Category Archives: Uncategorized

MAB Partners with MSU for the Future of Media Sales

MAB members had the great opportunity to mentor student members of MSU’s Global Sales Leadership Society (GSLS) on Wednesday evening as part of the organization’s partnership with the university.

Gary Baxter, WSYM-TV Fox 47 (Lansing), Jeff Hutchings, WNEM-TV (Saginaw), Jamie McKibbin, Jackson Radio Works (Jackson), and Steve Schram, Michigan Radio (Detroit) led a discussion on the basics of selling media in the broadcast industry.  Many students came to the meeting without much exposure to media sales and left with the knowledge that sales positions within the broadcast industry are a great career choice.

The MAB Foundation’s partnership with MSU’s Sales Leadership Program is one way the organization is addressing the industry’s need to build fantastic teams of sellers. Our participating members have already made valuable connections with energetic students that WANT to sell.

If you’re interested in participating in this program for the 2019-2020, contact Rachel Krause at [email protected] to learn more.

A Bounce Detroit TV Special Will Examine the Impact of Michigan’s African American Vote on WMYD-TV

A Bounce Detroit political special will explore the impact of the African American vote on Michigan in the upcoming elections. The one-hour special, “Spotlight on the News: Inside Michigan’s African American Vote,” will be hosted by WXYZ and WMYD Editorial and Community Affairs Director, Chuck Stokes.

The show will air on Bounce Detroit and on WMYD on Tuesday, Oct. 2 from 8-9 p.m. and encore on Bounce Detroit on Sunday, Oct. 7 from 9-10 a.m.; Wednesday, Oct. 10 from 8-9 p.m.; and Friday, Oct. 12 from 7-8 p.m.

The show offers a look into the issues voters are facing in the upcoming election and the role the African American vote could have on the future of Michigan. It will also explore the role Michigan’s African American vote could play on the national stage in the next election.

“Michigan is a pivotal state in the upcoming elections,” said Stokes. “How African American voters respond to the diverse field of candidates and crucial issues seeking their attention may be the bellwether for what Michigan and America will look like over the next decade.”

The show will include conversations with political experts, award-winning journalists, civil rights activists, religious leaders and the leaders of Michigan’s Democratic and Republican parties. Guests interviewed include civil rights activist Rev. Jesse Jackson; Detroit Urban League President N. Charles Anderson; Michigan ACLU Director Kary Moss; Wayne State University law professor and Damon J. Keith Center Director Peter Hammer; and The Ballenger Report Founder Bill Ballenger.

The show will also include an interview with 92-year-old Mildred Madison, a lifelong Detroiter, political trailblazer and community organizer. She shares her views on the importance of the voting process.

“Spotlight on the News: Inside Michigan’s African American Vote,” will be streamed live on


Meet your MAB Board Member of the week: Stephen A. Marks

Stephen A. Marks, Secretary/Treasurer, The Marks Group

Stephen Marks started his broadcasting career at the age of 17 as a copy writer at WINX in Rockville, Md. While there, he was able to learn enough to pass the FCC 3rd class with number 9 endorsement license test. His early career was spent in radio holding positions from marketing to management.

That included working with Mutual Broadcasting Systems (MBS) in Affiliate Programming and Syndication, after graduating in 1973 from American University in Washington D.C.

In 1983, he acquired 51 percent of Thunder Bay Broadcasting Corporation in Alpena, Mich. Today, as a 100-percent shareholder, he still serves as President/CEO of WBKB-TV.

His other Michigan stations include Lake Superior Community Broadcasting, WBUP-TV/WBKP-TV and Houghton Community Broadcasting, WOLV-FM, WHKB-FM, and WCCY-AM. Under the DBA of The Marks Group, he holds a total of 5 television stations and 14 radio stations.

His Michigan stations fund two student scholarships with MAB Foundation.

Meet the MAB Board of Directors.

Meet your MAB Board Member of the week: Zoe Burdine-Fly

Zoe Burdine-Fly, Vice Chair /Chair-Elect (Townsquare Media, Lansing/Flint)

Zoe Burdine-Fly brings more than 25 years of media leadership experience from major media companies, including Townsquare Media, Clear Channel, and Citadel Communications in markets like Lansing, Flint, Syracuse, and Chicago. Best known for her energetic spirit, creativity and tenacity, she has been in a leadership role in one form or another since the early 1990s in the radio industry. Most recently, Zoe was the Regional Vice President for Townsquare Media in New Jersey, where she was named on the of the “50 Most Influential Women in the Radio Industry” by Radio Inc. Zoe is currently the Market President for two of Townsquare Media’s key markets, Lansing and her hometown of Flint, Mich.

Meet the MAB Board of Directors.

Gubernatorial Campaigns Differ on Details for Debates

Gretchen Whitmer (left)/Bill Schuette (right)

Republican gubernatorial nominee Bill Schuette announced earlier this week that he accepted Democratic nominee Gretchen Whitmer’s invitation to three televised debates but the two campaigns have yet to agree on terms and locations

A statement released by the Schuette campaign proposed debates to take place at WPBT-TV in Traverse City on October 1 or 15, WOOD-TV in Grand Rapids on October 9 and WDIV-TV in Detroit on October 24. Whitmer’s campaign is looking at Flint as a potential debate setting given the water crisis experienced by city’s residents. The MAB will provide updates as debate dates and locations are finalized.

Congressman Fred Upton Turns 65

Congressman Fred Upton and MAB President/CEO Karole L. White

MAB President Karole White and Government Relations Director Elena Palombo attended the 65th birthday celebration for U.S. Rep. Fred Upton (R-6) in St. Joseph on April 20.  Around 100 people gathered for the celebration.

The congressman reported that he would be filing to run for office again in the next few days. Upton has been a strong supporter of over-the-air broadcasting and is the former Chairman of the U.S. House Energy & Commerce Committee.

Others in attendance included several Michigan House members and former MAB board member and Gayle Olson, owner of Mid-West Family Broadcasting.

Connect the Dots with Seth Resler at the #MABshow

Seth Resler

Jacob’s Media’s Seth Resler is coming to the 2018 Great Lakes Media Show to show you how to connect all of your station’s digital tools.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Resler is the Digital Dot Connector at Jacobs Media . His expertise connects the dots among blogs and podcasts to websites and social media, into one overarching strategy that connects to the bottom line.

He will present Comprehensive Digital Strategy: How to Connect Everything from Google Analytics to Social Media.

Learn more about him and other dynamic speakers lined up for the event at 

Matt Burgoyne Will Bring ‘Magical’ Perspective to #MABshow

Matt Burgoyne

Rumple Co-founder and “Defender of Simplicity” Matt Burgoyne will bring his “magical” touch to the  2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Burgoyne has a passion for training sales managers to know and understand how to get more out of their team and individuals, how to inspire, lead and coach.  He understands that media sales attracts a unique group of people. Managing and succeeding in this industry takes a relentless, mind-numbing commitment to fundamentals and a few magical activities that create success.

He will present 2 Weekly Meetings & 3 Magical Questions and proclaims, “There is a magical formula to helping your team and salespeople achieve more. It can help you consistently hit goals and revenue budgets.”

This breakout session will offer specific and real instruction on how to move from attempting to manage the past and focus on coaching for the future,  giving the blue print for successful weekly meetings that create consistent and proven success.

Learn more about him and other dynamic speakers lined up for the event at 

Neilsen’s Abcarian will Help You ‘Elevate the POWER’ of Your Station at the #MABshow

Kelly Abcarian

Nielsen’s Vice President for Product Leadership Kelly Abcarian  joins the line up of presenters at the 2018 Great Lakes Media Show to help stations across Michigan “Elevate the POWER of Broadcast AND Digital and reach the largest most effective audience leveraging real truthful measurement.”

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising.  She is responsible for the strategic vision and roadmap for Nielsen’s National TV Ratings and Total Audience products, focused on the convergence of devices and cross-platform audience measurement.  Since joining Nielsen in 2005, she has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business.

Abcarian will present the #MABshow breakout session “Elevate the POWER of Broadcast AND Digital,” on March 7. Learn more about him and other dynamic speakers lined up for the event at 

Great Lakes Media Show Will Host Exciting Opportunities for Engineers

An exciting line-up of engineering experts will be on hand to discuss current and important broadcasting topics at the 2018 Great Lakes Media Show.

This year’s list of presenters includes David H. Layer,  NAB Vice President for Advanced Engineering ; GatesAir Product Manager Martyn Horspool; The Telos Alliance’s Kirk Harnack;  Rohde & Schwarz’s Don Backus; Robinson Media President Kevin Robinson; Michigan Creative CEO Brian Town; as well as Lisa Jackson and Jon Rutherford from Key Code Media and more.

The Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing, Mich. The annual event is hosted by the Michigan Association of Broadcasters. Learn more at

In addition to fantastic breakout sessions, the Great Lake Media Show will host an Exhibit Hall with 40 state-of-the-art vendors and suppliers and Innovation Stage product demonstrations.  Register to attend by February 16 for discounted rates. 

The following engineering-themed breakout sessions will be offered as part of the two-day show:

Kirk Harnack

Audio over IP for Broadcast Studios – Genesis, Application, Future
presented by Kirk Harnack,The Telos Alliance
Faster, Cheaper, Better! In no particular order Kirk will discuss the following topics: Audio over IP for Broadcast Studios – Genesis, Application, Future, Return on Investment: VoIP Sounds Better, Costs Less, and is Perfect for TV Workflows, too. Adaptive Multirate Streaming Audio and Virtual Talkshow Production – Now Here Can Be Anywhere.

Martyn Horspool

Overview of the ATSC 3.0 Standard
presented by Martyn Horspool, GatesAir
The existing ATSC 8-VSB standard has been around for more than 20 years. A new standard for digital over-the-air transmission, ATSC 3.0, has been developed which brings with it some major improvements, together with a host of advanced features. The ATSC 3.0 standard has been designed to merge IP with broadcasting together with unprecedented robustness, performance and flexibility. This session will cover the details of the ATSC 3.0 Physical Layer and explain some of the improvements and what they may mean for the broadcaster.

Lisa Jackson
Jon Rutherford

Understanding Rich Media and Storage Challenges for Today’s Creative Environments
presented by Lisa Jackson & Jon Rutherford, Key Code Media
Come learn how to best navigate and invest in DAS, NAS, SAN, tape, cloud, tiering, and overall storage scaling for your growing rich media environment. With more than 15 years of experience Key Code Media can help you find the best storage platform design and overall plan to meet your need today and for the future.

Don Backus

Reducing Transmitter Operating Costs
presented by Don Backus, Rohde & Schwarz
With TCO increasing for TV and FM broadcasters, there is an increasing need to reduce these costs over the life-cycle of the transmission system.  From alternative cooling systems to more efficient designs, from reductions in required floor space to reducing service costs by minimizing required maintenance, there are a number of factors that can reduce the cost of ownership while improving up-time and performance.  We will look at the improvements that you can put in place today to generate significant saving severy year for the life of your transmitter system.

ATSC 3.0 – Characteristics and Transmission Requirements
presented by Martyn Horspool, GatesAir
ATSC 3.0 promises to bring with it many advanced features and capabilities which will enhance the future of over-the-air television. Since the ATSC Physical Layer uses an OFDM-based modulation scheme, several important differences between it and the current ATSC 8-VSB modulation are apparent. Some of these differences will impact the ability of existing transmission equipment (transmitter, RF system, RF line and antenna) to successfully and reliably perform their intended tasks. This presentation will cover some of the key areas that need to be investigated and provide some insight as to how to prepare for the transition to ATSC 3.0 transmission.

Brian Town

Drones and Tools 
presented by Brian Town, Michigan Creative
Brian will present about new technologies and tools that we can all use to tell stories: 360-degree video, GoPros, virtual reality, drones, hand-held steady cams and more. He will show various tools available for video and talk about how they are using them at Michigan Creative and how you can add some of the tools to your toolbox. He will also talk about the types of videos companies are using, how they are distributing them, and how they are advertising with them.

Kevin Robinson

What You Have to Know To Be A Program Director in 2018
presented by Kevin Robinson, Robinson Media
Gone are the mentoring days of hands-on programming development. In a time-starved radio world, learning to focus on the product with consistency is often lost in multi-platform cluster management. This session focuses on the nuts and bolts, including leadership skills, of radio programming in post-millennial times. Programming in the 21st century requires advanced knowledge of all aspects of your radio brand and often times entire clusters. This session will bring awareness to the things you need to understand strategic and tactical thought, developing a strategic plan, developing solid content while growing story tellers, managing a music matrix without research, secrets behind how ratings work really work, social media awareness for branding impact and traditional marketing and event planning

Bob Kirk

Broadcasters and Drones – Rules and Regulations Governing Operations
presented by Bob Kirk, Wilkinson Barker Knauer LLP
More and more broadcasters are relying on drones for news gathering and tower inspections, but what is really required to ensure that you are operating legally? This session will provide an overview of the current federal regulations governing drone operations. Learn about registration requirements, pilot requirements, operational limitations and opportunities to operate outside the current rules.

David Layer

Radio Broadcasters and the Digital Dashboard
presented by David Layer, Advanced Engineering
The automobile dashboard has historically been a stronghold for the AM/FM radio receiver but 21st century technology is providing consumers with more and more dashboard options. A big part of this change is driven by the ever-greater availability of mobile broadband services and the ubiquitous smartphone. Despite this, radio listening remains the dominant form of audio entertainment. In this presentation, David will offer a survey of the most popular digital dashboard technologies and discuss how radio broadcasters can use these to best advantage. He will also consider what is “on the horizon” in the car and discuss the NAB’s automotive initiative project.

Discover the entire breakout session line up and more about the 2018 #MABshow at