I just spent a night at focus groups where the listeners loved the station TV spot. They knew it, liked it and thought it was perfect for that station. Are the station folks somewhat tired of the spot? Maybe. Are the listeners? Not at all! Should they change? You tell me.

Gary Berkowitz is President of Detroit based Berkowitz Broadcast Consulting, specializing in ratings improvement for AC radio stations. www.garyberk.com

The Robinson Report – The True Threat

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

In February, you may have read THIS article on “The True Threat.”

No longer is it simply morning TV – or any other screen.

Nor is “The True Threat” far from The Connected Dashboard, Podcasting or Second Screening.

Nope.

“The True Threat” is: Us.

Marketing blogger Seth Godin refers to this as Optimize vs. Maximize.

Although it goes against the current, Social Media is a focus grinder.

All of THAT – Facebook, Twitter, Instagram, Snap Chat (shiny new toys) – has taken focus off The Mother Ship.

If it weren’t for The Mother Ship, none of THAT would matter.

Optimizing – or Maximizing.

Optimizing time – for The Mother Ship.

Hyper-targeted content – time discipline – effective appointment scheduling.

When a brand stumbles, it’s usuallya  lack of focus.

Log your time this week – if you are focusing MORE on non-Mother Ship issues – you will lose.

THIS – points out parallels of other brands’ self-inflicted wounds:

Traditional media has rendered The Mother Ship – rudderless.

“Technology – is NOT the REAL disruptor.”

Focusing on the icing (digital) and not the cake (brand) for your customer.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Lost Art of Air Checking

Gary Berkowitz

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
Berkowitz Broadcast Consulting

If you are a regular reader of my newsletters and MAB columns, there’s one thing you know for sure, I believe in being “Brilliant with the Basics.” One of the most basic (and important) jobs a PD can do is critique talent. But with today’s busy PD schedules, this often gets ignored. So now that you’ve been reminded, set up an aircheck session today. To
help, here’s a rundown of important areas to review:

MORNING SHOWS

  1. Trying too hard to be funny. There is a difference between “fun” and “funny.” Being fun is important and much easier to do.
  2. Not enough time checks. Too much time in-between time checks.
  3. Not enough benefit driven re-cycle mentions to “listen at work.” Use the morning show to get them into listening during the most important daypart, at work.
  4. Being an “Island” from the rest of the station. Not promoting what will happen later in the day on the station.
  5. Laughing at everything said. Laughing when it is not funny.  Nervous laughter (especially with sidekicks).
  6. Bits that go too long. In focus groups, most listeners “zone out” after about 20 seconds (unless it is really good).
  7. If you’re still doing news. Stories that have no interest whatsoever to the target listener. Use of words like “officials” and “authorities.”
  8. No promotion of what is coming up next. No appointment setting.
  9. Weather teases that give away the forecast.
  10. Talk for talk sake. Music is still a very important reason that people listen in the morning.
  11. Failing to sound warm and friendly.
  12. Weak or old fashioned benchmarks. Drop the weakest one.
  13. Too much reliance on pop culture, show business, entertainment “blocks.” Most AC listeners rate this very low in importance.
  14. Companionship. Are you good companions for your listeners?

OTHER DAYPARTS

  1. Jocks who sound stiff/formal and un-natural.
  2. Not promoting the stations unique benefits enough.
  3. “SAYING” liners versus “SELLING” them.
  4. Not promoting tomorrow’s morning show.
  5. Sounding bored and un-interested.
  6. Failing to realize that you are their workday companion.
  7. Use of DJ Crutches such as:
    • Good Afternoon
    • Good Evening
    • With You
    • Thanks for listening “Everybody”
    • On a (day of week)
    • “Everybody”
    • Hump Day (if your jocks use this PLEASE eliminate)
    • Saying goodbye at the end of the shift

Gary Berkowitz is President of Detroit based Berkowitz Broadcast Consulting, specializing in ratings improvement for AC radio stations. www.garyberk.com

The Robinson Report: Let’s Eat An Egg

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch

Innovation is a lonely place.

Usually an ‘ah-a’ moment experienced alone.

Experimentation carries risks – most aren’t prepared for negative results.

Discovery is easy – as results are handed to you.

These are funny – and messy things.

Recently – when developing a new hybrid format with a trusted partner, we asked:

“This is so obvious – why aren’t more people doing this?”

Simple.

There was no research – or previous lab reports when the first person said:

“Let’s Eat an Egg”

This comical observation came from my broadcast partner who also said:

“Somebody had to be the first person to say – Let’s JUMP out of an airplane”!

As we developed this new hybrid, memory popped of the Roadmaster format our group developed in 2006.

At that time, there were no ‘egg eater’ or ‘plane jumpers’ – for that hybrid.

Today – they are prolific.

Innovations are quickly followed by doubters.

Chirping away – ‘If it doesn’t work, then what’.

Or – ‘Where has this ever worked’.

Innovation is essential to growth

Insight, experience – and upcoming patience – will be the order of the day.

Take sixty seconds – click here – and hear what Legend Neil Young says about chance.

Anyone else hungry – for eggs?

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

Fall Book Prep: 10 Areas to Review for a Strong Ratings Performance

Gary Berkowitz

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
Berkowitz Broadcast Consulting

(The Fall book starts September 14th)

Hard to believe, but in diary markets, the fall book starts in one month. Since I am a big believer in “being brilliant with the basics” here are 10 programming musts if you want a good outcome when the books are released.

1. Keep the music familiar and focused. Take no chances on unfamiliar music. Check the log carefully daily for balance and flow. Avoid clumping of any same sounds. Keep the tempo “even.”

2. Sell the music position and the benefits of listening to the station. Music is the #1 reason people listen to the radio. Sell your music quantity and quality benefits. Specific music quantity benefits work much better than generic. Example: “Continuous Half Hours” and “7-In-A-Row” is better than “Long Sets.”

3. Own AT WORK. Promote the benefits of listening at work. Especially in AM Drive.

4. Morning fun! Keep the morning show bright, up and most important, loaded with interesting, fun, compelling material. Remember, there is a difference between “fun” and “funny.” If your morning show is music based, make sure to keep the music as the star.

5. Branding. Make sure to attach your calls to all services and features. Make sure it’s not “traffic” versus “WXXX Traffic.” Sell your positioning statement & key benefits. Always when going back to music from spots. Always on the end of Weather when going back to music.

6. Use as much “Appointment” promotion as possible. Keep em coming back for more. Make sure each morning show promo has a specific reason and time for tune-in. Same applies to the morning show. Pre-promote ahead to take the most advantage of content breaks.

7. Keep listener testimonials fresh & real. Listener testimonials can be very strong weapons to credibly promote the key station benefits. Make sure all testimonials talk about a specific thing such as morning show, most music, Best Music etc. Avoid “stroke” testimonials such as “we love you.” Live testimonials versus those done on the phone sound and work better.

8. Watch the talk. Keep the personality but also keep a lid on extra, non-essential talk. It is amazing how much unnecessary talk happens on radio stations.

9. Sell “More Music Weekends.” Many stations have a much more music intense sound on the weekend. Take advantage of this and promote as a benefit. “Weekends always mean more music” or “It’s a more music weekend.”

10. Production elements. Make sure all liners and sweepers clearly promote the strategy. If it’s more music, focus on it and sell it hard. Work in some jingle cuts you have not used in a while. Look at prior packages that have not been used recently. If re-writing liners/sweepers be careful not to lose the basic point; listening benefits.

Gary Berkowitz is President of Detroit based Berkowitz Broadcast Consulting, specializing in ratings improvement for AC radio stations. www.garyberk.com

The Robinson Report – It’s Not JUST Radio

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“Social Media is not about the exploitation of technology but service to the community” – Simon Mainwaring

As with – Radio.

Perhaps it was the long hallway of empty studios – with whirling servers in solid control.

Or Sports Illustrated’s Rick Reilly’s decades-old tirade about the high theater of American’s pastimes in his It’s Not Just Sports tirade.

Regardless, more than halfway through 2017 and less than 150 sleeps until Christmas – a reminder that It’s Not JUST Radio.

It DOES heavy the heart see Group Heads applaud voice-tracking dozens of markets – into unmanned radio stations.

Or walls of market-specific voice-tracking pits.

We can still connect listeners – with true emotion.

Even with pre-recorded tracks. Just put effort into it.

Going beyond the automated control rooms, vacated transmitter sites (nearly every action dictated by programmed computers), there remains high radio theatre all over America.

For those with actual live talent in their studios, you have the ability to connect with a story – now.

There is an unselfish child who is showing unreal courage, in face of terrible medical odds, resting at St. Jude’s.

Will you connect your listeners with a family in dire need this upcoming holiday season (Yes – someone will be playing Christmas music in 90 days.)?

Perhaps you know the story behind Boston’s debut album. Still amazed.

The feeling of witnessing listeners of non-commercial radio, rising to meet a critical need sends chills down the spine.

At my first radio post, a coverage map hung on the studio wall.

Glaring at it, I would imagine the potential connection with Listeners in the southern half of The Hoosier State.

And I still imagine.

Because It’s Not Just Radio.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.