Category Archives: Programming

The Robinson Report: The Road and The Race

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“Winning has nothing to do with racing. Most days don’t have races anyway. Winning is about struggle and effort and optimism, and never, ever, ever giving up.” ― Amby Burfoot, Runner’s Guide to the Meaning of Life

In Appleton, Wisconsin a long haul driver loads his Peterbilt with summer sweet corn for a cross-country run. Needs to arrive before the harvest turns.

In Iowa, Iowa Corn 300 winner Helio Castroneves and his crew sweat through a red-flag rain delay, waiting for the track to dry. Adjustments to the conditions are needed.

Boise, Idaho. A family piles into their mini-van, headed south on I-84 for a weekend in Ogden, Utah. They stop by the Wapi Lava Fields – just because.

It’s been 10 years since middle-aged men convened at the 2007 NAB Radio Show proclaiming radio will be ‘re-branded’ by the year 2020.

That year in Austin, NAB figureheads read the press, drank the Kool-Aid and were convinced the radio image was broken.

Many of those same NAB’ers will return to Austin this September with reflection that they were far from the mark.

Radio trends – are strong.

Broadcast media – especially radio – has survived the road and the race, regardless of the speed bumps.

Television, 45 records, cassettes, CD’s, Mtv, satellite radio, Napster, iPhone.

All reported as radio – killers.

Every one of our roads (stations) is unique.

And the race (strategic battle) is market specific.

There IS no cookie cutter.

Radio re-invention is occurring at many levels – with great success.

When guys in suits tell you that a race worked in Reno – or Raleigh, tell them that your road is different.

It’s – market unique.

Totally exclusive.

Enjoy the ride.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

Remotes: Make ‘Em Great

Gary Berkowitz

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
Berkowitz Broadcast Consulting

From radio’s earliest days, remotes have been a part of our landscape. Today, they still cause much talk at radio stations. Should we do remotes or not is the most commonly asked question (especially among programmers).

At many stations, remotes are necessary, especially this time of year (summer).  So, with that in mind, here are a few tips to make them work for the client as well as your station.

MAKE SURE YOU SOUND GREAT!

Avoid having talent remotes or call in’s on the telephone. Listeners are used to hearing them over the air with finely tuned audio chains. Years ago, getting a good remote phone line was complicated and costly. Not the case today. If you do remotes, invest in one of the many systems that easily produce digital quality over any type of phone.

If you are going to have a PA at the remote, avoid feedback. While PD at WJR in Detroit, we did many remotes and always seemed to have a PA problem. Our Chief Engineer, Ed Buterbaugh, came up with a great solution. Instead of having one or two large PA speakers (that usually cause feedback) he bought 10 smaller, high quality speakers. He would surround the remote site with these. Each had a separate volume control so we could adjust each individually. Since there were many speakers, they did not have to run at high levels. We never had feedback on remotes again.

SOUND GREAT: LOOK GREAT

The fact that listeners cannot see us is a great part of the radio mystique. When we go out on remote that goes away. It is for this reason that we must look great with equipment and sets as well as talent. If you use a van, make sure it is spotless and always polished. It should not have body damage and the inside should be neat and clean.

Leave the “card table” home. Get an impressive looking “set” to bring on remotes.

All station personnel should be “dressed for success.” Some type of “station wear” should always be worn. Unless you are at a pool/beach/summer outdoor promotion, T-shirts are a no-no. The station should invest in contemporary outfits. Remember that first impressions are lasting ones!

PREPARATION EQUALS SUCCESS

1. Have a plan. Know who is responsible for what. Review and go over the day before. Load the van the day before. Make sure the van is neat and clean inside out.

2. Make sure the account executive is at the remote. Since this is their account, they must plan to be there for the entire event to make sure that client relations are handled in the correct way.

3. Get to the remote site at least two hours ahead of the event. Have plenty of banners and giveaways at the site. Balloons are great. They are inexpensive and kids love them. Do not forget the helium tank. Having some type of gimmick can also be most effective. Some stations have a mascot that hands out pictures. Some have the Money Machine. The more you have to offer the more attractive you are to not only the client, but to perspective listeners.

4. Test the connection to the studio. Make sure you have a good line, and the board op can hear you and you can hear them. In this day and age of advanced technology there is no excuse for the first breaks to be sloppy and all over the place.

5. If you are going live, make sure there is good communication from the remote to the studio. The talent at the remote site must have working headphones to hear.

6. Have a plan/script for all drops/call-in’s. Keep remote drops to :60. Write it down so you do not end up repeating yourself repeatedly. Pre-plan each drop with the client so they will know exactly what they will be getting.

7. Do an email blast before the remote. If you have a database, send out e-mails to the database letting them know that you are coming to their neighborhood. Invite them to come and meet you. Won’t you look great to the client when you load the place up with people!

Finally: Record the drops

When you are doing one or two drops an hour, many stations find that recording the drops is more effective than doing them live. This way if an error is made, it can be re-done. Over the years, I did many a remote this way and listeners never realized the talent was recorded. This also allowed talent more time at the remote site to meet, entertain and talk to listeners.

Hopefully these tips will help you turn your next remote into a win-win for everyone!

Gary Berkowitz is President of Detroit based Berkowitz Broadcast Consulting, specializing in ratings improvement for AC radio stations. www.garyberk.com

Gary can be reached at (248) 737-3727 or gary@garyberk.com.

The Robinson Report: Brand – or – Bland

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“There’s a trend in marketing today to make brands ‘fully integrated’ and ‘seamless.’ In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep and attractive, a brand must have incongruent characteristics that make it interesting.  Just like a person.” – Roy H. Williams

You feel it in the minute you step into a place – any place.

Vibe.

That – feeling.

Target is different than Wal-Mart – and WAY different than K-Mart.

The file from previous visits burnt into your brain nearly pre-determines your experience.

The gate experience at Disney is far different than – say – Six Flags.

You get that instant gut feeling about how YOUR experience is going to turn out.

Word-Smith genius Roy Williams wrote about it 10 years ago – in THIS article.

YOUR brand is no different to your customer.

It’s more than aural consumption.

You can be a robust brand while pre-recorded (Ask for examples)!

During Customer Face Time, how does your customer consume their experience?

In your brick and mortar lobby – are there self-serving plaques (resembling a mortgage company) on the wall?

Or – items reflecting the entertainment of your brand?

How is your customer greeted?

When was the last time a staffer took 10 minutes to spontaneously offer a quick tour of your facility?

Vibe also extends to street presence.

When a customer approaches you on-site, how do you present?

Some – even today – cocoon on-site, insulating them from the customer.

In a measured every vote counts.

Imagine if Donald Trump wanted the Presidency – but didn’t meet any voters.

Enhancing every experience for your customer insures the BRAND won’t be – Bland.

 

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report – In Your Words

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

Passion is a funny and fleeting thing; and, at times, void of common sense.

Colleague and Radio Genius Fred Jacobs recently reflected on radio as a career.

Job satisfaction and Careercast’s list of the 10 Worst Jobs in 2017.

Read Fred’s take on why the survey missed the mark – HERE.

Read the original Careercast’s article – HERE.

It jogged my memory – from a Robinson Report – written nearly 10 years ago.

Clearly, passion is – at times – viewed as a blind liability.

But – gauging by the passionate responses of a decade ago – radio clearly brings a load of satisfaction.

The response was – well, YOU read those responses:

“As a 25-year veteran (and survivor) of radio, the number one reason has always been our unique ability to reach out and make a difference in our community, through fundraisers, service projects, and local involvement in so many aspects.” -Alan Clepper – KOFM (Still there!):

“Lunch with Warren Zevon – getting mail from Chris Isaak – relating LOCALLY, even when tracking.” -Sybil McGuire – WRVA (Now 105.9 Sunny FM):

“Radio is ubiquitous – give me a disaster of some kind that takes out electricity and leaves us with batteries. Radio wins.” -Rich Strong – KTNI-FM/KONN-FM (Now Anchor – USA Networks):

“In this day and age, message (content) is the new “local”, and distribution (on various platforms) is crucial. Radio is a very important part of the delivery puzzle.” -Haz Montana – Univision Radio (Still there!):

“We all sound alike. In my baby years in the business, even in small town stations there always seemed to be at least one person that stood out due to their passion for on air work. We recently hired a local guy to do mornings for one of our stations. Although he has never been in this business, he approaches each air shift with joy and enthusiasm.” -Ken Hollingsworth – WBKN/WMJU (Still there!).

“Radio is the one career where you can actually affect the lives (in a positive manner) of the community you live in.” -Tom Sheldon – KSTR (Now at KMOZ).

“Local is the most powerful word in our radio stations and in our mission statement. We can still touch people every day with meaningful content. Our business is not run by management – it’s run by the talent that responds to the listener.” -John A. Wharff, III – Jawco, Inc. (Still there!).

“The chance to be a public servant. It’s the phone calls where a listener says that my being on the air is a friendly connection.” -Mandee Montana – KKUS 104.1 FM (Now Mix 93.1).

“Radio gives you the ability and opportunity to MAKE a difference in the lives of your listeners and communities. Only local radio can raise money, food, and clothing for listeners that lost their homes to a fire.” -Rich Summers – Citadel Broadcasting (Now Townsquare Media).

“Radio is still a business of creativity that can reward someone with writing and performing skills.” -Randy Raley – Great Plains Broadcasting (Now CBS Radio).

“No matter the format, the reason you must desire a career in radio is the chance everyday to keep someone company.” -Susie Martin – WATZ-WRGZ (Still there – semi-retired!).

“To be one of the approximately 30,000 on-air people in this industry, speaking to 300 MILLION, is quite an honor.” -Jay Philpott – WARH (Now Cumulus – Atlanta – but headed NORTH).

“Radio is still a career to embrace because no other medium replicate radio’s localism (and) our ability to achieve an intimate, on-to-one connection in an increasingly disconnected society.” -John Spencer – LaSalle County Broadcasting (Still there!).

“They can’t ship your job overseas, at least while interviewing interesting people and develop a savvy and informed ear.” -Todd Berryman – 92.3 WTTS (Still there!).

“An outlet for creativity unlike no other – and Chicks, Man! (plus, I never have to buy another t-shirt!)” -Ron Ron – Regent Broadcasting(Now Sirius/XM).

Your passion – from a 2017 perspective?

We’ll compile a list of new fulfilling, passion lines here in a few weeks. Send yours – about WHY you still love the business – to kevin@robinsonmedia.fm.

Beat the drum and shout it from the top of the Internet!

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report: Talent – Coach

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

Around the hoop, it’s easy to grab coaching comparisons.

Would Duke’s basketball coach Mike Krzyzewski be as successful today if Bob Knight hadn’t mentored him first as a player at Army and then an assistant with Indiana?

Nearly all of us have, or had, one.

They carry names like teacher – mentor – tutor – big brother.

Talent – Coach.

There’s good reason ‘talent’ precedes ‘coach’.

Without talent first, there is no – coach.

Talent trumps coach – every time.

Also note that the term COACH is not Talent Critic, Talent Manager or Talent Dissector.

The term COACH shows up in my Webster Dictionary as:

‘One who instructs or trains, especially one who instructs players in the fundamentals of a competitive sport and directs team strategy.’

Clearly, coaching can vastly improve talent.

Some of the best coaches were mediocre performers.

Ever see Bob Knight play basketball?  It’s not pretty.

At Robinson | Media, we coach:

  1. Strategic alignment
  2. Tactical atmospherics
  3. Hands-on programmer and talent training

If you’ve elected not to be our partner, enlist someone who can help you grow.

Manager, seller, engineer.

Production whiz or air talent.

Better yet – become a mentor or tutor today.

Share one thing you’ve learned with someone else on your staff.

Yes, even though it’s a beaten cliché, pay it forward.

Who knows – without Clifton ‘Pop’ Herring, the Chicago Bulls might have six fewer championships.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report – Creation

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.” -Carl Jung

We’re all different, unique.

Creating something – anything – new depends on YOU and YOUR style.

Albert Einstein would take walks, singing to unlock his creative insight.

Stephen King ‘freestyles’, writing his stories in parts, never fully knowing how they end.

Creative writing – either for pleasure or presentation – is often born out of necessity, not desire.

The brand manager hears outdated audio, the account manager gets a last-second Friday avail, production needs copy generation in 30 minutes.

Rushed, distracted, cookie cutter.

Try to find your creative sweet spot this week.

Take 20 minutes – same time, every day – to create something new for your brand.

Vary your environment – be collaborative if needed.

Our memories are anchored to environmental context.

It will not be found sitting – staring at THIS computer, wishing for inspiration to leap from the keyboard.

Creative thought is a reflection of YOUR vision – YOUR personality.

It’s the whimsical – right-brained (Or some claim – both) ball of stuff that pulled me into the media business!

Creation takes a free mind and bold courage because – like all art – it’s completely subjective.

And like comedy, without legislation.

There was a day where every station had – a unique sound.

Not ‘platformed’ in from- headquarters.

Let’s make those days – days in the past.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report: Richard Pryor on the Video

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“We’ve got disco in eight tracks and cassettes in stereo – We’ve got rural scenes and magazines – We’ve got truckers on CB’s – We’ve got Richard Pryor on the video” The Load Out – Jackson Browne.

If you find LIVE people in broadcast studios today, take note of their performance.

There was a time, not so long ago, where talent had a tremendous amount of actual work.

Before air time, program hours needed assembling (by hand) – production on an analog machine.

Computers – nowhere to be seen.

Clearing AP wire (most times it was jammed)

Updating “The Weather Phone” with current temperatures, a requirement.

Transmitter readings – taken manually.

When Jackson Browne’s Running on Empty album debuted in the 1977, we dreamed of upgrading our CB radio from 19 to 40 channels.

Cassettes in Stereo’ were a BIG deal.

Broadcast studios were full of air talent – aching for their next show.

It also paid WAY less – as today.

For some of you this is a short trip down memory lane.

Others this may sound as distance as the horseless carriage.

May of 1961.

Newton Minow, in his speech to the National Association of Broadcasters, declared television as a vast wasteland.

Minow challenged the crowd by proclaiming, “Is there one person in this room who claims that broadcasting can’t do better?”

Phenomenal technology has created time efficiencies to create GREAT content.

Broadcasters – try creating just ONE brilliant content piece every hour.

Just one.

The end result for your audience will be – engaging.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report: Taste – Smell

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

OK – There’s personal bias here.

Michigan.

The return to The Great Lakes State two weeks ago to share ideas with The Michigan Association of Broadcasters was special.

Not only did we share ideas, but we reconnected with longtime friends.

Beyond the tremendous conference, Lansing’s Grand River and downtown area has been revitalized – and driving through the glorious state brought treasured memories.

The Pure Michigan radio creative also came to the top of mind – mesmerizing.

YOU can taste the spots at michigan.org or click here.

Do yourself a favor – don’t watch the Tim Allen voiced TV spots.

It might soil your theatre-of-the-mind.

Listen to just ONE of their radio spots – now.

See. Taste. Smell.

See the fog lifting from the first tee at Shamrock Hills.

Taste summer melting Sherman’s Ice Cream, dribbling off the chin.

Smell the late August water, while the sun sets on Grand Junction’s Saddle Lake.

Why can’t all radio creative be like this?

These are not ads – this audio subtly draws you to the flavor of our 26th state.

And – know that superior AUDIO bests VIDEO – every time.

It can be done.

The magic is in YOUR words – as they draw the senses into the reader’s mind.

Try this.

Write creative as though Tom Hanks is your new voice talent.

With copy no more than 12 words – the number before you need to breathe.

On every piece of imaging – or advertising.

Sure, you’ll need to engage the Right Brain.

But, the cold drink from the garden hose and the smell of Grandma’s Sunday chicken will be well worth it.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

The Robinson Report – Hire Smart

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Kevin Robinson will be speaking at this year’s Great Lakes Broadcasting Conference (GLBC), March 7-8, 2017 in Lansing.  Kevin will present two sessions: “Coaching The Coaches” and “#Branding – in a Social Media Age.”  More information here.

KevinRobBy: Kevin Robinson
Robinson Media

“Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” – Lou Holtz

If you are a Brand Manager, building talent is much like casting and directing a movie.

You MUST have the vision in your head to complete the picture!

It is documented that up to the cost of replacing an employee is 2 ½ times the person’s salary.

Stop right now and do a web search on job interviewing.

You will discover thousands of websites on how to ‘rock’ the interview.

Quality interviewing is an art – but can be learned.

But before you get there, do your homework.

The Basics

Smart

For the position, insure the candidate is qualified for the opening – many make the mistake of ‘they can nearly do the job – we’ll train them to do the rest.’

Work Ethic

Media is like White Castle – we never turn off our grills. Your candidate must understand that uneven and a high hour count is part of what we do.

Attitude

Hire attitude over talent with like experience. An ambitious attitude can make up for talent shortcomings – the reverse can be cancerous.

Good People

Identify those individuals who have a strong moral compass and can compliment your mission – not disrupt it.

The Law of Three

Three Candidates

• After weeding the piles of resumes, identify at least three qualified target candidates.

Three interviews

• Before the candidate visits, conduct three thorough phone interviews.

Three people

• Enlist at least TWO other leaders to interview the candidate – everyone has different styles – these styles will bring out different qualities in the candidate.

In our world of the impersonal job solicitation, intimate and personal contact will build your team’s most important, non-duplicatable asset.

People.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

GLBC Programming Sessions Preview

Kevin Robinson
Kevin Robinson

This year at GLBC, we are delighted to welcome programmer and consultant Kevin Robinson to present two radio programming sessions.

Kevin is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent.  Early in his career, Kevin was program director in Michigan at WVIC/Lansing.

“Coaching the Coaches”
Wednesday, March 8, 11:30 a.m. – 12:30 p.m.

Tiger Woods, Michael Phelps, Britney Spears: They all have coaches. Mentors who take raw talent and make improvements, taking them to the world’s elite. Join the only coach who has mentored three different shows to the #1 position on three different brands in the same major market. As programmers, Kevin will share tools that will make YOU a better coach:

  • Developing a strategic Plan for your shows,
  • Being memorable,
  • Identifying the target,
  • The seven slots of short term memory,
  • The five P’s,
  • Listener Eye Contact,
  • The Creative Process,
  • Five areas of connected content,
  • The top three, and
  • Pre-selling with intrigue.

All this in a fast-paced, TED-like talk. You will come away re-energized with action items you can take back to your station and put in place immediately!

“#Branding –in a Social Media Age”
Wednesday, March 8, 2:30 p.m. – 3:30 p.m.

Facebook – Snapchat – Twitter – Instagram. Where should you AND your BRAND be? In this interactive session you’ll discover where to have the most impact in the digital space and how :60 seconds is all you have to create a buzz. Robinson Media’s Kevin Robinson will guide you through the best social format(s) to present your brand, how often and WHAT you should post, that interaction is more powerful than likes and the networks to plant your brand where YOU cannot be ignored.

In addition to sessions presented by Kevin Robinson, here’s another session that may be of interest to programming and promotion personnel:

“From Concept to Completion: Creating Content with your iPhone”
Presented by Steve Julin & Tim Peterson, Specs Howard School of Media Arts
Wednesday, March 8, 2:30 p.m. – 5:00 p.m.

ATTN: Radio and Press! This is your intro to video for your websites!

Photographer Jay Maisel is credited with saying “The best camera is the one you have with you.” Well, chances are you almost always have your phone with you so you almost always have a camera in your pocket. But today’s phones aren’t just any old camera. They can shoot high definition video, 4K video, stop motion and even slow motion. They’re so versatile that creating videos or short films is in right in the palm of your hands. In this session, seasoned filmmaker Steve Julin will walk attendees through all aspects of creating content with an iPhone. Topics include, settings, apps, support gear, developing an idea, basic interview techniques, field audio, post production and uploading a finished video. Start shooting great videos with the camera you have on you.

Not registered yet for GLBC?  Online registration is closed, but on-site registration will be available Tuesday and Wednesday, March 7-8.  www.GLBConference.com