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By: Kevin Robinson
Around the hoop, it’s easy to grab coaching comparisons.
Nearly all of us have, or had, one.
They carry names like teacher – mentor – tutor – big brother.
Talent – Coach.
There’s good reason ‘talent’ precedes ‘coach’.
Without talent first, there is no – coach.
Talent trumps coach – every time.
Also note that the term COACH is not Talent Critic, Talent Manager or Talent Dissector.
The term COACH shows up in my Webster Dictionary as:
‘One who instructs or trains, especially one who instructs players in the fundamentals of a competitive sport and directs team strategy.’
Clearly, coaching can vastly improve talent.
Some of the best coaches were mediocre performers.
Ever see Bob Knight play basketball? It’s not pretty.
At Robinson | Media, we coach:
- Strategic alignment
- Tactical atmospherics
- Hands-on programmer and talent training
If you’ve elected not to be our partner, enlist someone who can help you grow.
Manager, seller, engineer.
Production whiz or air talent.
Better yet – become a mentor or tutor today.
Share one thing you’ve learned with someone else on your staff.
Yes, even though it’s a beaten cliché, pay it forward.
Who knows – without Clifton ‘Pop’ Herring, the Chicago Bulls might have six fewer championships.
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].