Category Archives: Traffic Director Spotlight

Traffic Director Tips: Joni Reed (Black Diamond Broadcasting/Cheboygan)

(L-R) MAB’s Denise Weston, Black Diamond’s Joni Reed and Lynne Peck.


Joni Reed is Traffic Director for Black Diamond Broadcasting’s WMKC-FM, WGFM-FM, WQEZ-FM and WCBY-AM.  Joni works with Traffic and Billing Director Lynne Peck and both are based at the company’s Cheboygan, Michigan location.  Joni has been in traffic for 10 years.

Joni:  I started at the radio station 11 years ago, and sent out the billing before I was actually a traffic director. Within a year or two, I became a traffic director.  As we have several stations, we would print all of the invoices, go through them, sign and notarize, then fold and keep them in alphabetical order, adding each station’s invoice, so we could mail them all together for each client.

Later, we started printing monthly statements, so we added that into the same process.

Recently we were bought by Black Diamond Broadcasting, adding 2 more stations to our overall billing group.  During the transition of adding them to Marketron, we got some information from the trainer about something available. You can earmark all your invoices that have special instructions, or are co-op, as you enter your orders in ‘Remarks’ in the Header Field.  After you create your batches and post them, you can create an invoice report for the day of your invoices and when you print them, all the orders that you earmarked as special will print first and the rest will be in alphabetical order for you!

For us it has been a great time saver. We only have to pull out the agency invoices as the agency statements print at the end of the statement batch, but the agency invoices print in alphabetical order by agency.

We will NEVER GO BACK!!!! Can’t believe we didn’t know this earlier! We have A LOT of ‘special’ people, so it has saved time in more ways than one.

Hope this helps someone else save time!

 

Traffic Director Spotlight: Dareese Graham (iHeartMedia/Detroit)

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Dareese Graham

Dareese Graham is Traffic Director for iHeart Media’s WJLB-FM and WMXD-FM in Detroit.

Dareese has been in traffic for nearly 13 years.

Q1: What is your favorite comfort food?
Dareese:  My favorite comfort food is “anything” potatoes.

Q2: Which Superhero would you be, and why?
Dareese:  I would be “Wonder Woman” because I wear a lot of different belts and play a lot of different roles. I’m a great wife, I’m a one-of-a-kind step-mom and a loving sister and not to mention the best AUNTIE in the world.

Q3: When I’m not working, I’d rather be …
Dareese:  I would rather be vacationing somewhere tropical with an adult beverage in my hand.

Q4:  If I had the chance, I’d really like to have lunch with:
Dareese:  I’d really like to have lunch with President Obama and his lovely wife Michelle Obama.

Q5: What’s the best advice you have ever received?
Dareese:  Love what you do and do what you love!

Q6: Tell us something about yourself that very few people know.
Dareese:
Very few people know that I’ve been happily married for nearly 15 years; and I’m a step-mom to three beautiful adults (ages 22, 25 and 30); and I have a pit-bull named Scotty (and he’s the biggest baby I know).

Traffic Director Spotlight: Wendy Sobeck (Midwestern Broadcasting/Traverse City)

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Wendy Sobeck

Wendy Sobeck is the Traffic & Billing Manager for Midwestern Broadcasting in Traverse City, including stations WTCM-AM/FM, WBCM-FM, WJZQ-FM, WCCW-AM/FM, WATZ-FM, WRGZ-FM and WZTK-FM.

Wendy has been in traffic for 23+ years, all but three years with her present company.

Q1: What is your favorite comfort food?
Wendy:  Broccoli Chicken Fettuccini Alfredo.

Q2: Which Superhero would you be, and why?
Wendy:  Probably Wonder Woman… she was my favorite growing up… I like her ability to make people tell her the truth with her lasso and just generally kick butt, while looking amazing.

Q3: When I’m not working, I’d rather be …
Wendy:   With my husband and kids on vacation somewhere amazing.

Q4:  If I had the chance, I’d really like to have lunch with:
Wendy:  There are so many, but I’ve always said I’d love to meet Oprah Winfrey.

Q5: What’s the best advice you have ever received?
Wendy:  Marry someone who you LIKE as well as love.

Q6: Tell us something about yourself that very few people know.
Wendy:
I’m a pretty open person… so I cannot think of anything.

Traffic Director Spotlight: Robin Gover (WLUN-FM/Midland)

Robin Gover
Robin Gover

Robin Gover is the Traffic Director for WLUN-FM in Midland (ESPN100.9).

Robin has been in traffic for 6 years, but was in television for 26 years prior.

Q1: What is your favorite comfort food?
Robin:  McDonald’s Double Cheeseburger meal. When the fries are fresh, it’s the best.

Q2: Which Superhero would you be, and why?
Robin:  Wonder Woman. She has the power to change things for the good.

Q3: When I’m not working, I’d rather be …
Robin: At home with my husband watching our favorite TV shows with at least one cat on my lap,

Q4:  If I had the chance, I’d really like to have lunch with:
Robin:  Tom Selleck. I have had a crush on him since Magnum PI.

Q5: What’s the best advice you have ever received?
Robin:  Each day is a gift. Treasure it.

Q6: Tell us something about yourself that very few people know.
Robin:
I get a big kick from musical animated plush toys, whether it’s for Halloween, Christmas, Valentine’s Day or Easter.

Traffic Director Spotlight: Sara Siegmann, MAB

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Sara Siegemann

Sara Siegmann is the NCSA Data Entry/Membership Assistant at the Michigan Association of Broadcasters
(MAB).

Q1:  How long have you been in traffic?
Sara:  
Just over six months.

Q2: What is your favorite comfort food?
Sara:  Homemade Chicken Parmesan.

Q3: Which Superhero would you be, and why?
Sara:  Batman, because he’s a billionaire and has an awesome butler.

Q4: When I’m not working, I’d rather be …
Sara: Playing video games and Skyping my husband.

Q5:  If I had the chance, I’d really like to have lunch with:
Sara:  Michelle Obama.

Q6: What’s the best advice you have ever received?
Sara:  Be true to yourself.

Q7: Tell us something about yourself that very few people know.
Sara:
I hate ice cream trucks!

Traffic Director Spotlight: Tina Hill (WZPX-TV Battle Creek-Grand Rapids)

tinahillTina Hill is Traffic Director for Ion Media’s WZPX-TV, Battle Creek-Grand Rapids.  

Tina has been in traffic for 8 years.

Q1: What is your favorite comfort food?
Tina:  Nacho’s.

Q2: Which Superhero would you be, and why?
Tina:  Wonder Woman – to protect the public and be exceptionally skillful and successful.

Q3: When I’m not working, I’d rather be …
Tina: Spending time with grandchildren.

Q4:  If I had the chance, I’d really like to have lunch with….
Tina:  Julia Roberts.

Q5: What’s the best advice you have ever received?
Tina:  Stay focused, and apply yourself to your fullest in everything you do, you will succeed.

Q6: Tell us something about yourself that very few people know.
Tina:
I was born and raised in the country and love to hunt bow and rifle.

Traffic Director Spotlight: Crysta Manthei, MAB

crystapic_250Crysta Manthei joined the Michigan Association of Broadcasters (MAB) this month as NCSA/Traffic Assistant.  Among her duties is handling NCSA/PEP (Public Education Program) traffic.

Q1:  How long have you been in traffic?
Crysta:   
I am brand new to traffic and started in the field on Monday, November 7. I have a lot to learn and am excited to start in this great business!

Q2: What is your favorite comfort food?
Crysta:  My favorite comfort food is French Toast! I love a good breakfast for dinner.

Q3: Which Superhero would you be, and why?
Crysta:  Flash, so I could think and move at the speed of light.

Q4: When I’m not working, I’d rather be …
Crysta: Spending time with my husband.

Q5:  If I had the chance, I’d really like to have lunch with….
Crysta:  Leonardo DiCaprio, my favorite actor.

Q6: What’s the best advice you have ever received?
Crysta:  Always be true to yourself.

Q7: Tell us something about yourself that very few people know.
Crysta:
I have two birthdays, one that is on my birth certificate incorrectly and one that is my true birthday. It gives me an excuse to celebrate more!

Today is National Traffic Director’s Day!

Today (11/2) is National Traffic Director’s Day!

Whether your station’s traffic is handled by one individual, or several key professionals, Traffic Director’s Day is a day set aside to recognize and say “Thank You” to the behind the scenes staff that are often times some of the most overworked and undervalued components on any radio or tv station.

The date chosen for National Traffic Directors Day is the same day that the first commercial radio broadcast was aired on Election Day of 1922 by KDKA. Wanting to prove the power of the radio, KDKA allowed the nation to hear the results of the Harding-Cox election before they could read about it in the newspapers.

So please, take a moment to stop in on your Traffic team to give them a sincere “Thank you” for all of their hard work and your appreciation for the fact that without Traffic, your station would have no bottom line.

Don’t forget to nominate a Traffic Director you know for the MAB Weekly Traffic Director Spotlight!

Email your nomination to Denise Weston at weston@michmab.com.

Traffic Director Spotlight: Sarah Rousseau (Houghton Community Broadcasting, Houghton)

Nominate a Traffic Director you know!  Email Denise Weston at weston@michmab.com.

sarah-houghton_275Sarah Rousseau is Traffic Director at Houghton Community Broadcasting in Houghton, including stations WOLV-FM, WHKB-FM and WCCY-AM.

Sarah has been in traffic for over 5 years.

Q1: What is your favorite comfort food?
Sarah: Grilled cheese and tomato soup..

Q2: Which Superhero would you be, and why?
Sarah:  Storm from X-men. Who wouldn’t want to control the weather?

Q3: When I’m not working, I’d rather be …
Sarah:  Spending time with my family.

Q4: If I had the chance, I’d really like to have lunch with…
Sarah: Michelle Obama.

Q5: What’s the best advice you have ever received?
Sarah:
Don’t try to multitask. You do everything slower and then end up with several unfinished tasks instead of one completed one.

Q6: Tell us something about yourself that very few people know.
Sarah:
I love to sing, but not in front of people.

Traffic Director Spotlight: Melissa Bosovich (Townsquare Media, Grand Rapids)

Nominate a Traffic Director you know!  Email Jamie White at ncsadata@michmab.com.

melissatraffic_275Melissa Bosovich is Traffic Director at the Townsquare Media stations in Grand Rapids, including WGRD-FM, WLHT-FM, WFGR-FM, WTRV-FM and WNWZ-AM.

Melissa has been in traffic for 23 years.

Q1: What is your favorite comfort food?
Melissa: Brownies.

Q2: Which Superhero would you be, and why?
Melissa:  Storm, because I would be able to stop the madness with my mind and having eyes that glow while I do it would be too cool.  She also has the best hair.

Q3: When I’m not working, I’d rather be …
Melissa:  Poolside with family and friends enjoying life and bonding.

Q4: If I had the chance, I’d really like to have lunch with…
Melissa: I never leave my desk!

Q5: What’s the best advice you have ever received?
Melissa:  
Keep God at my center and everything else will fall in place. Make sure I spend quality time with my family, do not put work in front of them. Time flies in a blink of an eye, they will move on.

Q6: Tell us something about yourself that very few people know.
Melissa:
Can’t think of anything, at least that I want to share.